<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0012-7353</journal-id>
<journal-title><![CDATA[DYNA]]></journal-title>
<abbrev-journal-title><![CDATA[Dyna rev.fac.nac.minas]]></abbrev-journal-title>
<issn>0012-7353</issn>
<publisher>
<publisher-name><![CDATA[Universidad Nacional de Colombia]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0012-73532019000300355</article-id>
<article-id pub-id-type="doi">10.15446/dyna.v86n210.77941</article-id>
<title-group>
<article-title xml:lang="en"><![CDATA[Urban logístics: origin of a strategy for creating shared value]]></article-title>
<article-title xml:lang="es"><![CDATA[Logística urbana: origen de una estrategia de creación de valor compartido]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Palacio-León]]></surname>
<given-names><![CDATA[Oscar]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Militar Nueva Granada Sede Calle 100 Facultad de Ingeniería ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Colombia</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>07</month>
<year>2019</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>07</month>
<year>2019</year>
</pub-date>
<volume>86</volume>
<numero>210</numero>
<fpage>355</fpage>
<lpage>364</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S0012-73532019000300355&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S0012-73532019000300355&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S0012-73532019000300355&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract The city is the natural epicenter of a nation's economy. In it coexist not only a large number of extended enterprise but also a large part of the population of a country. Hence, stakeholders in the extended company as a socio-economic system based on the environment, should ensure that it is sustainable and enduring over time. For this reason, this article presents the design of a Win-Win business strategy, supported by a coordination mechanism through collaborative and cooperative contracts, based on the joint inventory in conditions of volatility, uncertainty, complexity and ambiguity, for an urban environment of an extended enterprise of shared economy. As a result, the efficient loading unit as a mechanism for creating shared value balances the technical-economic efficiency, between the contrasting make to stock and make to order strategies.]]></p></abstract>
<abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen La ciudad es el epicentro natural de la economía de una nación. En ella convive no sólo un sin número de empresas extendidas sino también gran parte de la población de un país. De ahí, que los interesados en la empresa extendida como sistema socioeconómico fundamentado en lo ambiental, deberán velar porque sea sostenible y perdurable en el tiempo. Razón por la cual, en este artículo se presenta el diseño de una estrategia de negocio Gana-Gana, con soporte en un mecanismo de coordinación vía contratos colaborativos y cooperativos, fundamentado en el inventario conjunto en condiciones de volatilidad, incertidumbre, complejidad y ambigüedad, para un entorno urbano de empresa extendida de economía compartida. De donde resulta que la unidad de carga eficiente como mecanismo de creación de valor compartido equilibra la eficiencia técnica-economica, entre las estrategias contrapuestas make to stock y make to order.]]></p></abstract>
<kwd-group>
<kwd lng="en"><![CDATA[extended enterprise]]></kwd>
<kwd lng="en"><![CDATA[contract coordination mechanism]]></kwd>
<kwd lng="en"><![CDATA[strategy]]></kwd>
<kwd lng="en"><![CDATA[joint inventory]]></kwd>
<kwd lng="en"><![CDATA[creation of shared value]]></kwd>
<kwd lng="es"><![CDATA[empresa extendida]]></kwd>
<kwd lng="es"><![CDATA[mecanismo de coordinación de contratos]]></kwd>
<kwd lng="es"><![CDATA[estrategia]]></kwd>
<kwd lng="es"><![CDATA[inventario conjunto]]></kwd>
<kwd lng="es"><![CDATA[creación de valor compartido]]></kwd>
</kwd-group>
</article-meta>
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