<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0121-5469</journal-id>
<journal-title><![CDATA[Revista Colombiana de Psicología]]></journal-title>
<abbrev-journal-title><![CDATA[Rev. colomb. psicol.]]></abbrev-journal-title>
<issn>0121-5469</issn>
<publisher>
<publisher-name><![CDATA[Universidad Nacional de Colombia, Facultad de Ciencias Humanas, Departamento de Psicología]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0121-54692022000200093</article-id>
<article-id pub-id-type="doi">10.15446/rcp.v31n2.100516</article-id>
<title-group>
<article-title xml:lang="en"><![CDATA[Generational and Gender Differences on the Perception of the Attractiveness of the Darker Skin Complexion by Filipinos in Metro Manila]]></article-title>
<article-title xml:lang="es"><![CDATA[Diferencias Generacionales y de Género en la Percepción del Atractivo del Color de Piel por Parte de los Filipinos en Metro Manila]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[POLICARPIO]]></surname>
<given-names><![CDATA[MONICA RENEE]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[DREISBACH]]></surname>
<given-names><![CDATA[JECONIAH LOUIS]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[MASALUNGA]]></surname>
<given-names><![CDATA[ANA GRACE R.]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[REDONDO]]></surname>
<given-names><![CDATA[ARVIR]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[DEMETERIO III]]></surname>
<given-names><![CDATA[FEORILLO A.]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,De La Salle University  ]]></institution>
<addr-line><![CDATA[Manila ]]></addr-line>
<country>Philippines</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,De La Salle University  ]]></institution>
<addr-line><![CDATA[Manila ]]></addr-line>
<country>Philippines</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,De La Salle University  ]]></institution>
<addr-line><![CDATA[Manila ]]></addr-line>
<country>Philippines</country>
</aff>
<aff id="Af4">
<institution><![CDATA[,De La Salle University  ]]></institution>
<addr-line><![CDATA[Manila ]]></addr-line>
<country>Philippines</country>
</aff>
<aff id="Af5">
<institution><![CDATA[,De La Salle University  ]]></institution>
<addr-line><![CDATA[Manila ]]></addr-line>
<country>Philippines</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2022</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2022</year>
</pub-date>
<volume>31</volume>
<numero>2</numero>
<fpage>93</fpage>
<lpage>104</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S0121-54692022000200093&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S0121-54692022000200093&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S0121-54692022000200093&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract Filipinos are said to have high esteem for the lighter skin complexion, and lower esteem for the darker one. By manipulating the skin colors some digitally created photographs of non-existent models, this paper empirically and quantitatively explored this Filipino attitude by surveying 527 respondents from Metro Manila, the metropolitan capital of the Philippines. This research was able to validate the Filipinos' higher esteem for lighter skin complexion in general. However, generational variation was detected in the sense that Generation x respondents have a higher esteem for the lighter skin complexion, while Generation z respondents no longer have. Furthermore, gender variation was also detected in the sense male respondents have a wider divergence on how they highly esteem the lighter skin complexion against the darker one, compared to their female counterparts. This paper is significant in empirically documenting this Filipino esteem for the lighter skin color, as well as in pointing out that such esteem is shaped by generational and gender variations among the respondents.]]></p></abstract>
<abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Se dice que los filipinos tienen una mayor estima por la tez de piel más clara y una menor estima por la más oscura. Mediante la manipulación del color de la piel de algunas fotografias de modelos inexistentes (creados digitalmente), este artículo exploró empirica y cuantitativamente la actitud filipina hacia el color de piel. A través de una encuesta a 527 personas de Metro Manila, la capital metropolitana de Filipinas. Esta investigación validó en general una mayor estima de los filipinos por la tez de piel más clara en. Sin embargo, se detectó una variación generacional en el sentido de que los encuestados de la Generación x tienen una mayor estima por la tez de piel más clara, mientras que los encuestados de la Generación z ya no la tienen. También se detectó una variación de género en el sentido de que los encuestados masculinos tienen una divergencia más amplia sobre cómo estiman el atractivo de la piel más clara frente a la más oscura, en comparación con sus contrapartes femeninas. Esta investigación documenta empiricamente la supuesta estima filipina por el color de piel más claro, y sena senala como dicha estima está determinada por las variaciones generacionales y de género entre los encuestados.]]></p></abstract>
<kwd-group>
<kwd lng="en"><![CDATA[Filipino esteem for the lighter skin color]]></kwd>
<kwd lng="en"><![CDATA[gender variation]]></kwd>
<kwd lng="en"><![CDATA[generational variation]]></kwd>
<kwd lng="en"><![CDATA[skin colors]]></kwd>
<kwd lng="en"><![CDATA[sociocultural psychology]]></kwd>
<kwd lng="es"><![CDATA[color de piel]]></kwd>
<kwd lng="es"><![CDATA[psicologia sociocultural]]></kwd>
<kwd lng="es"><![CDATA[valoración filipina del color de piel]]></kwd>
<kwd lng="es"><![CDATA[variación de género]]></kwd>
<kwd lng="es"><![CDATA[variación generacional]]></kwd>
</kwd-group>
</article-meta>
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