<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0121-5051</journal-id>
<journal-title><![CDATA[Innovar]]></journal-title>
<abbrev-journal-title><![CDATA[Innovar]]></abbrev-journal-title>
<issn>0121-5051</issn>
<publisher>
<publisher-name><![CDATA[Facultad de Ciencias Económicas. Universidad Nacional de Colombia.]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0121-50512022000200075</article-id>
<article-id pub-id-type="doi">10.15446/innovar.v32n84.100594</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Influencia del comercio electrónico en el desempeño financiero de las pymes en Manizales, Colombia]]></article-title>
<article-title xml:lang="en"><![CDATA[E-COMMERCE INFLUENCE ON THE FINANCIAL PERFORMANCE OF SMES IN THE CITY OF MANIZALES, COLOMBIA]]></article-title>
<article-title xml:lang="pt"><![CDATA[INFLUÊNCIA DO COMÉRCIO ELETRÔNICO NO DESEMPENHO FINANCEIRO DAS PMES EM MANIZALES, COLÔMBIA]]></article-title>
<article-title xml:lang="fr"><![CDATA[L'INFLUENCE DU COMMERCE ÉLECTRONIQUE SUR LA PERFORMANCE FINANCIÈRE DES PME À MANIZALES, COLOMBIE]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Cardona Arenas]]></surname>
<given-names><![CDATA[Carlos David]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Quintero Renaud]]></surname>
<given-names><![CDATA[Santiago]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Mora Quintero]]></surname>
<given-names><![CDATA[María Carolina]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Castro Cardona]]></surname>
<given-names><![CDATA[Johana]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Autónoma de Manizales  ]]></institution>
<addr-line><![CDATA[Manizales ]]></addr-line>
<country>Colombia</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Autónoma de Manizales  ]]></institution>
<addr-line><![CDATA[Manizales ]]></addr-line>
<country>Colombia</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad Autónoma de Manizales  ]]></institution>
<addr-line><![CDATA[Manizales ]]></addr-line>
<country>Colombia</country>
</aff>
<aff id="Af4">
<institution><![CDATA[,Gobernación de Caldas  ]]></institution>
<addr-line><![CDATA[Manizales ]]></addr-line>
<country>Colombia</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2022</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2022</year>
</pub-date>
<volume>32</volume>
<numero>84</numero>
<fpage>75</fpage>
<lpage>96</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S0121-50512022000200075&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S0121-50512022000200075&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S0121-50512022000200075&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN: Este artículo tiene como objetivo medir la influencia del comercio electrónico en el desempeño financiero de las pequeñas y medianas empresas (pymes) del sector comercio en Manizales, Colombia. Con el propósito de alcanzar este objetivo, se desarrolló una metodología mixta estructurada en dos fases: en la primera, se realizó una encuesta de recolección de información semiestructurada a los empresarios que cumplieron con las características de la muestra seleccionada y, posteriormente, se hizo un análisis exploratorio descriptivo; en la segunda fase, se agrupó la información recogida por medio de la encuesta de recolección de información y las bases de datos que fueron suministradas por el sistema de información y reporte empresarial (Sirem) sobre el comportamiento financiero de las pymes. A esta información se le realizó un análisis estadístico y se aplicaron la prueba de chi cuadrado y ANOVA (análisis de varianza), como también el desarrollo de los modelos de datos panel, de regresión lineal por mínimos cuadrados ordinarios (MCO) y logístico de respuesta binaria. Los principales resultados de la investigación demostraron la influencia positiva que ejerce el comercio electrónico en las variables financieras (ingresos, costos administrativos y ventas); es decir, se percibió un incremento de las ventas y una reducción de los costos operativos a partir de la imple-mentación de estrategias digitales, como es el caso del comercio electrónico.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT: This article is aimed at measuring the influence of e-commerce on the financial performance of small and medium-sized enterprises (SMES) in the commercial sector from Manizales, Colombia. To achieve this, we developed a two-phase mixed methodology. The first phase included the application of a survey in order to collect semi-structured information from businesspeople that met selection criteria and the subsequent descriptive exploratory analysis of said information. In the second phase, collected information was grouped through the information collection survey and the databases provided by the Colombian Business Information and Reporting System (Sirem, in Spanish) that include information on the financial behavior of SMEs. This information was then subjected to statistical analysis by means of chi square testing and ANOVA (analysis of variance), along with the development of panel data models, linear regression by ordinary least squares (OLS), and logistic binary response models. Main findings show the positive influence that e-commerce exerts on financial variables (income, administrative costs and sales); that is, an increase in sales and a reduction in operation costs were perceived from the implementation of digital commerce strategies such as e-commerce.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[RESUMO: O objetivo deste artigo é medir a influência do comércio eletrô-nico no desempenho financeiro das pequenas e médias empresas (PMES) do setor comércio de Manizales, Colômbia. A fim de atingir esse objetivo, foi realizada uma enquete para coletar informações de forma semiestruturada dos empresários que cumpriram com os critérios de inclusão e, em seguida, foi realizada uma análise exploratória descritiva. Na segunda fase, foram agrupadas as informações coletadas por meio da enquete de coleta de informações e as bases de dados que foram fornecidas pelo sistema de informações e relatório empresarial sobre o comportamento financeiro das PMES. Foi realizada uma análise estatística dessas informações e aplicados o teste de qui-quadrado e a ANOVA (análise de variância), além do desenvolvimento de modelos de dados de painel, regressão linear por mínimos quadrados ordinários e logístico de resposta binária. Os principais resultados da pesquisa demonstraram a influência positiva que o comércio ele-trônico exerce nas variáveis financeiras (ingressos, custos administrativos e vendas); isto é, foi percebido um aumento das vendas e uma redação dos custos operacionais a partir da implementação de estratégias digitais, como é o caso do comércio eletrônico.]]></p></abstract>
<abstract abstract-type="short" xml:lang="fr"><p><![CDATA[RÉSUMÉ: Cet article vise à mesurer l'influence du commerce électronique sur la performance financière des petites et moyennes entreprises (PME) du secteur du commerce à Manizales, en Colombie. Afin d'atteindre cet objectif, on a développé une méthodologie mixte structurée en deux phases : dans la première, on a mené une enquête semi-structurée de collecte d'informations auprès des entrepreneurs répondant aux caractéristiques de l'échantillon sélectionné, puis on a fait une analyse descriptive exploratoire ; dans une deuxième phase, on a regroupé les informations recueillies grâce à l'enquête de collecte d'informations et les bases de données fournies par le système d'information et de déclaration des entreprises (Sirem) sur le comportement financier des PME. Sur ces informations on a effectué une analyse statistique, puis on a appliqué le test du chi carré et l'ANOVA (analyse de variance), ainsi que l'élaboration de modèles de données de panel, de régression linéaire par les moindres carrés ordinaires (MCO) et de réponse logistique binaire. Les principaux résultats de l'enquête ont démontré l'influence positive que le commerce électronique exerce sur les variables financières (revenus, frais administratifs et ventes); c'est-à-dire qu'on a perçu une augmentation des ventes et une réduction des coûts d'exploitation à partir de la mise en &#339;uvre de stratégies numériques, comme c'est le cas du commerce électronique.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[comercio electrónico]]></kwd>
<kwd lng="es"><![CDATA[desempeño financiero]]></kwd>
<kwd lng="es"><![CDATA[pymes]]></kwd>
<kwd lng="es"><![CDATA[Manizales]]></kwd>
<kwd lng="es"><![CDATA[marketing digital]]></kwd>
<kwd lng="en"><![CDATA[E-commerce]]></kwd>
<kwd lng="en"><![CDATA[SMES]]></kwd>
<kwd lng="en"><![CDATA[financial performance]]></kwd>
<kwd lng="en"><![CDATA[Manizales]]></kwd>
<kwd lng="en"><![CDATA[digital marketing]]></kwd>
<kwd lng="pt"><![CDATA[comércio eletrônico]]></kwd>
<kwd lng="pt"><![CDATA[PMES]]></kwd>
<kwd lng="pt"><![CDATA[desempenho financeiro]]></kwd>
<kwd lng="pt"><![CDATA[Manizales]]></kwd>
<kwd lng="pt"><![CDATA[marketing digital]]></kwd>
<kwd lng="fr"><![CDATA[commerce électronique]]></kwd>
<kwd lng="fr"><![CDATA[performance financière]]></kwd>
<kwd lng="fr"><![CDATA[PME]]></kwd>
<kwd lng="fr"><![CDATA[Manizales]]></kwd>
<kwd lng="fr"><![CDATA[marketing numérique]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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