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Innovar
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MONTOYA-RESTREPO, Iván Alonso; SANCHEZ-TORRES, Javier A.; ROJAS-BERRIO, Sandra Patricia  and  MONTOYA-RESTREPO, Alexandra. Lovemark Effect: Analysis of the Differences between Students and Graduates in a Love Brand Study at a Public University. Innovar [online]. 2020, vol.30, n.75, pp.43-56. ISSN 0121-5051.