0012-7353 0012-7353 S0012-73532019000100206 10.15446/dyna.v86n208.71080 Brazil 00 03 2019 00 03 2019 86 208 206 212

[1] 2013 [2] 2015 [3] Canadian Marketing Association 2015 [4] [5] 2009 26 5 5 348-57 [6] 2014 78 2 2 69-82 [7] 2009 19 3 3 273-88 [8] 2014 52 8 8 1346-67 [9] 2016 33 6 6 806-24 [10] 2016 28 179-88 [11] 2015 24 22-32 [12] 2014 90 3 3 408-27 [13] 2016 39 8 8 879-98 [14] 2003 31 3 3 229 [15] 2012 14 3 3 217-37 [16] 2012 40 5 5 625-38 [17] 2016 54 1 1 107-29 [18] 2015 26 2 2 127-39 [19] 2010 63 32-7 [20] 2008 72 3 3 48-63 [21] 2006 59 90 90 974-81 [22] 2014 31 10 10 900-13 [23] 2016 69 3 3 1190-8 [24] 2004 [25] 1983 [26] 2016 7 204 [27] 2013 23 3 3 305-23 [28] 2009 11 4 4 357-70 [29] 2005 22 2 2 72-80 [30] 2009 16 5 5 396-406 [31] 2013 40 5 5 1564-70 [32] 2011 22 4 4 341-56 [33] 2006 84 4 4 [34] Nectar-Sainsbury's [35]