| | Sumário
suma neg. vol.9 no.20 Bogotá jul./dez. 2018  Artigos de pesquisa | | | | | | · A dynamic analysis of the effects of word-of-mouth on online brand communities
Herrera, Milton M.; León, Leonela S.; Vargas-Ortiz, Lorena K.
| | | | | | · Surviving the Titanic tragedy: A sociological study using machine learning models
Gupta, Kshitiz; Sharma, Prayas; Bouza Herrera, Carlos N.
| | | | | | · Analysis of the growth of sales through a logarithmic model with ratios
Bernal-Domínguez, Deyanira
| | | | | | · Lotação espacial e percepção de valor dos consumidores no varejo
da Costa Webber, Cleber; Vanin, Mauro Sérgio; Basso, Kenny
| | | | | | · Efficiency of Santander's urban and rural students: "Saber 11" 2016
Viana Barceló, Rafael Antonio; Pinto Prieto, Heidy Mariana
| | | | | | · Inteligência competitiva no cerne do ambiente corporativo
Vasconcelos, César Ricardo Maia de; Nalon Castro, Felipe; Duarte Pontes, Thayanne Lima; Mariano Pimentel, Alda Cristina
| | | | | | · The mediation role of organizational identification: Sharing knowledge in hybrid environments
Contreras-Pacheco, Orlando E.; Lesmez-Peralta, Juan C.
| | | | | Artigos de revisão | | | | | | · Brand learning: Conceptual approach from consumer psychology
Sandoval-Escobar, Marithza; Medina-Arboleda, Iván Felipe; Ávila Campos, Jorge Enrique; Moreno Hernández, Laura
| | | | | | · Measurement corporate social responsibility: A review of the literature (2010-2017)
Puentes López, Andrés; Lis-Gutiérrez, Melissa
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