<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0121-3261</journal-id>
<journal-title><![CDATA[Investigación y Desarrollo]]></journal-title>
<abbrev-journal-title><![CDATA[Investig. desarro.]]></abbrev-journal-title>
<issn>0121-3261</issn>
<publisher>
<publisher-name><![CDATA[Fundación Universidad del Norte]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0121-32612021000100015</article-id>
<article-id pub-id-type="doi">10.14482/indes.29.1.658.408</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[ANÁLISIS DE LA RSE Y EL IMPACTO DE LA CADENA DE SUMINISTRO EN LAS PRÁCTICAS DE DESEMPEÑO SUSTENTABLE: UN ESTUDIO DE CASO EN UNA EMPRESA EXPORTADORA MEXICANA]]></article-title>
<article-title xml:lang="en"><![CDATA[Analysis of CSR and the impact of the supply chain on sustainable performance practices: a case study of a mexican exporting company]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Arredondo-Hidalgo]]></surname>
<given-names><![CDATA[María Guadalupe]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de Guanajuato  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2021</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2021</year>
</pub-date>
<volume>29</volume>
<numero>1</numero>
<fpage>15</fpage>
<lpage>40</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S0121-32612021000100015&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S0121-32612021000100015&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S0121-32612021000100015&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN El estudio de caso de la empresa investigada busca comprender la responsabilidad social empresarial (RSE), analizando su cadena de valor desde el Modelo de las 31 prácticas de las cadenas de suministro que el World Economic Forum (2015) propone, desde la perspectiva de la triple ventaja: rentabilidad, medio ambiente y desarrollo de las economías locales. Es una investigación de tipo cualitativa con enfoque de estudio de caso descriptivo. El objetivo del trabajo es observar el impacto de las operaciones de logística internacional en una pyme exportadora mexicana, y analizar si su trascendencia económica ha tenido un desarrollo sustentable en lo social, económico y ambiental. Los resultados indican una ventaja competitiva en la diferenciación del producto a partir del concepto de valor compartido de Porter y Kramer (2002). De acuerdo con el Modelo del WEF, el arquetipo es Liberal humanista, puesto que enfatiza el valor del negocio en 65% y pondera aspectos socio ambientales en un 35 %. No obstante, los impactos en la cadena de suministro deberán mitigarse si se espera que se identifique a la organización como una empresa socialmente responsable.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT The case study presented, seeks to understand the corporate social responsibility (CSR), analyzing its value chain from the Model of the 31 practices of the supply chain that the World Economic Forum (2015). It is a qualitative research, with a descriptive case study approach. The objective of the work is to observe the impact of international logistics operations in a Mexican exporting SME and to analyze whether its economic significance has had a sustainable social, economic and environmental development. The results indicate a competitive advantage in product differentiation based on Porter and Kramer's (2002) concept of shared value. According to the WEF Model, the archetype is: Liberal humanist, since it emphasizes business value by 65% and weights socio-environmental aspects by 35%. However, impacts on the supply chain must be mitigated if the organization is to be identified as a socially responsible company.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[RSE]]></kwd>
<kwd lng="es"><![CDATA[cadenas de suministro]]></kwd>
<kwd lng="es"><![CDATA[logística internacional]]></kwd>
<kwd lng="es"><![CDATA[World Economic Forum]]></kwd>
<kwd lng="en"><![CDATA[World Economic Forum]]></kwd>
<kwd lng="en"><![CDATA[corporate social responsibility]]></kwd>
<kwd lng="en"><![CDATA[international logistics]]></kwd>
</kwd-group>
</article-meta>
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