<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0122-8285</journal-id>
<journal-title><![CDATA[Palabra Clave]]></journal-title>
<abbrev-journal-title><![CDATA[Palabra Clave]]></abbrev-journal-title>
<issn>0122-8285</issn>
<publisher>
<publisher-name><![CDATA[Universidad de La Sabana]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0122-82852020000200006</article-id>
<article-id pub-id-type="doi">10.5294/pacla.2020.23.2.6</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Marco propositivo de relaciones entre innovación colaborativa abierta y comunicación estratégica: aplicación a un grupo de empresas de origen antioqueño]]></article-title>
<article-title xml:lang="en"><![CDATA[Purposive Framework of Relations between Open Collaborative Innovation and Strategic Communication: Application to a Group of Businesses from Antioquia]]></article-title>
<article-title xml:lang="pt"><![CDATA[Enquadramento propositivo de relações entre inovação colaborativa aberta e comunicação estratégica: aplicação a um grupo de empresas de Antioquia, Colômbia]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Preciado-Hoyos]]></surname>
<given-names><![CDATA[Ángela]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de La Sabana  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Colombia</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2020</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2020</year>
</pub-date>
<volume>23</volume>
<numero>2</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S0122-82852020000200006&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S0122-82852020000200006&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S0122-82852020000200006&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen En este artículo se presenta un marco propositivo sobre los elementos que entran en relación en un proceso de innovación colaborativa abierta con grupos de interés, visto desde una perspectiva estratégica de la comunicación. La verificación del marco propuesto se hizo en un grupo de ocho empresas que tienen su sede principal en la región de Antioquia, cotizan en la Bolsa de Valores de Colombia y operan en diferentes países de América Latina. La metodología consistió en entrevistas en profundidad, basadas en preguntas semiestructuradas. Los resultados muestran una presencia significativa de los elementos identificados en el marco propuesto, en las actividades de innovación de las organizaciones de la muestra y en las áreas que se ocupan del proceso y el acompañamiento que hacen los encargados de la comunicación en la construcción de una cultura de la innovación. Se concluye que deberá incrementarse la participación de los profesionales de la comunicación en los procesos de innovación.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This article introduces, from a strategic communication perspective, a purposive framework of elements that relate to each other in an open collaborative innovation process with stakeholders. The proposed framework was verified with a group of eight companies whose principal place of business is in Antioquia, are listed on the Colombian Stock Exchange, and operate in different Latin American countries. The method consisted of in-depth interviews with semi-structured questions. Results show that the elements identified in the proposed framework are significantly present in the sampled organizations&#8217; innovation activities, the areas that oversee the process, and the support provided by communicators in building a culture of innovation. In conclusion, communication experts&#8217; involvement in innovation should increase.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo Neste artigo, é apresentado um enquadramento propositivo sobre os elementos que entram em relação em um processo de inovação colaborativa aberta com grupos de interesse, visto de uma perspectiva estratégica da comunicação. A verificação do enquadramento proposto foi feita em um grupo de oito empresas com sede principal em Antioquia, que cotizam na Bolsa de Valores da Colômbia e operam em diferentes países da América Latina. A metodologia consistiu em entrevistas em profundidade, baseadas em perguntas semiestruturadas. Os resultados mostram uma presença significativa dos elementos identificados no enquadramento proposto, nas atividades de inovação das organizações da amostra e nas áreas que tratam do processo e do acompanhamento que os encarregados da comunicação fazem na construção de uma cultura da inovação. Conclui-se que a participação dos profissionais da comunicação deve aumentar nos processos de inovação.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Innovación colaborativa abierta]]></kwd>
<kwd lng="es"><![CDATA[grupos de interés]]></kwd>
<kwd lng="es"><![CDATA[comunicación estratégica]]></kwd>
<kwd lng="es"><![CDATA[innovación]]></kwd>
<kwd lng="es"><![CDATA[empresas]]></kwd>
<kwd lng="es"><![CDATA[Colombia]]></kwd>
<kwd lng="en"><![CDATA[Open collaborative innovation]]></kwd>
<kwd lng="en"><![CDATA[interest groups]]></kwd>
<kwd lng="en"><![CDATA[strategic communication]]></kwd>
<kwd lng="en"><![CDATA[innovation]]></kwd>
<kwd lng="en"><![CDATA[enterprises]]></kwd>
<kwd lng="en"><![CDATA[Colombia]]></kwd>
<kwd lng="pt"><![CDATA[Inovação colaborativa aberta]]></kwd>
<kwd lng="pt"><![CDATA[grupos de interesse]]></kwd>
<kwd lng="pt"><![CDATA[comunicação estratégica]]></kwd>
<kwd lng="pt"><![CDATA[inovação]]></kwd>
<kwd lng="pt"><![CDATA[empresas]]></kwd>
<kwd lng="pt"><![CDATA[Colômbia]]></kwd>
</kwd-group>
</article-meta>
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