0121-6805
0121-6805
S0121-68052023000200009
10.18359/rfce.5785
00
12
2023
00
12
2023
31
2
9
20
[
2021
46
9
9
8983-97
]
[
2011
]
[
2012
]
[
American Marketing Association
2017
]
[
2012
19
19
36-46
]
[
2004
102-25
]
[
2013
2
11
11
125-36
]
[
2010
11
4
4
284-92
]
[
2022
9
2
2
371-9
]
[
2013
29
49
49
]
[
2005
]
[
1999
27
2
2
184-206
]
[
2022
19
2
2
13-34
]
[
2010
9-19
]
[
2018
]
[
2007
]
[
2019
]
[
2015
31
1
1
92-100
]
[
2015
31
9-10
9-10
1003-22
]
[
2013
2-11
]
[
2022
20
1
1
]
[
2015
]
[
2010
9-24
]
[
2021
1
161
161
39-53
]
[
1976
]
[
1972
7
7
117-43
]
[
2011
18
18
31-9
]
[
2017
36
]
[
2015
64-78
]
[
2009
]
[
2013
8
2
2
132-43
]
[
2013
]
[
2014
14
12
12
395-415
]
[
2012
26
]
[
1994
4-20
]
[
2015
31
1
1
]
[
2013
]
[
2021
17
1
1
33-48
]
[
2009
]
[
2021
44
44
559-83
]
[
2017
16
1
1
169-88
]
[
s.f.
98-110
]
[
2004
131-70
]
[
2015
]
[
2004
44
379-87
]
[
2017
18
4
4
46-56
]
[
2011
5
2
2
19-42
]
[
2011
48
131-5
]
[
2015
1
2
2
91-104
]
[
2021
33
33
4579-93
]
[
2015
54-9
]
[
2004
33
58-75
]
[
2012
]
[
2006
]
[
2009
32
3
3
69-82
]
[
2007
]
[
2016
7
12
12
43-6
]
[
2010
8-15
]
[
2003
9
2
2
86-91
]
[
2014
33
4
4
254-65
]
[
2018
36-44
]
[
2021
11
5
5
548
]
[
2012
87
3
3
336-44
]
[
2022
14
2
2
74-8
]
[
2007
]
[
2015
1271-84
]
[
2021
21
21
6088
]