<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0120-4645</journal-id>
<journal-title><![CDATA[Cuadernos de Administración (Universidad del Valle)]]></journal-title>
<abbrev-journal-title><![CDATA[cuad.adm.]]></abbrev-journal-title>
<issn>0120-4645</issn>
<publisher>
<publisher-name><![CDATA[Universidad del Valle]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0120-46452024000200008</article-id>
<article-id pub-id-type="doi">10.25100/cdea.v40i79.13510</article-id>
<title-group>
<article-title xml:lang="en"><![CDATA[Evolution of INDITEX group&#8217;s internationalization strategy in Latin America]]></article-title>
<article-title xml:lang="es"><![CDATA[Evolución de la estrategia de internacionalización de INDITEX en América Latina]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Benavides]]></surname>
<given-names><![CDATA[Giovanny Fernando]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Jorge Tadeo Lozano Economic-Administrative Sciences Area ]]></institution>
<addr-line><![CDATA[Bogotá ]]></addr-line>
<country>Colombia</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>08</month>
<year>2024</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>08</month>
<year>2024</year>
</pub-date>
<volume>40</volume>
<numero>79</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S0120-46452024000200008&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S0120-46452024000200008&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S0120-46452024000200008&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract In 2022, the INDITEX Group experienced a 12% increase in sales compared to the previous year, driven by its sustainability strategy, new product development, and integrated platforms. This growth was seen in both physical stores and online. Additionally, international expansion over the last decade, particularly in Latin America and Asia, contributed to these positive results. This manuscript analyzes the internationalization strategies applied in INDITEX&#8217;s sustained expansion, focusing on the group&#8217;s global positioning in various areas such as competition, business development, logistics, and offshoring strategies. It aims to investigate the maneuvers undertaken over the years, with a particular focus on Latin America-a region characterized by its unique country-specific instabilities and market demand variations. To achieve this, an exploratory-descriptive methodology will be employed, consisting of four steps: first, an exploratory descriptive phase will expand the bibliographic material with an emphasis on official company reports and specialized fashion and marketing magazines; second, an analytical description through a comprehensive and selective report will identify the investigated criteria; third, an exploratory-analytical phase will group and analyze the elements related to the studied topic; and fourth, a comparative analysis will seek direct or indirect correlations between internationalization strategies and brand growth.]]></p></abstract>
<abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen &#8220;En 2022, el Grupo INDITEXexperimentó un aumento de ventas del 12% en comparación con el año anterior, gracias a su estrategia de sostenibilidad, el desarrollo de nuevos productos y plataformas integradas. Este crecimiento se observó tanto en las tiendas físicas como en las online. Su expansión internacional en la última década, especialmente en América Latina y Asia, también contribuyó a estos resultados positivos&#8221;. Este manuscrito analiza las estrategias de internacionalización aplicadas en su proceso de expansión sostenida, enfocándose en el posicionamiento global del grupo en varios niveles: (competencia, desarrollo comercial, desarrollo logístico, estrategias de deslocalización, etc.), buscando indagar en las posibles maniobras asumidas a lo largo de los años, con un enfoque particular en Latinoamérica, una región que presenta sus propias inestabilidades y características únicas en cada país, así como diferencias en la demanda del mercado. Para lograr esto, se utilizará una metodología exploratorio-descriptiva basada en cuatro pasos: primero, una fase exploratoria descriptiva que ampliará el material bibliográfico con énfasis en informes oficiales de la empresa y revistas especializadas en moda y mercadeo; segundo, una descripción analítica mediante un informe recopilatorio y selectivo que permita identificar el criterio investigado; tercero, una fase exploratorio-analítica que agrupará y analizará los elementos en torno al tema estudiado; y cuarto, un análisis comparativo que buscará correlaciones directas o indirectas entre las estrategias de internacionalización y el crecimiento de la marca.]]></p></abstract>
<kwd-group>
<kwd lng="en"><![CDATA[Internationalization]]></kwd>
<kwd lng="en"><![CDATA[Strategy]]></kwd>
<kwd lng="en"><![CDATA[Entrepreneurship]]></kwd>
<kwd lng="en"><![CDATA[Expansion]]></kwd>
<kwd lng="en"><![CDATA[INDITEX]]></kwd>
<kwd lng="es"><![CDATA[Internacionalización]]></kwd>
<kwd lng="es"><![CDATA[Estrategia]]></kwd>
<kwd lng="es"><![CDATA[Emprendimiento]]></kwd>
<kwd lng="es"><![CDATA[Expansión]]></kwd>
<kwd lng="es"><![CDATA[INDITEX]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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