<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0120-4823</journal-id>
<journal-title><![CDATA[Signo y Pensamiento]]></journal-title>
<abbrev-journal-title><![CDATA[Signo pensam.]]></abbrev-journal-title>
<issn>0120-4823</issn>
<publisher>
<publisher-name><![CDATA[Pontificia Universidad Javeriana]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0120-48232017000100074</article-id>
<article-id pub-id-type="doi">10.11144/Javeriana.syp36-70.idaf</article-id>
<title-group>
<article-title xml:lang="en"><![CDATA[Introducing Three Dimensions of Audience Fragmentation]]></article-title>
<article-title xml:lang="es"><![CDATA[Presentación de las Tres Dimensiones de la Fragmentación de la Audiencia]]></article-title>
<article-title xml:lang="pt"><![CDATA[Apresentação das Três Dimensões da Fragmentação da Audiência]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Roncallo-Dow]]></surname>
<given-names><![CDATA[Sergio]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Arango-Forero]]></surname>
<given-names><![CDATA[Germán]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de La Sabana Facultad de Comunicación ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Colombia</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad de La Sabana  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Colombia</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2017</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2017</year>
</pub-date>
<volume>36</volume>
<numero>70</numero>
<fpage>74</fpage>
<lpage>90</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S0120-48232017000100074&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S0120-48232017000100074&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S0120-48232017000100074&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract Audience fragmentation has become a recurrent theoretical framework in the early 21st Century, used mainly to depict the new complex and dynamic relationships established between media and consumers. However, some academic studies have been published which expand on the meanings and implications of the so-called fragmentation from the perspective of the audience. This paper is based on empirical research undertaken in Colombia among young people (17-24 year-olds) who live in the ten most important urban areas of this country located at the north-west corner of South America. A mixed methodology was used, combining quantitative and qualitative methods with a statistical sample. Conclusions support a theoretical proposal based on what the authors call the three dimensions of audiences&#8217; fragmentation -intramedia, intermedia, and transmedia fragmentation- as a way to understand the new relationships established between media content producers and active and participative consumers, beyond the media-centrism paradigm and closer to the revival of encoding/decoding communication process.]]></p></abstract>
<abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen La fragmentación de la audiencia se ha tornado en un marco teórico recurrente en la primera parte del siglo XXI cuyo uso principal ha sido el de representar las nuevas relaciones complejas y dinámicas que se establecen entre los medios de comunicación y los consumidores. Sin embargo, se han publicado algunos estudios académicos que amplían desde la perspectiva de la audiencia los significados e implicaciones de la llamada fragmentación. Este artículo se basa en una investigación empírica realizada en Colombia entre jóvenes (17-24 años) que viven en las diez áreas urbanas más importantes de este país, ubicado en la esquina noroeste de América del Sur. Se utilizó una metodología mixta, combinando métodos cuantitativos y cualitativos con una muestra estadística. Las conclusiones corroboran una propuesta teórica basada en lo que los autores llaman las tres dimensiones de la fragmentación de la audiencia (fragmentación intramedio, inter-medio y transmedio) como una forma de entender las nuevas relaciones establecidas entre los productores de contenidos en los medios y los consumidores activos y participativos, más allá del paradigma del centrismo mediático y más cercano al avivamiento del proceso de comunicación de codificación/decodificación.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo A fragmentação da audiência tem virado para um quadro teórico recorrente na primeira parte do século XXI cujo uso principal foi representar as novas relações complexas e dinâmicas estabelecidas entre os meios de comunicação e os consumidores. No entanto, estudos académicos desde a perspectiva da audiência que ampliam os significados e implicações da chamada de fragmentação já foram publicados. Este artigo é baseado em pesquisa empírica realizada na Colômbia entre jovens (17-24 anos) que moram nas dez áreas urbanas mais importantes desse país, localizado no canto noroeste de América do Sul. Uma metodologia misturada foi utilizada, a combinar métodos quantitativos e qualitativos com amostra estatística. As conclusões corroboram uma proposta teórica baseada no que os autores chamam de as três dimensões da fragmentação da audiência (fragmentação intramédio, inter-médio e tránsmedio) como forma de compreender as novas relações estabelecidas entre produtores de conteúdos nos meios e os consumidores ativos e participativos, mais para além do paradigma do centrismo mediático e mais perto do avivamento do processo de comunicação de codificação/decodificação.]]></p></abstract>
<kwd-group>
<kwd lng="en"><![CDATA[media]]></kwd>
<kwd lng="en"><![CDATA[audiences]]></kwd>
<kwd lng="en"><![CDATA[practices]]></kwd>
<kwd lng="en"><![CDATA[fragmentation]]></kwd>
<kwd lng="en"><![CDATA[reception]]></kwd>
<kwd lng="es"><![CDATA[medios]]></kwd>
<kwd lng="es"><![CDATA[audiencias]]></kwd>
<kwd lng="es"><![CDATA[prácticas]]></kwd>
<kwd lng="es"><![CDATA[fragmentación]]></kwd>
<kwd lng="es"><![CDATA[recepción]]></kwd>
<kwd lng="pt"><![CDATA[meios]]></kwd>
<kwd lng="pt"><![CDATA[audiências]]></kwd>
<kwd lng="pt"><![CDATA[práticas]]></kwd>
<kwd lng="pt"><![CDATA[fragmentação]]></kwd>
<kwd lng="pt"><![CDATA[recepção]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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