<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0122-8285</journal-id>
<journal-title><![CDATA[Palabra Clave]]></journal-title>
<abbrev-journal-title><![CDATA[Palabra Clave]]></abbrev-journal-title>
<issn>0122-8285</issn>
<publisher>
<publisher-name><![CDATA[Universidad de La Sabana]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0122-82852018000401050</article-id>
<article-id pub-id-type="doi">10.5294/pacla.2018.21.4.5</article-id>
<title-group>
<article-title xml:lang="en"><![CDATA[Work Key: A Theoretical-Technological Path to Organize the Hidden Components of Communication]]></article-title>
<article-title xml:lang="es"><![CDATA[Work Key: un camino teórico-tecnológico para ordenar los componentes ocultos de la comunicación]]></article-title>
<article-title xml:lang="pt"><![CDATA[Work Key: um caminho teórico-tecnológico para organizar os componentes ocultos da comunicação]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Pellegrini]]></surname>
<given-names><![CDATA[Silvia]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Grassau]]></surname>
<given-names><![CDATA[Daniela]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Pontificia Universidad Católica de Chile  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Chile</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Pontificia Universidad Católica de Chile  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Chile</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2018</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2018</year>
</pub-date>
<volume>21</volume>
<numero>4</numero>
<fpage>1050</fpage>
<lpage>1074</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S0122-82852018000401050&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S0122-82852018000401050&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S0122-82852018000401050&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This article presents the theoretical bases and the research process that supported the creation of a technological tool to manage daily work in the world of communications and to increase the quality of its products. A Chilean team investigated the role of communications in the strategic, journalistic and audiovisual areas. The goal was to identify its processes, actors, relationships, environment variables and relevant performance indicators and to develop a common theoretical-conceptual framework with relevant quality indicators for evaluation and improvement. The main result of the research is a platform, Work Key, with separate components for the three areas. It also considers that each professional can &#8220;take their office with them,&#8221; thanks to synergistic components designed for smartphones and tablets. Its conclusions tend to contribute and establish interesting nuances in a discussion regarding the impact of technological changes and to supply new tools to face current difficulties in the communicative process.]]></p></abstract>
<abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Este artículo da a conocer las bases teóricas y el proceso de investigación que respaldó la creación de una herramienta tecnológica destinada a administrar el trabajo diario en el mundo de las comunicaciones y a aumentar la calidad de sus productos. Un equipo chileno investigó la función de las comunicaciones en las áreas estratégica, periodística y audiovisual. El objetivo fue identificar sus procesos, actores, relaciones, variables de entorno e indicadores de desempeño relevantes y desarrollar un marco teórico-conceptual común con indicadores de calidad relevantes para su evaluación y mejoramiento. El principal resultado de la investigación es una plataforma, Work Key, con componentes separados para las tres áreas. Considera también que cada profesional pueda &#8220;llevar consigo el escritorio&#8221; mediante componentes sinérgicos pensados para smartphones y tabletas. Sus conclusiones intentan contribuir al establecimiento de matices relevantes en la discusión actual sobre los cambios tecnológicos, y entregar nuevas herramientas para enfrentar las actuales dificultades del proceso comunicativo.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo Este artigo torna públicos as bases teóricas e o processo de pesquisa que apoiaram a criação de uma ferramenta tecnológica destinada a administrar o trabalho diário no mundo das comunicações e a aumentar a qualidade de seus produtos. Uma equipe chilena pesquisou a função das comunicações nas áreas estratégica, jornalística e audiovisual. O objetivo foi identificar seus processos, atores, relações, variáveis de contexto e indicadores de desempenho relevantes, e desenvolver um referencial teórico-conceitual comum com indicadores de qualidade relevantes para sua avaliação e aperfeiçoamento. O principal resultado da pesquisa é uma plataforma, a Work Key, com componentes separados para as três áreas. Considera-se também que cada profissional pode &#8220;levar consigo seu ambiente de trabalho&#8221; mediante componentes sinergéticos pensados para smartphones e tablets. Suas conclusões pretendem contribuir para estabelecer matizes relevantes na discussão atual sobre as mudanças tecnológicas e oferecer novas ferramentas para enfrentar as atuais dificuldades do processo comunicativo.]]></p></abstract>
<kwd-group>
<kwd lng="en"><![CDATA[Communications]]></kwd>
<kwd lng="en"><![CDATA[platform]]></kwd>
<kwd lng="en"><![CDATA[corporate communication]]></kwd>
<kwd lng="en"><![CDATA[journalism and audiovisual production]]></kwd>
<kwd lng="es"><![CDATA[Comunicaciones]]></kwd>
<kwd lng="es"><![CDATA[plataforma]]></kwd>
<kwd lng="es"><![CDATA[comunicación corporativa]]></kwd>
<kwd lng="es"><![CDATA[periodismo y producción audiovisual]]></kwd>
<kwd lng="pt"><![CDATA[Comunicações]]></kwd>
<kwd lng="pt"><![CDATA[plataforma de comunicação corporativa]]></kwd>
<kwd lng="pt"><![CDATA[jornalismo e produção audiovisual]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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