<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0120-4645</journal-id>
<journal-title><![CDATA[Cuadernos de Administración (Universidad del Valle)]]></journal-title>
<abbrev-journal-title><![CDATA[cuad.adm.]]></abbrev-journal-title>
<issn>0120-4645</issn>
<publisher>
<publisher-name><![CDATA[Universidad del Valle]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0120-46452022000200002</article-id>
<article-id pub-id-type="doi">10.25100/cdea.v37i69.10682</article-id>
<title-group>
<article-title xml:lang="en"><![CDATA[Analysis of advertising jingles from the &#8216;80s and &#8216;90s through affective computing]]></article-title>
<article-title xml:lang="es"><![CDATA[Análisis de jingles publicitarios de los 80&#8217;s y 90&#8217;s mediante computación afectiva]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Chanchí Golondrino]]></surname>
<given-names><![CDATA[Gabriel Elías]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Ospina Alarcón]]></surname>
<given-names><![CDATA[Manuel Alejandro]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Monroy Ríos]]></surname>
<given-names><![CDATA[Martín Emilio]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de Cartagena Faculty of Engineering Systems Engineering Department]]></institution>
<addr-line><![CDATA[Cartagena ]]></addr-line>
<country>Colombia</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad de Cartagena Faculty of Engineering Systems Engineering Department]]></institution>
<addr-line><![CDATA[Cartagena ]]></addr-line>
<country>Colombia</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad de Cartagena Faculty of Engineering Systems Engineering Department]]></institution>
<addr-line><![CDATA[Cartagena ]]></addr-line>
<country>Colombia</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>08</month>
<year>2022</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>08</month>
<year>2022</year>
</pub-date>
<volume>38</volume>
<numero>73</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S0120-46452022000200002&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S0120-46452022000200002&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S0120-46452022000200002&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract One of the most widespread media in the field of marketing for promoting products, services, and brands is advertising jingles; they are advertising messages made into songs. Their lyrics and music have been created to promote an advertisement or campaign. Thus, advertising jingles benefit from the advantages provided by music to generate positive emotions in potential customers, in addition to the ability to remember a product or brand. Given the few works that focus on the musical and emotional study of advertising jingles, this article explores the advantages provided by affective computing for the study of the emotionality of the music in a set of popular advertising jingles from the &#8216;80s and &#8216;90s, considering the acoustic properties of excitation and valence. A tool, called ANEMA (Analyzer of Emotions in Advertising Jingles), was developed to achieve this; it allows the segmentation of an audio track into different fragments where the acoustic properties of arousal and valence are extracted. This in turn allows determining the emotion associated with each fragment within the circumflex model or Russell´s five emotions model (happiness, excitement, anger, sadness, and relaxation) using the trigonometric relationship of acoustic properties. This study aims at serving as a reference regarding the design and evaluation of musical content associated with advertising jingles to stimulate the development of specific emotions in potential clients.]]></p></abstract>
<abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Uno de los medios más difundidos dentro del campo del marketing para promocionar productos, servicios y marcas son los jingles publicitarios, los cuales corresponden a mensajes publicitarios hechos canción, cuya letra y música han sido creada para promover un anuncio o campaña. Así, los jingles publicitarios aprovechan las ventajas provistas por la música para generar emociones positivas en los potenciales clientes, además de la capacidad de recordar un producto o marca. Dado que se han evidenciado pocos trabajos que se centren en el estudio musical y emocional de los jingles publicitarios, en este artículo se hace uso de las ventajas provistas por la computación afectiva para el estudio de la emocionalidad de la música de un conjunto de jingles publicitarios populares de la década de los 80&#8217;s y los 90&#8217;s, teniendo en cuenta las propiedades acústicas de excitación y valencia. Para la conducción de esta investigación, se desarrolló una herramienta denominada ANEJIP (Analizador de Emociones en Jingles Publicitarios), la cual posibilita la segmentación de un audio en diferentes fragmentos que posterior mente se les extrae las propiedades acústicas de arousal y valence, que a su vez permiten determinar la emoción asociada a cada fragmento dentro del modelo circunflejo o modelo de Russell. Este estudio pretende servir de referencia en cuanto al diseño y evaluación de contenidos musicales asociados a jingles publicitarios de cara a estimular el desarrollo de emociones específicas en los potenciales clientes.]]></p></abstract>
<kwd-group>
<kwd lng="en"><![CDATA[Arousal]]></kwd>
<kwd lng="en"><![CDATA[Affective computing]]></kwd>
<kwd lng="en"><![CDATA[Marketing]]></kwd>
<kwd lng="en"><![CDATA[Advertising jingles]]></kwd>
<kwd lng="en"><![CDATA[Valence]]></kwd>
<kwd lng="es"><![CDATA[Arousal]]></kwd>
<kwd lng="es"><![CDATA[Computación afectiva]]></kwd>
<kwd lng="es"><![CDATA[Marketing]]></kwd>
<kwd lng="es"><![CDATA[Jingles publicitarios]]></kwd>
<kwd lng="es"><![CDATA[Valencia]]></kwd>
</kwd-group>
</article-meta>
</front><back>
<ref-list>
<ref id="B1">
<nlm-citation citation-type="confpro">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Bai]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
<name>
<surname><![CDATA[Jun]]></surname>
<given-names><![CDATA[P.]]></given-names>
</name>
<name>
<surname><![CDATA[Jinliang]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
<name>
<surname><![CDATA[Dedong]]></surname>
<given-names><![CDATA[T.]]></given-names>
</name>
<name>
<surname><![CDATA[Ying]]></surname>
<given-names><![CDATA[W.]]></given-names>
</name>
<name>
<surname><![CDATA[Jianqing]]></surname>
<given-names><![CDATA[L.]]></given-names>
</name>
<name>
<surname><![CDATA[Kan]]></surname>
<given-names><![CDATA[L]]></given-names>
</name>
</person-group>
<source><![CDATA[Dimensional Music Emotion Recognition by Valence-Arousal Regression]]></source>
<year>2016</year>
<conf-name><![CDATA[ Proceedings of 2016 IEEE 15th International Conference on Cognitive Informatics and Cognitive Computing, ICCI*CC]]></conf-name>
<conf-loc>Palo Alto, CA, USA </conf-loc>
<page-range>42-9</page-range></nlm-citation>
</ref>
<ref id="B2">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Baldasarri]]></surname>
<given-names><![CDATA[S]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Computación Afectiva: Tecnología y Emociones Para Mejorar La Experiencia de Usuario]]></article-title>
<source><![CDATA[Revista Institucional de La Facultad de Informática - UNLP]]></source>
<year>2016</year>
<numero>3</numero>
<issue>3</issue>
<page-range>14-5</page-range></nlm-citation>
</ref>
<ref id="B3">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Brown]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
<name>
<surname><![CDATA[Ulrik]]></surname>
<given-names><![CDATA[V]]></given-names>
</name>
</person-group>
<source><![CDATA[Musica and Manipulation On the Social Users and Social Control Music]]></source>
<year>2006</year>
<publisher-name><![CDATA[Berghahn Books]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B4">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Chanchí]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
<name>
<surname><![CDATA[Córdoba]]></surname>
<given-names><![CDATA[A]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Análisis de Emociones y Sentimientos Sobre El Discurso de Firma Del Acuerdo de Paz En Colombia]]></article-title>
<source><![CDATA[Revista Ibérica de Sistemas e Tecnologias de Informação]]></source>
<year>2019</year>
<volume>E22</volume>
<page-range>95-107</page-range></nlm-citation>
</ref>
<ref id="B5">
<nlm-citation citation-type="confpro">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Espinosa Mirabet]]></surname>
<given-names><![CDATA[S]]></given-names>
</name>
</person-group>
<source><![CDATA[Análisis de Un Jingle Icónico ¿Por Qué Cuesta Tanto Crear Otro &#8216;Negrito de Cola-Cao&#8217;?]]></source>
<year>2012</year>
<conf-name><![CDATA[ Congreso Publiradio]]></conf-name>
<conf-loc>Barcelona, España </conf-loc>
<page-range>25-39</page-range></nlm-citation>
</ref>
<ref id="B6">
<nlm-citation citation-type="confpro">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Florian]]></surname>
<given-names><![CDATA[E.]]></given-names>
</name>
<name>
<surname><![CDATA[Wöllmer]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Schuller]]></surname>
<given-names><![CDATA[B]]></given-names>
</name>
</person-group>
<source><![CDATA[OpenEAR - Introducing the Munich Open-Source Emotion and Affect Recognition Toolkit]]></source>
<year>2009</year>
<conf-name><![CDATA[ Proceedings of 2009 3rd International Conference on Affective Computing and Intelligent Interaction and Workshops]]></conf-name>
<conf-loc>Amsterdam, Netherlands </conf-loc>
<page-range>1-6</page-range></nlm-citation>
</ref>
<ref id="B7">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Fernández Gómez]]></surname>
<given-names><![CDATA[J. D]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Aproximación Tipológica a La Música En Publicidad: De La Identidad Sonora Corporativa a La Comercialización de La Canción Publicitaria]]></article-title>
<source><![CDATA[Questiones Publicitarias]]></source>
<year>2005</year>
<volume>1</volume>
<numero>10</numero>
<issue>10</issue>
<page-range>53-76</page-range></nlm-citation>
</ref>
<ref id="B8">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Gillanders]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
<name>
<surname><![CDATA[Guillen]]></surname>
<given-names><![CDATA[A]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Música y Publicidad En El Aula de Secundaria]]></article-title>
<source><![CDATA[Revista Educativa Hekademos]]></source>
<year>2012</year>
<volume>12</volume>
<page-range>105-14</page-range></nlm-citation>
</ref>
<ref id="B9">
<nlm-citation citation-type="confpro">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Hammal]]></surname>
<given-names><![CDATA[Z.]]></given-names>
</name>
<name>
<surname><![CDATA[Suarez]]></surname>
<given-names><![CDATA[M]]></given-names>
</name>
</person-group>
<source><![CDATA[Towards Context Based Affective Computing]]></source>
<year>2013</year>
<conf-name><![CDATA[ Proceedings of 2013 Humaine Association Conference on Affective Computing and Intelligent Interaction. ACII]]></conf-name>
<conf-loc>Geneva, Switzerland </conf-loc>
<page-range>802</page-range></nlm-citation>
</ref>
<ref id="B10">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Hargreaves]]></surname>
<given-names><![CDATA[D.]]></given-names>
</name>
<name>
<surname><![CDATA[North]]></surname>
<given-names><![CDATA[A]]></given-names>
</name>
</person-group>
<source><![CDATA[The Social Psychology of Music]]></source>
<year>2005</year>
<publisher-name><![CDATA[Oxford University Press]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B11">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Jiang]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
<name>
<surname><![CDATA[Rickson]]></surname>
<given-names><![CDATA[D.]]></given-names>
</name>
<name>
<surname><![CDATA[Jiang]]></surname>
<given-names><![CDATA[C]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The Mechanism of Music for Reducing Psychological Stress: Music Preference as a Mediator]]></article-title>
<source><![CDATA[Arts in Psychotherapy]]></source>
<year>2016</year>
<volume>48</volume>
<page-range>62-8</page-range></nlm-citation>
</ref>
<ref id="B12">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Juca Maldonado]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
<name>
<surname><![CDATA[Garcia Saltos]]></surname>
<given-names><![CDATA[M. B.]]></given-names>
</name>
<name>
<surname><![CDATA[Burgo Bencomo]]></surname>
<given-names><![CDATA[O]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[La Computación Afectiva y Su Influencia En Las Interfaces Actuales Del Reconocimiento Facial]]></article-title>
<source><![CDATA[Revista Metropolitana de Ciencias Aplicadas]]></source>
<year>2018</year>
<volume>1</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>28-35</page-range></nlm-citation>
</ref>
<ref id="B13">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Kabadayi]]></surname>
<given-names><![CDATA[A]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Contributions of the &#8216;Counting Jingles&#8217; to Children in Plays from Teachers&#8217; Perspectives]]></article-title>
<source><![CDATA[Procedia - Social and Behavioral Sciences]]></source>
<year>2014</year>
<volume>143</volume>
<page-range>458-62</page-range></nlm-citation>
</ref>
<ref id="B14">
<nlm-citation citation-type="confpro">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Kim]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
<name>
<surname><![CDATA[Lee]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
<name>
<surname><![CDATA[Kim]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
<name>
<surname><![CDATA[Yoo]]></surname>
<given-names><![CDATA[W. Y]]></given-names>
</name>
</person-group>
<source><![CDATA[Music Mood Classification Model Based on Arousal-Valence Values]]></source>
<year>2011</year>
<conf-name><![CDATA[ 13th International Conference on Advanced Communication Technology. ICACT]]></conf-name>
<conf-loc>Gangwon, Korea (South) </conf-loc>
<page-range>292-5</page-range></nlm-citation>
</ref>
<ref id="B15">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[López]]></surname>
<given-names><![CDATA[A]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[La Efectividad de Los Jingles y Su Poder de Recordación]]></article-title>
<source><![CDATA[Razón y Palabra]]></source>
<year>2017</year>
<volume>21</volume>
<numero>4_99</numero>
<issue>4_99</issue>
<page-range>197-211</page-range></nlm-citation>
</ref>
<ref id="B16">
<nlm-citation citation-type="confpro">
<person-group person-group-type="author">
<name>
<surname><![CDATA[López Giraldo]]></surname>
<given-names><![CDATA[A]]></given-names>
</name>
</person-group>
<source><![CDATA[Los Jingles Originales Más Recordados Por Los Bogotanos En La Década de Los Ochenta, y Su Efectividad]]></source>
<year>2016</year>
<conf-name><![CDATA[ Humanidades digitales, diálogo de saberes y prácticas colaborativas en red. Cátedra UNESCO de comunicación]]></conf-name>
<conf-loc>Bogotá, Colombia </conf-loc>
<page-range>1-5</page-range></nlm-citation>
</ref>
<ref id="B17">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Malheiro]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
<name>
<surname><![CDATA[Panda]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
<name>
<surname><![CDATA[Gomes]]></surname>
<given-names><![CDATA[P.]]></given-names>
</name>
<name>
<surname><![CDATA[Paiva]]></surname>
<given-names><![CDATA[R. P]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Emotionally-Relevant Features for Classification and Regression of Music Lyrics]]></article-title>
<source><![CDATA[IEEE Transactions on Affective Computing]]></source>
<year>2018</year>
<volume>9</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>240-54</page-range></nlm-citation>
</ref>
<ref id="B18">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Naser]]></surname>
<given-names><![CDATA[D. S.]]></given-names>
</name>
<name>
<surname><![CDATA[Saha]]></surname>
<given-names><![CDATA[G]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Influence of Music Liking on EEG Based Emotion Recognition]]></article-title>
<source><![CDATA[Biomedical Signal Processing and Control]]></source>
<year>2021</year>
<volume>64</volume>
</nlm-citation>
</ref>
<ref id="B19">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Nomura]]></surname>
<given-names><![CDATA[T.]]></given-names>
</name>
<name>
<surname><![CDATA[Mitsukura]]></surname>
<given-names><![CDATA[Y]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[EEG-Based Detection of TV Commercials Effects]]></article-title>
<source><![CDATA[Procedia Computer Science]]></source>
<year>2015</year>
<volume>60</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>131-40</page-range></nlm-citation>
</ref>
<ref id="B20">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Palencia-Lefler]]></surname>
<given-names><![CDATA[M]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[La Música En La Comunicación Publicitaria]]></article-title>
<source><![CDATA[Comunicación y Sociedad]]></source>
<year>2009</year>
<volume>22</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>89-108</page-range></nlm-citation>
</ref>
<ref id="B21">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Paltoglou]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
<name>
<surname><![CDATA[Thelwall]]></surname>
<given-names><![CDATA[M]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Seeing Stars of Valence and Arousal in Blog Posts]]></article-title>
<source><![CDATA[IEEE Transactions on Affective Computing]]></source>
<year>2013</year>
<volume>4</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>116-23</page-range></nlm-citation>
</ref>
<ref id="B22">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Porras]]></surname>
<given-names><![CDATA[N]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Análisis de Los Procesos Psicológicos de Percepción y Memoria En La Efectividad de Los Jingles Publicitarios]]></article-title>
<source><![CDATA[Revista de Comunicación y Salud]]></source>
<year>2017</year>
<volume>7</volume>
<page-range>49-60</page-range></nlm-citation>
</ref>
<ref id="B23">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Porras Velázquez]]></surname>
<given-names><![CDATA[N. R]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Percepción y Memoria En Los Jingles Publicitarios: Reflexiones Desde La Psicología de La Publicidad]]></article-title>
<source><![CDATA[Revista Electrónica Psyconex]]></source>
<year>2018</year>
<volume>10</volume>
<numero>16</numero>
<issue>16</issue>
<page-range>1-19</page-range></nlm-citation>
</ref>
<ref id="B24">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Rubio-Romero]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
<name>
<surname><![CDATA[Perlado-Lamo de Espinosa]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Ramos-Rodriguez]]></surname>
<given-names><![CDATA[M]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[La Música En La Publicidad Que Atrae a Los Jóvenes]]></article-title>
<source><![CDATA[Anuario Electrónico de Estudios en Comunicación Social &#8220;Disertaciones&#8221;]]></source>
<year>2019</year>
<volume>12</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>97-124</page-range></nlm-citation>
</ref>
<ref id="B25">
<nlm-citation citation-type="confpro">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Rudovic]]></surname>
<given-names><![CDATA[O. O]]></given-names>
</name>
</person-group>
<source><![CDATA[Machine Learning for Affective Computing and Its Applications to Automated Measurement of Human Facial Affect]]></source>
<year>2016</year>
<conf-name><![CDATA[ International Symposium on Micro-NanoMechatronics and Human Science (MHS)]]></conf-name>
<conf-date>2016</conf-date>
<conf-loc>Nagoya, Japan </conf-loc>
<page-range>1</page-range></nlm-citation>
</ref>
<ref id="B26">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Sánchez-Porras]]></surname>
<given-names><![CDATA[M. J]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[La Persuasión de La Música En La Publicidad. El Ejemplo Coca Cola]]></article-title>
<source><![CDATA[Revista Historia y Comunicación Social]]></source>
<year>2013</year>
<volume>18</volume>
<page-range>349-57</page-range></nlm-citation>
</ref>
<ref id="B27">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Sánchez-Porras]]></surname>
<given-names><![CDATA[M. J]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Música y Persuasión Publicitaria]]></article-title>
<source><![CDATA[Revista Opción]]></source>
<year>2016</year>
<numero>12</numero>
<issue>12</issue>
<page-range>589-608</page-range></nlm-citation>
</ref>
<ref id="B28">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Sánchez-Porras]]></surname>
<given-names><![CDATA[M. J.]]></given-names>
</name>
<name>
<surname><![CDATA[Rodrigo]]></surname>
<given-names><![CDATA[E]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Emotional Benefits of Coca-Cola Advertising Music]]></article-title>
<source><![CDATA[Procedia - Social and Behavioral Sciences]]></source>
<year>2017</year>
<volume>237</volume>
<page-range>1444-8</page-range></nlm-citation>
</ref>
<ref id="B29">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Sánchez]]></surname>
<given-names><![CDATA[V]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Música y Publicidad. Una Aproximación Metodológica Al Análisis Músico-Audiovisual de Anuncios Televisivos]]></article-title>
<source><![CDATA[Revista de Comunicación Vivat Academia]]></source>
<year>2015</year>
<volume>133</volume>
<page-range>86-101</page-range></nlm-citation>
</ref>
<ref id="B30">
<nlm-citation citation-type="confpro">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Sharma]]></surname>
<given-names><![CDATA[H.]]></given-names>
</name>
<name>
<surname><![CDATA[Gupta]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
<name>
<surname><![CDATA[Sharma]]></surname>
<given-names><![CDATA[Y.]]></given-names>
</name>
<name>
<surname><![CDATA[Purwar]]></surname>
<given-names><![CDATA[A]]></given-names>
</name>
</person-group>
<source><![CDATA[A New Model for Emotion Prediction in Music]]></source>
<year>2020</year>
<conf-name><![CDATA[ 6th International Conference on Signal Processing and Communication, ICSC]]></conf-name>
<conf-date>2020</conf-date>
<conf-loc>Noida, India </conf-loc>
<page-range>156-61</page-range></nlm-citation>
</ref>
<ref id="B31">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Shevy]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Hung]]></surname>
<given-names><![CDATA[K]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Music in Television Advertising and Other Persuasive Media in Oxford University Press]]></article-title>
<source><![CDATA[The psychology of music in multimedia]]></source>
<year>2013</year>
<edition>1 ed1</edition>
<page-range>315-38</page-range><publisher-name><![CDATA[Oxford Scholarship]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B32">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Solarte]]></surname>
<given-names><![CDATA[L. A.]]></given-names>
</name>
<name>
<surname><![CDATA[Sánchez]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Chanchí]]></surname>
<given-names><![CDATA[G. E.]]></given-names>
</name>
<name>
<surname><![CDATA[Durán]]></surname>
<given-names><![CDATA[D. F.]]></given-names>
</name>
<name>
<surname><![CDATA[Arciniegas]]></surname>
<given-names><![CDATA[J. L]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Dataset de Contenidos Musicales de Video, Basado En Emociones]]></article-title>
<source><![CDATA[Ingenierías USBMed]]></source>
<year>2016</year>
<volume>7</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>37-46</page-range></nlm-citation>
</ref>
<ref id="B33">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Solarte]]></surname>
<given-names><![CDATA[L. A.]]></given-names>
</name>
<name>
<surname><![CDATA[Sánchez]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Chanchí]]></surname>
<given-names><![CDATA[G. E.]]></given-names>
</name>
<name>
<surname><![CDATA[Durán]]></surname>
<given-names><![CDATA[D. F.]]></given-names>
</name>
<name>
<surname><![CDATA[Arciniegas]]></surname>
<given-names><![CDATA[J. L]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Video on Demand Service Based on the Inference of Emotions User]]></article-title>
<source><![CDATA[Sistemas y Telemática]]></source>
<year>2016</year>
<volume>14</volume>
<numero>38</numero>
<issue>38</issue>
<page-range>31-47</page-range></nlm-citation>
</ref>
</ref-list>
</back>
</article>
