<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0122-8285</journal-id>
<journal-title><![CDATA[Palabra Clave]]></journal-title>
<abbrev-journal-title><![CDATA[Palabra Clave]]></abbrev-journal-title>
<issn>0122-8285</issn>
<publisher>
<publisher-name><![CDATA[Universidad de La Sabana]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0122-82852019000100004</article-id>
<article-id pub-id-type="doi">10.5294/pacla.2019.22.1.4</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Un modelo de análisis de la recepción de series de ficción: el papel de las reacciones afectivas y las creencias]]></article-title>
<article-title xml:lang="en"><![CDATA[A Model Analysis of Fictional TV Series Reception: The Role of Affective Reactions and Beliefs]]></article-title>
<article-title xml:lang="pt"><![CDATA[Um modelo de análise da recepção de séries de ficção: o papel das reações afetivas e crenças]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Etayo]]></surname>
<given-names><![CDATA[Cristina]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de Navarra  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Spain</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>03</month>
<year>2019</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>03</month>
<year>2019</year>
</pub-date>
<volume>22</volume>
<numero>1</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S0122-82852019000100004&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S0122-82852019000100004&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S0122-82852019000100004&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen El objetivo de este trabajo ha sido indagar cuáles son las creencias de los espectadores hacia las series de televisión y las reacciones afectivas que estas provocan. Las creencias tenidas en cuenta se refieren a distintos aspectos: diálogos, tramas, actores, personajes, originalidad y variedad, complejidad, moralidad y calidad. En lo que se refiere a las reacciones afectivas hacia las series, se incluyen la cercanía cultural, la resonancia personal, la elaboración cognitiva y la actitud general. La metodología empleada ha consistido en el análisis exhaustivo de diez series de televisión, cinco españolas (Aída, Cuéntame, El internado, Águila Roja y Física o Química) y cinco norteamericanas (CSI, Friends, House, Mujeres desesperadas y Perdidos) mediante la información procedente de una encuesta telefónica realizada a 1000 personas. Los resultados indican que las creencias influyen en la calidad percibida. Los aspectos más relevantes son los diálogos, las tramas, los actores y los personajes. En relación con las reacciones afectivas, los tres elementos considerados (cercanía cultural, resonancia personal y elaboración cognitiva) apenas están relacionados con la actitud general o preferencia por la serie. Las conclusiones ponen de manifiesto que la calidad percibida viene determinada por la combinación de los diferentes factores considerados y que no existe una única configuración que dé lugar a una percepción positiva de la calidad. La contribución original del artículo a la literatura radica en la presentación y aplicación de un modelo teórico que permite determinar con detalle las creencias y actitudes de los telespectadores hacia las series de ficción televisiva.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract The aim of this paper has been to inquire into what viewers&#8217; beliefs are towards television shows and the affective reactions they elicit. The beliefs considered refer to aspects such as dialogs, plots, actors, characters, originality and variety, complexity, morality and quality. Regarding affective reactions towards TV series, they include cultural closeness, personal resonance, cognitive elaboration and general attitude. The method used consisted in the exhaustive analysis of ten television shows, five Spanish (Aída, Cuéntame, El internado, Águila Roja and Física o Química) and five North American (CSI, Friends, House, Desperate Housewives and Lost) using information from a telephone survey of 1,000 people. Results indicate that beliefs influence perceived quality. The most relevant aspects are dialogs, plots, actors and characters. In relation to affective reactions, the three elements considered (cultural closeness, personal resonance and cognitive elaboration) are hardly related to the general attitude towards or preference for the TV series. Conclusions show that perceived quality is determined by the combination of the various factors considered and that there is no single configuration that gives rise to a positive perception of quality. The article&#8217;s original contribution to the literature lies in the presentation and application of a theoretical model that allows to determine in detail the beliefs and attitudes of viewers towards fictional television shows.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo O objetivo deste trabalho foi indagar quais são as crenças dos espectadores em relação às séries de televisão e às reações afetivas que elas provocam. As crenças consideradas se referem a diferentes aspectos: diálogos, tramas, atores, personagens, originalidade e variedade, complexidade, moralidade e qualidade. No que tange as reações afetivas em relação às séries, elas incluem a proximidade cultural, a ressonância pessoal, a elaboração cognitiva e a atitude geral. A metodologia consistiu em uma análise exaustiva de dez séries de televisão, cinco espanholas (Aída, Cuéntame, El internado, Águila Roja e Física o Química) e cinco americanas (CSI, Friends, House, Desperate Housewives e Lost) por meio de informações procedentes de uma pesquisa telefônica realizada com 1.000 pessoas. Os resultados indicam que as crenças influenciam a qualidade percebida. Os aspectos mais relevantes são os diálogos, as tramas, os atores e os personagens. Em relação às reações afetivas, os três elementos considerados (proximidade cultural, ressonância pessoal e elaboração cognitiva) estão apenas relacionados à atitude geral ou preferência pela série. As conclusões mostram que a qualidade percebida é determinada pela combinação dos diferentes fatores considerados e que não há uma configuração única que dê origem a uma percepção positiva de qualidade. A contribuição original do artigo para a literatura está na apresentação e aplicação de um modelo teórico que permite determinar detalhadamente as crenças e atitudes dos telespectadores em relação às séries de ficção televisiva.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Televisión]]></kwd>
<kwd lng="es"><![CDATA[ficción]]></kwd>
<kwd lng="es"><![CDATA[creencias]]></kwd>
<kwd lng="es"><![CDATA[reacción del público]]></kwd>
<kwd lng="es"><![CDATA[reacción emocional]]></kwd>
<kwd lng="es"><![CDATA[series norteamericanas]]></kwd>
<kwd lng="es"><![CDATA[series españolas]]></kwd>
<kwd lng="en"><![CDATA[Television]]></kwd>
<kwd lng="en"><![CDATA[fiction]]></kwd>
<kwd lng="en"><![CDATA[belief]]></kwd>
<kwd lng="en"><![CDATA[audience reaction]]></kwd>
<kwd lng="en"><![CDATA[emotional reaction]]></kwd>
<kwd lng="en"><![CDATA[North American series]]></kwd>
<kwd lng="en"><![CDATA[Spanish series]]></kwd>
<kwd lng="pt"><![CDATA[Televisão]]></kwd>
<kwd lng="pt"><![CDATA[ficção]]></kwd>
<kwd lng="pt"><![CDATA[crença]]></kwd>
<kwd lng="pt"><![CDATA[reação do público]]></kwd>
<kwd lng="pt"><![CDATA[reação emocional]]></kwd>
<kwd lng="pt"><![CDATA[série norte-americana]]></kwd>
<kwd lng="pt"><![CDATA[série espanhola]]></kwd>
</kwd-group>
</article-meta>
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