<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0120-9965</journal-id>
<journal-title><![CDATA[Agronomía Colombiana]]></journal-title>
<abbrev-journal-title><![CDATA[Agron. colomb.]]></abbrev-journal-title>
<issn>0120-9965</issn>
<publisher>
<publisher-name><![CDATA[Universidad Nacional de Colombia, Facultad de Agronomía]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0120-99652006000100017</article-id>
<title-group>
<article-title xml:lang="en"><![CDATA[The decision of farmers from the tropical region of Cochabamba in Bolivia to cultivate coca instead of state-recommended alternative products]]></article-title>
<article-title xml:lang="es"><![CDATA[La decisión de los agricultores del área tropical de Cochabamba (Bolivia) de cultivar coca en lugar de los productos alternativos recomendados por el Estado]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Barrientos]]></surname>
<given-names><![CDATA[Juan Carlos]]></given-names>
</name>
<xref ref-type="aff" rid="A01"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Schug]]></surname>
<given-names><![CDATA[Walter]]></given-names>
</name>
<xref ref-type="aff" rid="A02"/>
</contrib>
</contrib-group>
<aff id="A01">
<institution><![CDATA[,Universidad Nacional de Colombia Facultad de Agronomía ]]></institution>
<addr-line><![CDATA[Bogotá ]]></addr-line>
</aff>
<aff id="A02">
<institution><![CDATA[,Universidad de Bonn Investigación de Mercado y Sociología Económica Instituto para Política Agraria]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Alemania</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>01</month>
<year>2006</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>01</month>
<year>2006</year>
</pub-date>
<volume>24</volume>
<numero>1</numero>
<fpage>147</fpage>
<lpage>157</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S0120-99652006000100017&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S0120-99652006000100017&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S0120-99652006000100017&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="en"><p><![CDATA[Despite national coca cultivation having been prohibited from 1973 onwards and the rapid reduction of coca plantations up to 2000, coca is still being cultivated in the tropical region of Cochabamba. Technical and economic aspects are responsible for many farmers deciding to continue to cultivate coca and not to cultivate alternative crops. Coca cultivation is technically more adaptable and less demanding than the five alternative crops analysed in this research (pineapples, banana, passion fruit, palm hearts and pepper). These require more input or capital from the producers than cultivating coca as well as more technical experience and skills on their part. In economic terms, the demand for coca leaves exceeds their supply, contrary to that of alternative crops; coca prices therefore tend to increase. This is why coca producers often obtain higher profits from cultivating coca than by cultivating alternative crops. Coca leaves can also be marketed relatively easily compared to alternative products as coca purchasers are less demanding regarding coca leaf quality, their transport is easy and cheap and there is the possibility of quick, guaranteed sales. However, many advantages listed regarding coca cultivation in relation to cultivating alternative crops conflict with coca being prohibited and the fight against its cultivation.]]></p></abstract>
<abstract abstract-type="short" xml:lang="es"><p><![CDATA[A pesar de la prohibición estatal del cultivo de coca desde 1973 y de la reducción rápida de las plantaciones de coca hasta 2002, este arbusto todavía se cultiva en las zonas tropicales de Cochabamba (Bolivia). Tanto aspectos técnicos como económicos, son responsables de que muchos agricultores se decidan por el cultivo de la coca y no por el de cultivos alternativos. Técnicamente, el cultivo de la coca es más adaptable y menos exigente, en comparación con los cinco cultivos alternativos analizados en esta investigación: piña, banano, maracuyá, palmito y pimienta; que requieren mayores insumos o mayor capital, así como más experiencia y habilidades técnicas de parte de los productores. Desde el punto de vista económico, la demanda de hojas de la coca, contrariamente a la de los cultivos alternativos, excede a la oferta, por lo que los precios de la coca tienden a subir. El cultivo de coca es, en este sentido, más ventajoso, porque les deja a los agricultores mayores ingresos que aquéllos que reciben de los cultivos alternativos. La comercialización de las hojas de la coca, así como su transporte, es relativamente fácil, principalmente por la escasa exigencia de calidad por parte de los compradores. La posibilidad de venta rápida -y, en cierta medida, garantizada- de las hojas de coca favorece claramente su cultivo, comparada con la de los productos alternativos. Sin embargo, muchas de las ventajas mencionadas del cultivo de coca, respecto a las de los cultivos alternativos, se ven desfavorecidas por la prohibición y el combate a los cultivos de coca por parte del estado.]]></p></abstract>
<kwd-group>
<kwd lng="en"><![CDATA[alternative crops]]></kwd>
<kwd lng="en"><![CDATA[agricultural commodities market]]></kwd>
<kwd lng="en"><![CDATA[agrarian marketing]]></kwd>
<kwd lng="en"><![CDATA[alternative development]]></kwd>
<kwd lng="en"><![CDATA[comparing crop profitability]]></kwd>
<kwd lng="es"><![CDATA[cultivos alternativos]]></kwd>
<kwd lng="es"><![CDATA[mercado agrario]]></kwd>
<kwd lng="es"><![CDATA[mercadeo agrario]]></kwd>
<kwd lng="es"><![CDATA[desarrollo alternativo]]></kwd>
<kwd lng="es"><![CDATA[comparación de beneficios entre cultivos]]></kwd>
</kwd-group>
</article-meta>
</front><body><![CDATA[  <font size="2" face="verdana">     <p align="RIGHT"><b>ECONOM&Iacute;A Y DESARROLLO RURAL</b></p>     <p>&nbsp;</p> </font>     <p align="CENTER"><b><font size="4" face="verdana">The decision of farmers from the tropical region of Cochabamba in Bolivia to cultivate coca instead of state-recommended alternative products</font></b></p>     <p align="CENTER"><font size="3"><b><font face="verdana"> La decisi&oacute;n de los agricultores del &aacute;rea tropical de Cochabamba (Bolivia) de cultivar coca en lugar de los productos alternativos recomendados por el Estado</font></b></font></p> <font size="2" face="verdana">     <p>&nbsp; </p>     <p><b>Juan Carlos Barrientos<sup>1</sup> and Walter Schug<sup>2</sup></b></p>     <p><sup><b>1</b></sup> Profesor asistente, Facultad de Agronom&iacute;a, Universidad Nacional de Colombia, Bogot&aacute;. e-mail: <a href="mailto: jcbarrientosf@unal.edu.co">jcbarrientosf@unal.edu.co</a>    <br>   <sup><b>2</b></sup> Profesor, Instituto para Pol&iacute;tica Agraria, Investigaci&oacute;n de Mercado y Sociolog&iacute;a Econ&oacute;mica, Universidad de Bonn (Alemania). e-mail: <a href="mailto: schug@agp.uni-bonn.de">schug@agp.uni-bonn.de</a></p>     <p>&nbsp;</p> <hr size="1">     ]]></body>
<body><![CDATA[<p> <b>Abstract: </b></p>     <p>Despite national coca cultivation having     been prohibited from 1973 onwards and the rapid reduction     of coca plantations up to 2000, coca is still     being cultivated in the tropical region of Cochabamba.     Technical and economic aspects are responsible     for many farmers deciding to continue to cultivate     coca and not to cultivate alternative crops. Coca cultivation     is technically more adaptable and less demanding     than the five alternative crops analysed in     this research (pineapples, banana, passion fruit, palm     hearts and pepper). These require more input or     capital from the producers than cultivating coca as     well as more technical experience and skills on their     part. In economic terms, the demand for coca leaves     exceeds their supply, contrary to that of alternative     crops; coca prices therefore tend to increase. This is     why coca producers often obtain higher profits from     cultivating coca than by cultivating alternative crops.     Coca leaves can also be marketed relatively easily     compared to alternative products as coca purchasers     are less demanding regarding coca leaf quality, their     transport is easy and cheap and there is the possibility     of quick, guaranteed sales. However, many advantages     listed regarding coca cultivation in relation to     cultivating alternative crops conflict with coca being   prohibited and the fight against its cultivation.</p>     <p><b>Additional key words:</b> alternative crops, agricultural   commodities market, agrarian marketing, alternative   development, comparing crop profitability.</p>     <p>&nbsp;</p> <hr size="1">     <p>  <b>Resumen:</b></p>     <p> A pesar de la prohibici&oacute;n estatal del cultivo   de coca desde 1973 y de la reducci&oacute;n r&aacute;pida de   las plantaciones de coca hasta 2002, este arbusto todav&iacute;a   se cultiva en las zonas tropicales de Cochabamba   (Bolivia). Tanto aspectos t&eacute;cnicos como econ&oacute;micos,   son responsables de que muchos agricultores se decidan   por el cultivo de la coca y no por el de cultivos   alternativos. T&eacute;cnicamente, el cultivo de la coca es m&aacute;s   adaptable y menos exigente, en comparaci&oacute;n con los   cinco cultivos alternativos analizados en esta investigaci&oacute;n:   pi&ntilde;a, banano, maracuy&aacute;, palmito y pimienta; que   requieren mayores insumos o mayor capital, as&iacute; como   m&aacute;s experiencia y habilidades t&eacute;cnicas de parte de los   productores. Desde el punto de vista econ&oacute;mico, la demanda   de hojas de la coca, contrariamente a la de los   cultivos alternativos, excede a la oferta, por lo que los   precios de la coca tienden a subir. El cultivo de coca   es, en este sentido, m&aacute;s ventajoso, porque les deja a los   agricultores mayores ingresos que aqu&eacute;llos que reciben   de los cultivos alternativos. La comercializaci&oacute;n de las   hojas de la coca, as&iacute; como su transporte, es relativamente   f&aacute;cil, principalmente por la escasa exigencia de   calidad por parte de los compradores. La posibilidad   de venta r&aacute;pida &ndash;y, en cierta medida, garantizada&ndash; de   las hojas de coca favorece claramente su cultivo, comparada   con la de los productos alternativos. Sin embargo,   muchas de las ventajas mencionadas del cultivo   de coca, respecto a las de los cultivos alternativos, se   ven desfavorecidas por la prohibici&oacute;n y el combate a los cultivos de coca por parte del estado.</p>     <p> <b>Palabras claves adicionales:</b> cultivos alternativos,   mercado agrario, mercadeo agrario, desarrollo alternativo, comparaci&oacute;n de beneficios entre cultivos.</p>     <p>&nbsp;  </p> <hr size="1"> </font>     <p><font size="3" face="verdana"><b>Introduction</b></font></p> <font size="2" face="verdana">     <p>  AN AREA OF APPROXIMATELY 2,500-3,000 HA was being   cultivated for coca in the tropical colonised region   of Cochabamba until the early 1970s (CIDRE, 1989). It   covered the population&rsquo;s &ldquo;traditional&rdquo; consumption,   particularly that of the rural population. Despite a Law   passed in 1973 (Barrientos, 2005) restricting coca cultivation   in non-traditional areas (the major area of coca   cultivation in this region), the total cultivated area gradually   expanded from the mid 1970s onwards, reaching its   peak of around 40,000 ha in 1989. The government had   already intervened against such expansion some years   before. The Prodes (in spanish, <i>Proyecto de desarrollo Chapare- Yungas</i>) development project was implemented without   success between 1975 and 1980. Between 1981 and   1985 the government again tried to reduce coca fields   by introducing a voluntary and compulsory reduction   programme (the new &ldquo;controlled substances law&rdquo;) but   this also led to no positive results. From 1986 to the early   1990s the government first carried out &ldquo;the three-year   fight against drugs&rsquo; plan&rdquo; followed by the &ldquo;the integral   development and substitution plan&rdquo;; both had little success in reducing coca production (Barrientos, 2005).</p>     ]]></body>
<body><![CDATA[<p> Law 1008 (coca regime and controlled substances   law) was intended to reduce and control coca cultivation   through a new alternative development programme   based on controlling the production, transport   and marketing of coca leaves, substituting coca cultivation   for legal crops and controlling cocaine production   and trafficking (Cardozo et al., 1999; Rojas, 2002). This   programme&rsquo;s first years promoted an understanding of   the crops which might replace coca being planted and   the methods pertaining to such substitution. There was   a massive introduction of selected crops such as pineapples,   banana, passion fruit, palm (for palm hearts) and pepper at the beginning of the 1990s.</p>     <p> While the area devoted to legal crops increased (reaching   about 24,000 ha during 2002), coca plantations in   this region had become reduced to about 7,500 ha by   2002 (Dai-Concade, 2003; Barrientos, 2005). Following   the boom in alternative crops, farmers again began   to cultivate coca from 2000 in contravention of Law   1008 so that the area covered by coca fields was around   28,000 ha in 2005. Numerous factors are responsible for   continued coca production. This research analysed pertinent   technical and economic aspects to ascertain why   farmers choose to remain imbrued in the coca culture.   A technical and economic comparison is made between   producing and marketing coca and alternative crops to   establish the most influential factors determining why farmers continue to cultivate coca.</p>     <p>&nbsp;</p> </font>     <p> <font size="3" face="verdana"><b>Methodology</b></font></p> <font size="2" face="verdana">     <p> This study was based on documental and descriptive   research. Quantitative (secondary data) and qualitative   data were considered when analysing the problem. Cultivating   bananas, palm hearths, passion fruit, pineapples   and pepper (being five important alternative crops in   this development programme) was compared to coca to   establish the most important factors determining farmers&rsquo;   decisions to cultivate coca. Four important aspects   were considered: production, market, marketing and   the benefits obtained from each crop. A question and   hypotheses concerning each aspect were formulated to make analysis easier.</p>     <p>&nbsp;</p> </font>     <p> <font size="3" face="verdana"><b>Results and discussion</b></font></p>     <p><font size="2" face="verdana"><b> <i>Is cultivating coca technically easier than cultivating alternative products?</i></b></font></p> <font size="2" face="verdana">     <p> Coca plant requirements such as climate, soil, necessary   cultivation work and the need for inputs must be   compared with the demands of alternative crops to answer   this question. The farmers&rsquo; experience regarding   cultivating suitable products and their associated risks is closely examined.</p>     <p> <i>The coca plant makes less demand for good soil conditions and its adaptability to the region is greater than that of alternative crops</i></p>     ]]></body>
<body><![CDATA[<p> The coca plant (<i>Erytroxylon huanacu coca</i>) is a ligneous, ever green   shrub which is adaptable and undemanding regarding   the soil and climatic conditions of those regions   where it is cultivated. It grows without difficulty on acid,   shallow and slope soils typical of the humid tropics, tolerates   intense shade, full sun, weathers longer dry periods   and short-term parched water table. The coca plant   is able to settle at altitudes up to 2,000 masl (the Cochabamba   tropical region lies at 200-1,200 masl) and   tolerates an extensive temperature range as well as high   air humidity (Cordep-Dai, 1999; SPI Consultora, 1987;   Matteucci, sf; Pohlan, 2001 in Torrico,2002). The tropical-   subtropical region of Cochabamba is outstandingly   suitable for cultivating coca in spite of high rainfall and   great soil variability. This was confirmed by copious   crop acreages mainly being established when regions   were colonised from the mid 1970s to the end of the   1980s. Although coca plants do not grow and produce   equally well everywhere, they provide their producers   with the expected profitable yields; coca plantations can   be profitably farmed for up to 60 years, depending on soil fertility and care (Sanchez, 2002).</p>     <p> Regarding soil and climatic conditions, the so-called   alternative crops are generally more demanding and   less adaptable than coca; an appropriate location must   be selected for each individual crop for profitable production.   Pineapples (<i>Ananas comosus</i> L. Merr.) need up to   2,000 mm annual rainfall (there are 2,550-4,500 mm in   the study area), a loamy or loamy-sand soil with good   drainage and an altitude of up to 1,000 masl; however,   it cannot withstand extremely low temperatures. The   roots of the pineapple plant begin to putrefy on badly   drained soils having more than 2,000 mm rainfall. Altitudes   over 300 masl as well as a temperature of less   than 15 &deg;C (the Cochabamba tropical region is 15 &deg;C-   34 &deg;C) can affect growth and the beginning of blossomtime.   If temperature drops to less than 7 &deg;C for only a   few days it can cause fruit damage (Rizzo,sf; Infoagro; Corporaci&oacute;n Proexant).</p>     <p> The same holds true for bananas (<i>Musa paradisiaca</i>).   Banana plants need deep, well-drained loamy or loamyclay   soils at an altitude of less than 300 masl for optimum   growth, as well as an annual 1,500-1,900 mm   rainfall and a temperature of around 25 &deg;C. Such conditions   in the tropical region around Cochabamba are,   however, available only on a limited basis. Low-lying   fields in the vicinity of large rivers are frequently inundated.   Habitat for banana plants exceeding 500 masl is   associated with retarded growth; temperatures below 10 &deg;C (which can damage the fruit) occur here during the winter more frequently than elsewhere (IBTA/Chapare, 1996; Ocampo, 1996; Rizzo, sf; SPI Consultora, 1987).</p>     <p> Soil is also an important factor for passion fruit (<i>Passiflora   edulis</i>); it has to be fertile, well-drained and loamysand   to loamy-clay. Excessive rainfall exceeding 1,800   mm per year, which is not rare in the tropics of Cochabamba,   may particularly harm the lower parts of the   plants (Corpei, 2001; Cordep Dai, 1999; Planthogar,   2004; Sica, 2001). The choice of location regarding   soil characteristics is also very important for palm heart   (<i>Bactris gasipaes</i> HBK)production. Although this plant is   considered to be robust because it is able to grow nearly   everywhere in the tropics of Cochabamba (like the coca   tree), it requires fertile, well-drained soils to be economically   profitable. Infertile and badly-drained soils substantially   retard palm heart growth and harvest (Brenes et al., 1999; Inturias, 1996; Fieam; Portal Agrario).</p>     <p> The selection of soil is even more important for pepper   (<i>Piper nigrum</i> L.) crops than palm cultivation because,   apart from reduced crop yield, infertile and badly-   drained soils may be life-threatening for the plants.   High rainfall of more than 2,000 mm per year weakens   the plants and makes them more susceptible to disease (Ecuagro; Infoagro; Rizzo, sf ).</p>     <p> <i>The alternative crops require lower manpower than coca</i></p>     <p> Not so many activities need to be carried out when cultivating   coca compared to alternative crops, particularly   if a plantation has already been established (<a href="#tab1">table 1</a>).   However, weed and pest control, as well as harvesting,   do require a large work-force, especially during the harvest;   this obviously leads to providing many jobs in rural   areas. Such labour, mainly provided by the farmers and   their families themselves, is particularly concentrated on   the harvest which is carried out four times a year; appropriate   weedcontrolisimplementedimmediatelyafter   harvesting. This leaves farmers with comparatively long   continuous periods for carrying out other economic activities.   The soil is prepared in the same way in this area   for nearly all crops; i.e. the forest is cleared, with leafy   branches being left for scorching after having been dried.   This procedure not only manures the soil with valuable   mineral constituents but also decreases soil acidity. Furrows   are ploughed and pits dug in these scorched fields into which the seedlings are then transplanted.</p>     <p>    <center><a name="tab1"><img src="img/revistas/agc/v24n1/v24n1a17tab1.gif"></a></center>     <p> Although alternative products take less time for cultivation   than coca, the different cropping activities are   distributed throughout the year; consequently, not much   contiguous time remains for other work. Banana producers   have to mark the fruit&rsquo;s age each week (Quispe,   1996) and harvest almost weekly. The same holds true   for passion fruit cultivation, the difference being that the   harvest occurs only between October and July (Cordep-   Dai, 1999). It must be mentioned at this point that alternative   products have a shorter productive cycle than   coca, i.e. they have to be replanted every 2-3 (pineapples   and passion fruit) or 10 (bananas, palm and pepper)   years (Dai-Concade, 2003) whereas coca plants have to   be replanted after 40-60 years. Additional manpower needs thus arise in alternative cultivation.</p>     ]]></body>
<body><![CDATA[<p> <i>Coca cultivation demands lower input than that of alternative crops</i></p>     <p> As coca is a relatively robust plant it requires less maintenance   than many other crops. Besides, coca is still   cultivated according to traditional methods, i.e. fewer   chemicals are used, this being an environmentallyfriendly   technique (table 1). Lower input results in lower   costs, an advantage for the farmers who often have only   a small amount of capital available. The costs involved   in new planting do not arise until later 40-60 years and   those for further tools only after 3-5 years. Cultivating   alternative products is more costly than coca cultivation.   The costs of coca cultivation are 4 times less than that   of bananas and passion fruit and even 20 times less than   those for pepper. Alternative crops generally require the   use of more chemicals and materials for stakes, plastic   bags, etc., by contrast with coca cultivation. Moreover,   apart from the higher costs involved, new young plants   have to be purchased in shorter cultivation cycles than for coca crops.</p>     <p> <i>The farmers have more experience in cultivating coca than alternative crops</i></p>     <p> Farmers do not need special expertise for successfully   cultivating coca as the coca plants and their consumers   are not so demanding. Local knowledge is gained   from neighbours and learned and applied through their   own work in the fields. Most farmers from the tropical   region of Cochabamba emigrated from the valley   and surrounding mountainous regions from the end of   the 1970s to the end of the 1980s. As they wanted to   become coca producers, they immediately began cultivating   coca, although lacking knowledge at the beginning.   The prospect of easy and quickly-earned profits spurred them on to learn quickly at the time.</p>     <p> By contrast, farmers need longer training for successfully   cultivating alternative products. Passion fruit,   palm hearts and pepper were new crops and still are so   for many farmers. As well as the buyers who insist on   large quantities of good quality products, these crops   are more demanding than coca plants. Farmers also do   not have enough capital to comply with all technical cultivation recommendations.</p>     <p> <b><i>Is the coca market more favourable for farmers than the alternative products&rsquo; market?</i></b></p>     <p> <i>Demand for coca is greater than its supply</i></p>     <p> Coca production directly depends on the size of the cultivated   area, this being decided by the demand for coca   leaves, and indirectly on the demand for coca on the   world market, governmental control of coca production   and the fight against cocaine manufacturing and marketing.   The total area covered by coca plantations in Bolivia,   Colombia and Peru hardly changed between 1990   and 2001. It varies around 200,000 ha (<a href="#fig1">figure 1</a>). Not   until 2001 did coca plantations decrease in Colombia   as a result of nationally-controlled, large-scale reductions.   Coca cultivation and production became drastically   reduced in Bolivia starting from the second half   of the 1990s, particularly in the tropical region around   Cochabamba (<a href="#fig1">figure 1</a>). The demand for coca and cocaine   became considerably increased during this time   as the supply of coca decreased. According to UNODC   data (2004), coca leaf consumption rose by about 9.3%   between 1992 and 2002 and that of cocaine by about   2.5%, these being small but positive increases, meaning   that decreasing coca production faces increasing   demand. It can thus be assumed that the demand for   coca exceeds supply at present, making additional coca production appear desirable for the farmers.</p>     <p>    <center><a name="fig1"><img src="img/revistas/agc/v24n1/v24n1a17fig1.gif"></a></center>     ]]></body>
<body><![CDATA[<p> However, the relationship between supply and demand   is very different regarding alternative products.   Consumption-mature pineapples and common edible   banana production and supply are clearly increasing   (albeit fluctuating) as is importing countries&rsquo; demand   for these products, though at a lesser rate (demand being   more stable than supply). Fluctuating supply has   a more favourable effect on producing countries&rsquo; domestic   consumption than on the demand of importing   counterparts; it can thus be determined that the   export market for the sale of pineapples and bananas   is somewhat safer than the domestic one. The pepper   market is a relatively saturated market, as opposed to   other agricultural commodities&rsquo; markets; speculation   is possible due to the product&rsquo;s long storage quality.   Supply and demand fluctuate in cycles of around 10 years (<a href="#tab2">table 2</a>).</p>     <p>    <center><a name="tab2"></a><a href="img/revistas/agc/v24n1/v24n1a17tab2.gif" target="_blank">Table 2</a></center>     <p> Palm hearts are usually tinned, there by   considerably extending their non-perishability.   According to Viscarra (2003),   16,000 t of palm hearts reached the   world market in 1999; about a quarter   was imported by the United States of   America and they doubled palm heart   imports between 1995 and 2001. This   suggests an upward trend in the consumption   of palm hearts world-wide. A   similar tendency has been displayed in   the consumption of passion fruit which   is mainly exported as concentrated juice (Praedac, 2002).</p>     <p> Based on Central Bank of Ecuador   (Corpei, 2001) data, around 50,000   t of passion fruit juice were exported   worldwide in 2000. Ecuador alone increased   its exports from around 5,000   t in 1995 to about 27,000 t in 2000.   The biggest markets for all the alternative   products mentioned are the   European Union and the USA (except   for domestic markets) where there is   fierce competition amongst exporting   countries regarding price and product   quality. Bolivia currently only supplies   these markets with palm hearts as   transportation costs for edible bananas   and fresh pineapples are too high and passion fruit and pepper are produced in too little quantity.</p>     <p> The supply of alternative products from the Cochabamba   tropical region has increased due to the expan   sion of the area being cultivated (<a href="#tab3">table 3</a>) and increased   yield (<a href="#tab4">table 4</a>). Pineapples, bananas and palm hearts are   offered for both domestic and foreign markets whereas   passion fruit and pepper are just for domestic trade.   The farmers are of the opinion that the home market   is already saturated with pineapples and bananas and   they therefore fear that increased production could lead   to price decay, although potential demand still exists in theory in the non-producing areas of Bolivia.</p>     <p>    <center><a name="tab3"></a><a href="img/revistas/agc/v24n1/v24n1a17tab3.gif" target="_blank">Table 3</a></center>     <p>    <center><a name="tab4"></a><a href="img/revistas/agc/v24n1/v24n1a17tab4.gif" target="_blank">Table 4</a></center>     ]]></body>
<body><![CDATA[<p> Domestic consumption demand for palm hearts   (fresh as well as tinned) is limited. This is due to high   prices and the population&rsquo;s traditional consumer habits   which do not recognise palm hearts as being foodstuff.   On the contrary, the food industry has caused demand   for passion fruit, palm hearts and pepper to be larger   than supply, just as the demand for pineapples and edible   bananas for export (Barrientos, 2003). Apparently   limiting factors leading to this imbalance are low prices   for producers (palm hearts and pepper) and deficient   productqualityregardingexportgoods(pineapplesand   bananas). Above all, greater efforts are required from   the farmers concerning their labour and capital to ensure balance between supply and demand.</p>     <p><i>The prices for alternative products have dropped by contrast with coca prices</i></p>     <p> The price for coca usually reacts sensitively to changes   in supply whilst demand generally remains elastic. Coca   cultivation became reduced from 1986 in the Cochabamba   tropical region, intensifying again just before   1990. However, the price of coca has increased nearly   continuously, reaching a tempting level for coca producers   in recent years (<a href="#tab5">table 5</a>). As opposed to coca, most   alternative products&rsquo; prices have presented a downward   trend (<a href="#tab6">table 6</a>), becoming clearer in 1998-2002. Two   price margins exist for pineapples and eatable bananas,   one being for the home market and the other for the   export market. Better quality fruit belongs to the export   market where higher prices are usually paid. Of the   five alternative products, palm hearts and pepper were   subject to a sharper price decrease from 1998-2002. Increased   international palm heart supply caused a lowering   of prices due to the substantial increase in producing   countries&rsquo; production, particularly that of Costa Rica,   Brazil, Ecuador and Venezuela (Mercanet, 2002). The   price of pepper evolved in a similar way (having already   known 10 year-cycle price fluctuations). The decline in   price is not currently as sharp as that for passion fruit; the production manager for EMCOPAIVI (a passion fruit processing company from the Cochabamba tropical region) has stated that passion fruit price will continue to drop in the future (Barrientos, 2003).</p>     <p>    <center><a name="tab5"></a><a href="img/revistas/agc/v24n1/v24n1a17tab5.gif" target="_blank">Table 5</a></center>     <p>    <center><a name="tab6"></a><a href="img/revistas/agc/v24n1/v24n1a17tab6.gif" target="_blank">Table 6</a></center>     <p> <b><i>Is marketing coca easier than marketing alternative products?</i></b></p>     <p> <i>The alternative product market has more demand for product quality than the coca leaf market</i></p>     <p> Coca has first to be processed after being harvested before   coming onto the market. The crops are harvested manually,   consisting of sun-drying followed by squashing the   leaves by trampling on them and packaging them into   bags holding 50 English pounds of coca (1 pound = 454   g) (1988). This happens just after the harvest if the weather   is dry; harvested crops are stored until the next sunny   hours or days if it rains during harvesting day. The longer   such storage lasts, the worse the quality of the coca leaves   becomes, particularly in humid and unventilated conditions   even if the leaves have already been dried. They lose   their economic value in the worst case due to oxidation   or mould. Coca leaf quality refers to size, formation, maturity,   chemical transformation during storage time and   cleanliness, purity and area of origin. Coca leaves from   the Yungas of La Paz are preferred for chewing contrary   to those of Chapare which are bought for cocaine production.   Size, formation, maturity, cleanliness, degree of   purity and area of origin are not as crucial for quality   as chemical transformation during longer storage time   caused by oxidation or fungal attack leading to coca leaves   turning brown. Such brown leaves can still be sold despite   this quality-reducing change in colour, albeit at a lower   price. The product rarely has to be rejected due to quality loss; product wastage is consequently very low.</p>     ]]></body>
<body><![CDATA[<p> Regarding the alternative products, much more attention   is paid to quality compared to coca; however,   pineapples and bananas are sold on domestic markets   as long as they are eatable. Home market customers are   less demanding whilst only fruit of a certain quality is   accepted for export. Size, degree of maturity, cleanliness,   health condition, colour and weight are examined.   The same also holds true for palm hearts and passion   fruit which are mainly purchased by the catering industry.   Small, broken, dried or oxidised palm hearts are   mostly rejected, just like immature and burst passion   fruit which are usually thrown away. Pepper is not homogenous   and is often impure if prepared manually by   the producers themselves; this and fungal infestations   caused by unfavourable storage reduce the value of   pepper on the market. The product completely loses its   economic value if mouldering is extreme, which is not   uncommon in the humid tropical region of Cochabamba.   Deficient quality fruit being rejected by the market   causes a loss for the producers; such losses caused   by packing centre or food industry refusal amount to   around 8% in pineapples, 20% in bananas and 8% in both passion fruit and palm hearts (Barrientos, 2003).</p>     <p> <i>Transporting coca leaves is easier than transporting alternative products</i></p>     <p> The coca leaves, packed in 50-pound bags, are transported   on the farmers&rsquo; shoulders or by bicycle from the fields   to the closest country road or up to the nearest market   (DIRECO, 1988). Public means of transport such as taxis,   small or large trucks as well as buses are used for longer   distances in areas having roads; transport cost per bag   varies depending on coca price and transportation distance.   Prices range from 3 to 10 Bs per bag within the   production area (Barrientos, 2003). One hectare yields   around 2.5 t dried coca leaves annually, being approximately   110 bags per year and 27 bags per harvest every   three months. Transporting coca leaves into the big cities,   such as Cochabamba or Santa Cruz, costs about twice as   much as transporting them within the production districts   where leaf weight and relatively small volume simplifies   transport.Coca plantations are also established where no roads are present due to this advantage.</p>     <p> A country road as close to the cultivated fields as possible   is necessary for transporting leaves to market for   all alternative products (except for pepper). Only in this   way can the relatively large harvest quantities &ndash;around   35 t&middot; ha of pineapples, 25 t&middot; ha of bananas, 8 t&middot; ha of   passion fruit and 0.5 t&middot; ha of palm hearts (Dai-Concade,   2003)&ndash; be transported to market or the food industry   (table 6). Transport costs vary depending on product   weight and volume and the distance to the market.   Transporting the yield from one hectare of pepper or   palm hearts costs less than that of one hectare of passion   fruit, bananas, pineapples and even coca. A small   or large truck is needed for these products (except for pepper) to make transport profitable.</p>     <p> <i>The sale of coca leaves is faster and more secure than that of alternative products</i></p>     <p> Selling coca leaves is not difficult as the demand for them   is still larger than supply; there are sufficient purchasers at   the farm-gate as well as in primary and secondary markets.   Coca was mostly sold on farms in the tropical region   of Cochabamba during the coca boom (mid-1970s to the   end of the 1980s). As the largest part of such production   went to manufacturing cocaine, the purchasers collected   the coca leaves directly from the producer and paid in   cash, even in advance. The coca was nearly always sold   individually; common sales or something similar did not   exist because it was not necessary. This contributes towards   the conception of a successful agrarian trade from the coca growers&rsquo; viewpoint.</p>     <p> The alternative products are sold on farms, at the   market and in the food industry. The palm heart industry   itself picks up palm hearts from the farmers&rsquo; fields.   Passion fruits usually have to be taken to the processing   industry by the producers themselves. Part of the pineapple,   banana and pepper production is purchased by   the transporters at the farm-gate, another part is taken   to the market by the producers themselves and a third   part is sold to crop associations&rsquo; packing centres. Pineapples   and bananas taken to the packaging centres for   export are sold by the crop associations, thus not on an   individual basis; the same happens for passion fruit and   palm hearts which go to the food industry (Barrientos,   2003). Alternative product demand was low and irregular   during the mid-1990s to the end of the decade, with   exception of traditional pineapples and edible bananas   intended for the home-market. Food industry demand,   particularly for palm hearts and passion fruit, increased   from the beginning of 2000 as it did for pineapples and   bananas for export. However, orders were irregular,   making producers insecure and distrustful. Payment   on credit also contributed towards this, particularly regarding   pineapples and bananas for export and passion   fruit and palm hearts for industry. The time interval for   final payment varied from 1-52 weeks for pineapples, 0-   16 weeks for bananas and 1-12 weeks for passion fruit, palm hearts and pepper (Barrientos, 2003).</p>     <p> <b><i>Is cultivating coca more profitable than alternative crops?</i></b></p>     <p> Cultivating coca was very profitable during the coca   boom. Coca prices fell for a short time following national   control being taken of both coca and cocaine production   and trading and the reduction of coca plantations;   however, they rose again when supply decreased. Coca   cultivation is still currently the most profitable activity   in the tropical region of Cochabamba. Annual capital   expenditure can be exceeded by approximately 17-fold   with the yield from one hectare. The need for capital   (only being available to farmers on a limited basis) becomes   considerably reduced once a plantation has become established.</p>     <p><a href="#tab7"> Tables 7</a> and <a href="#tab8">8</a> show the annual volume of sales per   hectare is much lower for alternative cultivations than   for coca. The initial investment involved in the alternative   crops is relatively high for the farmers in this   area who only have an average total income of about US$2,000 per family per year.</p>     ]]></body>
<body><![CDATA[<p>    <center><a name="tab7"></a><a href="img/revistas/agc/v24n1/v24n1a17tab7.gif" target="_blank">Table 7</a></center>     <p>    <center><a name="tab8"></a><a href="img/revistas/agc/v24n1/v24n1a17tab8.gif" target="_blank">Table 8</a></center>     <p> Most established plantations were only possible until   today due to national subsidies because this has been   the only way the farmers have been able to make a   profit. However, this is not the case with all alternative   cultivations. Farmers must increase crop yield and improve   product quality to make a considerable profit in   banana-, passion fruit-, pepper- and particularly palm   heart-cultivation or they will not make a profit, as is the case at present with palm heart cultivation.</p>     <p>&nbsp;</p> </font>     <p> <font size="3" face="verdana"><b>Conclusions</b></font></p> <font size="2" face="verdana">     <p> Coca cultivation is technically easier than that of the alternative   products. The coca plant&rsquo;s robustness makes it   easy to care for (i.e. it needs little work to cultivate it and   little production input, thereby minimising the need for   capital). The experience gained by the farmers in a short   time is completely sufficient for cultivating the unassuming   coca plant. Reduced supply combined with slightly   rising demand results in high prices, making the coca   market the most attractive one for farmers at present. In   theory, the entire production could be sold quickly and at   a good price. The alternative products are affected on the   market by the demand for quality, decreasing prices and strong competition, contrary to coca.</p>     <p> Coca leaves are easy to market, returning a high profit   which is substantially attained with less effort compared   to most alternative products as demand exceeds supply   and most buyers in the production areas purchase directly   on farm. Coca leaves are also easier to transport and there are no quality and quantity restrictions.</p>     <p> Coca cultivation is without a doubt the most profitable   cultivation in the tropical region of Cochabamba at present.   There is much to be said for it; only a small amount   of investment capital is needed at the same time as little   agricultural experience, not much land and little investment   of time; however, the amount annually invested in   the crop is returned several times. Many farmers thus   risk their time, money and even their liberty by facing   the threat of arrest because of being involved in illicit   coca cultivation; however, making quick and easy money   counts for more for these farmers, at least compared to   possible alternatives. The state development programme   must ensure the best conditions for producing and marketing   legalproductsaccompaniedby capitalinvestment,   experience and infrastructure for successfully substituting coca plants by alternative crops.</p>     ]]></body>
<body><![CDATA[<p> Many of the aforementioned advantages associated   with coca cultivation are due to its being &ldquo;illegal&rdquo; and &ldquo;nationally controlled&rdquo; compared to any other crop. There is thus no product directly competing with coca, the coca market is not saturated and attainable profits are high. If coca were not the raw material for cocaine it might not be the ideal crop for farmers in the Cochabamba tropical region.</p>     <p>&nbsp;</p> </font>     <p> <b><font size="3" face="verdana">References</font></b></p> <font size="2" face="verdana">     <!-- ref --><p> <font size="2" face="verdana">Antezana, O. 1996. Ficha t&eacute;cnica-econ&oacute;mica: banano - flujo de costos e ingresos para una hect&aacute;rea (US$), Cordep-Dai. Cochabamba (Bolivia).</font>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[&#160;<a href="javascript:void(0);" onclick="javascript: window.open('/scielo.php?script=sci_nlinks&ref=000096&pid=S0120-9965200600010001700001&lng=','','width=640,height=500,resizable=yes,scrollbars=1,menubar=yes,');">Links</a>&#160;]<!-- end-ref --><!-- ref --><p> Barrientos, J.C. 2003. Encuesta a agricultores y expertos sobre los   cultivos alternativos a la coca. First results of the empirical   analysis. Bonn (Germany). 20 p.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[&#160;<a href="javascript:void(0);" onclick="javascript: window.open('/scielo.php?script=sci_nlinks&ref=000097&pid=S0120-9965200600010001700002&lng=','','width=640,height=500,resizable=yes,scrollbars=1,menubar=yes,');">Links</a>&#160;]<!-- end-ref --><!-- ref --><p> Barrientos, J.C. 2005. Vermarktung der den Kokaanbau ersetzenden   Alternativen Produkte der Tropen von Cochabamba (Bolivien).   Doctoral thesis. University Friedrich-Wilhelms, Bonn   (Germany).&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[&#160;<a href="javascript:void(0);" onclick="javascript: window.open('/scielo.php?script=sci_nlinks&ref=000098&pid=S0120-9965200600010001700003&lng=','','width=640,height=500,resizable=yes,scrollbars=1,menubar=yes,');">Links</a>&#160;]<!-- end-ref --><!-- ref --><p> Brenes, R. et al. 1999. Estudio de la producci&oacute;n del subtr&oacute;pico de   Cochabamba y la comercializaci&oacute;n en el mercado boliviano.   Palmito cultivado, marcuy&aacute; y pimienta negra. Dai-Concade.   Cochabamba (Bolivia). pp. 9, 16.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[&#160;<a href="javascript:void(0);" onclick="javascript: window.open('/scielo.php?script=sci_nlinks&ref=000099&pid=S0120-9965200600010001700004&lng=','','width=640,height=500,resizable=yes,scrollbars=1,menubar=yes,');">Links</a>&#160;]<!-- end-ref --><!-- ref --><p> Cardozo et al. 1999. Cifras y datos del desarrollo alternativo en Bolivia.   Centro de documentaci&oacute;n e informaci&oacute;n Bolivia. Talleres   Gr&aacute;ficos Kipus, Cochabamba (Bolivia). pp. 52-94.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[&#160;<a href="javascript:void(0);" onclick="javascript: window.open('/scielo.php?script=sci_nlinks&ref=000100&pid=S0120-9965200600010001700005&lng=','','width=640,height=500,resizable=yes,scrollbars=1,menubar=yes,');">Links</a>&#160;]<!-- end-ref --><!-- ref --><p> Cidre (Centro de Investigaci&oacute;n y Desarrollo Regional). 1989.   Monografia del tr&oacute;pico, Departamento de Cochabamba, Cochabamba   (Bolivia). 510 p.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[&#160;<a href="javascript:void(0);" onclick="javascript: window.open('/scielo.php?script=sci_nlinks&ref=000101&pid=S0120-9965200600010001700006&lng=','','width=640,height=500,resizable=yes,scrollbars=1,menubar=yes,');">Links</a>&#160;]<!-- end-ref --><!-- ref --><p> Cordep-Dai (Proyecto de Desarrollo Regional de Cochabamba   - Development Alternatives Inc.). 1999. Gu&iacute;a informativa:   banano, pi&ntilde;a, palmito, maracuy&aacute; y pimienta. Cochabamba   (Bolivia). pp. 1-2.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[&#160;<a href="javascript:void(0);" onclick="javascript: window.open('/scielo.php?script=sci_nlinks&ref=000102&pid=S0120-9965200600010001700007&lng=','','width=640,height=500,resizable=yes,scrollbars=1,menubar=yes,');">Links</a>&#160;]<!-- end-ref --><!-- ref --><p> Cordep-Dai. 1998. Gu&iacute;a informativa: banano, pi&ntilde;a, palmito, maracuy&aacute;   y pimienta. Cochabamba (Bolivia).&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[&#160;<a href="javascript:void(0);" onclick="javascript: window.open('/scielo.php?script=sci_nlinks&ref=000103&pid=S0120-9965200600010001700008&lng=','','width=640,height=500,resizable=yes,scrollbars=1,menubar=yes,');">Links</a>&#160;]<!-- end-ref --><!-- ref --><p> Cordep-Dai. 1997. Gu&iacute;a informativa: banano, pi&ntilde;a, palmito y maracuy&aacute;.   Cochabamba (Bolivia).&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[&#160;<a href="javascript:void(0);" onclick="javascript: window.open('/scielo.php?script=sci_nlinks&ref=000104&pid=S0120-9965200600010001700009&lng=','','width=640,height=500,resizable=yes,scrollbars=1,menubar=yes,');">Links</a>&#160;]<!-- end-ref --><!-- ref --><p> Corpei (Corporaci&oacute;n de Promoci&oacute;n de Exportaciones e Inversiones).   2001. Product profile: sour passion fruit concentrate. In:   Servicio de Informaci&oacute;n y Censo Agropecuario, <a href="http://www.sica.gov.ec/agronegocios/productos%20para%20invertir/CORPEI/maracuy&aacute;.pdf" target="blank">http://www.sica.gov.ec/agronegocios/productos%20para%20invertir/CORPEI/maracuy&aacute;.pdf</a>; consult: february 2004.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[&#160;<a href="javascript:void(0);" onclick="javascript: window.open('/scielo.php?script=sci_nlinks&ref=000105&pid=S0120-9965200600010001700010&lng=','','width=640,height=500,resizable=yes,scrollbars=1,menubar=yes,');">Links</a>&#160;]<!-- end-ref --><!-- ref --><p> Corporaci&oacute;n Proexant (Promoci&oacute;n de exportaciones agr&iacute;colas   no tradicionales). Pi&ntilde;a: cultivo, cosecha y postcosecha.   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