<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0120-8160</journal-id>
<journal-title><![CDATA[Revista EAN]]></journal-title>
<abbrev-journal-title><![CDATA[Rev. esc.adm.neg]]></abbrev-journal-title>
<issn>0120-8160</issn>
<publisher>
<publisher-name><![CDATA[Universidad EAN]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0120-81602017000100041</article-id>
<article-id pub-id-type="doi">10.21158/01208160.n82.2017.1643</article-id>
<title-group>
<article-title xml:lang="en"><![CDATA[Has the first global financial crisis changed the entrepreneurial values in digitalized marketing-based societies? The case of GEM Latin American countries]]></article-title>
<article-title xml:lang="es"><![CDATA[¿Cambió la primera crisis financiera global los valores empresariales en las sociedades digitalizadas basadas en el marketing? El caso de GEM países latinoamericanos]]></article-title>
<article-title xml:lang="fr"><![CDATA[La première crise financière globale a t-elle altéré les valeurs entrepreneuriales des entreprises numériques basées sur le marketing? Le cas de GEM des pays d'Amérique latine.]]></article-title>
<article-title xml:lang="pt"><![CDATA[A primeira crise financeira global alterou os valores empresariais nas sociedades digitalizadas baseadas no marketing? O caso dos países GEM da América Latina]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Saiz-Álvarez]]></surname>
<given-names><![CDATA[José Manuel]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Coduras Martínez]]></surname>
<given-names><![CDATA[Alicia]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Cuervo-Arango]]></surname>
<given-names><![CDATA[Carlos]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Instituto Tecnológico y de Estudios Superiores de Monterrey  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,London Business School  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>United Kingdom</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad Antonio de Nebrija  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Spain</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>01</month>
<year>2017</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>01</month>
<year>2017</year>
</pub-date>
<numero>82</numero>
<fpage>41</fpage>
<lpage>64</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S0120-81602017000100041&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S0120-81602017000100041&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S0120-81602017000100041&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract As the world economy is globalized, crises are rapidly spread due to the massive use of ICTs (Information and Communication Technologies), also affecting the entrepreneurial values involved in business creation processes. In this sense, digital marketing has a key role to play, for it can serve as a tool based on technology and applied to foster nascent entrepreneurship. Using data for GEM Latin American countries, and applying clustering analysis based on the K-means method, the objective of this work is to test if the actual First Global Financial Crisis (FGFC) has altered the entrepreneurial values in Latin American firms. The main result of this work is that the traits of entrepreneurial activity in GEM Latin American countries have progressively shifted from quantity to quality, so digital marketing is having an increasing importance.]]></p></abstract>
<abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Como el mercado mundial está globalizado, las crisis se expanden rápidamente debido al uso masivo de las Tecnologías de la Información y la Comunicación (TICs), afectando también a los valores empresariales insertos en los procesos de creación de empresas. En este sentido, el marketing digital tiene un papel fundamental que jugar, al poder servir como una herramienta basada en la tecnología aplicada para fortalecer el emprendimiento naciente. Usando datos de los países latinoamericanos pertenecientes al proyecto GEM, y aplicando análisis cluster usando el método K-medias, el objetivo de este trabajo es comprobar si la actual Primera Crisis Global ha alterado los valores del emprendimiento en las empresas latinoamericanas. El principal resultado de este trabajo es que los rasgos de la actividad empresarial en los países GEM de América Latina se han desplazado progresivamente de la cantidad a la calidad, por lo que el marketing digital está teniendo una creciente importancia.]]></p></abstract>
<abstract abstract-type="short" xml:lang="fr"><p><![CDATA[Resumé Dans une économie mondialisée et interconnectée, les crises s'étendent rapidement du fait de l'utilisation massive des technologies de l'information et de la communication (TIC) qui affectent simultanément les valeurs entrepreneuriales intégrées aux processus de création d'entreprises. C'est en ce sens que le marketing digital a un rôle fondamental à jouer en servant d'outil technologique utilisé pour le renforcement de l'entrepreneuriat naissant. C'est grâce à 'utilisation des données des pays du sous-continent américain appartenant au projet GEM et en appliquant une analyse clúster utilisant la méthode K-média que ce papier entend vérifier si la Première Crise Globale a altéré les valeurs de l'entrepreneuriat dans les entreprises d'Amérique latine. Le résultat principal de ce travail montre que le type d'activité entrepreneuriale dans les pays GEM d'Amérique latine s'est progressivement déplacé de la quantité vers la qualité du fait de l'importance croissante acquise par le marketing digital.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo Como o mercado mundial está globalizado, as crises se expandem rapidamente devido ao uso em massa das Tecnologias da Informação e da Comunicação (TICs), afetando também os valores empresariais inseridos nos processos de criação de empresas. Neste sentido, o marketing digital tem um papel fundamental ao servir como uma ferramenta baseada na tecnologia aplicada para fortalecer o empreendimento nascente. Usando dados dos países latino-americanos pertencentes ao projeto GEM, aplicando a análise clúster e o método K-médias, este trabalho tem como objetivo comprovar se a atual Primeira Crise Global alterou os valores do empreendimento nas empresas latino-americanas. O principal resultado deste trabalho é observar que as tendências da atividade empresarial nos países GEM da América Latina se deslocaram progressivamente da quantidade à qualidade, pelo que o marketing digital adquire uma crescente importância.]]></p></abstract>
<kwd-group>
<kwd lng="en"><![CDATA[Entrepreneurship]]></kwd>
<kwd lng="en"><![CDATA[value]]></kwd>
<kwd lng="en"><![CDATA[crisis]]></kwd>
<kwd lng="en"><![CDATA[digital marketing]]></kwd>
<kwd lng="en"><![CDATA[risk]]></kwd>
<kwd lng="en"><![CDATA[Global Entrepreneurship Monitor (GEM)]]></kwd>
<kwd lng="es"><![CDATA[Emprendimiento]]></kwd>
<kwd lng="es"><![CDATA[valor]]></kwd>
<kwd lng="es"><![CDATA[crisis]]></kwd>
<kwd lng="es"><![CDATA[marketing digital]]></kwd>
<kwd lng="es"><![CDATA[riesgo]]></kwd>
<kwd lng="es"><![CDATA[Monitor Global de Emprendimiento]]></kwd>
<kwd lng="fr"><![CDATA[Entrepreneuriat]]></kwd>
<kwd lng="fr"><![CDATA[valeu]]></kwd>
<kwd lng="fr"><![CDATA[crise]]></kwd>
<kwd lng="fr"><![CDATA[marketing digital]]></kwd>
<kwd lng="fr"><![CDATA[risque]]></kwd>
<kwd lng="pt"><![CDATA[Empreendimento]]></kwd>
<kwd lng="pt"><![CDATA[valor]]></kwd>
<kwd lng="pt"><![CDATA[crise]]></kwd>
<kwd lng="pt"><![CDATA[marketing digital]]></kwd>
<kwd lng="pt"><![CDATA[risco]]></kwd>
<kwd lng="pt"><![CDATA[Global Entrepreneurship Monitor (GEM).]]></kwd>
</kwd-group>
</article-meta>
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