<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0121-7550</journal-id>
<journal-title><![CDATA[Nómadas]]></journal-title>
<abbrev-journal-title><![CDATA[Nómadas]]></abbrev-journal-title>
<issn>0121-7550</issn>
<publisher>
<publisher-name><![CDATA[Universidad Central]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0121-75502024000100017</article-id>
<article-id pub-id-type="doi">10.30578/nomadas.n58a19</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Instrumentalización comunicativa de los Objetivos de Desarrollo Sostenible en empresas de la Alianza Pacífico]]></article-title>
<article-title xml:lang="pt"><![CDATA[Instrumentalização comunicativa dos Objetivos de Desenvolvimento Sustentável nas empresas da Aliança do Pacífico]]></article-title>
<article-title xml:lang="en"><![CDATA[Communicative instrumentalization of the Sustainable Development Goals in companies of the Pacific Alliance]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Suárez Rico]]></surname>
<given-names><![CDATA[Yuli Marcela]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Linares Rodríguez]]></surname>
<given-names><![CDATA[Martha Cristina]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[García-Benau]]></surname>
<given-names><![CDATA[María Antonia]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Nacional de Colombia.  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Colombia</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Central  ]]></institution>
<addr-line><![CDATA[Bogotá ]]></addr-line>
<country>Colombia</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad de Valencia  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Spain</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2024</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2024</year>
</pub-date>
<volume>58</volume>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S0121-75502024000100017&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S0121-75502024000100017&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S0121-75502024000100017&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[El artículo se centra en analizar la comunicación y divulgación de los Objetivos del Desarrollo Sostenible (ODS) en empresas de países de la Alianza del Pacífico, para lo cual se toman en consideración las prácticas de instrumentalización comunicativa a partir del SDG (Sustainable Development Goals) washing. Las autoras abordan teórica y conceptualmente la relación entre los ODS y el SDG washing y sintetizan el comportamiento de la divulgación de información sobre los ODS, con un enfoque cualitativo y crítico de investigación. Los resultados muestran estrategias de green washing y prácticas de SDG washing en el 90% de las empresas analizadas.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[O artigo focaliza na análise da comunicação e divulgação dos Objetivos de Desenvolvimento Sustentável (ODS) em empresas dos países da Aliança do Pacífico, para o qual são tomadas em consideração as práticas de instrumentalização comunicativa a partir do SDG (Sustainable Development Goals) washing. As autoras abordam teórica e conceitualmente a relação entre os ODS e o SDG washing e sintetizam o comportamento da divulgação de informações sobre os ODS, com uma ênfase qualitativa e crítica de pesquisa. Os resultados amostram estratégias de green washing e práticas de SDG washing no 90% das empresas analisadas.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[The article focuses on analyzing the communication and disclosure of the Sustainable Development Goals (SDGs) in companies from Pacific Alliance countries, considering communicative instrumentalization practices through SDG-washing. The authors address the relationship between the SDGs and SDG-washing theoretically and conceptually, and synthesize patterns in SDG-related information disclosure using a qualitative, critical research approach. The results show greenwashing strategies and SDG-washing practices in 90% of the companies analyzed.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[SDG washing]]></kwd>
<kwd lng="es"><![CDATA[Objetivos de Desarrollo Sostenible]]></kwd>
<kwd lng="es"><![CDATA[cherry picking.]]></kwd>
<kwd lng="es"><![CDATA[rainbow-washing]]></kwd>
<kwd lng="es"><![CDATA[greenwashing]]></kwd>
<kwd lng="es"><![CDATA[Alianza del Pacífico.]]></kwd>
<kwd lng="pt"><![CDATA[SDG washing]]></kwd>
<kwd lng="pt"><![CDATA[Objetivos de Desenvolvimiento Sustentável]]></kwd>
<kwd lng="pt"><![CDATA[cherry picking]]></kwd>
<kwd lng="pt"><![CDATA[rainbow-washing]]></kwd>
<kwd lng="pt"><![CDATA[greenwashing]]></kwd>
<kwd lng="pt"><![CDATA[Aliança do Pacífico]]></kwd>
<kwd lng="en"><![CDATA[SDG-washing]]></kwd>
<kwd lng="en"><![CDATA[Sustainable Development Goals]]></kwd>
<kwd lng="en"><![CDATA[cherry-picking]]></kwd>
<kwd lng="en"><![CDATA[rainbow-washing]]></kwd>
<kwd lng="en"><![CDATA[greenwashing]]></kwd>
<kwd lng="en"><![CDATA[Pacific Alliance]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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