<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0122-8285</journal-id>
<journal-title><![CDATA[Palabra Clave]]></journal-title>
<abbrev-journal-title><![CDATA[Palabra Clave]]></abbrev-journal-title>
<issn>0122-8285</issn>
<publisher>
<publisher-name><![CDATA[Universidad de La Sabana]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0122-82852024000302732</article-id>
<article-id pub-id-type="doi">10.5294/pacla.2024.27.3.2</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Comunicación y think tanks: valoración de la interactividad web de los laboratorios de ideas latinoamericanos]]></article-title>
<article-title xml:lang="en"><![CDATA[Communication and Think Tanks: Web Interactivity Assessment of Latin American Think Tanks]]></article-title>
<article-title xml:lang="pt"><![CDATA[Comunicação e think tanks: avaliação da interatividade na web dos laboratórios de ideias latino-americanos]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Castillero-Ostio]]></surname>
<given-names><![CDATA[Elizabet]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Moreno-Cabanillas]]></surname>
<given-names><![CDATA[Andrea]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Castillo-Esparcia]]></surname>
<given-names><![CDATA[Antonio]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de Málaga  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Spain</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad de Málaga  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Spain</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad de Málaga  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Spain</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>09</month>
<year>2024</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>09</month>
<year>2024</year>
</pub-date>
<volume>27</volume>
<numero>3</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S0122-82852024000302732&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S0122-82852024000302732&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S0122-82852024000302732&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Las propuestas de los laboratorios de ideas (think tanks) hoy en día tienen un peso importante en las actuaciones políticas a nivel mundial, por eso las acciones comunicativas de estos centros resultan cruciales en la relación con sus diversos públicos, para que sus iniciativas lleguen a tener una influencia notable. El presente estudio, basado en un análisis de contenido cuantitativo, recoge las herramientas comunicativas y mide el grado de interactividad que fomentan estos centros de investigación en línea, medio que más incide en su visibilidad e influencia, para lo cual se analizan sus páginas web oficiales. La investigación se centra en los 25 think tanks más influyentes de Centroamérica y América del Sur, según el informe 2020 Global Go To Think Tank Index. Los resultados evidencian que, aunque el nivel de interactividad que ofrecen las herramientas unidireccionales de estos laboratorios de ideas es considerablemente alto, en el caso de los recursos bidireccionales -que aportan una mayor oportunidad de interacción y diálogo con el usuario web-, se hace mayor uso de los de naturaleza asimétrica, siendo aún insuficiente el nivel de interactividad alcanzado, al no aprovecharse todas las oportunidades que ofrece el espacio digital.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract The proposals of think tanks nowadays carry weight in political actions worldwide. The communicative actions of these centers are crucial in the relationship with their diverse audiences for their initiatives to have a notable influence. Through a quantitative content analysis, the present study gathers communicative tools and measures the degree of interactivity promoted by these online research centers through their official websites, the medium that has the greatest impact on their visibility and influence. The research focuses on the 25 most influential think tanks in Central and South America, according to the 2020 Global Go To Think Tank Index. The results show that the level of interactivity offered by the unidirectional tools of these think tanks is considerably high. However, in the case of bidirectional resources, which provide a greater opportunity for interaction and dialogue with the web user, greater use is made of those of an asymmetrical nature. The level of interactivity achieved is still insufficient, as not all the opportunities offered by the digital space are leveraged.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo As propostas dos laboratórios de ideias (think tanks) têm hoje um peso importante nas ações políticas em nível global, mas as ações de comunicação desses centros são cruciais no relacionamento com seus diversos públicos para que essas propostas possam ter uma influência notável. Este estudo, por meio de uma análise de conteúdo quantitativa, reúne as ferramentas comunicativas, bem como mede o grau de interatividade que esses centros de pesquisa on-line, meio que mais impacta em sua visibilidade e influência, para isso são analisadas suas páginas web oficiais. A pesquisa se concentra nos 25 think tanks mais influentes da América Central e do Sul, de acordo com o Global Go To Think Tank Index 2020. Os resultados mostram que, embora o nível de interatividade oferecido pelas ferramentas unidirecionais desses think tanks seja consideravelmente alto, no caso dos recursos bidirecionais - que proporcionam maior oportunidade de interação e diálogo com o usuário da web -, há maior uso daqueles de natureza assimétrica, sendo o nível de interatividade alcançado ainda insuficiente, pois nem todas as oportunidades oferecidas pelo espaço digital são aproveitadas.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[América Latina]]></kwd>
<kwd lng="es"><![CDATA[centro de investigación]]></kwd>
<kwd lng="es"><![CDATA[comunicación interactiva]]></kwd>
<kwd lng="es"><![CDATA[comunicación política]]></kwd>
<kwd lng="es"><![CDATA[estrategia de comunicación]]></kwd>
<kwd lng="es"><![CDATA[laboratorio de ideas]]></kwd>
<kwd lng="es"><![CDATA[think tanks]]></kwd>
<kwd lng="en"><![CDATA[Latin America]]></kwd>
<kwd lng="en"><![CDATA[research center]]></kwd>
<kwd lng="en"><![CDATA[interactive communication]]></kwd>
<kwd lng="en"><![CDATA[political communication]]></kwd>
<kwd lng="en"><![CDATA[communication strategy]]></kwd>
<kwd lng="en"><![CDATA[research institute]]></kwd>
<kwd lng="en"><![CDATA[think tanks]]></kwd>
<kwd lng="pt"><![CDATA[América Latina]]></kwd>
<kwd lng="pt"><![CDATA[centro de pesquisa]]></kwd>
<kwd lng="pt"><![CDATA[comunicação interativa]]></kwd>
<kwd lng="pt"><![CDATA[comunicação política]]></kwd>
<kwd lng="pt"><![CDATA[estratégia de comunicação]]></kwd>
<kwd lng="pt"><![CDATA[laboratório de ideias]]></kwd>
<kwd lng="pt"><![CDATA[think tanks]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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