<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0121-7577</journal-id>
<journal-title><![CDATA[Hacia la Promoción de la Salud]]></journal-title>
<abbrev-journal-title><![CDATA[Hacia promoc. Salud]]></abbrev-journal-title>
<issn>0121-7577</issn>
<publisher>
<publisher-name><![CDATA[Universidad de Caldas. Vicerrectoría de Investigaciones y Postgrados]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0121-75772024000100046</article-id>
<article-id pub-id-type="doi">10.17151/hpsal.2023.28.2.4</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Validación de mensajes persuasivos para intervención de actividad física en mujeres de una universidad colombiana]]></article-title>
<article-title xml:lang="en"><![CDATA[Validation of persuasive messages for intervention in Physical Activity in women at Colombian Universities]]></article-title>
<article-title xml:lang="pt"><![CDATA[Validação de mensagens persuasivas para a intervenção na atividade física das mulheres numa universidade colombiana]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Morales-Osorio]]></surname>
<given-names><![CDATA[Brandon]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Peña-Quimbaya]]></surname>
<given-names><![CDATA[Eder]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de Caldas  ]]></institution>
<addr-line><![CDATA[Manizales ]]></addr-line>
<country>Colombia</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad de Caldas  ]]></institution>
<addr-line><![CDATA[Manizales ]]></addr-line>
<country>Colombia</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2024</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2024</year>
</pub-date>
<volume>29</volume>
<numero>1</numero>
<fpage>46</fpage>
<lpage>61</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S0121-75772024000100046&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S0121-75772024000100046&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S0121-75772024000100046&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen En la actualidad, a nivel global, se observan bajos niveles de cumplimiento en lo que respecta a la realización de actividad física, lo que conduce a un aumento significativo en la adopción de comportamientos sedentarios durante largos períodos de tiempo. Esta tendencia representa un importante problema de salud pública que afecta al 60 % de la población mundial. En este contexto, la Organización Mundial de la Salud ha propuesto un conjunto de intervenciones técnicas, enmarcadas en los Objetivos de Desarrollo Sostenible), con el objetivo de fomentar la práctica de actividad física. Estas intervenciones incluyen medidas como la promoción de la conservación ambiental, la estimulación de la innovación y el uso de soluciones digitales.  Objetivo:  diseñar y validar los mensajes con modalidad persuasiva en mujeres que participan en una intervención en actividad física en una universidad colombiana.  Metodología:  validez de contenido de mensajes con modalidad persuasiva. Inicialmente se diseñaron los contenidos de acuerdo con los procesos de cambio conductual del modelo transteórico, después se realizó la validez de contenido a través de expertos y prueba estadística. Y, por último, se enviaron los mensajes a mujeres que participaron de una intervención en el marco de &#8220;AcTICvate en casa&#8221; durante el año 2021 en la ciudad de Manizales.  Resultados:  se obtienen 24 mensajes validados en tres líneas, relacionados con teorías del comportamiento para promover la práctica de actividad física.  Conclusión:  el diseño de los mensajes y la validación del índice de contenido a través de expertos soportan una relación positiva para el cambio de comportamiento sedentario en mujeres.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract Currently, at a global level, we observe low levels of compliance regarding physical activity, leading to a significant increase in the adoption of sedentary behaviors for extended periods of time. This trend represents a significant public health issue affecting 60% of the world&#8217;s population. In this context, the World Health Organization (WHO) has proposed a set of technical interventions framed within the Sustainable Development Goals (SDGs) aimed at promoting physical activity. These interventions encompass measures such as environmental conservation promotion, innovation stimulation, and the utilization of digital solutions.  Objective:  Design and validate messages with persuasive modality in women participating in physical activity intervention at a Colombian University.  Methodology:  Message content validity with persuasive modality. Firstly, the content was designed according to the behavioral change processes of the Transtheoretical Model. Afterward, the content was validated by experts. Finally, the messages were sent to women who were part of an intervention in the framework of &#8220;AcTICvate en casa&#8221; during the year 2021 in the city of Manizales.  Results:  You obtain 24 validated messages in three lines related to behavioral theories for promoting physical activity.  Conclusions:  The message design and the validation of the table of contents through experts, support a positive relationship for changing sedentary behavior in women.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo Atualmente, a nível global, observam-se baixos níveis de cumprimento no que diz respeito à prática de atividade física, o que leva a um aumento significativo na adoção de comportamentos sedentários por longos períodos de tempo. Essa tendência representa um importante problema de saúde pública que afeta 60% da população mundial. Nesse contexto, a Organização Mundial da Saúde (OMS) propôs um conjunto de intervenções técnicas, inseridas nos Objetivos de Desenvolvimento Sustentável (ODS), com o objetivo de promover a prática de atividade física. Essas intervenções incluem medidas como a promoção da conservação ambiental, o estímulo à inovação e o uso de soluções digitais.  Objetivo:  Conceber e validar mensagens com modalidade persuasiva em mulheres que participam em intervenções de atividade física numa Universidade Colombiana.  Metodologia:  Validade do conteúdo da mensagem com uma modalidade persuasiva. Em primeiro lugar, o conteúdo foi concebido de acordo com os processos de mudança comportamental do Modelo Transtoretical. Posteriormente, o conteúdo foi validado por peritos. Finalmente, as mensagens foram enviadas a mulheres que faziam parte de uma no âmbito da &#8220;AcTICvate en casa&#8221; durante o ano de 2021 na cidade de Manizales.  Resultados:  Você obtém 24 mensagens validadas em três linhas relacionadas a teorias comportamentais para promover a prática de atividade física.  Conclusões:  A concepção da mensagem e a validação do índice através de especialistas, apoiam uma relação positiva para a mudança do comportamento sedentário nas mulheres.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Mensaje de texto]]></kwd>
<kwd lng="es"><![CDATA[comunicación persuasiva]]></kwd>
<kwd lng="es"><![CDATA[modelo transteórico]]></kwd>
<kwd lng="es"><![CDATA[comportamiento sedentario]]></kwd>
<kwd lng="es"><![CDATA[mujeres]]></kwd>
<kwd lng="en"><![CDATA[Text messaging]]></kwd>
<kwd lng="en"><![CDATA[persuasive communication]]></kwd>
<kwd lng="en"><![CDATA[transtheoretical model]]></kwd>
<kwd lng="en"><![CDATA[sedentary behavior]]></kwd>
<kwd lng="en"><![CDATA[women]]></kwd>
<kwd lng="pt"><![CDATA[Mensagem de texto]]></kwd>
<kwd lng="pt"><![CDATA[comunicação persuasiva]]></kwd>
<kwd lng="pt"><![CDATA[modelo transteorico]]></kwd>
<kwd lng="pt"><![CDATA[comportamento sedentário]]></kwd>
<kwd lng="pt"><![CDATA[mulheres]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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