<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0122-8285</journal-id>
<journal-title><![CDATA[Palabra Clave]]></journal-title>
<abbrev-journal-title><![CDATA[Palabra Clave]]></abbrev-journal-title>
<issn>0122-8285</issn>
<publisher>
<publisher-name><![CDATA[Universidad de La Sabana]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0122-82852018000300772</article-id>
<article-id pub-id-type="doi">10.5294/pacla.2018.21.3.6</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Los debates electorales, ¿el último reducto frente la mediatización? Un estudio de caso de las elecciones generales españolas de 2015]]></article-title>
<article-title xml:lang="en"><![CDATA[Electoral Debates. The Last Stronghold Against Mediatization? A Case Study of the 2015]]></article-title>
<article-title xml:lang="pt"><![CDATA[Spanish General Elections Os debates eleitorais: o último reduto frente à midiatização? Um estudo de caso das eleições gerais espanholas de 2015]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[López-García]]></surname>
<given-names><![CDATA[Guillermo]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Llorca-Abad]]></surname>
<given-names><![CDATA[Germán]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Valera-Ordaz]]></surname>
<given-names><![CDATA[Lidia]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Peris-Blanes]]></surname>
<given-names><![CDATA[Alvar]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af2">
<institution><![CDATA[,Universitat de València  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Spain</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universitat de València  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Spain</country>
</aff>
<aff id="Af4">
<institution><![CDATA[,Universitat de València  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Spain</country>
</aff>
<aff id="Af5">
<institution><![CDATA[,Universitat de València  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Spain</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>09</month>
<year>2018</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>09</month>
<year>2018</year>
</pub-date>
<volume>21</volume>
<numero>3</numero>
<fpage>772</fpage>
<lpage>797</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S0122-82852018000300772&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S0122-82852018000300772&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S0122-82852018000300772&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen La mediatización de la política alcanza su máxima expresión con motivo de las campañas electorales, en las que los actores políticos se afanan por lanzar sus mensajes persuasivos al espacio público, con el fin de acceder y, en última instancia, convencer al electorado. Este artículo se propone analizar el discurso político en los debates electorales televisados durante la campaña de las elecciones generales españolas de diciembre de 2015. El objetivo del análisis es observar qué temas destacaron en las intervenciones de los actores políticos y determinar si la mediatización afecta el contenido de los debates electorales, o si, por el contrario, estos espacios se mantienen como foros para la discusión detallada de diversas cuestiones de política pública. Para ello, se propone un análisis de contenido sustanciado en setenta categorías de análisis, agrupadas en cuatro bloques: policy issues, political issues, campaign issues y personal issues. Los resultados indican claramente que las cuestiones de política sectorial dominan el discurso político, de forma que los debates electorales, pese al alcance de la mediatización, constituyen todavía espacios para la exposición detallada y la confrontación de políticas públicas.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract The Mediatization of politics reaches its maximum expression with electoral campaigns, in which political actors strive to launch their persuasive messages to the public, in order to reach and, ultimately, convince the voters. This article aims to analyze the political discourse in the electoral debates televised during the 2015 Spanish Presidential Elections. The objective of the analysis is to observe which topics stood out during the political actors' interventions and to determine if mediatization affects the content of the electoral debates, or if, on the contrary, these spaces remain as forums for the detailed discussion of various public policy issues. For this purpose, we propose an analysis of content based on seventy categories of analysis, grouped in four blocks: policy issues, political issues, campaign issues and personal issues. The results clearly indicate that sectoral policy matters control the political discourse; therefore, electoral debates, despite the reach of mediatization, still constitute spaces for detailed exposition and the confrontation of public policies.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo A midiatização da política apresenta sua máxima expressão nas campanhas eleitorais, nas quais os atores políticos se esforçam para lançar suas mensagens persuasivas no espaço público com a finalidade de alcançar e, em última instância, convencer o eleitorado. Este artigo se propõe a analisar o discurso político nos debates eleitorais televisados durante a campanha das eleições gerais espanholas de dezembro de 2015. O objetivo da análise é observar quais temas tiveram destaque nas intervenções dos atores políticos e determinar se a midiatização afeta o conteúdo dos debates eleitorais, ou se, pelo contrário, esses espaços se mantêm como fóruns para a discussão detalhada de diversas questões de política pública. Para isso, propõe-se uma análise de conteúdo baseada em setenta categorias de análises, organizadas em quatro blocos: policy issues, political issues, campaign issues e personal issues. Os resultados indicam claramente que as questões de política setorial dominam o discurso político, de forma que os debates eleitorais, apesar do alcance da midiatização, ainda constituem espaços para a exposição detalhada e para o confronto de políticas públicas.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Elecciones]]></kwd>
<kwd lng="es"><![CDATA[campaña electoral]]></kwd>
<kwd lng="es"><![CDATA[debates]]></kwd>
<kwd lng="es"><![CDATA[comunicación política]]></kwd>
<kwd lng="es"><![CDATA[mediatización]]></kwd>
<kwd lng="es"><![CDATA[televisión]]></kwd>
<kwd lng="en"><![CDATA[Elections]]></kwd>
<kwd lng="en"><![CDATA[electoral campaign]]></kwd>
<kwd lng="en"><![CDATA[debates]]></kwd>
<kwd lng="en"><![CDATA[political communication]]></kwd>
<kwd lng="en"><![CDATA[mediatization]]></kwd>
<kwd lng="en"><![CDATA[television]]></kwd>
<kwd lng="pt"><![CDATA[Campanha eleitoral]]></kwd>
<kwd lng="pt"><![CDATA[comunicação política]]></kwd>
<kwd lng="pt"><![CDATA[debates]]></kwd>
<kwd lng="pt"><![CDATA[eleições]]></kwd>
<kwd lng="pt"><![CDATA[midiatização]]></kwd>
<kwd lng="pt"><![CDATA[televisão]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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