<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0012-7353</journal-id>
<journal-title><![CDATA[DYNA]]></journal-title>
<abbrev-journal-title><![CDATA[Dyna rev.fac.nac.minas]]></abbrev-journal-title>
<issn>0012-7353</issn>
<publisher>
<publisher-name><![CDATA[Universidad Nacional de Colombia]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0012-73532023000600029</article-id>
<article-id pub-id-type="doi">10.15446/dyna.v90n230.111697</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Perspectivas de las neurociencias y sus aplicaciones en las organizaciones]]></article-title>
<article-title xml:lang="en"><![CDATA[Insights from neuroscience and its applications in organizations]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Montoya-Restrepo]]></surname>
<given-names><![CDATA[Iván Alonso]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Montoya-Restrepo]]></surname>
<given-names><![CDATA[Alexandra]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Nacional de Colombia Facultad de Minas ]]></institution>
<addr-line><![CDATA[Medellín ]]></addr-line>
<country>Colombia</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2023</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2023</year>
</pub-date>
<volume>90</volume>
<numero>spe230</numero>
<fpage>29</fpage>
<lpage>37</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S0012-73532023000600029&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S0012-73532023000600029&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S0012-73532023000600029&amp;lng=en&amp;nrm=iso"></self-uri></article-meta>
</front><back>
<ref-list>
<ref id="B1">
<label>1</label><nlm-citation citation-type="">
<source><![CDATA[NICHD]]></source>
<year></year>
</nlm-citation>
</ref>
<ref id="B2">
<label>2</label><nlm-citation citation-type="">
<collab>Fundación Innovación Bankinter</collab>
<source><![CDATA[Euro innova]]></source>
<year>2021</year>
</nlm-citation>
</ref>
<ref id="B3">
<label>3</label><nlm-citation citation-type="">
<source><![CDATA[NICHD]]></source>
<year></year>
</nlm-citation>
</ref>
<ref id="B4">
<label>4</label><nlm-citation citation-type="">
<source><![CDATA[CEPSICOLOGIA]]></source>
<year></year>
</nlm-citation>
</ref>
<ref id="B5">
<label>5</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Haidinger]]></surname>
<given-names><![CDATA[K.]]></given-names>
</name>
<name>
<surname><![CDATA[Koller]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The value of consumer neuroscience research for contemporary marketing knowledge]]></article-title>
<source><![CDATA[Frontiers in Human Neuroscience]]></source>
<year>2023</year>
<volume>17</volume>
</nlm-citation>
</ref>
<ref id="B6">
<label>6</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Común-Rojas]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
<name>
<surname><![CDATA[Ramón-Vilcas]]></surname>
<given-names><![CDATA[L.A.]]></given-names>
</name>
<name>
<surname><![CDATA[Rivera-López]]></surname>
<given-names><![CDATA[C. del P.]]></given-names>
</name>
<name>
<surname><![CDATA[Martel-Carranza]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[El neuromarketing del k-pop: ¿un arte que seduce a los adolescentes?]]></article-title>
<source><![CDATA[Innovación Empresarial]]></source>
<year>2023</year>
<volume>3</volume>
<numero>1</numero>
<issue>1</issue>
</nlm-citation>
</ref>
<ref id="B7">
<label>7</label><nlm-citation citation-type="">
<collab>Fundación Innovación Bankinter</collab>
<source><![CDATA[Acercar la neurociencia al día a día]]></source>
<year>2021</year>
</nlm-citation>
</ref>
<ref id="B8">
<label>8</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Vizioli-Libório]]></surname>
<given-names><![CDATA[F.H.]]></given-names>
</name>
<name>
<surname><![CDATA[Araújo-Bortoleto]]></surname>
<given-names><![CDATA[L.]]></given-names>
</name>
<name>
<surname><![CDATA[Inglesis-Barcellos]]></surname>
<given-names><![CDATA[E.E.]]></given-names>
</name>
<name>
<surname><![CDATA[Botura Jr]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Neuroarquitectura y Diseño en la oficina en casa: pautas para proyectos y adaptaciones del espacio de trabajo]]></article-title>
<source><![CDATA[Revista de Arquitectura (Bogotá)]]></source>
<year>2023</year>
<volume>25</volume>
<numero>2</numero>
<issue>2</issue>
</nlm-citation>
</ref>
<ref id="B9">
<label>9</label><nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Moya]]></surname>
<given-names><![CDATA[B.A.]]></given-names>
</name>
</person-group>
<source><![CDATA[Conceptos, fundamentos y herramientas de neurociencia, y su aplicación al billete]]></source>
<year>2023</year>
<publisher-name><![CDATA[Banco de España]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B10">
<label>10</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Lavolpe]]></surname>
<given-names><![CDATA[F.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Comunicación de masas y estrategia política. Neuro motivaciones y comportamiento de los electores]]></article-title>
<source><![CDATA[Journal de Ciencias Sociales]]></source>
<year>2023</year>
<volume>1</volume>
<numero>20</numero>
<issue>20</issue>
<page-range>105-7</page-range></nlm-citation>
</ref>
<ref id="B11">
<label>11</label><nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Ausín]]></surname>
<given-names><![CDATA[T.]]></given-names>
</name>
<name>
<surname><![CDATA[Morte]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
<name>
<surname><![CDATA[Monasterio]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
</person-group>
<source><![CDATA[Neuroderechos: derechos humanos para las neurotecnologías]]></source>
<year></year>
<numero>43</numero>
<issue>43</issue>
<publisher-name><![CDATA[Diario La Ley]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B12">
<label>12</label><nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Demetrio]]></surname>
<given-names><![CDATA[E.]]></given-names>
</name>
<name>
<surname><![CDATA[Maroto]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
</person-group>
<source><![CDATA[Neurociencias y derecho penal. Nuevas perspectivas en el ámbito de la culpabilidad y tratamiento jurídico-penal de la peligrosidad]]></source>
<year>2013</year>
<publisher-loc><![CDATA[Madrid, España ]]></publisher-loc>
<publisher-name><![CDATA[Edisofer S.L.]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B13">
<label>13</label><nlm-citation citation-type="">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Satpathy]]></surname>
<given-names><![CDATA[C.P.D.J.]]></given-names>
</name>
<name>
<surname><![CDATA[Okeyo]]></surname>
<given-names><![CDATA[W.]]></given-names>
</name>
<name>
<surname><![CDATA[Isa]]></surname>
<given-names><![CDATA[S.M.]]></given-names>
</name>
<name>
<surname><![CDATA[Lockhart]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
<name>
<surname><![CDATA[Larsen]]></surname>
<given-names><![CDATA[T.B.]]></given-names>
</name>
<name>
<surname><![CDATA[Rolle]]></surname>
<given-names><![CDATA[J.A.]]></given-names>
</name>
<name>
<surname><![CDATA[Aithal]]></surname>
<given-names><![CDATA[P.S.]]></given-names>
</name>
</person-group>
<source><![CDATA[Neuro-Signatures in C-3 Economic Decisions (February 9, 2023)]]></source>
<year>2023</year>
</nlm-citation>
</ref>
<ref id="B14">
<label>14</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Osorio-Barreto]]></surname>
<given-names><![CDATA[D.]]></given-names>
</name>
<name>
<surname><![CDATA[Landínez-Martínez]]></surname>
<given-names><![CDATA[D.A.]]></given-names>
</name>
<name>
<surname><![CDATA[Chica-Mesa]]></surname>
<given-names><![CDATA[J.C.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Neuroeconomía y toma de decisiones financieras: aproximación desde una revisión sistemática de literatura]]></article-title>
<source><![CDATA[Revista CEA]]></source>
<year>2022</year>
<volume>8</volume>
<numero>16</numero>
<issue>16</issue>
</nlm-citation>
</ref>
<ref id="B15">
<label>15</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Rodríguez]]></surname>
<given-names><![CDATA[V.J.C.]]></given-names>
</name>
<name>
<surname><![CDATA[Antonovica]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Martín]]></surname>
<given-names><![CDATA[D.L.S.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Consumer neuroscience on branding and packaging: a review and future research agenda]]></article-title>
<source><![CDATA[International Journal of Consumer Studies]]></source>
<year>2023</year>
<volume>47</volume>
</nlm-citation>
</ref>
<ref id="B16">
<label>16</label><nlm-citation citation-type="">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Moya]]></surname>
<given-names><![CDATA[B.A.]]></given-names>
</name>
</person-group>
<source><![CDATA[Conceptos, fundamentos y herramientas de neurociencia, y su aplicación al billete]]></source>
<year>2023</year>
<numero>4</numero>
<issue>4</issue>
<page-range>1-51</page-range></nlm-citation>
</ref>
<ref id="B17">
<label>17</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Serice]]></surname>
<given-names><![CDATA[L.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Prisms of neuroscience: frameworks for thinking about educational gamification]]></article-title>
<source><![CDATA[AI, Computer Science and Robotics Technology]]></source>
<year>2023</year>
<volume>2</volume>
</nlm-citation>
</ref>
<ref id="B18">
<label>18</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Pedraza]]></surname>
<given-names><![CDATA[S.J.C.]]></given-names>
</name>
<name>
<surname><![CDATA[Méndez]]></surname>
<given-names><![CDATA[L.S.A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Neuro didáctica como propuesta para mejorar los procesos de aprendizaje]]></article-title>
<source><![CDATA[Ciencia Latina Revista Científica Multidisciplinar]]></source>
<year>2023</year>
<volume>7</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>4837-51</page-range></nlm-citation>
</ref>
<ref id="B19">
<label>19</label><nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Donohue]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
</person-group>
<source><![CDATA[The Neuroscience of Safe Gaming: How to Use Wellness Content]]></source>
<year>2023</year>
<publisher-name><![CDATA[University of Nevada]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B20">
<label>20</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Warwick]]></surname>
<given-names><![CDATA[K.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Neuroengineering and neuroprosthetics]]></article-title>
<source><![CDATA[Brain and neuroscience advances]]></source>
<year>2018</year>
<volume>2</volume>
</nlm-citation>
</ref>
<ref id="B21">
<label>21</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Viamonte]]></surname>
<given-names><![CDATA[M.A.]]></given-names>
</name>
<name>
<surname><![CDATA[Padrón]]></surname>
<given-names><![CDATA[Á.G.]]></given-names>
</name>
<name>
<surname><![CDATA[de-la-Cruz]]></surname>
<given-names><![CDATA[I.D]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Educación física y neurociencias: relación con el diagnóstico y las capacidades físicas individuales]]></article-title>
<source><![CDATA[GADE: Revista Científica]]></source>
<year>2023</year>
<volume>3</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>174-90</page-range></nlm-citation>
</ref>
<ref id="B22">
<label>22</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Valesi]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
<name>
<surname><![CDATA[Gabrielli]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
<name>
<surname><![CDATA[Zito]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Bellati]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Bilucaglia]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Caponetto]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Russo]]></surname>
<given-names><![CDATA[V.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[From Coaching to Neurocoaching: A Neuroscientific Approach during a Coaching Session to Assess the Relational Dynamics between Coach and Coachee-A Pilot Study]]></article-title>
<source><![CDATA[Behavioral Sciences]]></source>
<year>2023</year>
<volume>13</volume>
<numero>7</numero>
<issue>7</issue>
<page-range>596</page-range></nlm-citation>
</ref>
<ref id="B23">
<label>23</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[De-Miguel]]></surname>
<given-names><![CDATA[M.L.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Neurocoaching, conversaciones que esculpen cerebros integrados, sanos y felices]]></article-title>
<source><![CDATA[Capital humano: revista para la integración y desarrollo de los recursos humanos]]></source>
<year>2023</year>
<volume>383</volume>
<numero>2</numero>
<issue>2</issue>
</nlm-citation>
</ref>
<ref id="B24">
<label>24</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Braidot]]></surname>
<given-names><![CDATA[N.P.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Neuromanagement y neuroliderazgo]]></article-title>
<source><![CDATA[Ciencias administrativas]]></source>
<year>2013</year>
<volume>1</volume>
</nlm-citation>
</ref>
<ref id="B25">
<label>25</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Ruiz-Rodríguez]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
<name>
<surname><![CDATA[Ortiz-de-Urbina-Criado]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Ravina-Ripoll]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Neuroleadership: a new way for happiness management]]></article-title>
<source><![CDATA[Humanities and Social Sciences Communications]]></source>
<year>2023</year>
<volume>10</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>1-14</page-range></nlm-citation>
</ref>
<ref id="B26">
<label>26</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Caballero]]></surname>
<given-names><![CDATA[L.]]></given-names>
</name>
<name>
<surname><![CDATA[Lis-Gutiérrez]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Liderazgo: una aproximación desde las neurociencias]]></article-title>
<source><![CDATA[Administración y Desarrollo]]></source>
<year>2016</year>
<volume>46</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>33-48</page-range></nlm-citation>
</ref>
<ref id="B27">
<label>27</label><nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Aita]]></surname>
<given-names><![CDATA[L.]]></given-names>
</name>
<name>
<surname><![CDATA[Albornoz]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
<name>
<surname><![CDATA[Calcagno]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
<name>
<surname><![CDATA[Caselli]]></surname>
<given-names><![CDATA[L.]]></given-names>
</name>
<name>
<surname><![CDATA[Castelli]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Hermida Rodríguez]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Tobar]]></surname>
<given-names><![CDATA[V.]]></given-names>
</name>
</person-group>
<source><![CDATA[Neurociencias aplicadas a la conducción y gestión de las organizaciones]]></source>
<year>2019</year>
<publisher-name><![CDATA[Universidad Nacional de Villa Maria]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B28">
<label>28</label><nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Olivas]]></surname>
<given-names><![CDATA[N.]]></given-names>
</name>
<name>
<surname><![CDATA[Gutiérrez]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
<name>
<surname><![CDATA[Bribiesca]]></surname>
<given-names><![CDATA[L.]]></given-names>
</name>
</person-group>
<source><![CDATA[Mapeo electroencefalográfico y neurofeedback]]></source>
<year>2010</year>
<publisher-name><![CDATA[ResearchGate]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B29">
<label>29</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Anta]]></surname>
<given-names><![CDATA[J.A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Detección del engaño: polígrafo vs análisis verbo-corporal]]></article-title>
<source><![CDATA[Quadernos de criminología: revista de criminología y ciencias forenses]]></source>
<year>2012</year>
<volume>19</volume>
<page-range>36-46</page-range></nlm-citation>
</ref>
<ref id="B30">
<label>30</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Ramos-Argüelles]]></surname>
<given-names><![CDATA[F.]]></given-names>
</name>
<name>
<surname><![CDATA[Morales]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
<name>
<surname><![CDATA[Egozcue]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
<name>
<surname><![CDATA[Pabón]]></surname>
<given-names><![CDATA[R.M.]]></given-names>
</name>
<name>
<surname><![CDATA[Alonso]]></surname>
<given-names><![CDATA[M.T.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Técnicas básicas de electroencefalografía: principios y aplicaciones clínicas]]></article-title>
<source><![CDATA[Anales del Sistema Sanitario de Navarra]]></source>
<year>2009</year>
<volume>32</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>69-82</page-range></nlm-citation>
</ref>
<ref id="B31">
<label>31</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Abi-Rached]]></surname>
<given-names><![CDATA[J.M.]]></given-names>
</name>
<name>
<surname><![CDATA[Rose]]></surname>
<given-names><![CDATA[N.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The birth of the neuromolecular gaze]]></article-title>
<source><![CDATA[History of the human sciences]]></source>
<year>2010</year>
<volume>23</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>11-36</page-range></nlm-citation>
</ref>
<ref id="B32">
<label>32</label><nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Schmitt]]></surname>
<given-names><![CDATA[F.O.]]></given-names>
</name>
<name>
<surname><![CDATA[Quarton]]></surname>
<given-names><![CDATA[G.C.]]></given-names>
</name>
<name>
<surname><![CDATA[Melnechuk]]></surname>
<given-names><![CDATA[T.]]></given-names>
</name>
</person-group>
<source><![CDATA[The neurosciences]]></source>
<year>1970</year>
<publisher-loc><![CDATA[New York ]]></publisher-loc>
<publisher-name><![CDATA[Rockefeller University Press]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B33">
<label>33</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Oster]]></surname>
<given-names><![CDATA[H.]]></given-names>
</name>
<name>
<surname><![CDATA[Ekman]]></surname>
<given-names><![CDATA[P.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Expresiones faciales de la emoción]]></article-title>
<source><![CDATA[Studies in Psychology]]></source>
<year></year>
<numero>7</numero>
<issue>7</issue>
<page-range>115-43</page-range></nlm-citation>
</ref>
<ref id="B34">
<label>34</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Libet]]></surname>
<given-names><![CDATA[B.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Brain stimulation in the study of neuronal functions for conscious sensory experiences]]></article-title>
<source><![CDATA[Human Neurobiology]]></source>
<year>1982</year>
<volume>1</volume>
<numero>4</numero>
<issue>4</issue>
<page-range>235-42</page-range></nlm-citation>
</ref>
<ref id="B35">
<label>35</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Seth]]></surname>
<given-names><![CDATA[A.K.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Consciousness: The last 50 years (and the next)]]></article-title>
<source><![CDATA[Brain and Neuroscience Advances]]></source>
<year>2018</year>
<volume>2</volume>
</nlm-citation>
</ref>
<ref id="B36">
<label>36</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Casado&#8208;Aranda]]></surname>
<given-names><![CDATA[L.A.]]></given-names>
</name>
<name>
<surname><![CDATA[Sánchez&#8208;Fernández]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
<name>
<surname><![CDATA[Bigne]]></surname>
<given-names><![CDATA[E.]]></given-names>
</name>
<name>
<surname><![CDATA[Smidts]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The application of neuromarketing tools in communication research: A comprehensive review of trends]]></article-title>
<source><![CDATA[Psychology &amp; Marketing]]></source>
<year>2023</year>
</nlm-citation>
</ref>
<ref id="B37">
<label>37</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Morandín-Ahuerma]]></surname>
<given-names><![CDATA[F.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[La hipótesis del marcador somático y la neurobiología de las decisiones]]></article-title>
<source><![CDATA[Escritos de Psicología (Internet)]]></source>
<year>2019</year>
<volume>12</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>20-9</page-range></nlm-citation>
</ref>
<ref id="B38">
<label>38</label><nlm-citation citation-type="">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Smidts]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Kijkenin het brein: Over de mogelijkheden van neuromarketing]]></article-title>
<source><![CDATA[ERIM Inaugural Address Series Research in Management]]></source>
<year>2002</year>
</nlm-citation>
</ref>
<ref id="B39">
<label>39</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Cenizo]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Neuromarketing: concepto, evolución histórica y retos]]></article-title>
<source><![CDATA[ICONO 14, Revista de comunicación y tecnologías emergentes]]></source>
<year>2022</year>
<volume>20</volume>
<numero>1</numero>
<issue>1</issue>
</nlm-citation>
</ref>
<ref id="B40">
<label>40</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Lee]]></surname>
<given-names><![CDATA[N.]]></given-names>
</name>
<name>
<surname><![CDATA[Broderick]]></surname>
<given-names><![CDATA[A.J.]]></given-names>
</name>
<name>
<surname><![CDATA[Chamberlain]]></surname>
<given-names><![CDATA[L.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[What is neuromarketing? A discussion and agenda for future research]]></article-title>
<source><![CDATA[International Journal of Psychophysiology]]></source>
<year>2007</year>
<volume>63</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>199-204</page-range></nlm-citation>
</ref>
<ref id="B41">
<label>41</label><nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Lindstrom]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
</person-group>
<source><![CDATA[Buyology: verdades y mentiras de por qué compramos]]></source>
<year>2010</year>
<publisher-name><![CDATA[Grupo Planeta (GBS)]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B42">
<label>42</label><nlm-citation citation-type="">
<source><![CDATA[NMSBA]]></source>
<year></year>
</nlm-citation>
</ref>
<ref id="B43">
<label>43</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Arthmann]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
<name>
<surname><![CDATA[Li]]></surname>
<given-names><![CDATA[I.P.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Neuromarketing-The Art and Science of Marketing and Neurosciences Enabled by IoT Technologies]]></article-title>
<source><![CDATA[IIC Journal of Innovation]]></source>
<year>2017</year>
<page-range>1-10</page-range></nlm-citation>
</ref>
<ref id="B44">
<label>44</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Casado&#8208;Aranda]]></surname>
<given-names><![CDATA[L.A.]]></given-names>
</name>
<name>
<surname><![CDATA[Sánchez&#8208;Fernández]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
<name>
<surname><![CDATA[Bigne]]></surname>
<given-names><![CDATA[E.]]></given-names>
</name>
<name>
<surname><![CDATA[Smidts]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The application of neuromarketing tools in communication research: A comprehensive review of trends]]></article-title>
<source><![CDATA[Psychology &amp; Marketing]]></source>
<year>2023</year>
</nlm-citation>
</ref>
<ref id="B45">
<label>45</label><nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Kahneman]]></surname>
<given-names><![CDATA[D.]]></given-names>
</name>
</person-group>
<source><![CDATA[Thinking, fast and slow]]></source>
<year>2011</year>
<publisher-name><![CDATA[McMillan]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B46">
<label>46</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Venkatraman]]></surname>
<given-names><![CDATA[V.]]></given-names>
</name>
<name>
<surname><![CDATA[Clithero]]></surname>
<given-names><![CDATA[J.A.]]></given-names>
</name>
<name>
<surname><![CDATA[Fitzsimons]]></surname>
<given-names><![CDATA[G.J.]]></given-names>
</name>
<name>
<surname><![CDATA[Huettel]]></surname>
<given-names><![CDATA[S.A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[New scanner data for brand marketers: How neuroscience can help better understand differences in brand preferences]]></article-title>
<source><![CDATA[Journal of consumer psychology]]></source>
<year>2012</year>
<volume>22</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>143-53</page-range></nlm-citation>
</ref>
<ref id="B47">
<label>47</label><nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Fernández]]></surname>
<given-names><![CDATA[O.]]></given-names>
</name>
<name>
<surname><![CDATA[Férnandez]]></surname>
<given-names><![CDATA[P.]]></given-names>
</name>
</person-group>
<source><![CDATA[Neuromarketing, Neurociencia Aplicada al Estudio del Comportamiento del Consumidor]]></source>
<year>2011</year>
<volume>1</volume>
<page-range>1-20</page-range><publisher-name><![CDATA[Universidad Nacional del Sur]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B48">
<label>48</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Hensel]]></surname>
<given-names><![CDATA[D.]]></given-names>
</name>
<name>
<surname><![CDATA[Iorga]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Wolter]]></surname>
<given-names><![CDATA[L.]]></given-names>
</name>
<name>
<surname><![CDATA[Znanewitz]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Conducting neuromarketing studies ethically-practitioner perspectives]]></article-title>
<source><![CDATA[Cogent Psychology]]></source>
<year>2017</year>
<volume>4</volume>
<numero>1</numero>
<issue>1</issue>
</nlm-citation>
</ref>
<ref id="B49">
<label>49</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Iloka]]></surname>
<given-names><![CDATA[B.C.]]></given-names>
</name>
<name>
<surname><![CDATA[Onyeke]]></surname>
<given-names><![CDATA[K.J.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Neuromarketing: a historical review]]></article-title>
<source><![CDATA[Neuroscience Research Notes]]></source>
<year>2020</year>
<volume>3</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>27-35</page-range></nlm-citation>
</ref>
<ref id="B50">
<label>50</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Gil-Torres]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[López-López]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Sánchez-Sandoval]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
<name>
<surname><![CDATA[Mall]]></surname>
<given-names><![CDATA[B.A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Panorama de la investigación y divulgación científicas en neuromarketing]]></article-title>
<source><![CDATA[Universidad Rey Juan Carlos]]></source>
<year>2023</year>
<volume>13</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>13-24</page-range></nlm-citation>
</ref>
<ref id="B51">
<label>51</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Bhardwaj]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
<name>
<surname><![CDATA[Rana]]></surname>
<given-names><![CDATA[G.A.]]></given-names>
</name>
<name>
<surname><![CDATA[Behl]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[de-Caceres]]></surname>
<given-names><![CDATA[S.J.G.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Exploring the boundaries of Neuromarketing through systematic investigation]]></article-title>
<source><![CDATA[Journal of Business Research]]></source>
<year>2023</year>
<volume>154</volume>
</nlm-citation>
</ref>
<ref id="B52">
<label>52</label><nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Smidts]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
</person-group>
<source><![CDATA[Kijken in het brein: Over de mogelijkheden van neuromarketing]]></source>
<year>2002</year>
<publisher-name><![CDATA[Rotterdam School of Management]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B53">
<label>53</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Casado&#8208;Aranda]]></surname>
<given-names><![CDATA[L.A.]]></given-names>
</name>
<name>
<surname><![CDATA[Sánchez&#8208;Fernández]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
<name>
<surname><![CDATA[Bigne]]></surname>
<given-names><![CDATA[E.]]></given-names>
</name>
<name>
<surname><![CDATA[Smidts]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The application of neuromarketing tools in communication research: A comprehensive review of trends]]></article-title>
<source><![CDATA[Psychology &amp; Marketing]]></source>
<year>2023</year>
<volume>40</volume>
<page-range>1737-56</page-range></nlm-citation>
</ref>
<ref id="B54">
<label>54</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Yadete]]></surname>
<given-names><![CDATA[F.D.]]></given-names>
</name>
<name>
<surname><![CDATA[Kant]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Neuro-Marketing in Understanding Consumer Behavior: Systematic Literature Review]]></article-title>
<source><![CDATA[Radinka Journal of Systematic Literature Review]]></source>
<year></year>
<volume>2</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>1-12</page-range></nlm-citation>
</ref>
<ref id="B55">
<label>55</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Greene]]></surname>
<given-names><![CDATA[A.S.]]></given-names>
</name>
<name>
<surname><![CDATA[Horien]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
<name>
<surname><![CDATA[Barson]]></surname>
<given-names><![CDATA[D.]]></given-names>
</name>
<name>
<surname><![CDATA[Scheinost]]></surname>
<given-names><![CDATA[D.]]></given-names>
</name>
<name>
<surname><![CDATA[Constable]]></surname>
<given-names><![CDATA[R.T.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Why is everyone talking about brain state]]></article-title>
<source><![CDATA[Trends in Neurosciences]]></source>
<year>2023</year>
</nlm-citation>
</ref>
<ref id="B56">
<label>56</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Iloka]]></surname>
<given-names><![CDATA[B.C.]]></given-names>
</name>
<name>
<surname><![CDATA[Onyeke]]></surname>
<given-names><![CDATA[K.J.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Neuromarketing: a historical review]]></article-title>
<source><![CDATA[Neuroscience Research Notes]]></source>
<year>2020</year>
<volume>3</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>27-35</page-range></nlm-citation>
</ref>
<ref id="B57">
<label>57</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Masrhouni]]></surname>
<given-names><![CDATA[I.]]></given-names>
</name>
<name>
<surname><![CDATA[Bahoussa]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[From the first studies of the unconscious mind to consumer neuroscience: A systematic literature review]]></article-title>
<source><![CDATA[International Journal of Research in Business and Social Science]]></source>
<year>2023</year>
<volume>12</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>624-32</page-range></nlm-citation>
</ref>
<ref id="B58">
<label>58</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Rodríguez]]></surname>
<given-names><![CDATA[V.J.C.]]></given-names>
</name>
<name>
<surname><![CDATA[Antonovica]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Martín]]></surname>
<given-names><![CDATA[D.L.S.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Consumer neuroscience on branding and packaging: A review and future research agenda]]></article-title>
<source><![CDATA[International Journal of Consumer Studies]]></source>
<year>2023</year>
<volume>47</volume>
<numero>6</numero>
<issue>6</issue>
<page-range>2790-815</page-range></nlm-citation>
</ref>
<ref id="B59">
<label>59</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Alsharif]]></surname>
<given-names><![CDATA[A.H.]]></given-names>
</name>
<name>
<surname><![CDATA[Salleh]]></surname>
<given-names><![CDATA[N.Z.M.]]></given-names>
</name>
<name>
<surname><![CDATA[Alrawad]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Lutfi]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Exploring global trends and future directions in advertising research: A focus on consumer behavior]]></article-title>
<source><![CDATA[Current Psychology]]></source>
<year>2023</year>
<page-range>1-24</page-range></nlm-citation>
</ref>
<ref id="B60">
<label>60</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Liu]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
<name>
<surname><![CDATA[Wang]]></surname>
<given-names><![CDATA[L.]]></given-names>
</name>
<name>
<surname><![CDATA[Gao]]></surname>
<given-names><![CDATA[R.X.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[(2024). Cognitive neuroscience and robotics: Advancements and future research directions]]></article-title>
<source><![CDATA[Robotics and Computer-Integrated Manufacturing]]></source>
<year>2023</year>
<volume>85</volume>
</nlm-citation>
</ref>
<ref id="B61">
<label>61</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Castro]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
<name>
<surname><![CDATA[Beltrán]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
<name>
<surname><![CDATA[Amaya]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Naturaleza y alcance de un laboratorio de neuromarketing]]></article-title>
<source><![CDATA[ECA Sinergia]]></source>
<year>2022</year>
<volume>13</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>36-52</page-range></nlm-citation>
</ref>
<ref id="B62">
<label>62</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Alsharif]]></surname>
<given-names><![CDATA[A.H.]]></given-names>
</name>
<name>
<surname><![CDATA[Salleh]]></surname>
<given-names><![CDATA[N.Z.M.]]></given-names>
</name>
<name>
<surname><![CDATA[Alrawad]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Lutfi]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Exploring global trends and future directions in advertising research: A focus on consumer behavior]]></article-title>
<source><![CDATA[Current Psychology]]></source>
<year>2023</year>
<page-range>1-24</page-range></nlm-citation>
</ref>
<ref id="B63">
<label>63</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Fayaz]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
<name>
<surname><![CDATA[Rub Nawaz]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Neuromarketing: A bibliometric perspective of the field]]></article-title>
<source><![CDATA[Business Review]]></source>
<year>2023</year>
<volume>18</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>132-51</page-range></nlm-citation>
</ref>
<ref id="B64">
<label>64</label><nlm-citation citation-type="">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Yoon]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
<name>
<surname><![CDATA[Gonzalez]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
<name>
<surname><![CDATA[Bechara]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Berns]]></surname>
<given-names><![CDATA[G.S.]]></given-names>
</name>
<name>
<surname><![CDATA[Dagher]]></surname>
<given-names><![CDATA[A.A.]]></given-names>
</name>
<name>
<surname><![CDATA[Dubé]]></surname>
<given-names><![CDATA[L.]]></given-names>
</name>
<name>
<surname><![CDATA[Spence]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Decision neuroscience and consumer decision making]]></article-title>
<source><![CDATA[Marketing letters]]></source>
<year>2012</year>
<volume>23</volume>
<page-range>473-85</page-range></nlm-citation>
</ref>
<ref id="B65">
<label>65</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Duque-Hurtado]]></surname>
<given-names><![CDATA[P.]]></given-names>
</name>
<name>
<surname><![CDATA[Samboni-Rodriguez]]></surname>
<given-names><![CDATA[V.]]></given-names>
</name>
<name>
<surname><![CDATA[Castro-Garcia]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Montoya-Restrepo]]></surname>
<given-names><![CDATA[L.A.]]></given-names>
</name>
<name>
<surname><![CDATA[Montoya-Restrepo]]></surname>
<given-names><![CDATA[I.A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Neuromarketing: Its current status and research perspectives]]></article-title>
<source><![CDATA[Estudios Gerenciales]]></source>
<year>2020</year>
<volume>36</volume>
<numero>157</numero>
<issue>157</issue>
<page-range>525-39</page-range></nlm-citation>
</ref>
<ref id="B66">
<label>66</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Berger]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
<name>
<surname><![CDATA[Rossi]]></surname>
<given-names><![CDATA[F.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[AI and Neurotechnology: Learning from AI Ethics to Address an Expanded Ethics Landscape]]></article-title>
<source><![CDATA[Communications of the ACM]]></source>
<year>2023</year>
<volume>66</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>58-68</page-range></nlm-citation>
</ref>
<ref id="B67">
<label>67</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Masrhouni]]></surname>
<given-names><![CDATA[I.]]></given-names>
</name>
<name>
<surname><![CDATA[Bahoussa]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[From the first studies of the unconscious mind to consumer neuroscience: A systematic literature review]]></article-title>
<source><![CDATA[International Journal of Research in Business and Social Science]]></source>
<year>2023</year>
<volume>12</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>624-32</page-range></nlm-citation>
</ref>
<ref id="B68">
<label>68</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Martínez]]></surname>
<given-names><![CDATA[J.T.]]></given-names>
</name>
<name>
<surname><![CDATA[Huertas]]></surname>
<given-names><![CDATA[S.R.]]></given-names>
</name>
<name>
<surname><![CDATA[Coral]]></surname>
<given-names><![CDATA[L.M.H.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Neuroderechos, neuroética y empresas neuro-tecnológicas: aportes desde la debida diligencia en derechos humanos]]></article-title>
<source><![CDATA[Neurodireito, Neurotecnologia e Direitos Humanos]]></source>
<year></year>
<volume>113</volume>
</nlm-citation>
</ref>
<ref id="B69">
<label>69</label><nlm-citation citation-type="">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Granados]]></surname>
<given-names><![CDATA[S.S.M.]]></given-names>
</name>
<name>
<surname><![CDATA[Amaya]]></surname>
<given-names><![CDATA[J.M.G.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Neuroética]]></article-title>
<source><![CDATA[Philosophica]]></source>
<year></year>
</nlm-citation>
</ref>
<ref id="B70">
<label>70</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Fernández]]></surname>
<given-names><![CDATA[H.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[(2023). Neuroderechos, Neurotecnologías y Administración de Riesgos en la Modernidad. Análisis Histórico, Dialéctica y Holismo]]></article-title>
<source><![CDATA[ZHOECOEN]]></source>
<year>2023</year>
<volume>15</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>99-112</page-range></nlm-citation>
</ref>
<ref id="B71">
<label>71</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Mathew]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Alex]]></surname>
<given-names><![CDATA[H.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Neurocognitive Intelligence Engine]]></article-title>
<source><![CDATA[Educational Research (IJMCER)]]></source>
<year>2023</year>
<volume>5</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>43-6</page-range></nlm-citation>
</ref>
<ref id="B72">
<label>72</label><nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Quiles-Pérez]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Martínez-Beltrán]]></surname>
<given-names><![CDATA[E.T.]]></given-names>
</name>
<name>
<surname><![CDATA[López-Bernal]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
<name>
<surname><![CDATA[Horna-Prat]]></surname>
<given-names><![CDATA[E.]]></given-names>
</name>
<name>
<surname><![CDATA[Montesano-Del-Campo]]></surname>
<given-names><![CDATA[L.]]></given-names>
</name>
<name>
<surname><![CDATA[Fernández-Maimó]]></surname>
<given-names><![CDATA[L.]]></given-names>
</name>
<name>
<surname><![CDATA[Huertas]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
</person-group>
<source><![CDATA[Data Fusion In Neuromarketing: Multimodal Analysis of Biosignals, Lifecycle Stages, Current Advances, Datasets, Trends, and Challenges]]></source>
<year>2023</year>
<publisher-name><![CDATA[SSRN]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B73">
<label>73</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Lyu]]></surname>
<given-names><![CDATA[D.]]></given-names>
</name>
<name>
<surname><![CDATA[Mañas-Viniegra]]></surname>
<given-names><![CDATA[L.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Tendencias emergentes en neuromarketing: análisis bibliométrico con CiteSpace (2017- 2021)]]></article-title>
<source><![CDATA[Universidad Rey Juan Carlos]]></source>
<year>2023</year>
<volume>13</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>75-95</page-range></nlm-citation>
</ref>
<ref id="B74">
<label>74</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Kietzmann]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
<name>
<surname><![CDATA[Paschen]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
<name>
<surname><![CDATA[Treen]]></surname>
<given-names><![CDATA[E.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Artificial Intelligence in Advertising. How marketers can leverage artificial intelligence along the consumer journey]]></article-title>
<source><![CDATA[Journal of Advertising Research]]></source>
<year>2018</year>
<volume>58</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>263-7</page-range></nlm-citation>
</ref>
<ref id="B75">
<label>75</label><nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[González-Morales]]></surname>
<given-names><![CDATA[P.A.]]></given-names>
</name>
<name>
<surname><![CDATA[Muñoz-Leiva]]></surname>
<given-names><![CDATA[P.F.]]></given-names>
</name>
<name>
<surname><![CDATA[Martín-López]]></surname>
<given-names><![CDATA[P.M.]]></given-names>
</name>
<name>
<surname><![CDATA[Barroso]]></surname>
<given-names><![CDATA[A.T.]]></given-names>
</name>
</person-group>
<source><![CDATA[Metaverse Neuromarketing: a competitive advantage in the metaverse]]></source>
<year>2023</year>
<publisher-name><![CDATA[Research square]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B76">
<label>76</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Gaudry]]></surname>
<given-names><![CDATA[K.S.]]></given-names>
</name>
<name>
<surname><![CDATA[Ayaz]]></surname>
<given-names><![CDATA[H.]]></given-names>
</name>
<name>
<surname><![CDATA[Bedows]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Celnik]]></surname>
<given-names><![CDATA[P.]]></given-names>
</name>
<name>
<surname><![CDATA[Eagleman]]></surname>
<given-names><![CDATA[D.]]></given-names>
</name>
<name>
<surname><![CDATA[Grover]]></surname>
<given-names><![CDATA[P.]]></given-names>
</name>
<name>
<surname><![CDATA[Illes]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
<name>
<surname><![CDATA[Rao]]></surname>
<given-names><![CDATA[R.P.N.]]></given-names>
</name>
<name>
<surname><![CDATA[Robinson]]></surname>
<given-names><![CDATA[J.T.]]></given-names>
</name>
<name>
<surname><![CDATA[Thyagarajan]]></surname>
<given-names><![CDATA[K.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Projections and the Potential Societal Impact of the Future of Neurotechnologies]]></article-title>
<source><![CDATA[Frontiers in Neuroscience]]></source>
<year>2021</year>
<volume>15</volume>
</nlm-citation>
</ref>
<ref id="B77">
<label>77</label><nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Botello-Bermúdez]]></surname>
<given-names><![CDATA[S.O.]]></given-names>
</name>
<name>
<surname><![CDATA[Suárez-Vera]]></surname>
<given-names><![CDATA[K.T.]]></given-names>
</name>
</person-group>
<source><![CDATA[Tendencias de investigación en neuromarketing]]></source>
<year>2018</year>
<publisher-name><![CDATA[Universidad del Bosque]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B78">
<label>78</label><nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Paz-Gil]]></surname>
<given-names><![CDATA[I.]]></given-names>
</name>
<name>
<surname><![CDATA[Zagala]]></surname>
<given-names><![CDATA[K.]]></given-names>
</name>
<name>
<surname><![CDATA[Cerdá-Suárez]]></surname>
<given-names><![CDATA[L.M.]]></given-names>
</name>
</person-group>
<source><![CDATA[Mayoría de edad del neuromarketing: mapa científico de 18 años de investigación en el área]]></source>
<year>2023</year>
<volume>13</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>47-74</page-range><publisher-name><![CDATA[Universidad Rey Juan Carlos]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B79">
<label>79</label><nlm-citation citation-type="">
<source><![CDATA[MCGOVERN INSTITUTE]]></source>
<year></year>
</nlm-citation>
</ref>
<ref id="B80">
<label>80</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Correa]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Neurociencia aplicada: el cerebro al servicio de la humanidad]]></article-title>
<source><![CDATA[Ciencia Cognitiva: Revista Electrónica de Divulgación]]></source>
<year>2008</year>
<volume>2</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>38-40</page-range></nlm-citation>
</ref>
<ref id="B81">
<label>81</label><nlm-citation citation-type="">
<collab>Facultad de Minas</collab>
<source><![CDATA[Manifiesto Ingeniería para la Vida]]></source>
<year></year>
</nlm-citation>
</ref>
</ref-list>
</back>
</article>
