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Print version ISSN 1900-3803On-line version ISSN 2539-0279

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ORTIZ-RENDON, Paola Andrea; GAVIRIA-MARTINEZ, Luisa Fernanda; SANGUINO-GARCIA, Vanesa  and  SANCHEZ-TORRES, Javier Alirio. Measuring methods and advertisement planning: Uses of IMC. Entramado [online]. 2020, vol.16, n.2, pp.56-69.  Epub Jan 17, 2021. ISSN 1900-3803.