<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0122-8285</journal-id>
<journal-title><![CDATA[Palabra Clave]]></journal-title>
<abbrev-journal-title><![CDATA[Palabra Clave]]></abbrev-journal-title>
<issn>0122-8285</issn>
<publisher>
<publisher-name><![CDATA[Universidad de La Sabana]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0122-82852023000302637</article-id>
<article-id pub-id-type="doi">10.5294/pacla.2023.26.3.7</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Influencia de las actitudes explícitas e implícitas en la selección de noticias y la orientación política: un estudio en diarios colombianos]]></article-title>
<article-title xml:lang="en"><![CDATA[Influence of Explicit and Implicit Attitudes in Selecting News and Political Orientation: A Study through Colombian Newspapers]]></article-title>
<article-title xml:lang="pt"><![CDATA[Influência das atitudes implícitas e explícitas na seleção de notícias e na orientação política: um estudo dos jornais colombianos]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Tamayo]]></surname>
<given-names><![CDATA[Ricardo M.]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Rodríguez-Zapata]]></surname>
<given-names><![CDATA[Danilo]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Parra]]></surname>
<given-names><![CDATA[José A.]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Nacional de Colombia  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Colombia</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,CUN: Corporación Unificada Nacional de Educación Superior  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Colombia</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Corporación Universitaria Minuto de Dios (Uniminuto)  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Colombia</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>09</month>
<year>2023</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>09</month>
<year>2023</year>
</pub-date>
<volume>26</volume>
<numero>3</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S0122-82852023000302637&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S0122-82852023000302637&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S0122-82852023000302637&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Este estudio examina los patrones de selección de noticias en función de las actitudes implícitas y explícitas hacia las marcas de medios informativos, así como la manera en que la orientación política de las personas modula estas actitudes. En un experimento con 126 estudiantes universitarios (56 mujeres) de edades comprendidas entre 17 y 41 años, examinamos la elección de titulares atribuidos a los diarios colombianos El Tiempo y El Espectador mediante una tarea de selección forzada. Se midieron las actitudes implícitas y explícitas hacia las marcas, la frecuencia de consulta, la orientación política y el cambio en las actitudes tras presentar un artículo de intervención que explicaba el fenómeno del sesgo de confirmación. Los hallazgos indican que las actitudes explícitas, pero no las implícitas, predijeron la elección de los titulares de prensa. La frecuencia de consulta predijo la orientación política de las personas, aunque este efecto funcionó a través de las actitudes explícitas. El artículo de intervención modificó las actitudes explícitas, pero no las implícitas. Los participantes mostraron una leve tendencia política de izquierda y prefirieron contenidos del diario El Espectador, probablemente debido al sesgo de confirmación. En conclusión, las actitudes explícitas influyeron en la elección de titulares, la frecuencia de consumo y la orientación política de la muestra.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This study analyzes news selection patterns according to implicit and explicit attitudes toward news media brands. We also explore how people&#8217;s political orientation modulates their attitudes toward the media. In an experiment with 126 university students (56 females) between 17 and 41 years old, we examined the choice of headlines attributed to the Colombian newspapers El Tiempo and El Espectador using a forced-choice task. We also measured explicit attitudes toward the brands, implicit attitudes, frequency of reading, political orientation, and changes in attitudes after presenting an intervention article that explained the phenomenon of confirmation bias. Results revealed that explicit attitudes (not implicit ones) predicted headline choices. Reading frequency predicted individuals&#8217; political orientation, though this effect occurred through explicit attitudes. The intervention text altered explicit attitudes but not implicit ones. Participants with a slight left-wing political inclination favored content from the El Espectador newspaper, likely due to confirmation bias. In conclusion, explicit attitudes influenced the choice of headlines, reading frequency, and participants&#8217; political orientation.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo Neste estudo, são examinados os padrões de seleção de notícias como uma função das atitudes implícitas e explícitas com relação às marcas da mídia de notícias, além da forma como a orientação política das pessoas modula essas atitudes. Em um experimento com 126 estudantes universitários (56 mulheres) com idades entre 17 e 41 anos, examinamos a escolha de manchetes atribuídas aos jornais colombianos El Tiempo e El Espectador usando uma tarefa de escolha forçada. Foram medidas as atitudes implícitas e explícitas quanto às marcas, à frequência de consulta, à orientação política e à mudança de atitudes após a apresentação de um artigo de intervenção que explicava o fenômeno do viés de confirmação. Os resultados indicam que as atitudes explícitas, mas não as implícitas, previram a escolha da manchete. A frequência de consultas previu a orientação política das pessoas, embora esse efeito tenha se dado por meio de atitudes explícitas. O artigo de intervenção mudou as atitudes explícitas, mas não as atitudes implícitas. Os participantes mostraram uma leve tendência política de esquerda e preferiram o conteúdo do jornal El Espectador, provavelmente devido ao viés de confirmação. Em conclusão, as atitudes explícitas influenciaram a escolha das manchetes, a frequência de consumo e a orientação política da amostra.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Actitudes explícitas]]></kwd>
<kwd lng="es"><![CDATA[actitudes implícitas]]></kwd>
<kwd lng="es"><![CDATA[exposición selectiva]]></kwd>
<kwd lng="es"><![CDATA[marcas de medios de prensa]]></kwd>
<kwd lng="es"><![CDATA[sesgo de confirmación]]></kwd>
<kwd lng="en"><![CDATA[Explicit attitudes]]></kwd>
<kwd lng="en"><![CDATA[implicit attitudes]]></kwd>
<kwd lng="en"><![CDATA[selective exposure]]></kwd>
<kwd lng="en"><![CDATA[media brands]]></kwd>
<kwd lng="en"><![CDATA[confirmation bias]]></kwd>
<kwd lng="pt"><![CDATA[Atitudes explícitas]]></kwd>
<kwd lng="pt"><![CDATA[atitudes implícitas]]></kwd>
<kwd lng="pt"><![CDATA[exposição seletiva]]></kwd>
<kwd lng="pt"><![CDATA[marcas de mídia de notícias]]></kwd>
<kwd lng="pt"><![CDATA[viés de confirmação]]></kwd>
</kwd-group>
</article-meta>
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