<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0122-8285</journal-id>
<journal-title><![CDATA[Palabra Clave]]></journal-title>
<abbrev-journal-title><![CDATA[Palabra Clave]]></abbrev-journal-title>
<issn>0122-8285</issn>
<publisher>
<publisher-name><![CDATA[Universidad de La Sabana]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0122-82852018000200499</article-id>
<article-id pub-id-type="doi">10.5294/pacla.2018.21.2.10</article-id>
<title-group>
<article-title xml:lang="en"><![CDATA[Persuading with Narratives Against Gender Violence. Effect of Similarity with the Protagonist on Identification and Risk-Perception]]></article-title>
<article-title xml:lang="es"><![CDATA[Persuasión con narrativas contra la violencia de género. Efectos de la similitud con el protagonista en la identificación y la percepción de riesgos]]></article-title>
<article-title xml:lang="pt"><![CDATA[Persuasão com narrativas contra a violência de gênero. Efeitos da semelhança com o protagonista na identificação e a percepção de riscos]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Igartua]]></surname>
<given-names><![CDATA[Juan José]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Fiuza]]></surname>
<given-names><![CDATA[Daniela]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de Salamanca  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Spain</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad de Salamanca  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Spain</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2018</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2018</year>
</pub-date>
<volume>21</volume>
<numero>2</numero>
<fpage>499</fpage>
<lpage>523</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S0122-82852018000200499&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S0122-82852018000200499&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S0122-82852018000200499&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This study focuses on analysis of the factors that can increase the persuasive effectiveness of information campaigns using narratives. An experiment was carried out in which similarity with the protagonist was manipulated in a video about a victim of gender violence. The protagonist was portrayed as living in Spain, and she was said to be Spanish (high similarity) or Argentinian (low similarity). The participants (75 Spanish women) then filled out a questionnaire with measures about emotional impact, identification with the protagonist, and risk perception about becoming a victim of abuse. Results showed that similarity with the protagonist has an indirect influence on risk perception through negative emotions and identification.]]></p></abstract>
<abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Este estudio se enfoca en el análisis de los factores que pueden aumentar la efectividad persuasiva de las campañas de información por medio de narrativas. Se realizó un experimento en el que la similitud con el protagonista se manipuló en un video sobre una víctima de violencia de género. Se describió a la protagonista como si viviera en España y se dijo que era de nacionalidad española (gran similitud) o argentina (baja similitud). A continuación, las participantes (75 mujeres españolas) respondieron un cuestionario con medidas sobre el impacto emocional, la identificación con el protagonista y la percepción del riesgo de convertirse en víctima de abuso. Los resultados mostraron que la similitud con la protagonista tiene una influencia indirecta en la percepción del riesgo a través de las emociones negativas y la identificación.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo Este estudo se enfoca na análise dos fatores que podem aumentar a eficácia persuasiva das campanhas de informação através de narrativas. Realizou-se um experimento em que a semelhança com o protagonista foi manipulada em um vídeo sobre uma vítima de violência de gênero. Descreveu-se a protagonista como se esta morasse na Espanha, e foi dito que era de nacionalidade espanhola (grande semelhança) ou argentina (baixo nível de semelhança). A seguir, as participantes (75 mulheres espanholas) responderam um questionário com medidas sobre o impacto emocional, a identificação com o protagonista e a percepção do risco de tornar-se vítima de abuso. Os resultados revelaram que a semelhança com a protagonista tem uma influência indireta na percepção do risco através das emoções negativas e da identificação.]]></p></abstract>
<kwd-group>
<kwd lng="en"><![CDATA[Persuasion]]></kwd>
<kwd lng="en"><![CDATA[communication psychology]]></kwd>
<kwd lng="en"><![CDATA[domestic violence]]></kwd>
<kwd lng="es"><![CDATA[Persuasión]]></kwd>
<kwd lng="es"><![CDATA[psicología de la comunicación]]></kwd>
<kwd lng="es"><![CDATA[violencia doméstica]]></kwd>
<kwd lng="pt"><![CDATA[Persuasão]]></kwd>
<kwd lng="pt"><![CDATA[psicologia da comunicação]]></kwd>
<kwd lng="pt"><![CDATA[violência doméstica]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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