<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0120-4645</journal-id>
<journal-title><![CDATA[Cuadernos de Administración (Universidad del Valle)]]></journal-title>
<abbrev-journal-title><![CDATA[cuad.adm.]]></abbrev-journal-title>
<issn>0120-4645</issn>
<publisher>
<publisher-name><![CDATA[Universidad del Valle]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0120-46452019000200078</article-id>
<article-id pub-id-type="doi">10.25100/cdea.v35i64.6355</article-id>
<title-group>
<article-title xml:lang="en"><![CDATA[Bounded financial rationality by owners or administrators of mexican micro-enterprises]]></article-title>
<article-title xml:lang="es"><![CDATA[Racionalidad Limitada Financiera por Propietarios o administradores de las micro-empresas mexicanas]]></article-title>
<article-title xml:lang="fr"><![CDATA[Rationalité financière limitée par les propriétaires ou administrateurs de micro-entreprises mexicaines]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Palacios-Duarte]]></surname>
<given-names><![CDATA[Pablo Daniel]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Pérez-Paredes]]></surname>
<given-names><![CDATA[Alfredo]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Torralba-Flores]]></surname>
<given-names><![CDATA[Amado]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Benemérita Universidad Autónoma de Puebla  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Benemérita Universidad Autónoma de Puebla  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Benemérita Universidad Autónoma de Puebla  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>08</month>
<year>2019</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>08</month>
<year>2019</year>
</pub-date>
<volume>35</volume>
<numero>64</numero>
<fpage>78</fpage>
<lpage>95</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S0120-46452019000200078&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S0120-46452019000200078&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S0120-46452019000200078&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract The Limited Financial Rationality by Owners or Administrators of Mexican Micro-Enterprises work aims to evaluate the rationality limited per responsible individual subjected to choosing the direction to follow that allows survival in the market. Empirical research is based on a data collection instrument applied to a sample of microenterprises. The main objective is to hierarchically categorize behaviors, ideas and orientations that explain rational construction by owners or managers towards financial decision making. Our contribution is the construction of a behavioral map by micro-entrepreneurs under two financial rationalities, strong and weak, determined by the learning curve (learning by doing). Where the model did prove that limited financial rationality is positively influenced by business maturity explained by the analogy between intuition and the financial situational perception of the microentrepreneur, which is guided by learning, knowledge, risk aversion and is not only defined by the business scale.]]></p></abstract>
<abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen El trabajo de Racionalidad Limitada Financiera por Propietarios o Administradores de las Micro-Empresas Mexicanas pretende evaluar la racionalidad limitada por individuo responsable sometido a elegir el rumbo a seguir que permita supervivencia en el mercado. La investigación empírica se apoya en un instrumento de recolección de datos aplicado a una muestra de microempresas. El objetivo principal es categorizar jerárquicamente los comportamientos, ideas y orientaciones que expliquen la construcción racional por los propietarios o administradores hacia la toma de decisión financiera. Nuestro aporte es la construcción de un mapa de comportamientos por micro-empresarios bajo dos racionalidades financieras, fuerte y débil, determinada por la curva de aprendizaje [learnig by doing. Donde el modelo si probo que la racionalidad limitada financiera esta positivamente influida por la madurez empresarial explicada por la analogía entre la intuición y la percepción situacional financiera del microempresario la cual es orientada por los aprendizajes, conocimientos, aversiones al riesgo y no únicamente es definida por la escala empresarial.]]></p></abstract>
<abstract abstract-type="short" xml:lang="fr"><p><![CDATA[Résumé Le travail de Rationalité Financière Limitée par les propriétaires ou administrateurs de micro-entreprises mexicaines vise à évaluer la rationalité limitée par individu responsable soumis pour choisir la voie à suivre qui permet la survie sur le marché. La recherche empirique repose sur un instrument de collecte de données appliqué à un échantillon de micro entreprises. L&#8217;objectif principal est de catégoriser hiérarchiquement les comportements, les idées et les orientations qui expliquent la construction rationnelle par les propriétaires ou gestionnaires vers la prise de décision financière. Notre contribution est la construction d&#8217;une carte comportementale par des micro-entrepreneurs sous deux rationalités financières, forte et faible, déterminées par la courbe d&#8217;apprentissage [learning by doing]. Lorsque le modèle a prouvé que la rationalité financière limitée est influencée positivement par la maturité entrepreneuriale expliquée par l&#8217;analogie entre l&#8217;intuition et la perception financière situationnelle du micro entrepreneur qui est guidée par l&#8217;apprentissage, la connaissance, l&#8217;aversion au risque et ne se définit pas uniquement par l&#8217;échelle entrepreneuriale.]]></p></abstract>
<kwd-group>
<kwd lng="en"><![CDATA[Bounded rationality]]></kwd>
<kwd lng="en"><![CDATA[MSMEs]]></kwd>
<kwd lng="en"><![CDATA[Finance]]></kwd>
<kwd lng="en"><![CDATA[Management]]></kwd>
<kwd lng="es"><![CDATA[Racionalidad limitada]]></kwd>
<kwd lng="es"><![CDATA[MiPyMes]]></kwd>
<kwd lng="es"><![CDATA[Finanzas]]></kwd>
<kwd lng="es"><![CDATA[Gerencia]]></kwd>
<kwd lng="fr"><![CDATA[Rationalité limitée]]></kwd>
<kwd lng="fr"><![CDATA[PME-PMI]]></kwd>
<kwd lng="fr"><![CDATA[Finance]]></kwd>
<kwd lng="fr"><![CDATA[Management]]></kwd>
</kwd-group>
</article-meta>
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