<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0120-8160</journal-id>
<journal-title><![CDATA[Revista EAN]]></journal-title>
<abbrev-journal-title><![CDATA[Rev. esc.adm.neg]]></abbrev-journal-title>
<issn>0120-8160</issn>
<publisher>
<publisher-name><![CDATA[Universidad EAN]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0120-81602018000100079</article-id>
<article-id pub-id-type="doi">10.21158/01208160.n84.2018.1918</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[La metodología Lean Startup: desarrollo y aplicación para el emprendimiento]]></article-title>
<article-title xml:lang="en"><![CDATA[Lean Startup methodology: development and application to develop entrepreneruship]]></article-title>
<article-title xml:lang="fr"><![CDATA[Méthodologie de Lean Startup: développement et application pour l'entrepreneuriat]]></article-title>
<article-title xml:lang="pt"><![CDATA[Metodologia Lean Startup: desenvolvimento e aplicativo para o empreendimento]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Llamas Fernández]]></surname>
<given-names><![CDATA[Francisco Javier]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Fernández Rodríguez]]></surname>
<given-names><![CDATA[Juan Carlos]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Rey Juan Carlos European School of Leadership (EUschool) ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Spain</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Antonio de Nebrija  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Spain</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2018</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2018</year>
</pub-date>
<numero>84</numero>
<fpage>79</fpage>
<lpage>95</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S0120-81602018000100079&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S0120-81602018000100079&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S0120-81602018000100079&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen El presente artículo tiene como objetivo realizar una exposición sobre la aplicación de la metodología Lean Startup y revisar los distintos puntos y acciones que comprende. Lean Startup es una metodología con gran auge en el medio emprendedor que posibilita implementar negocios evitando desperdiciar tiempo, recursos y esfuerzos inútiles. Propone como paso previo a la creación de una empresa, lanzar una Startup, un experimento, que permita al emprendedor buscar un modelo de negocio rentable antes de crear una empresa. En la contabilidad de la metodología Lean Startup el principal beneficio a conseguir es el aprendizaje validado. Un aprendizaje empírico que parte de unas hipótesis que se validan a través de un producto con las características mínimas para facilitar al emprendedor los datos necesarios que permitan descubrir el modelo de negocio viable y dar el salto a la empresa, minimizando el miedo al fracaso que impide a muchos emprendedores convertir sus ideas en negocios.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This study aims at explaining the application of Lean Startup methodology and reviewing different points of views and actions that it involves. This is a methodology arising in entrepreneurial environments, facilitating the implementation of business and avoiding wasting time, resources and efforts. It proposes to launch a Startup as a former step to take in company creation. In fact, this is an experiment which allows the entrepreneur to find a profitable business model before starting a business. In the accountancy of the Lean Startup methodology, its main benefit is to reach validated learning. This empirical learning process originates from some validated hypothesis through a product with minimal features to provide the entrepreneur with necessary data which facilitates the discovery of a profitable business model and the start of the company, reducing the fear to failure that stops the process in which entrepreneurs turn their ideas into real business.]]></p></abstract>
<abstract abstract-type="short" xml:lang="fr"><p><![CDATA[Résumé Cet article présente la mise en place de la méthodologie Lean Startup et en étudie les différents principes et fonctionnements. La Lean Startup est une méthodologie de plus en plus utilisée dans le monde entrepreneurial car elle permet de gagner un temps précieux lors de l'implémentation d'une affaire et d'économiser aussi bien les ressources que les efforts inutiles. L'objectif de la Lean Startup est de proceder, avant la creation formelle de l'entreprise, au lancement d'une Startup, d'une expérimentation, devant permettre aux entrepreneurs à la recherche d'un modèle d'affaires rentable de tester leur modele avant de créer leur entreprise. Le principal avantage de la méthodologie Lean Startup est qu'elle permet un apprentissage validé de l'étape pré-entrepreneurial. Un apprentissage empirique partant d'hypothéses validées par un produit aux caractéristiques minimales offre à l'entrepreneur les éléments nécessaires pour découvrir un modele d'affaire viable et franchir le pas de la création d'entreprise en réduisant la peur de l'échec qui empêche parfois les entrepreneurs de concrétiser leur modele d'affaire.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo O presente artigo tem como objetivo realizar uma exposição sobre o aplicativo da metodologia Lean Startup e revisar os diferentes pontos e ações que compreende. Lean Startup é uma metodologia com grande auge no médio empreendedor e que possibilita implementar negócios evitando desperdiçar tempo, recursos e esforços inúteis. Propõe como passo prévio à criação de uma empresa, lançar uma Startup, um experimento, que permita ao empreendedor procurar um modelo de negócio rentável dantes de criar uma empresa. Na contabilidade da metodologia Lean Startup o principal benefício a conseguir é a aprendizagem validada. Uma aprendizagem empírica que parte de umas hipóteses que se validam através de um produto com as características mínimas para facilitar ao empreendedor os dados necessários que permitam descobrir o modelo de negócio viável e dar o salto à empresa, minimizando o medo ao fracasso que impede a muitos empreendedores transformar suas ideias em negocios.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Emprendimiento]]></kwd>
<kwd lng="es"><![CDATA[Startup]]></kwd>
<kwd lng="es"><![CDATA[modelo de negocio]]></kwd>
<kwd lng="es"><![CDATA[Lean Startup]]></kwd>
<kwd lng="es"><![CDATA[metodologías ágiles]]></kwd>
<kwd lng="es"><![CDATA[Producto Mínimo Viable (PMV)]]></kwd>
<kwd lng="es"><![CDATA[pivotar]]></kwd>
<kwd lng="es"><![CDATA[iterar]]></kwd>
<kwd lng="en"><![CDATA[Entrepreneurship]]></kwd>
<kwd lng="en"><![CDATA[Startup]]></kwd>
<kwd lng="en"><![CDATA[business model]]></kwd>
<kwd lng="en"><![CDATA[Lean Startup]]></kwd>
<kwd lng="en"><![CDATA[fast methodologies]]></kwd>
<kwd lng="en"><![CDATA[profitable mínimum product]]></kwd>
<kwd lng="en"><![CDATA[pivoting]]></kwd>
<kwd lng="en"><![CDATA[iterating]]></kwd>
<kwd lng="fr"><![CDATA[Entrepreneurial Startup]]></kwd>
<kwd lng="fr"><![CDATA[modèle d'affaire]]></kwd>
<kwd lng="fr"><![CDATA[Lean Startup]]></kwd>
<kwd lng="fr"><![CDATA[Viabilité Minimum du Produit (VMP)]]></kwd>
<kwd lng="fr"><![CDATA[pivot]]></kwd>
<kwd lng="fr"><![CDATA[répétition]]></kwd>
<kwd lng="pt"><![CDATA[Empreendimento]]></kwd>
<kwd lng="pt"><![CDATA[startup]]></kwd>
<kwd lng="pt"><![CDATA[modelo de negócio]]></kwd>
<kwd lng="pt"><![CDATA[Lean startup]]></kwd>
<kwd lng="pt"><![CDATA[metodologias ágeis]]></kwd>
<kwd lng="pt"><![CDATA[Produto Mínimo Viável (PMV)]]></kwd>
<kwd lng="pt"><![CDATA[girar]]></kwd>
<kwd lng="pt"><![CDATA[iterar]]></kwd>
</kwd-group>
</article-meta>
</front><back>
<ref-list>
<ref id="B1">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Álvarez]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[De las Heras]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
<name>
<surname><![CDATA[Lasa]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
</person-group>
<source><![CDATA[Métodos agiles y scrum.]]></source>
<year>2012</year>
<publisher-loc><![CDATA[Madrid ]]></publisher-loc>
<publisher-name><![CDATA[Anaya]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B2">
<nlm-citation citation-type="">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Alnasser]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
</person-group>
<source><![CDATA[¿Qué significa pivotar un proyecto o Startup?]]></source>
<year>2015</year>
</nlm-citation>
</ref>
<ref id="B3">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Blank]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
</person-group>
<source><![CDATA[The four steps to the epiphany: Successful strategies for products that win.]]></source>
<year>2013</year>
<publisher-name><![CDATA[BookBaby]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B4">
<nlm-citation citation-type="">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Blank]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
</person-group>
<source><![CDATA[Do pivots matter?]]></source>
<year>2014</year>
</nlm-citation>
</ref>
<ref id="B5">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Blank]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
<name>
<surname><![CDATA[Dorf]]></surname>
<given-names><![CDATA[B.]]></given-names>
</name>
</person-group>
<source><![CDATA[El manual del emprendedor.]]></source>
<year>2013</year>
<publisher-loc><![CDATA[Barcelona ]]></publisher-loc>
<publisher-name><![CDATA[Gestión 2000]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B6">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Cooper]]></surname>
<given-names><![CDATA[B.]]></given-names>
</name>
<name>
<surname><![CDATA[Vlaskovits]]></surname>
<given-names><![CDATA[P.]]></given-names>
</name>
</person-group>
<source><![CDATA[El emprendedor lean: cómo los visionarios crean nuevos productos, desarrollan proyectos innovadores y transforman los mercados.]]></source>
<year>2014</year>
<publisher-loc><![CDATA[España ]]></publisher-loc>
<publisher-name><![CDATA[Universidad Internacional de La Rioja]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B7">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Croll]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Yoskovitz]]></surname>
<given-names><![CDATA[B.]]></given-names>
</name>
</person-group>
<source><![CDATA[Lean analytics.]]></source>
<year>2014</year>
<publisher-loc><![CDATA[España ]]></publisher-loc>
<publisher-name><![CDATA[Universidad Internacional de La Rioja.]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B8">
<nlm-citation citation-type="">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Esteve]]></surname>
<given-names><![CDATA[V.]]></given-names>
</name>
</person-group>
<source><![CDATA[Métricas piratas y plan financiero en Startups.]]></source>
<year>2015</year>
</nlm-citation>
</ref>
<ref id="B9">
<nlm-citation citation-type="">
<collab>Exovite</collab>
<source><![CDATA[Innovación tecnológica en herramientas y procedimientos médicos en Tele-RHB, E-Health y M-Health.]]></source>
<year></year>
</nlm-citation>
</ref>
<ref id="B10">
<nlm-citation citation-type="">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Fowler]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
</person-group>
<source><![CDATA[Predictive versus adaptive.]]></source>
<year>2005</year>
</nlm-citation>
</ref>
<ref id="B11">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Hidalgo]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Métricas]]></article-title>
<person-group person-group-type="editor">
<name>
<surname><![CDATA[López de Ávila]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[de Miguel]]></surname>
<given-names><![CDATA[J. A.]]></given-names>
</name>
</person-group>
<source><![CDATA[El estado del arte del emprendimiento lean en España]]></source>
<year>2013</year>
<publisher-name><![CDATA[España Lean Startup]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B12">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Hsieh]]></surname>
<given-names><![CDATA[T.]]></given-names>
</name>
</person-group>
<source><![CDATA[Delivering happiness: A path to profits, passion, and purpose.]]></source>
<year>2011</year>
<publisher-loc><![CDATA[New York ]]></publisher-loc>
<publisher-name><![CDATA[Hachette Book Group]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B13">
<nlm-citation citation-type="">
<collab>Instituto Lean Management</collab>
<source><![CDATA[¿Que es Lean?]]></source>
<year></year>
</nlm-citation>
</ref>
<ref id="B14">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Jiménez Cano]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Cierra Juicero, el inútil exprimidor de 700 dólares: la Startup que defraudó con tecnología innecesaria despide a todos sus empleados.]]></article-title>
<source><![CDATA[El País.]]></source>
<year>2017</year>
</nlm-citation>
</ref>
<ref id="B15">
<nlm-citation citation-type="">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Levin]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
</person-group>
<source><![CDATA[Squeezed out: Widely mocked Startup Juicero is shutting down.]]></source>
<year>2017</year>
</nlm-citation>
</ref>
<ref id="B16">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Macías Rodríguez]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
</person-group>
<source><![CDATA[El camino para innovar: cómo pasar de la idea al modelo de negocio creando valor para tus clientes.]]></source>
<year>2017</year>
<publisher-loc><![CDATA[Barcelona ]]></publisher-loc>
<publisher-name><![CDATA[Deusto]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B17">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Maurya]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Ries]]></surname>
<given-names><![CDATA[E.]]></given-names>
</name>
<name>
<surname><![CDATA[Marqués]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
</person-group>
<source><![CDATA[Running Lean: cómo iterar de un plan A a un plan que funcione]]></source>
<year>2014</year>
<publisher-loc><![CDATA[España ]]></publisher-loc>
<publisher-name><![CDATA[Universidad Internacional de La Rioja.]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B18">
<nlm-citation citation-type="">
<source><![CDATA[Startup metrics for pirates.]]></source>
<year>2010</year>
</nlm-citation>
</ref>
<ref id="B19">
<nlm-citation citation-type="">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Megias]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
</person-group>
<source><![CDATA[Validation Board, una herramienta para gestionar tus hipótesis]]></source>
<year>2013</year>
</nlm-citation>
</ref>
<ref id="B20">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Osterwalder]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Pigneur]]></surname>
<given-names><![CDATA[Y.]]></given-names>
</name>
</person-group>
<source><![CDATA[Generación de modelos de negocio.]]></source>
<year>2011</year>
<publisher-loc><![CDATA[Barcelona ]]></publisher-loc>
<publisher-name><![CDATA[Planeta.]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B21">
<nlm-citation citation-type="">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Ries]]></surname>
<given-names><![CDATA[E.]]></given-names>
</name>
</person-group>
<source><![CDATA[Minimum Viable Product: A guide.]]></source>
<year>2009</year>
</nlm-citation>
</ref>
<ref id="B22">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Ries]]></surname>
<given-names><![CDATA[E.]]></given-names>
</name>
</person-group>
<source><![CDATA[El método Lean Startup.]]></source>
<year>2012</year>
<publisher-loc><![CDATA[Barcelona ]]></publisher-loc>
<publisher-name><![CDATA[Deusto.]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B23">
<nlm-citation citation-type="">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Rodríguez]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
</person-group>
<source><![CDATA[Juicero: de 100 a 0 en cuestión de segundos.]]></source>
<year>2017</year>
</nlm-citation>
</ref>
<ref id="B24">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Rogers]]></surname>
<given-names><![CDATA[E.]]></given-names>
</name>
</person-group>
<source><![CDATA[Diffusion of innovations.]]></source>
<year>2003</year>
<publisher-loc><![CDATA[New York ]]></publisher-loc>
<publisher-name><![CDATA[Free Press]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B25">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Womack]]></surname>
<given-names><![CDATA[J. P.]]></given-names>
</name>
<name>
<surname><![CDATA[Jones]]></surname>
<given-names><![CDATA[D. T.]]></given-names>
</name>
<name>
<surname><![CDATA[Roos]]></surname>
<given-names><![CDATA[D.]]></given-names>
</name>
</person-group>
<source><![CDATA[La máquina que cambió el mundo.]]></source>
<year>1993</year>
<publisher-loc><![CDATA[Madrid ]]></publisher-loc>
<publisher-name><![CDATA[McGraw-Hill]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B26">
<nlm-citation citation-type="">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Xavier]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
</person-group>
<source><![CDATA[75 % of Startups fail, but it's no biggie.]]></source>
<year>2012</year>
</nlm-citation>
</ref>
</ref-list>
</back>
</article>
