<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0122-8285</journal-id>
<journal-title><![CDATA[Palabra Clave]]></journal-title>
<abbrev-journal-title><![CDATA[Palabra Clave]]></abbrev-journal-title>
<issn>0122-8285</issn>
<publisher>
<publisher-name><![CDATA[Universidad de La Sabana]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0122-82852017000100014</article-id>
<article-id pub-id-type="doi">10.5294/pacla.2017.20.1.2</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[¿(Para) ciudadanos o espectadores? Periodismo político chileno y sus modelos profesionales de aproximación a la audiencia]]></article-title>
<article-title xml:lang="en"><![CDATA[(For) Citizens or Spectators? Chilean Political Journalism and its Professional Models for Approaching the Audience]]></article-title>
<article-title xml:lang="pt"><![CDATA[(Para) cidadãos ou espectadores? Jornalismo político chileno e seus modelos profissionais de aproximação à audiencia]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Mellado-Ruiz]]></surname>
<given-names><![CDATA[Claudia]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[López-Rabadán]]></surname>
<given-names><![CDATA[Pablo]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Elortegui]]></surname>
<given-names><![CDATA[Claudio]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Pontificia Universidad Católica de Valparaíso  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Chile</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universitat Jaume I  ]]></institution>
<addr-line><![CDATA[Castellón ]]></addr-line>
<country>Spain</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Pontificia Universidad Católica de Valparaíso  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Chile</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>01</month>
<year>2017</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>01</month>
<year>2017</year>
</pub-date>
<volume>20</volume>
<numero>1</numero>
<fpage>14</fpage>
<lpage>46</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S0122-82852017000100014&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S0122-82852017000100014&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S0122-82852017000100014&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Este artículo analiza la forma en que el periodismo político chileno aborda a su audiencia a través de distintos estilos de reporteo, así como su evolución en las últimas décadas. La digitalización de la industria de medios, incluida la prensa tradicional, ha generado importantes transformaciones en su organización profesional, así como en la forma como el periodismo se dirige a los distintos públicos a través del producto informativo. A partir de un estudio longitudinal de la cobertura política de la prensa chilena, que abarca las dos primeras décadas de reinstauración democrática en el país (1990-2010), se profundiza en el tipo de público al que se dirige la performance periodística, diferenciando entre dos modelos de audiencia: el ciudadano como sujeto político activo y el espectador de infoentretenimiento. Los resultados obtenidos muestran dos tendencias relevantes: la complementariedad de ambos modelos para integrar al debate político a nuevos públicos con intereses diversos y una presencia importante de ambos modelos, pero variable a lo largo del tiempo, tanto en la prensa élite como popular.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This paper analyzes the way in which Chilean political journalism approaches its audience through different reporting styles, as well as its evolution over the past few decades. The digitalization of the media industry, including traditional press, has led to major changes in its professional organization, as well as in the way journalism addresses the different audiences through the information product. Based on a longitudinal study of the political coverage of the Chilean press, which covers the first two decades of democratic reinstatement in the country (1990-2010), we delve into the type of audience at which journalistic performance is aimed, differentiating between the two audience models: the citizen as an active political subject and the infotainment viewer. The results obtained show two important trends: the complementarity of both models to integrate the political debate to new audiences with diverse interests and an important presence of both models but changeable over time, both in the elite and popular press.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo Este artigo analisa a forma como o periodismo político chileno aborda a sua audiência através de diferentes estilos de reportagem, assim como também a sua evolução nas últimas décadas. A digitalização da indústria de mídia, incluída a imprensa tradicional, tem gerado importantes transformações em sua organização profissional, assim como na forma como o jornalismo se dirige aos distintos públicos através do produto informativo. A partir de um estudo longitudinal da cobertura política da imprensa chilena, que abrange as duas primeiras décadas de restauração democrática no país (1990-2010), se aprofunda no tipo de público ao qual se dirige a performance jornalística, diferenciando entre dois modelos de audiência: o cidadão como sujeito político ativo e o espectador de info-entretenimento. Os resultados obtidos mostram duas tendências relevantes: a complementariedade de ambos modelos a integrar ao debate político a novos públicos com interesses diversos e uma presença importante de ambos os modelos, mas variável ao longo do tempo, tanto na imprensa elite quanto popular.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Periodismo]]></kwd>
<kwd lng="es"><![CDATA[política]]></kwd>
<kwd lng="es"><![CDATA[análisis de contenido]]></kwd>
<kwd lng="es"><![CDATA[performance periodística]]></kwd>
<kwd lng="es"><![CDATA[periodismo cívico]]></kwd>
<kwd lng="es"><![CDATA[infoentretenimiento]]></kwd>
<kwd lng="es"><![CDATA[Chile]]></kwd>
<kwd lng="en"><![CDATA[Journalism]]></kwd>
<kwd lng="en"><![CDATA[politics]]></kwd>
<kwd lng="en"><![CDATA[content analysis]]></kwd>
<kwd lng="en"><![CDATA[journalistic performance]]></kwd>
<kwd lng="en"><![CDATA[civic journalism]]></kwd>
<kwd lng="en"><![CDATA[infotainment]]></kwd>
<kwd lng="en"><![CDATA[Chile]]></kwd>
<kwd lng="pt"><![CDATA[Jornalismo]]></kwd>
<kwd lng="pt"><![CDATA[política]]></kwd>
<kwd lng="pt"><![CDATA[análise de conteúdo]]></kwd>
<kwd lng="pt"><![CDATA[performance jornalística]]></kwd>
<kwd lng="pt"><![CDATA[jornalismo cívico]]></kwd>
<kwd lng="pt"><![CDATA[info-entretenimento]]></kwd>
<kwd lng="pt"><![CDATA[Chile]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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