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<journal-meta>
<journal-id>0121-5051</journal-id>
<journal-title><![CDATA[Innovar]]></journal-title>
<abbrev-journal-title><![CDATA[Innovar]]></abbrev-journal-title>
<issn>0121-5051</issn>
<publisher>
<publisher-name><![CDATA[Facultad de Ciencias Económicas. Universidad Nacional de Colombia.]]></publisher-name>
</publisher>
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<article-meta>
<article-id>S0121-50512022000400008</article-id>
<article-id pub-id-type="doi">10.15446/innovar.v32n86.104670</article-id>
<title-group>
<article-title xml:lang="en"><![CDATA[Marketing and Consumer Behavior during and amidst the Overcoming of a Pandemic]]></article-title>
<article-title xml:lang="es"><![CDATA[Marketing y comportamiento de consumidor durante y en la superación de una pandemia]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[ROJAS-BERRIO Ph. D.]]></surname>
<given-names><![CDATA[SANDRA PATRICIA]]></given-names>
</name>
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<contrib contrib-type="author">
<name>
<surname><![CDATA[SÁNCHEZ-TORRES]]></surname>
<given-names><![CDATA[JAVIER A.]]></given-names>
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<contrib contrib-type="author">
<name>
<surname><![CDATA[ARROYO-CAÑADA Ph. D.]]></surname>
<given-names><![CDATA[FRANCISCO-JAVIER]]></given-names>
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<contrib contrib-type="author">
<name>
<surname><![CDATA[MADRIGAL-MORENO Ph. D.]]></surname>
<given-names><![CDATA[FLOR]]></given-names>
</name>
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<aff id="Af1">
<institution><![CDATA[,National University of Colombia  ]]></institution>
<addr-line><![CDATA[Bogotá ]]></addr-line>
<country>Colombia</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,University of Medellín  ]]></institution>
<addr-line><![CDATA[Medellín ]]></addr-line>
<country>Colombia</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,University of Barcelona  ]]></institution>
<addr-line><![CDATA[Barcelona ]]></addr-line>
<country>Spain</country>
</aff>
<aff id="Af4">
<institution><![CDATA[,Universidad Michoacana de San Nicolás de Hidalgo Morelia  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2022</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2022</year>
</pub-date>
<volume>32</volume>
<numero>86</numero>
<fpage>8</fpage>
<lpage>12</lpage>
<copyright-statement/>
<copyright-year/>
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