<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0121-5051</journal-id>
<journal-title><![CDATA[Innovar]]></journal-title>
<abbrev-journal-title><![CDATA[Innovar]]></abbrev-journal-title>
<issn>0121-5051</issn>
<publisher>
<publisher-name><![CDATA[Facultad de Ciencias Económicas. Universidad Nacional de Colombia.]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0121-50512022000400043</article-id>
<article-id pub-id-type="doi">10.15446/innovar.v32n86.104660</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Comportamiento del consumidor de actividades culturales y consumo de artesanías en México antes, durante y después de la pandemia por COVID-19]]></article-title>
<article-title xml:lang="en"><![CDATA[BEHAVIOR OF THE CONSUMERS OF CULTURAL ACTIVITIES AND CRAFTS BEFORE, DURING AND AFTER COVID-19 IN MEXICO]]></article-title>
<article-title xml:lang="pt"><![CDATA[COMPORTAMENTO DO CONSUMIDOR DE ATIVIDADES CULTURAIS E CONSUMO DE ARTESANATO NO MÉXICO ANTES, DURANTE E SUA DISPOSIÇÃO POSTERIOR À COVID-19]]></article-title>
<article-title xml:lang="fr"><![CDATA[COMPORTEMENT DES CONSOMMATEURS EN MATIÈRE D'ACTIVITÉS CULTURELLES ET DE CONSOMMATION D'OBJETS ARTISANAUX AU MEXIQUE AVANT, PENDANT ET LEUR DISPOSITION APRÈS COVID-19]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Zamacona-Aboumrad]]></surname>
<given-names><![CDATA[Guillermo A.]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Barajas-Portas]]></surname>
<given-names><![CDATA[Karla]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Anáhuac México  ]]></institution>
<addr-line><![CDATA[México ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Anáhuac  ]]></institution>
<addr-line><![CDATA[México ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2022</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2022</year>
</pub-date>
<volume>32</volume>
<numero>86</numero>
<fpage>43</fpage>
<lpage>58</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S0121-50512022000400043&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S0121-50512022000400043&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S0121-50512022000400043&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN: El presente trabajo pretende comprender el comportamiento del consumidor de actividades culturales, así como contrastarlo específicamente con el consumidor de artesanías en México. Adicionalmente, se busca definir diferencias entre perfiles de los consumidores de bienes y servicios culturales. Conocer las particularidades del consumidor de artesanías ayuda con la definición de los programas destinados a mejorar las prácticas de consumo artesanal y promover la participación de la sociedad en dichas actividades. La metodología utilizada ha sido modelos de ecuaciones estructurales (RLS-SEM) para desarrollar el modelo de disposición al consumo, tomando como antecedente las actividades y el consumo previo a la pandemia, y como se modificó durante esta. Asimismo, se muestra un análisis multigrupo entre las diferentes características sociodemográficas para poder discutir sobre las características del perfil del consumidor de artesanías y el perfil de consumidores de actividades culturales. Los resultados indican algunas diferencias de comportamiento entre dichos perfiles, lo que sirve como parámetro para el establecimiento de nuevas políticas públicas y de comunicación y marketing para fomentar el consumo de este sector tan lastimado durante la pandemia por COVID-19. La limitación central del estudio proviene del mismo ámbito de aplicación -el contexto de la pandemia por COVID-19- que pone en relieve cuestionamientos y, al mismo tiempo, muestra posibles vertientes del estudio.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT: This paper seeks to examine the behavior of the consumers of cultural activities in Mexico and make a comparison with the behavior of crafts consumers in the same country. Furthermore, it seeks to define differences between the profiles of consumers of cultural goods and services. Knowing the characteristics of craft consumers helps to define programs aimed at improving consumption practices and promoting the participation of society in such activities. The methodology deployed includes structural equations modeling (RLS-SEM) to develop the consumption willingness model, considering the activities and consumption patterns before the pandemic as background, and how the pandemic modified them. Likewise, a multi-group analysis of the different socio-demographic characteristics is introduced in order to discuss the profile of the consumer of crafts and that of cultural consumers. Results show behavioral differences between both profiles, which serve as a parameter for new public policies and communication and marketing strategies to promote consumption within this sector, which was considerably affected during the COVID-19 pandemic. The main limitation of this study is its scope of application -the context of the COVID-19 pandemic-, which raises questions and, simultaneously, shows the possible directions of future studies on the subject.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[RESUMO: Este trabalho pretende compreender o comportamento do consumidor de atividades culturais, bem como compará-lo especificamente com o consumidor de artesanato no México. Além disso, busca-se definir diferenças entre perfis dos consumidores de bens e serviços culturais. Conhecer as particularidades do consumidor de artesanatos ajuda a definir programas destinados a melhorar as práticas de consumo artesanal e promover a participação da sociedade nessas atividades. A metodologia utilizada foi modelos de equações estruturais (RLS-SEM) para desenvolver o modelo de disposição ao consumo, tomando como antecedente as atividades e o consumo prévio à pandemia, e como foi modificado durante esta. Ainda, é mostrada uma análise multigrupo entre as diferentes características sociodemográficas para poder discutir sobre as características do perfil do consumidor de artesanatos e o perfil de consumidores de atividades culturais. Os resultados indicam algumas diferenças de comportamento entre esses perfis, o que serve como parâmetro para o estabelecimento de novas políticas púbicas e de comunicação e marketing para promover o consumo desse setor tão prejudicado durante a pandemia ocasionada pela COVID-19. A limitação central deste estudo provém do mesmo âmbito de aplicação - o contexto da pandemia da COVID-19 -, que salienta questionamentos e, ao mesmo tempo, mostra possíveis vertentes do estudo.]]></p></abstract>
<abstract abstract-type="short" xml:lang="fr"><p><![CDATA[RÉSUMÉ : Cet article vise à comprendre le comportement des consomma-teurs d'activités culturelles, ainsi qu'à le contraster spécifiquement avec celui des consommateurs de produits artisanaux au Mexique. En outre, on cherche à définir les différences entre les profils des consommateurs de biens et services culturels. La connaissance des particularités du consom-mateur de produits artisanaux aide à définir des programmes visant à améliorer les pratiques de consommation de ces produits et à promouvoir la participation de la société à ces activités. On a utilisé la méthode de modélisation par équations structurelles (RLS-SEM) pour élaborer le modèle de disposition de la consommation, en prenant comme toile de fond les activités et la consommation avant la pandémie, et leur évolution pendant la pandémie. Par ailleurs, on présente une analyse multigroupe entre les différentes caractéristiques socio-démographiques afin de discuter des caractéristiques du profil du consommateur d'artisanat et du profil du consommateur d'activités culturelles. Les résultats indiquent certaines dif-férences de comportement entre ces profils, qui servent de paramètre pour l'établissement de nouvelles politiques publiques, de communication et de marketing pour promouvoir la consommation de ce secteur, si durement touché lors de la pandémie de COVID-19. La principale limite de l'étude provient du champ d'application lui-même - le contexte de la pandémie de COVID-19 - qui met en évidence les questions et, en même temps, montre les orientations possibles de l'étude.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[artesanías]]></kwd>
<kwd lng="es"><![CDATA[consumo]]></kwd>
<kwd lng="es"><![CDATA[consumo artesanal]]></kwd>
<kwd lng="es"><![CDATA[COVID-19]]></kwd>
<kwd lng="es"><![CDATA[industrias culturales]]></kwd>
<kwd lng="en"><![CDATA[Crafts]]></kwd>
<kwd lng="en"><![CDATA[consumption]]></kwd>
<kwd lng="en"><![CDATA[craft consumption]]></kwd>
<kwd lng="en"><![CDATA[COVID-19]]></kwd>
<kwd lng="en"><![CDATA[cultural industries]]></kwd>
<kwd lng="pt"><![CDATA[artesanato]]></kwd>
<kwd lng="pt"><![CDATA[consumo]]></kwd>
<kwd lng="pt"><![CDATA[consumo artesanal]]></kwd>
<kwd lng="pt"><![CDATA[COVID-19]]></kwd>
<kwd lng="pt"><![CDATA[indústrias culturais]]></kwd>
<kwd lng="fr"><![CDATA[artisanal]]></kwd>
<kwd lng="fr"><![CDATA[consommation]]></kwd>
<kwd lng="fr"><![CDATA[consommation artisanale]]></kwd>
<kwd lng="fr"><![CDATA[COVID-19]]></kwd>
<kwd lng="fr"><![CDATA[industries culturelles]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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