<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0121-0807</journal-id>
<journal-title><![CDATA[Revista de la Universidad Industrial de Santander. Salud]]></journal-title>
<abbrev-journal-title><![CDATA[Rev. Univ. Ind. Santander. Salud]]></abbrev-journal-title>
<issn>0121-0807</issn>
<publisher>
<publisher-name><![CDATA[Universidad Industrial de Santander]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0121-08072020000300337</article-id>
<article-id pub-id-type="doi">10.18273/revsal.v52n3-2020015</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Comportamientos individual y social: Estrategias para mantener acciones preventivas en tiempos de epidemia]]></article-title>
<article-title xml:lang="en"><![CDATA[Individual and social behaviors: Strategies to maintain preventive actions in times of epidemic]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Amaya-Castellanos]]></surname>
<given-names><![CDATA[Claudia]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Industrial de Santander Escuela de Medicina, Departamento de salud Pública ]]></institution>
<addr-line><![CDATA[Bucaramanga ]]></addr-line>
<country>Colombia</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>09</month>
<year>2020</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>09</month>
<year>2020</year>
</pub-date>
<volume>52</volume>
<numero>3</numero>
<fpage>337</fpage>
<lpage>340</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S0121-08072020000300337&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S0121-08072020000300337&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S0121-08072020000300337&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen La modificación de comportamientos, como hacer un hábito el uso del tapabocas, el distanciamiento físico, el lavado de manos y el confinamiento, en una situación de pandemia (como la actual por COVID-19), puede constituirse en un reto para el individuo y la sociedad, así esto pueda representar una ganancia para la propia salud de las personas. Cuando el individuo no se percibe en riesgo frente a una condición de salud, ni identifican la gravedad de la misma, difícilmente generará cambios en sus comportamientos. Esto es más complejo cuando los comportamientos deben cambiar dependiendo los grupos de riesgo, como se requiere durante la pandemia de COVID-19. Tres acciones ayudarían en esta tarea: 1) las personas requieren estar informadas; 2) para que las personas sigan manteniendo su comportamiento deben ser reconocidas por los esfuerzos que hacen, y 3) los sujetos requieren ser motivados permanentemente a continuar con el cambio de comportamiento. Estas tres acciones evidencian que cambiar el comportamiento no solo compete al individuo, se dan en un contexto social, donde hay fuerzas económicas y políticas que favorecen o limitan estos cambios. Así, la responsabilidad para evitar la propagación del COVID-19 es una responsabilidad compartida.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract The behavior modification, such as make habit the use of face masks, physical distancing, hand washing and confinement, in a pandemic situation (as the current one by COVID-19), constitute a challenge for the individual and society, as well this may represent a gain for people&#8217;s own health. When the individual isn´t perceived to be at risk in the face of a health condition, nor do they identify its severity, it will hardly generate changes in their behavior. This is more complex when behaviors must chage depending on risk groups, as required during the COVID-19 pandemic. When the individual does not perceive himself at risk in the face of a health condition, nor do they identify its severity, it will hardly generate changes in their behaviors, especially when the task must be oriented to modify the behavior according to the risk groups, which it must be done in the presence of COVID-19. Three actions would help in this task: 1) people need to be informed; 2) for people to continue maintaining their behavior they must be gratified for the efforts they make, and 3) the subjects need to be permanently motivated to continue with the behavior change, because the changes have a purpose. These three actions show that behavior change is not only the responsibility of the individual, they occur in a social context, where there are economic and political forces that favor or limit these changes. Thus, the responsibility to prevent the spread of COVID-19 is a shared responsibility.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Comportamiento]]></kwd>
<kwd lng="es"><![CDATA[Percepción de riesgo]]></kwd>
<kwd lng="es"><![CDATA[Pandemia]]></kwd>
<kwd lng="es"><![CDATA[COVID-19]]></kwd>
<kwd lng="en"><![CDATA[Behavior]]></kwd>
<kwd lng="en"><![CDATA[Risk perception]]></kwd>
<kwd lng="en"><![CDATA[PANDEMIC]]></kwd>
<kwd lng="en"><![CDATA[COVID-19]]></kwd>
</kwd-group>
</article-meta>
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