<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0121-2494</journal-id>
<journal-title><![CDATA[Pedagogía y Saberes]]></journal-title>
<abbrev-journal-title><![CDATA[Pedagogía y Saberes]]></abbrev-journal-title>
<issn>0121-2494</issn>
<publisher>
<publisher-name><![CDATA[Facultad de Educación Universidad Pedagógica Nacional]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0121-24942021000200155</article-id>
<article-id pub-id-type="doi">10.17227/pys.num55-12245</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Educomunicación y alfabetización mediática: ¿tecnología o cultura ? ¿adiestramiento o educación?]]></article-title>
<article-title xml:lang="en"><![CDATA[Educommunication and Media Literacy: Technology or Culture? Training or Education?]]></article-title>
<article-title xml:lang="pt"><![CDATA[Educomunicação e alfabetização midiática: ¿tecnologia ou cultura? ¿treinamento ou educação?]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Ancízar Narváez]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Pedagógica Nacional  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Colombia</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2021</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2021</year>
</pub-date>
<numero>55</numero>
<fpage>155</fpage>
<lpage>174</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S0121-24942021000200155&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S0121-24942021000200155&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S0121-24942021000200155&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen El estatuto de la Educomunicación, como nombre genérico equivalente al término genérico inglés Media Literacy (Alfabetización Mediática) se debate entre lo disciplinar (teórico), lo político, lo técnico, lo semiótico y lo estético. Con base en la lectura de los trabajos presentados en eventos académicos recientes y en la revisión de algunas de las publicaciones sobre el tema aparecidas durante la última década, se pretende mostrar que todas estas posibilidades están quedando reducidas al uso, dentro del sistema educativo, de las llamadas Tecnologías de la Información y la Comunicación (TIC), de lo cual se espera que se produzcan cambios positivos en el aprendizaje escolar y en la democratización de la sociedad. De la discusión planteada se concluye que en vez de competencias culturales se está haciendo referencia a las habilidades operativas y en vez de educación se está hablando de adiestramiento.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract The status of Educommunication, as a generic name equivalent to the English generic term Media Literacy, is debated between the disciplinary (theoretical), the political, the technical, the semiotic, and the aesthetic. Based on the reading of the works presented at recent academic events and the review of some of the publications on the subject that have appeared during the last decade, it is intended to show that all these possibilities are being reduced to the use, within the educational system, of the so-called Information and Communication Technologies (ICT), which are expected to produce positive changes in school learning, and the democratization of society. From the discussion raised, it is concluded that instead of cultural competencies, one is talking about operational skills and instead of education, one is talking about training.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo 0 estatuto da Educomunicação, como nome genérico equivalente ao termo genérico inglês Media Literacy, é debatido entre o disciplinar (teórico), o político, o técnico, o semiótico e o estético. Com base na leitura de trabalhos apresentados em eventos académicos recentes e na revisão de algumas das publicações sobre o tema, surgidas na última década, pretende-se mostrar que todas essas possibilidades estão se reduzindo ao uso, no âmbito educacional, das Tecnologias da Informação e Comunicação (TIC), que produzirão mudanças positivas na aprendizagem escolar e na democratização da sociedade. A partir da discussão levantada, conclui-se que ao invés de competências culturais, fala-se em habilidades operacionais e ao invés de educação, em treinamento.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[adiestramiento]]></kwd>
<kwd lng="es"><![CDATA[alfabetización mediática]]></kwd>
<kwd lng="es"><![CDATA[competencias culturales]]></kwd>
<kwd lng="es"><![CDATA[Educomunicación]]></kwd>
<kwd lng="es"><![CDATA[habilidades]]></kwd>
<kwd lng="en"><![CDATA[cultural competences]]></kwd>
<kwd lng="en"><![CDATA[Edu-communication]]></kwd>
<kwd lng="en"><![CDATA[media literacy]]></kwd>
<kwd lng="en"><![CDATA[skills]]></kwd>
<kwd lng="en"><![CDATA[training]]></kwd>
<kwd lng="pt"><![CDATA[alfabetização para a mídia]]></kwd>
<kwd lng="pt"><![CDATA[competências culturais]]></kwd>
<kwd lng="pt"><![CDATA[Educomunicação]]></kwd>
<kwd lng="pt"><![CDATA[habilidades]]></kwd>
<kwd lng="pt"><![CDATA[treinamento]]></kwd>
</kwd-group>
</article-meta>
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