<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0121-1617</journal-id>
<journal-title><![CDATA[Historia Crítica]]></journal-title>
<abbrev-journal-title><![CDATA[hist.crit.]]></abbrev-journal-title>
<issn>0121-1617</issn>
<publisher>
<publisher-name><![CDATA[Departamento de Historia, Facultad de Ciencias Sociales, Universidad de los Andes]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0121-16172022000200029</article-id>
<article-id pub-id-type="doi">10.7440/histcrit84.2022.02</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[La transformación de la vida cotidiana: la evolución de los bienes durables en Argentina, 1920-1970]]></article-title>
<article-title xml:lang="en"><![CDATA[The transformation of everyday life: The evolution of durable goods in Argentina, 1920-1970]]></article-title>
<article-title xml:lang="pt"><![CDATA[A transformação da vida cotidiana: a evolução dos bens duráveis na Argentina, 1920-1970]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Rocchi]]></surname>
<given-names><![CDATA[Fernando]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Torcuato Di Tella  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Argentina</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>04</month>
<year>2022</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>04</month>
<year>2022</year>
</pub-date>
<numero>84</numero>
<fpage>29</fpage>
<lpage>55</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S0121-16172022000200029&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S0121-16172022000200029&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S0121-16172022000200029&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen.  Objetivo/Contexto:  El artículo se centra en la evolución del consumo de bienes durables (heladeras eléctricas y cocinas a gas) -que constituyen electrodomésticos para uso del hogar-, y de bienes para el entretenimiento que gastan tiempo (autos y radios) en Argentina durante el periodo 1920-1970. Se investiga sobre los actores sociales de este proceso, atendiendo a la interacción entre los mismos y el consumo de bienes. A continuación, se analizan las razones del éxito de los bienes para el entretenimiento y su posterior ralentización entre las décadas de 1920 y 1940 y de las razones técnicas entabladas en la masificación de los electrodomésticos por la reducción en el precio de la electricidad y el gas. Finalmente, se estudian las razones del avance de los electrodomésticos con la estrategia de las empresas.  Metodología:  Se investiga en la información cuantitativa relativa a la producción, la oferta y la demanda de los bienes durables estudiados a la luz de fuentes de diverso tipo (visuales, demográficas, así como sucesiones y reportajes de prensa) en las que quedó evidencia sobre las expectativas, los gustos y las transformaciones de las clases medias argentinas, así como los distintos tipos de relaciones que sus integrantes establecieron con vehículos, aparatos eléctricos y a gas en la época que cubre este trabajo.  Originalidad:  Este artículo establece que la ampliación de las clases medias, que permitió un aumento en la demanda y que llevó a transformar la industria y la actividad productiva local, fue la que, a su vez, contribuyó a afianzar la idea de que el bienestar estaba asociado directamente con la posesión de bienes durables que hacían más cómoda la vida en el hogar. Las relaciones establecidas entre consumo y ascenso de las clases medias consolidaron y transformaron la industria y se volvieron factores decisivos en la cultura del consumo.  Conclusiones:  El análisis de la evolución del consumo de bienes durables muestra cómo se desarrollaron las estrategias en la esfera de la oferta y la demanda de tales artículos, evidenciando la interacción entre los actores sociales y dichos bienes en el periodo estudiado. Como conclusión, se puede ver que tal interacción permitió un cambio en el estilo de vida de los argentinos durante el periodo analizado.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract.  Objective/Context:  This article focuses on the evolution of the consumption of durable goods (electric refrigerators and gas stoves)-appliances for household use that save time-and entertainment goods to occupy spare time (cars and radios) in Argentina during the 1920-1970 period. It studies the social actors of this process, considering the interaction between them and the consumption of goods. Next, it analyzes the reasons for the success of entertainment goods and their subsequent slowdown between the 1920s and 1940s, as well as the technical reasons for the mass use of household appliances due to a reduction in electricity and gas prices.  Methodology:  The analysis of quantitative information on the production, supply, and demand of durable goods using diverse sources (visual, demographic, as well as successions and press reports) offers insight on the expectations, tastes, and transformations of the Argentine middle classes, as well as different types of relationships their members established with vehicles and electrical and gas appliances during the study period.  Originality: This article suggests that the expansion of middle classes allowed an increase in demand that led to the transformation of the industry, and local productive activity, in turn, contributed to consolidating the idea that well-being was directly associated with the possession of durable goods that made life at home more comfortable. The relations established between consumption and the rise of the middle classes consolidated and transformed the industry and became decisive factors in the culture of consumption.  Conclusions:  The analysis of the evolution of durable goods consumption shows how different strategies were developed in the supply and demand of such items and evidences an interaction between the social actors of the period and the consumption of the studied goods. As a conclusion, it can be stated that such interaction allowed a change in the lifestyle of Argentines during the period analyzed.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo.  Objetivo/contexto:  este artigo está centralizado na evolução do consumo de bens duráveis (geladeiras elétricas e fogões a gás), eletrodomésticos para o uso doméstico que economizam tempo, e dos bens para o entretenimento que gastam o tempo (automóveis e rádios) na Argentina entre 1920 e 1970. A pesquisa é sobre os atores sociais desse processo, atendendo a interação entre eles e o consumo de bens. A seguir, são analisadas as razões do sucesso dos bens para o entretenimento e sua posterior desaceleração durante as décadas de 1920 e 1940, e das razões técnicas estabelecidas na massificação dos eletrodomésticos pela redução no preço da eletricidade e do gás. Finalmente, são estudadas as razões do avanço dos eletrodomésticos com a estratégia das empresas.  Metodologia:  pesquisa com base em informações quantitativas relativas à produção, à oferta e à demanda dos bens duráveis estudados à luz de fontes diversas (visuais, demográficas, acontecimentos e reportagens de imprensa) nas quais se evidenciaram expectativas, gostos e transformações das classes médias argentinas, bem como os diferentes tipos de relações que seus integrantes estabeleceram com veículos, aparelhos elétricos e a gás no período estudado.  Originalidade:  este artigo estabelece que a ampliação das classes médias que permitiu o aumento na procura que levou à transformação da indústria e da atividade produtiva local a que, por sua vez, contribuiu para consolidar a ideia de que o bem-estar estava associado diretamente com a posse de bens duráveis que tornavam a vida mais confortável no lar. As relações estabelecidas entre consumo e ascensão das classes médias consolidaram e transformaram a indústria e se tornaram fatores decisivos na cultura do consumo.  Conclusões:  a análise da evolução do consumo de bens duráveis mostra como foram sendo desenvolvidas as estratégias na esfera da oferta e da demanda de tais produtos, o que evidencia a interação entre os atores sociais do período e o consumo dos bens estudados. Como conclusão, pode ser visto que essa interação permitiu uma mudança no estilo de vida dos argentinos durante o período analisado.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Argentina]]></kwd>
<kwd lng="es"><![CDATA[consumo de bienes]]></kwd>
<kwd lng="es"><![CDATA[historia social]]></kwd>
<kwd lng="es"><![CDATA[siglo xx]]></kwd>
<kwd lng="es"><![CDATA[sociedad de consumo]]></kwd>
<kwd lng="en"><![CDATA[Argentina]]></kwd>
<kwd lng="en"><![CDATA[consumer society]]></kwd>
<kwd lng="en"><![CDATA[consumption of goods]]></kwd>
<kwd lng="en"><![CDATA[social history]]></kwd>
<kwd lng="en"><![CDATA[twentieth century]]></kwd>
<kwd lng="pt"><![CDATA[Argentina]]></kwd>
<kwd lng="pt"><![CDATA[consumo de bens]]></kwd>
<kwd lng="pt"><![CDATA[história social]]></kwd>
<kwd lng="pt"><![CDATA[século xx]]></kwd>
<kwd lng="pt"><![CDATA[sociedade de consumo]]></kwd>
</kwd-group>
</article-meta>
</front><back>
<ref-list>
<ref id="B1">
<nlm-citation citation-type="">
<collab>Archivo General de Tribunales, (agt)</collab>
<source><![CDATA[Sucesiones]]></source>
<year></year>
<publisher-loc><![CDATA[Buenos Aires-Argentina ]]></publisher-loc>
</nlm-citation>
</ref>
<ref id="B2">
<nlm-citation citation-type="">
<collab>The National Archives (tna)</collab>
<source><![CDATA[Division Records of the Board of Trade]]></source>
<year></year>
<publisher-loc><![CDATA[Londres-Reino Unido ]]></publisher-loc>
</nlm-citation>
</ref>
<ref id="B3">
<nlm-citation citation-type="">
<source><![CDATA[Electrical World]]></source>
<year>1924</year>
<publisher-loc><![CDATA[Nueva York ]]></publisher-loc>
</nlm-citation>
</ref>
<ref id="B4">
<nlm-citation citation-type="">
<source><![CDATA[La Nación]]></source>
<year>1939</year>
<publisher-loc><![CDATA[Buenos Aires ]]></publisher-loc>
</nlm-citation>
</ref>
<ref id="B5">
<nlm-citation citation-type="">
<source><![CDATA[La Razón]]></source>
<year>1925</year>
<publisher-loc><![CDATA[Buenos Aires ]]></publisher-loc>
</nlm-citation>
</ref>
<ref id="B6">
<nlm-citation citation-type="">
<source><![CDATA[La Vanguardia]]></source>
<year>1928</year>
<publisher-loc><![CDATA[Buenos Aires ]]></publisher-loc>
</nlm-citation>
</ref>
<ref id="B7">
<nlm-citation citation-type="">
<source><![CDATA[Panificación]]></source>
<year>1935</year>
<publisher-loc><![CDATA[Buenos Aires ]]></publisher-loc>
</nlm-citation>
</ref>
<ref id="B8">
<nlm-citation citation-type="">
<source><![CDATA[El Hogar]]></source>
<year>1936</year>
<publisher-loc><![CDATA[Buenos Aires ]]></publisher-loc>
</nlm-citation>
</ref>
<ref id="B9">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Barcos]]></surname>
<given-names><![CDATA[Julio]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[&#8220;El trágico destino de la clase media&#8221;]]></article-title>
<source><![CDATA[Hechos e Ideas]]></source>
<year>1936</year>
<volume>11-12</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>243-319</page-range></nlm-citation>
</ref>
<ref id="B10">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Bunge]]></surname>
<given-names><![CDATA[Alejandro]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[&#8220;Censo de 1914&#8221;]]></article-title>
<source><![CDATA[Revista de Economía Argentina]]></source>
<year>1918</year>
<volume>1</volume>
<page-range>71-82</page-range></nlm-citation>
</ref>
<ref id="B11">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Bunge]]></surname>
<given-names><![CDATA[Alejandro]]></given-names>
</name>
</person-group>
<source><![CDATA[La economía argentina]]></source>
<year>1928</year>
<publisher-loc><![CDATA[Buenos Aires ]]></publisher-loc>
<publisher-name><![CDATA[Agencia General de Librería y Publicaciones]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B12">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Bunge]]></surname>
<given-names><![CDATA[Alejandro]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[&#8220;El problema de las válvulas radiorreceptoras en la Argentina y su significado en la economía nacional y la economía de la fabricación de válvulas en la Argentina&#8221;]]></article-title>
<source><![CDATA[Revista de Economía Argentina]]></source>
<year>1938</year>
<volume>37</volume>
<numero>20</numero>
<issue>20</issue>
<page-range>342-6</page-range></nlm-citation>
</ref>
<ref id="B13">
<nlm-citation citation-type="book">
<collab>Comité Nacional de Geografía</collab>
<source><![CDATA[Anuario Geográfico Argentino]]></source>
<year>1941</year>
<publisher-loc><![CDATA[Buenos Aires ]]></publisher-loc>
<publisher-name><![CDATA[s/e]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B14">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[&#8220;Fábrica Volcán&#8221;]]></article-title>
<source><![CDATA[Revista de Arquitectura]]></source>
<year>1942</year>
<volume>97</volume>
<page-range>316-7</page-range></nlm-citation>
</ref>
<ref id="B15">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[García Mata]]></surname>
<given-names><![CDATA[Rafael]]></given-names>
</name>
<name>
<surname><![CDATA[Llorens]]></surname>
<given-names><![CDATA[Emilio]]></given-names>
</name>
</person-group>
<source><![CDATA[Argentina económica 1939]]></source>
<year>1939</year>
<publisher-loc><![CDATA[Buenos Aires ]]></publisher-loc>
<publisher-name><![CDATA[Compañía Impresora Argentina]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B16">
<nlm-citation citation-type="book">
<source><![CDATA[Ice-Making and Cold Storage Plants in South America]]></source>
<year>1924</year>
<volume>209</volume>
<publisher-loc><![CDATA[Washington D. C. ]]></publisher-loc>
<publisher-name><![CDATA[United States Government Printing Office]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B17">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[North]]></surname>
<given-names><![CDATA[C. J.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[&#8220;Our Foreign Trade in Motion Pictures&#8221;]]></article-title>
<source><![CDATA[Annals of the American Academy of Political and Social Science]]></source>
<year>1926</year>
<volume>128</volume>
<page-range>100-15</page-range></nlm-citation>
</ref>
<ref id="B18">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Perón]]></surname>
<given-names><![CDATA[Juan Domingo]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[&#8220;La justicia social llegará a la clase media argentina, 1944&#8221;]]></article-title>
<source><![CDATA[Obras completas, Cuadernillos de formación política-sindical n.° 1]]></source>
<year>1948</year>
<page-range>21-3</page-range><publisher-loc><![CDATA[Buenos Aires ]]></publisher-loc>
<publisher-name><![CDATA[Secretaría de Comunicaciones/upcn Seccional Capital Federal, s/f]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B19">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Phoebus]]></surname>
<given-names><![CDATA[M. A.]]></given-names>
</name>
</person-group>
<source><![CDATA[Argentine Markets for United States Good]]></source>
<year>1926</year>
<volume>384</volume>
<publisher-loc><![CDATA[Washington D. C. ]]></publisher-loc>
<publisher-name><![CDATA[United States Government Printing Office]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B20">
<nlm-citation citation-type="book">
<collab>Presidencia de la Nación. Ministerio de Asuntos Técnicos</collab>
<source><![CDATA[iv Censo General de la Nacional. Tomo i. Censo de población]]></source>
<year>1947</year>
<publisher-loc><![CDATA[Buenos Aires ]]></publisher-loc>
<publisher-name><![CDATA[Dirección Nacional del Servicio Estadístico]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B21">
<nlm-citation citation-type="book">
<collab>República Argentina</collab>
<source><![CDATA[Censo Nacional de Viviendas]]></source>
<year>1960</year>
<publisher-loc><![CDATA[Buenos Aires ]]></publisher-loc>
<publisher-name><![CDATA[Dirección Nacional de Estadística y Censos]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B22">
<nlm-citation citation-type="book">
<collab>República Argentina</collab>
<source><![CDATA[Tercer Censo Nacional levantado el 1° de junio de 1914. Tomo iv. Población]]></source>
<year>1914</year>
<publisher-loc><![CDATA[Buenos Aires ]]></publisher-loc>
<publisher-name><![CDATA[Talleres Gráficos L. J. Rosso y Cía]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B23">
<nlm-citation citation-type="book">
<collab>República Argentina</collab>
<source><![CDATA[&#8220;Informe económico n. ° 73&#8221;]]></source>
<year>1977</year>
<publisher-loc><![CDATA[Buenos Aires ]]></publisher-loc>
<publisher-name><![CDATA[Ministerio de Economía]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B24">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Tewksbury]]></surname>
<given-names><![CDATA[Howard H]]></given-names>
</name>
</person-group>
<source><![CDATA[The Automotive Market in Argentina]]></source>
<year>1929</year>
<volume>84</volume>
<publisher-loc><![CDATA[Washington D. C. ]]></publisher-loc>
<publisher-name><![CDATA[United States Government Printing Office]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B25">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Way]]></surname>
<given-names><![CDATA[Eugene I]]></given-names>
</name>
</person-group>
<source><![CDATA[Motion Pictures in Argentina and Brazil]]></source>
<year>1929</year>
<volume>630</volume>
<publisher-loc><![CDATA[Washington D. C. ]]></publisher-loc>
<publisher-name><![CDATA[United States Government Printing Office]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B26">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Woodward]]></surname>
<given-names><![CDATA[Robert F]]></given-names>
</name>
</person-group>
<source><![CDATA[Advertising Methods in Argentina]]></source>
<year>1935</year>
<volume>828</volume>
<publisher-loc><![CDATA[Washington D. C. ]]></publisher-loc>
<publisher-name><![CDATA[United States Government Printing Office]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B27">
<nlm-citation citation-type="">
<collab>Instituto Nacional Yrigoyeneano</collab>
<source><![CDATA[&#8220;La obra del gobierno radical 1916-1922 (Presidencia Hipólito Yrigoyen)&#8221;]]></source>
<year></year>
</nlm-citation>
</ref>
<ref id="B28">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Adamovsky]]></surname>
<given-names><![CDATA[Ezequiel]]></given-names>
</name>
</person-group>
<source><![CDATA[Historia de la clase media argentina. Apogeo y decadencia de una ilusión, 1919-2003]]></source>
<year>2009</year>
<publisher-loc><![CDATA[Buenos Aires ]]></publisher-loc>
<publisher-name><![CDATA[Planeta]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B29">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Aguilar]]></surname>
<given-names><![CDATA[Paula]]></given-names>
</name>
</person-group>
<source><![CDATA[El hogar como problema y como solución. Una mirada genealógica de la domesticidad a través de las políticas sociales. Argentina 1890-1940]]></source>
<year>2014</year>
<publisher-loc><![CDATA[Buenos Aires ]]></publisher-loc>
<publisher-name><![CDATA[Ediciones del ccc]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B30">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Allemandi]]></surname>
<given-names><![CDATA[Cecilia]]></given-names>
</name>
</person-group>
<source><![CDATA[Sirvientes, criados y nodrizas. Una historia del servicio doméstico en la ciudad de Buenos Aires (fines del siglo xix y principios del xx)]]></source>
<year>2017</year>
<publisher-loc><![CDATA[Buenos Aires ]]></publisher-loc>
<publisher-name><![CDATA[Teseo]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B31">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Alvaredo]]></surname>
<given-names><![CDATA[Facundo]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[&#8220;The Rich in Argentina over the Twentieth Century, 1932-2004&#8221;]]></article-title>
<person-group person-group-type="editor">
<name>
<surname><![CDATA[Barnes Atkinson]]></surname>
<given-names><![CDATA[Anthony]]></given-names>
</name>
<name>
<surname><![CDATA[Piketty]]></surname>
<given-names><![CDATA[Thomas]]></given-names>
</name>
</person-group>
<source><![CDATA[Top Incomes. A Global Perspective]]></source>
<year>2010</year>
<page-range>258-98</page-range><publisher-loc><![CDATA[Oxford ]]></publisher-loc>
<publisher-name><![CDATA[Oxford University Press]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B32">
<nlm-citation citation-type="book">
<collab>Banco de Análisis y Computación</collab>
<source><![CDATA[Relevamiento estadístico de la economía argentina]]></source>
<year>1982</year>
<publisher-loc><![CDATA[Buenos Aires ]]></publisher-loc>
<publisher-name><![CDATA[bac]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B33">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Bartolomé]]></surname>
<given-names><![CDATA[Isabel]]></given-names>
</name>
<name>
<surname><![CDATA[Lanciotti]]></surname>
<given-names><![CDATA[Norma]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[&#8220;La electrificación en países de industrialización tardía: Argentina y España, 1890-1950&#8221;]]></article-title>
<source><![CDATA[Revista de Historia Industrial]]></source>
<year>2015</year>
<volume>59</volume>
<numero>24</numero>
<issue>24</issue>
<page-range>81-113</page-range></nlm-citation>
</ref>
<ref id="B34">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Belini]]></surname>
<given-names><![CDATA[Claudio]]></given-names>
</name>
</person-group>
<source><![CDATA[&#8220;La industria durante el primer peronismo (1946-1955). Un análisis de las políticas y su impacto&#8221;]]></source>
<year>2003</year>
<publisher-name><![CDATA[Universidad de Buenos Aires]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B35">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Belini]]></surname>
<given-names><![CDATA[Claudio]]></given-names>
</name>
</person-group>
<source><![CDATA[La industria peronista. 1946-1955: políticas públicas y cambio estructural]]></source>
<year>2009</year>
<publisher-loc><![CDATA[Buenos Aires ]]></publisher-loc>
<publisher-name><![CDATA[Edhasa]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B36">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Caldo]]></surname>
<given-names><![CDATA[Paula]]></given-names>
</name>
</person-group>
<source><![CDATA[Mujeres cocineras. Hacia una historia sociocultural de la cocina, Argentina a fines del siglo xix y primera mitad del xx.]]></source>
<year>2009</year>
<publisher-loc><![CDATA[Rosario ]]></publisher-loc>
<publisher-name><![CDATA[Prohistoria]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B37">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Cárdenas]]></surname>
<given-names><![CDATA[Isabel Laura]]></given-names>
</name>
</person-group>
<source><![CDATA[Ramona y el robot. El servicio doméstico en barrios prestigiosos de Buenos Aires (1895-1985)]]></source>
<year>1986</year>
<publisher-loc><![CDATA[Buenos Aires ]]></publisher-loc>
<publisher-name><![CDATA[Ediciones Búsqueda]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B38">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Castro]]></surname>
<given-names><![CDATA[Claudio]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[&#8220;Desarrollo energético, estado y empresa. Algunas cuestiones en torno a la construcción del gasoducto patagónico durante el primer peronismo&#8221;]]></article-title>
<source><![CDATA[América Latina en la Historia Económica]]></source>
<year>2010</year>
<volume>34</volume>
<page-range>161-90</page-range></nlm-citation>
</ref>
<ref id="B39">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Claxton]]></surname>
<given-names><![CDATA[Robert]]></given-names>
</name>
</person-group>
<source><![CDATA[From Parsifal to Perón, Early Radio in Argentina, 1920-1944]]></source>
<year>2007</year>
<publisher-loc><![CDATA[Gainesville, FL ]]></publisher-loc>
<publisher-name><![CDATA[The University Press of Florida]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B40">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Cochran]]></surname>
<given-names><![CDATA[Thomas C]]></given-names>
</name>
<name>
<surname><![CDATA[Reina]]></surname>
<given-names><![CDATA[Rubén E.]]></given-names>
</name>
</person-group>
<source><![CDATA[Espíritu de empresa en la Argentina]]></source>
<year>1965</year>
<publisher-loc><![CDATA[Buenos Aires ]]></publisher-loc>
<publisher-name><![CDATA[Emecé]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B41">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Cosse]]></surname>
<given-names><![CDATA[Isabella]]></given-names>
</name>
</person-group>
<source><![CDATA[Mafalda: historia social y política]]></source>
<year>2014</year>
<publisher-loc><![CDATA[Buenos Aires ]]></publisher-loc>
<publisher-name><![CDATA[fce]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B42">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Cosse]]></surname>
<given-names><![CDATA[Isabella]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[&#8220;Las clases medias en la historia reciente latinoamericana&#8221;]]></article-title>
<source><![CDATA[Contemporánea. Historia y problemas del siglo xx]]></source>
<year>2014</year>
<volume>5</volume>
<numero>5</numero>
<issue>5</issue>
<page-range>13-20</page-range></nlm-citation>
</ref>
<ref id="B43">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Defelippe]]></surname>
<given-names><![CDATA[Bruno]]></given-names>
</name>
</person-group>
<source><![CDATA[La política energética argentina]]></source>
<year>1953</year>
<publisher-loc><![CDATA[Buenos Aires ]]></publisher-loc>
<publisher-name><![CDATA[Raigal]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B44">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Di Tella]]></surname>
<given-names><![CDATA[Torcuato. S]]></given-names>
</name>
</person-group>
<source><![CDATA[Torcuato Di Tella. Industria y política]]></source>
<year>1993</year>
<publisher-loc><![CDATA[Buenos Aires ]]></publisher-loc>
<publisher-name><![CDATA[Tesis y Norma]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B45">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Dorfman]]></surname>
<given-names><![CDATA[Adolfo]]></given-names>
</name>
</person-group>
<source><![CDATA[Cincuenta años de industrialización en la Argentina 1930-1980]]></source>
<year>1983</year>
<publisher-loc><![CDATA[Buenos Aires ]]></publisher-loc>
<publisher-name><![CDATA[Solar/Hachette]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B46">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Elena]]></surname>
<given-names><![CDATA[Eduardo]]></given-names>
</name>
</person-group>
<source><![CDATA[Dignifying Argentina: Peronism, Citizenship, and Mass Consumption]]></source>
<year>2011</year>
<publisher-loc><![CDATA[Pittsburgh ]]></publisher-loc>
<publisher-name><![CDATA[University of Pittsburgh Press]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B47">
<nlm-citation citation-type="confpro">
<person-group person-group-type="author">
<name>
<surname><![CDATA[French-Fuller]]></surname>
<given-names><![CDATA[Katharine]]></given-names>
</name>
</person-group>
<source><![CDATA[&#8220;The Woman Who Works Does Not Create Any Social Problems: Women, Work, and Consumerism in 1960s Argentina&#8221;]]></source>
<year>2011</year>
<conf-name><![CDATA[ 125th Annual Meeting American Historical Association]]></conf-name>
<conf-loc>Boston </conf-loc>
</nlm-citation>
</ref>
<ref id="B48">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Galé]]></surname>
<given-names><![CDATA[Nidia Elsa]]></given-names>
</name>
</person-group>
<source><![CDATA[El gas en la Argentina. Más de un siglo de historia]]></source>
<year>2005</year>
<publisher-loc><![CDATA[Buenos Aires ]]></publisher-loc>
<publisher-name><![CDATA[Ediciones cooperativas]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B49">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Garguin]]></surname>
<given-names><![CDATA[Enrique]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[&#8220;&#8216;Los argentinos descendemos de los barcos&#8217;: The Racial Articulation of Middle Class Identity in Argentina (1920-1960)&#8221;]]></article-title>
<source><![CDATA[Latin American &amp; Caribbean Ethnic Studies]]></source>
<year>2007</year>
<volume>2</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>161-84</page-range></nlm-citation>
</ref>
<ref id="B50">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Gerchunoff]]></surname>
<given-names><![CDATA[Pablo]]></given-names>
</name>
<name>
<surname><![CDATA[Llach]]></surname>
<given-names><![CDATA[Lucas]]></given-names>
</name>
</person-group>
<source><![CDATA[El ciclo de la ilusión y el desencanto. Un siglo de políticas económicas argentinas]]></source>
<year>1998</year>
<publisher-loc><![CDATA[Buenos Aires ]]></publisher-loc>
<publisher-name><![CDATA[Ariel]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B51">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Germani]]></surname>
<given-names><![CDATA[Gino]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[&#8220;La clase media en la ciudad de Buenos Aires. Estudio preliminar&#8221;]]></article-title>
<source><![CDATA[Boletín del Instituto de Sociología]]></source>
<year>1942</year>
<volume>1</volume>
<page-range>105-26</page-range></nlm-citation>
</ref>
<ref id="B52">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Ghia]]></surname>
<given-names><![CDATA[Andrés]]></given-names>
</name>
</person-group>
<source><![CDATA[Bicentenario de la Argentina. Historia de la energía eléctrica 1810-2010]]></source>
<year>2012</year>
<publisher-loc><![CDATA[Buenos Aires ]]></publisher-loc>
<publisher-name><![CDATA[fodeco]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B53">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Graña]]></surname>
<given-names><![CDATA[Juan M.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[&#8220;Distribución funcional del ingreso en la argentina. 1935-2005&#8221;]]></article-title>
<source><![CDATA[Documentos de trabajo]]></source>
<year>2007</year>
<volume>8</volume>
<publisher-loc><![CDATA[Buenos Aires ]]></publisher-loc>
<publisher-name><![CDATA[ceped-Universidad de Buenos Aires]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B54">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Hora]]></surname>
<given-names><![CDATA[Roy]]></given-names>
</name>
<name>
<surname><![CDATA[Losada]]></surname>
<given-names><![CDATA[Leandro]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[&#8220;Clases altas y medias en la argentina, 1880-1930. notas para una agenda de investigación&#8221;]]></article-title>
<source><![CDATA[Desarrollo Económico]]></source>
<year>2011</year>
<volume>200</volume>
<numero>50</numero>
<issue>50</issue>
<page-range>611-30</page-range></nlm-citation>
</ref>
<ref id="B55">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Hora]]></surname>
<given-names><![CDATA[Roy]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[&#8220;Repercusiones de la gran depresión en la sociedad argentina&#8221;]]></article-title>
<person-group person-group-type="editor">
<name>
<surname><![CDATA[Drinot]]></surname>
<given-names><![CDATA[Paulo]]></given-names>
</name>
<name>
<surname><![CDATA[Knight]]></surname>
<given-names><![CDATA[Alan]]></given-names>
</name>
</person-group>
<source><![CDATA[La gran depresión en América Latina]]></source>
<year>2015</year>
<page-range>37-72</page-range><publisher-loc><![CDATA[Ciudad de México ]]></publisher-loc>
<publisher-name><![CDATA[fce]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B56">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Jaureguialzo]]></surname>
<given-names><![CDATA[Dolores]]></given-names>
</name>
</person-group>
<source><![CDATA[&#8220;La irrupción del equipamiento tecnológico en el departamento porteño. La cocina metropolitana 1948-1977&#8221;]]></source>
<year>2018</year>
<publisher-loc><![CDATA[Buenos Aires ]]></publisher-loc>
<publisher-name><![CDATA[Universidad Torcuato Di Tella]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B57">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Karusch]]></surname>
<given-names><![CDATA[Matthew]]></given-names>
</name>
</person-group>
<source><![CDATA[Cultura de clase, radio y cine en la creación de una Argentina dividida. 1920-1946]]></source>
<year>2013</year>
<publisher-loc><![CDATA[Buenos Aires ]]></publisher-loc>
<publisher-name><![CDATA[Ariel]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B58">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Liernur]]></surname>
<given-names><![CDATA[Jorge Francisco]]></given-names>
</name>
<name>
<surname><![CDATA[Silvestri]]></surname>
<given-names><![CDATA[Graciela]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[&#8220;El torbellino de la electricidad. Buenos Aires 1880-1930&#8221;]]></article-title>
<source><![CDATA[El umbral de la metrópolis. Transformaciones técnicas y cultura en la modernización de Buenos Aires (1870-1930)]]></source>
<year>1993</year>
<page-range>9-95</page-range><publisher-loc><![CDATA[Buenos Aires ]]></publisher-loc>
<publisher-name><![CDATA[Sudamericana]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B59">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Lobato]]></surname>
<given-names><![CDATA[Mirta]]></given-names>
</name>
</person-group>
<source><![CDATA[Historia de las trabajadoras en Argentina (1869-1960)]]></source>
<year>2007</year>
<publisher-loc><![CDATA[Buenos Aires ]]></publisher-loc>
<publisher-name><![CDATA[Edhasa]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B60">
<nlm-citation citation-type="book">
<collab>Longvie</collab>
<source><![CDATA[90 años de historia]]></source>
<year>2008</year>
<publisher-loc><![CDATA[Buenos Aires ]]></publisher-loc>
<publisher-name><![CDATA[Longvie]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B61">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Lluch]]></surname>
<given-names><![CDATA[Andrea]]></given-names>
</name>
<name>
<surname><![CDATA[Sánchez]]></surname>
<given-names><![CDATA[Laura]]></given-names>
</name>
</person-group>
<source><![CDATA[El Cooperativismo Eléctrico en La Pampa (1925-1950)]]></source>
<year>2002</year>
<publisher-loc><![CDATA[Santa Rosa ]]></publisher-loc>
<publisher-name><![CDATA[Fondo Editorial Pampeano]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B62">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Lluch]]></surname>
<given-names><![CDATA[Andrea]]></given-names>
</name>
</person-group>
<source><![CDATA[Las manos visibles del mercado: Intermediarios y consumidores en la Argentina (siglos xix y xx)]]></source>
<year>2015</year>
<publisher-loc><![CDATA[Rosario ]]></publisher-loc>
<publisher-name><![CDATA[Prohistoria]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B63">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Maizels]]></surname>
<given-names><![CDATA[A]]></given-names>
</name>
<name>
<surname><![CDATA[R.W]]></surname>
<given-names><![CDATA[Thomas]]></given-names>
</name>
<name>
<surname><![CDATA[L.]]></surname>
<given-names><![CDATA[Boross]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[&#8220;Trends in World Trade in Durable Goods&#8221;]]></article-title>
<source><![CDATA[National Institute Economic Review]]></source>
<year>1959</year>
<volume>1</volume>
<numero>6</numero>
<issue>6</issue>
<page-range>15-36</page-range></nlm-citation>
</ref>
<ref id="B64">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Matallana]]></surname>
<given-names><![CDATA[Andrea]]></given-names>
</name>
</person-group>
<source><![CDATA[Locos por la radio: una historia social de la radiofonía en la Argentina, 1923-1947]]></source>
<year>2006</year>
<publisher-loc><![CDATA[Buenos Aires ]]></publisher-loc>
<publisher-name><![CDATA[Prometeo]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B65">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Matallana]]></surname>
<given-names><![CDATA[Andrea]]></given-names>
</name>
</person-group>
<source><![CDATA[Jaime Yankelevich, La oportunidad y la audacia]]></source>
<year>2013</year>
<publisher-loc><![CDATA[Buenos Aires ]]></publisher-loc>
<publisher-name><![CDATA[Capital Intelectual]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B66">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Milanesio]]></surname>
<given-names><![CDATA[Natalia]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[&#8220;The Guardian Angels of the Domestic Economy: Housewives&#8217; Responsible Consumption in Peronist Argentina&#8221;]]></article-title>
<source><![CDATA[Journal of Women&#8217;s History xviii]]></source>
<year>2006</year>
<volume>3</volume>
<page-range>91-117</page-range></nlm-citation>
</ref>
<ref id="B67">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Milanesio]]></surname>
<given-names><![CDATA[Natalia]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[&#8220;The Liberating Flame: Natural Gas Production in Peronist Argentina&#8221;]]></article-title>
<source><![CDATA[Environmental History]]></source>
<year>2013</year>
<volume>3</volume>
<numero>18</numero>
<issue>18</issue>
<page-range>499-522</page-range></nlm-citation>
</ref>
<ref id="B68">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Milanesio]]></surname>
<given-names><![CDATA[Natalia]]></given-names>
</name>
</person-group>
<source><![CDATA[Cuando los trabajadores salieron de compras. Nuevos consumidores, publicidad y cambio cultural durante el primer peronismo]]></source>
<year>2014</year>
<publisher-loc><![CDATA[Buenos Aires ]]></publisher-loc>
<publisher-name><![CDATA[Siglo xxi]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B69">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Moreyra]]></surname>
<given-names><![CDATA[Beatriz]]></given-names>
</name>
</person-group>
<source><![CDATA[Estado, mercado y sociedad. Córdoba 1820-1950]]></source>
<year>2000</year>
<volume>I y II</volume>
<publisher-loc><![CDATA[Córdoba ]]></publisher-loc>
<publisher-name><![CDATA[Centro de Estudios Históricos &#8220;Prof. Carlos S. A. Segreti&#8221;]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B70">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Nickols]]></surname>
<given-names><![CDATA[Sharon Y]]></given-names>
</name>
<name>
<surname><![CDATA[Fox]]></surname>
<given-names><![CDATA[Karen D.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[&#8220;Buying Time and Saving Time: Strategies for Managing Household Production&#8221;]]></article-title>
<source><![CDATA[Journal of Consumer Research]]></source>
<year>1983</year>
<volume>2</volume>
<numero>10</numero>
<issue>10</issue>
<page-range>197-202</page-range></nlm-citation>
</ref>
<ref id="B71">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Parellada]]></surname>
<given-names><![CDATA[Ernesto]]></given-names>
</name>
</person-group>
<source><![CDATA[La industria automotriz en la Argentina]]></source>
<year>1970</year>
<publisher-loc><![CDATA[Santiago ]]></publisher-loc>
<publisher-name><![CDATA[Cepal]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B72">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Pastoriza]]></surname>
<given-names><![CDATA[Elisa]]></given-names>
</name>
<name>
<surname><![CDATA[Torre]]></surname>
<given-names><![CDATA[Juan Carlos]]></given-names>
</name>
</person-group>
<source><![CDATA[Mar del Plata. Un sueño de los argentinos]]></source>
<year>2020</year>
<publisher-loc><![CDATA[Buenos Aires ]]></publisher-loc>
<publisher-name><![CDATA[Edhasa]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B73">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Pérez]]></surname>
<given-names><![CDATA[Inés]]></given-names>
</name>
</person-group>
<source><![CDATA[El hogar tecnificado: familias, género y vida cotidiana]]></source>
<year>2012</year>
<publisher-loc><![CDATA[Buenos Aires ]]></publisher-loc>
<publisher-name><![CDATA[Biblos]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B74">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Pérez]]></surname>
<given-names><![CDATA[Inés]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[&#8220;De &#8216;sirvientas&#8217; y eléctricos servidores. Imágenes del servicio doméstico en las estrategias de promoción del consumo de artículos para el hogar (Argentina, 1940-1960)&#8221;]]></article-title>
<source><![CDATA[Revista de Estudios Sociales]]></source>
<year>2013</year>
<volume>45</volume>
<page-range>42-53</page-range></nlm-citation>
</ref>
<ref id="B75">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Pérez]]></surname>
<given-names><![CDATA[Inés]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[&#8220;Apuntes para el estudio del consumo en clave histórica&#8221;]]></article-title>
<source><![CDATA[Avances del Cesor]]></source>
<year>2015</year>
<volume>13</volume>
<numero>xii</numero>
<issue>xii</issue>
<page-range>97-106</page-range></nlm-citation>
</ref>
<ref id="B76">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Pérez]]></surname>
<given-names><![CDATA[Inés]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[&#8220;Modern Kitchens in the Pampas: Home Mechanization and Housework in Argentina, 1940-1970&#8221;]]></article-title>
<source><![CDATA[Journal of Women&#8217;s History]]></source>
<year>2015</year>
<volume>1</volume>
<numero>27</numero>
<issue>27</issue>
<page-range>88-109</page-range></nlm-citation>
</ref>
<ref id="B77">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Pérez]]></surname>
<given-names><![CDATA[Inés]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[&#8220;Consumo y género: una revisión de la producción historiográfica reciente sobre América Latina en el siglo xx&#8221;]]></article-title>
<source><![CDATA[Historia Crítica]]></source>
<year>2017</year>
<volume>65</volume>
<page-range>29-48</page-range></nlm-citation>
</ref>
<ref id="B78">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Pryluka]]></surname>
<given-names><![CDATA[Pablo]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[&#8220;Growing Consumer Rights in Neoliberal Times: The Top-Down Origins of Consumer Organizations in Argentina Between 1978 and 1993&#8221;]]></article-title>
<source><![CDATA[Journal of Historical Research in Marketing]]></source>
<year>2015</year>
<volume>3</volume>
<numero>7</numero>
<issue>7</issue>
<page-range>373-88</page-range></nlm-citation>
</ref>
<ref id="B79">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Pryluka]]></surname>
<given-names><![CDATA[Pablo]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[&#8220;Políticas antiinflacionarias y la educación de los consumidores durante la última dictadura en Argentina&#8221;]]></article-title>
<source><![CDATA[H-Industria]]></source>
<year>2016</year>
<volume>10</volume>
<numero>18</numero>
<issue>18</issue>
<page-range>106-27</page-range></nlm-citation>
</ref>
<ref id="B80">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Remedi]]></surname>
<given-names><![CDATA[Fernando]]></given-names>
</name>
</person-group>
<source><![CDATA[Dime qué comes y cómo lo comes y te diré quién eres. Una historia social del consumo alimentario en la modernización argentina. Córdoba, 1870-1930]]></source>
<year>2006</year>
<publisher-loc><![CDATA[Córdoba ]]></publisher-loc>
<publisher-name><![CDATA[Centro de Estudios Históricos &#8220;Prof. Carlos S. A. Segreti&#8221;]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B81">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Remedi]]></surname>
<given-names><![CDATA[Fernando]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[&#8220;Modernidad alimentaria y afrancesamiento. Ciudad de Córdoba (Argentina) en el tránsito del siglo xix al xx.&#8221;]]></article-title>
<source><![CDATA[Historia Crítica]]></source>
<year>2017</year>
<volume>65</volume>
<page-range>71-92</page-range></nlm-citation>
</ref>
<ref id="B82">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Rocchi]]></surname>
<given-names><![CDATA[Fernando]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[&#8220;Consumption in Latin America&#8221;]]></article-title>
<source><![CDATA[Oxford Handbooks Online. Scholarly Research Reviews]]></source>
<year>2016</year>
</nlm-citation>
</ref>
<ref id="B83">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Rocchi]]></surname>
<given-names><![CDATA[Fernando]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[&#8220;A la vanguardia de la modernización: la incipiente formación de un campo publicitario en la Argentina durante la década de 1920&#8221;]]></article-title>
<source><![CDATA[Estudios Interdisciplinarios de América Latina y el Caribe]]></source>
<year>2016</year>
<volume>2</volume>
<numero>26</numero>
<issue>26</issue>
<page-range>45-76</page-range></nlm-citation>
</ref>
<ref id="B84">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Rocchi]]></surname>
<given-names><![CDATA[Fernando]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[&#8220;La sociedad de consumo en tiempos difíciles: el modelo estadounidense y la modernización de la publicidad argentina frente a la crisis de 1930&#8221;]]></article-title>
<source><![CDATA[Historia Crítica]]></source>
<year>2017</year>
<volume>65</volume>
<page-range>63-114</page-range></nlm-citation>
</ref>
<ref id="B85">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Rougier]]></surname>
<given-names><![CDATA[Marcelo]]></given-names>
</name>
<name>
<surname><![CDATA[Schvarzer]]></surname>
<given-names><![CDATA[Jorge]]></given-names>
</name>
</person-group>
<source><![CDATA[Las grandes empresas no mueren de pie: El (o) caso de Siam]]></source>
<year>2006</year>
<publisher-loc><![CDATA[Buenos Aires ]]></publisher-loc>
<publisher-name><![CDATA[Norma]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B86">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Salvatore]]></surname>
<given-names><![CDATA[Ricardo]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[&#8220;Yankee Advertising in Buenos Aires: Reflections on Americanization&#8221;]]></article-title>
<source><![CDATA[Interventions: International Journal of Postcolonial Studies]]></source>
<year>2005</year>
<volume>2</volume>
<numero>7</numero>
<issue>7</issue>
<page-range>216-35</page-range></nlm-citation>
</ref>
<ref id="B87">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Torrado]]></surname>
<given-names><![CDATA[Susana]]></given-names>
</name>
</person-group>
<source><![CDATA[Población y bienestar en la Argentina del primero al segundo centenario. Una historia social del siglo xx]]></source>
<year>2007</year>
<volume>1</volume>
<publisher-loc><![CDATA[Buenos Aires ]]></publisher-loc>
<publisher-name><![CDATA[Edhasa]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B88">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Tossounian]]></surname>
<given-names><![CDATA[Cecilia]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[&#8220;Images of the Modern Girl: From the Flapper to the Joven Moderna (Buenos Aires 1920-1940)&#8221;]]></article-title>
<source><![CDATA[Forum for Inter-American Research]]></source>
<year>2013</year>
<volume>2</volume>
<numero>6</numero>
<issue>6</issue>
<page-range>41-70</page-range></nlm-citation>
</ref>
<ref id="B89">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Tossounian]]></surname>
<given-names><![CDATA[Cecilia]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[&#8220;Milonguitas: Tango, Gender and Consumption in Buenos Aires (1920-1940)&#8221;]]></article-title>
<source><![CDATA[Estudios Interdisciplinarios de América Latina y el Caribe]]></source>
<year>2016</year>
<volume>2</volume>
<numero>27</numero>
<issue>27</issue>
<page-range>29-45</page-range></nlm-citation>
</ref>
<ref id="B90">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Visacovsky]]></surname>
<given-names><![CDATA[Sergio Eduardo]]></given-names>
</name>
<name>
<surname><![CDATA[Garguin]]></surname>
<given-names><![CDATA[Enrique]]></given-names>
</name>
</person-group>
<source><![CDATA[Moralidades, economías e identidades de clase media. Estudios históricos y etnográficos]]></source>
<year>2009</year>
<publisher-loc><![CDATA[Buenos Aires ]]></publisher-loc>
<publisher-name><![CDATA[Antropofagia]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B91">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Wythe]]></surname>
<given-names><![CDATA[George]]></given-names>
</name>
</person-group>
<source><![CDATA[La industria latinoamericana]]></source>
<year>1945</year>
<publisher-loc><![CDATA[Ciudad de México ]]></publisher-loc>
<publisher-name><![CDATA[fce]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B92">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Zakim]]></surname>
<given-names><![CDATA[Michael]]></given-names>
</name>
<name>
<surname><![CDATA[Kornblith]]></surname>
<given-names><![CDATA[Gary J.]]></given-names>
</name>
</person-group>
<source><![CDATA[Capitalism Takes Command: The Social Transformation of Nineteenth-Century America]]></source>
<year>2012</year>
<publisher-loc><![CDATA[Chicago ]]></publisher-loc>
<publisher-name><![CDATA[The University of Chicago Press]]></publisher-name>
</nlm-citation>
</ref>
</ref-list>
</back>
</article>
