<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0122-8285</journal-id>
<journal-title><![CDATA[Palabra Clave]]></journal-title>
<abbrev-journal-title><![CDATA[Palabra Clave]]></abbrev-journal-title>
<issn>0122-8285</issn>
<publisher>
<publisher-name><![CDATA[Universidad de La Sabana]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0122-82852017000100047</article-id>
<article-id pub-id-type="doi">10.5294/pacla.2017.20.1.3</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Smartphone: usos y gratificaciones de los jóvenes en México en 2015]]></article-title>
<article-title xml:lang="en"><![CDATA[Smartphone: Uses and Rewards for Mexican Youth in 2015]]></article-title>
<article-title xml:lang="pt"><![CDATA[Smartphone: usos e gratificações dos jovens no México em 2015]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Gutiérrez-Rentería]]></surname>
<given-names><![CDATA[María Elena]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Santana-Villegas]]></surname>
<given-names><![CDATA[Josefina C.]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Pérez-Ayala]]></surname>
<given-names><![CDATA[Martha]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Panamericana  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Panamericana  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad Panamericana  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>01</month>
<year>2017</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>01</month>
<year>2017</year>
</pub-date>
<volume>20</volume>
<numero>1</numero>
<fpage>47</fpage>
<lpage>68</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S0122-82852017000100047&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S0122-82852017000100047&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S0122-82852017000100047&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Esta investigación forma parte de un estudio realizado entre Chile, los Estados Unidos y México para identificar los usos que los jóvenes hispanos les dan a sus teléfonos inteligentes conocidos como smartphones. El objetivo del estudio es identificar los hábitos de consumo, las preferencias de este medio respecto de otros, así como las principales actividades que realizan los jóvenes mexicanos a través de su teléfono celular. El método de investigación que guía el estudio es mixto, dado que se utilizan técnicas para obtener los resultados de forma cualitativa, a través de encuestas focales, y cuantitativa, a través de encuestas en línea. La población indagada forma parte de los jóvenes de entre 18 y 25 años que estudian en una Universidad privada en el área metropolitana de Guadalajara. En las encuestas focales participaron 27 alumnos y se aplicaron 707 encuestas en línea. Los resultados muestran que el smartphone ha puesto al alcance aplicaciones que satisfacen diversas necesidades de comunicación de forma instantánea; los jóvenes utilizan este dispositivo más de cinco horas diarias, siendo WhatsApp la red social más importante para comunicarse con su familia y amigos. A manera de conclusión, puede decirse que, para esta población estudiada, existe una relación directa respecto del género de la persona para la elección de la marca, el tiempo de consumo y, finalmente, para la elección de uso de los smartphones frente a otras redes sociales en línea y medios de comunicación.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This research is part of a study conducted between Chile, the United States and Mexico to identify how Hispanic young men and women use their smartphones. The purpose of the study is to identify the consumption habits, the preferences of this means as compared to others, as well as the main activities performed by young men and women in Mexico on their cell phones. The research method used in the study is a mixed method, as it uses techniques to obtain the results in a qualitative (through focal surveys) and quantitative (through online surveys) manner. The researched population is made by a group of young men and women from 18 to 25 years of age, currently enrolled at a private university from the metropolitan area of Guadalajara. Twenty-seven students participated in the focal surveys and 707 online surveys were also conducted. Results show that smartphones have made available certain applications that instantly meet the different communication needs; youngsters use these devices for over five hours a day, WhatsApp being the most important social network to communicate with family and friends. In conclusion, you could say that, according to the population studied, the gender of the person is directly related to choosing the brand, time of consumption and, finally, choosing how to use the smartphones as compared to other online social networks and means of communication.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo Esta pesquisa forma parte de um estudo realizado entre Chile, os Estados Unidos e o México para identificar os usos dados pelos jovens hispanos aos seus telefones inteligentes conhecidos como smartphones. O objetivo do estudo é identificar os hábitos de consumo, as preferências deste meio com respeito a outros, assim como as principais atividades que os jovens mexicanos realizam através de seu telefone celular. O método de pesquisa que guia o estudo é misto, dado que se utilizam técnicas para obter os resultados de forma qualitativa, através de enquetes focais, e quantitativa, através de enquetes online. A população indagada forma parte dos j ovens entre 18 e 25 anos que estudam em uma universidade privada na área metropolitana de Guadalajara. Nas enquetes focais participaram 27 alunos e foram realizadas 707 enquetes online. Os resultados mostram que o smartphone pôs ao alcance aplicações que satisfazem diversas necessidades de comunicação de forma instantânea; os jovens utilizam este dispositivo mais de cinco horas diárias, sendo o WhatsApp a rede social mais importante para comunicar-se com sua família e seus amigos. Como conclusão, pode-se dizer que, para esta população estudada, existe una relação direta no que se refere ao gênero da pessoa para a escolha da marca, o tempo de consumo e, finalmente, para a escolha de uso dos smartphones perante as outras redes sociais online e a mídia.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Celular]]></kwd>
<kwd lng="es"><![CDATA[jóvenes]]></kwd>
<kwd lng="es"><![CDATA[redes sociales]]></kwd>
<kwd lng="es"><![CDATA[México]]></kwd>
<kwd lng="en"><![CDATA[Cell Phone]]></kwd>
<kwd lng="en"><![CDATA[Youth]]></kwd>
<kwd lng="en"><![CDATA[Social Networks]]></kwd>
<kwd lng="en"><![CDATA[Mexico]]></kwd>
<kwd lng="pt"><![CDATA[Celular]]></kwd>
<kwd lng="pt"><![CDATA[jovens]]></kwd>
<kwd lng="pt"><![CDATA[redes sociais]]></kwd>
<kwd lng="pt"><![CDATA[México]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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