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Suma de Negocios
Print version ISSN 2215-910XOn-line version ISSN 2027-5692

 

Table of contents
suma neg. vol.10 no.23 Bogotá July/Dec. 2019

 Research article
  
 ·  Antecedents and consequences of the brand equity. A study focused on young consumers
Otero Gómez, María Cristina; Giraldo Pérez, Wilson

        · abstract in English | Spanish     · text in Spanish     · Spanish ( pdf )
  
 ·  The General Law for Protecting Personal Data in Brazilian Enterprises: An Analysis of Multiple Cases
Peloso Piurcosky, Fabrício; Aparecido Costa, Marcelo; Frogeri, Rodrigo Franklin; Leal Calegario, Cristina Lelis

        · abstract in English | Portuguese | Spanish     · text in Portuguese     · Portuguese ( pdf )
  
 ·  Building a commercialization capability for microcredit institutions
Barrera Duque, Ernesto; Muller-Sanchez, Charles; Osuna Soto, Ignacio

        · abstract in English | Spanish     · text in English     · English ( pdf )
  
 ·  Corporate governance a perspective of the leaders: Case study AVAL Group
Murillo Vargas, Guillermo; González-Campo, Carlos Hernán; García Solarte, Mónica

        · abstract in English | Spanish     · text in Spanish     · Spanish ( pdf )
  
 ·  Information management in agroecological production model under complex approach
Terán Rojas, Betzi Dianora

        · abstract in English | Spanish     · text in Spanish     · Spanish ( pdf )
  
 ·  Multi-criteria methodological proposal for the semi-continuous facility layout
Ramírez Drada, Eliana; Chud Pantoja, Vivian Lorena; Orejuela Cabrera, Juan Pablo

        · abstract in English | Spanish     · text in Spanish     · Spanish ( pdf )
  
 Review article
  
 ·  Ethnography in Market Research
Gómez-R., Claudia

        · abstract in English | Spanish     · text in Spanish     · Spanish ( pdf )
  
 ·  Factors that influence female entrepreneurship in Mexico
Paredes Hernández, Silvia Patricia; Leal, Maricela Castillo; Saavedra García, María Luisa

        · abstract in English | Spanish     · text in Spanish     · Spanish ( pdf )
  
 ·  Non-R & D innovation in Colombia: An analysis from absorption capacity
Elizalde-Bobadilla, Lucy Carolina; Rojas-Santoyo, Francisca; Ochoa-Urrego, Rafael Leonardo

        · abstract in English | Spanish     · text in Spanish     · Spanish ( pdf )
  

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