<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0121-5051</journal-id>
<journal-title><![CDATA[Innovar]]></journal-title>
<abbrev-journal-title><![CDATA[Innovar]]></abbrev-journal-title>
<issn>0121-5051</issn>
<publisher>
<publisher-name><![CDATA[Facultad de Ciencias Económicas. Universidad Nacional de Colombia.]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0121-50512019000200031</article-id>
<article-id pub-id-type="doi">10.15446/innovar.v29n72.77891</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Propósitos organizacionales como alternativa para los problemas que proponen los modelos canvas y lean canvas]]></article-title>
<article-title xml:lang="en"><![CDATA[ORGANIZATIONAL PURPOSES AS AN ALTERNATIVE FOR SOLVING PROBLEMS ESTABLISHED BY CANVAS AND LEAN CANVAS MODELS]]></article-title>
<article-title xml:lang="pt"><![CDATA[PROPÓSITOS ORGANIZACIONAIS COMO ALTERNATIVA PARA OS PROBLEMAS QUE PROPÕEM OS MODELOS CANVAS E LEAN CANVAS]]></article-title>
<article-title xml:lang="fr"><![CDATA[LES OBJECTIFS ORGANISATIONNELS COMME ALTERNATIVE AUX PROBLÈMES PROPOSÉS PAR LES MODÈLES DE CANVAS ET LEAN CANVAS]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Mejía-Giraldo]]></surname>
<given-names><![CDATA[Juan Felipe]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Pontificia Bolivariana  ]]></institution>
<addr-line><![CDATA[Medellín ]]></addr-line>
<country>Colombia</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2019</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2019</year>
</pub-date>
<volume>29</volume>
<numero>72</numero>
<fpage>31</fpage>
<lpage>40</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S0121-50512019000200031&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S0121-50512019000200031&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S0121-50512019000200031&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN El presente artículo tiene como objetivo discutir la posibilidad de plantear propósitos organizacionales como alternativa de punto de partida para la creación de nuevas empresas, a partir de una discusión desde una perspectiva conceptual del concepto de problema que se establece como fase inicial en los modelos de elaboración de planes de negocio canvas y lean canvas, y con base en un análisis bibliográfico sobre nociones de relacionamiento entre organizaciones y públicos. Según esta revisión, la dificultad que representa iniciar una empresa, por lo que definen ambos modelos como problema, es la concepción que tienen de este concepto, limitando su criterio a la disposición que tendría un segmento de clientes a pagar por una nueva propuesta de valor o solución, que se materializa en productos y servicios llevados al mercado. En este sentido, se proponen los propósitos organizacionales como una alternativa de punto de partida para la creación de nuevas empresas, lo que podría significar para las organizaciones tener una mayor coherencia en su oferta comercial, así como poder establecer relaciones de compromiso más altas con clientes y colaboradores, sin mencionar el efecto de aportar al bien común de la sociedad.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT This article discusses the probability of addressing organizational purposes as an alternative for the creation of new companies. It starts from a theoretical perspective of the concept of problem, which is established as an initial stage in the elaboration of canvas and lean canvas business plans, and is based on a bibliographic analysis of the relationships between organizations and its stakeholders. According to this review, the difficulty for starting a company, as defined by both models and their conception of problem, lies in the understanding of this concept, limiting criteria to the willingness of a segment of customers to pay for a new value proposal or solution represented in products and services. In this sense, organizational purposes are presented as an alternative starting point for the creation of new companies, which could mean greater coherence in the commercial offer by companies as well as the stronger engagement with their customers and collaborators, without mentioning the effect of contributing to the common good of society.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[RESUMO O presente artigo tem como objetivo discutir a possibilidade de sugerir propósitos organizacionais como alternativa de ponto de partida para a criação de novas empresas, a partir de uma discussão desde uma perspectiva conceitual da ideia de problema que se estabelece como fase inicial nos modelos de elaboração de planos de negócio canvas e lean canvas, e com base numa análise bibliográfica sobre noções de relacionamento entre organizações e públicos. Segundo essa revisão, a dificuldade que representa iniciar uma empresa, pelo que definem ambos modelos como problema, é o entendimento que têm desse conceito, limitando seu critério à disposição que teria um segmento de clientes para pagar por uma nova proposta de valor ou solução, que se materializa em produtos e serviços levados ao mercado. Nesse sentido, indicam-se os propósitos organizacionais como uma alternativa de ponto de partida para a criação de novas empresas, o que poderia significar para as organizações ter uma maior coerência em sua oferta comercial, bem como poder estabelecer relações de compromisso mais altas com clientes e colaboradores, sem mencionar o efeito de contribuir para o bem comum da sociedade.]]></p></abstract>
<abstract abstract-type="short" xml:lang="fr"><p><![CDATA[RÉSUMÉ L'objectif de cet article est d'examiner la possibilité de proposer des objectifs organisationnels comme point de départ alternatif pour la création de nouvelles entreprises, en partant d'une perspective conceptuelle du concept de problème établie comme phase initiale dans l'élaboration des modèles de matrices d'affaires canvas et lean canvas, et basés sur une analyse bibliographique des notions de rapports entre les organisations et les publics. Selon cet examen, la difficulté de créer une entreprise, qui définit les deux modèles comme un problème, tient à la conception qu'ils ont de ce concept, en limitant leurs critères à la volonté d'un segment de clients de payer pour une nouvelle proposition de valeur ou solution, qui se matérialise dans les produits et services mis sur le marché. En ce sens-là, les objectifs organisationnels sont proposés comme point de départ alternatif pour la création de nouvelles entreprises, ce qui pourrait signifier que les organisations ont une plus grande cohérence dans leur offre commerciale, tout en étant en mesure d'établir de meilleures relations d'engagement avec les clients et collaborateurs, sans mentionner l'effet de contribuer au bien commun de la société.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[bien común]]></kwd>
<kwd lng="es"><![CDATA[canvas]]></kwd>
<kwd lng="es"><![CDATA[lean canvas]]></kwd>
<kwd lng="es"><![CDATA[modelo de negocio]]></kwd>
<kwd lng="es"><![CDATA[propósito organizacional]]></kwd>
<kwd lng="en"><![CDATA[Common good]]></kwd>
<kwd lng="en"><![CDATA[canvas]]></kwd>
<kwd lng="en"><![CDATA[lean canvas]]></kwd>
<kwd lng="en"><![CDATA[business model]]></kwd>
<kwd lng="en"><![CDATA[organizational purpose]]></kwd>
<kwd lng="pt"><![CDATA[bem comum]]></kwd>
<kwd lng="pt"><![CDATA[canvas]]></kwd>
<kwd lng="pt"><![CDATA[lean canvas]]></kwd>
<kwd lng="pt"><![CDATA[modelo de negócio]]></kwd>
<kwd lng="pt"><![CDATA[propósito organizacional]]></kwd>
<kwd lng="fr"><![CDATA[bien commun]]></kwd>
<kwd lng="fr"><![CDATA[canvas]]></kwd>
<kwd lng="fr"><![CDATA[lean canvas]]></kwd>
<kwd lng="fr"><![CDATA[modèle d'affaires]]></kwd>
<kwd lng="fr"><![CDATA[objectif organisationnel]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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