<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0122-8285</journal-id>
<journal-title><![CDATA[Palabra Clave]]></journal-title>
<abbrev-journal-title><![CDATA[Palabra Clave]]></abbrev-journal-title>
<issn>0122-8285</issn>
<publisher>
<publisher-name><![CDATA[Universidad de La Sabana]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0122-82852025000102817</article-id>
<article-id pub-id-type="doi">10.5294/pacla.2025.28.1.7</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Primacía y agenda mediática de X: la memoria histórica como detonante de una controversia social]]></article-title>
<article-title xml:lang="en"><![CDATA[Primacy and Media Agenda of X: Historical Memory as a Trigger for a Social Controversy]]></article-title>
<article-title xml:lang="pt"><![CDATA[Primazia e agenda midiática do X: a memória histórica como gatilho para a controvérsia social]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Serna]]></surname>
<given-names><![CDATA[José María Chomón]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Gallo]]></surname>
<given-names><![CDATA[Miguel Ángel Moreno]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Chicharro-Merayo]]></surname>
<given-names><![CDATA[Mar]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de Burgos  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Spain</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad de Burgos  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Spain</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad de Burgos  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Spain</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>03</month>
<year>2025</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>03</month>
<year>2025</year>
</pub-date>
<volume>28</volume>
<numero>1</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S0122-82852025000102817&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S0122-82852025000102817&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S0122-82852025000102817&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen El 26 de julio de 2023, el presidente de la Indicación Geográfica Protegida (IGP) Morcilla de Burgos, Roberto da Silva, declaró en una pequeña emisora local de Burgos que las exhumaciones de represaliados de la Guerra Civil las promovían los familiares para cobrar "400 euritos". X se convirtió en plataforma de denuncia y catalizador del cese del presidente de la IGP. La investigación demuestra, mediante un estudio de caso y análisis principalmente cuantitativo, el papel de X en la primacía de influencia social, la importancia de los pequeños líderes de opinión para iniciar el debate, el impacto cuantitativo de cuentas corporativas, la fijación de agenda, la quiebra de la verticalidad comunicacional y la verificación de la comunicación en dos pasos.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract On July 26, 2023, the chairman of Indicación Geográfica Protegida (IGP) Morcilla de Burgos, Roberto da Silva, stated on a small local radio station in Burgos that the exhumations of Civil War victims were promoted by relatives to collect "a few euros." X became a platform for denunciation and a catalyst for the removal of the chairman of the IGP. The research demonstrates, through a case study and primarily quantitative analysis, the role of X in the primacy of social influence, the importance of small opinion leaders in initiating debate, the quantitative impact of corporate accounts, agenda-setting, the breakdown of communication verticality, and twostep verification.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo Em 26 de julho de 2023, o presidente da Indicação Geográfica Protegida (IGP) Morcilla de Burgos, Roberto da Silva, declarou, em uma pequena estação de rádio local de Burgos, que as exumações de vítimas de represálias da Guerra Civil foram promovidas por parentes para arrecadar "400 euritos". O X se tornou uma plataforma de denúncia e um catalisador para a destituição do presidente da IGP. A pesquisa demonstra, por meio de um estudo de caso e de uma análise principalmente quantitativa, o papel do X na primazia da influência social, a importância dos pequenos líderes de opinião no início do debate, o impacto quantitativo das contas corporativas, a definição da agenda, a quebra da verticalidade comunicacional e a verificação da comunicação em duas etapas.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Red X]]></kwd>
<kwd lng="es"><![CDATA[opinión pública]]></kwd>
<kwd lng="es"><![CDATA[tematización]]></kwd>
<kwd lng="es"><![CDATA[memoria histórica]]></kwd>
<kwd lng="es"><![CDATA[fijación de la agenda]]></kwd>
<kwd lng="es"><![CDATA[comunicación política]]></kwd>
<kwd lng="en"><![CDATA[X]]></kwd>
<kwd lng="en"><![CDATA[public opinion]]></kwd>
<kwd lng="en"><![CDATA[thematization]]></kwd>
<kwd lng="en"><![CDATA[historical memory]]></kwd>
<kwd lng="pt"><![CDATA[X]]></kwd>
<kwd lng="pt"><![CDATA[opinião pública]]></kwd>
<kwd lng="pt"><![CDATA[tematização]]></kwd>
<kwd lng="pt"><![CDATA[memória histórica]]></kwd>
<kwd lng="pt"><![CDATA[comunicação política]]></kwd>
</kwd-group>
</article-meta>
</front><back>
<ref-list>
<ref id="B1">
<nlm-citation citation-type="">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Abrego]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
</person-group>
<source><![CDATA[¿Qué son y cómo analizar influencers de Twitter?]]></source>
<year></year>
</nlm-citation>
</ref>
<ref id="B2">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Abuín-Penas]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
<name>
<surname><![CDATA[Corbacho-Valencia]]></surname>
<given-names><![CDATA[J. M.]]></given-names>
</name>
<name>
<surname><![CDATA[Pérez-Seoane]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Análisis de los contenidos verificados por los fact-checkers españoles en Instagram.]]></article-title>
<source><![CDATA[Revista de Comunicación]]></source>
<year>2023</year>
<volume>22</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>17-34</page-range></nlm-citation>
</ref>
<ref id="B3">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Alvarez]]></surname>
<given-names><![CDATA[P.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Batalla legal por la morcilla de Burgos]]></article-title>
<source><![CDATA[El País.]]></source>
<year>2023</year>
<month>,</month>
</nlm-citation>
</ref>
<ref id="B4">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Anspach]]></surname>
<given-names><![CDATA[N. M.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The new personal influence: How our Facebook friends influence the news we read.]]></article-title>
<source><![CDATA[Political Communication]]></source>
<year>2017</year>
<volume>34</volume>
<numero>4</numero>
<issue>4</issue>
<page-range>590-606</page-range></nlm-citation>
</ref>
<ref id="B5">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Ardèvol-Abreu]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Gil de Zúñiga]]></surname>
<given-names><![CDATA[H.]]></given-names>
</name>
<name>
<surname><![CDATA[McCombs]]></surname>
<given-names><![CDATA[M. E.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Orígenes y desarrollo de la teoría de la agenda setting en comunicación: Tendencias en España (2014-2019).]]></article-title>
<source><![CDATA[Profesional de la Información]]></source>
<year>2020</year>
<volume>29</volume>
<numero>4</numero>
<issue>4</issue>
</nlm-citation>
</ref>
<ref id="B6">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Aruguete]]></surname>
<given-names><![CDATA[N.]]></given-names>
</name>
</person-group>
<source><![CDATA[El poder de la agenda: Política, medios y público]]></source>
<year>2015</year>
<publisher-name><![CDATA[Biblos]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B7">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Bizer]]></surname>
<given-names><![CDATA[G. Y.]]></given-names>
</name>
<name>
<surname><![CDATA[Tormala]]></surname>
<given-names><![CDATA[Z. L.]]></given-names>
</name>
<name>
<surname><![CDATA[Rucker]]></surname>
<given-names><![CDATA[D. D.]]></given-names>
</name>
<name>
<surname><![CDATA[Petty]]></surname>
<given-names><![CDATA[R. E.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Memorybased versus on-line processing: Implications for attitude strength.]]></article-title>
<source><![CDATA[Journal of Experimental Social Psychology]]></source>
<year>2006</year>
<volume>42</volume>
<numero>5</numero>
<issue>5</issue>
<page-range>646-53</page-range></nlm-citation>
</ref>
<ref id="B8">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Brosius]]></surname>
<given-names><![CDATA[H. B.]]></given-names>
</name>
<name>
<surname><![CDATA[Haim]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Weimann]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Diffusion as a future perspective of agenda setting.]]></article-title>
<source><![CDATA[The Agenda Setting Journal]]></source>
<year>2019</year>
<volume>3</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>123-38</page-range></nlm-citation>
</ref>
<ref id="B9">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Calvo]]></surname>
<given-names><![CDATA[E.]]></given-names>
</name>
<name>
<surname><![CDATA[Aruguete]]></surname>
<given-names><![CDATA[N.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[#Tarifazo: Medios tradicionales y fusión de agenda en redes sociales.]]></article-title>
<source><![CDATA[InMediaciones de la Comunicación]]></source>
<year>2018</year>
<volume>13</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>189-213</page-range></nlm-citation>
</ref>
<ref id="B10">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Calvo]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Chomón]]></surname>
<given-names><![CDATA[J. M.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Emisoras históricas.]]></article-title>
<person-group person-group-type="editor">
<name>
<surname><![CDATA[Chomón Serna]]></surname>
<given-names><![CDATA[J. M.]]></given-names>
</name>
</person-group>
<source><![CDATA[Burgoshistoria[s] de la radio]]></source>
<year>2022</year>
<page-range>55-138</page-range><publisher-name><![CDATA[Diputación Provincial de Burgos]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B11">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Coveña Chica]]></surname>
<given-names><![CDATA[M. C.]]></given-names>
</name>
<name>
<surname><![CDATA[Zambrano Vélez]]></surname>
<given-names><![CDATA[C. K.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Comunicación corporativa con inteligencia artificial: Casos GAD Chone y Manta]]></article-title>
<source><![CDATA[Revista San Gregorio]]></source>
<year>2024</year>
<volume>1</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>96-103</page-range></nlm-citation>
</ref>
<ref id="B12">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Evans]]></surname>
<given-names><![CDATA[D.]]></given-names>
</name>
</person-group>
<source><![CDATA[Social media marketing: The next generation of business engagement.]]></source>
<year>2010</year>
<publisher-name><![CDATA[John Wiley &amp; Sons]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B13">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Geiger]]></surname>
<given-names><![CDATA[A. W.]]></given-names>
</name>
</person-group>
<source><![CDATA[Key findings about the online news landscape in America.]]></source>
<year>2019</year>
<month>,</month>
<publisher-name><![CDATA[Pew Research Center]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B14">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Gilardi]]></surname>
<given-names><![CDATA[F.]]></given-names>
</name>
<name>
<surname><![CDATA[Gessler]]></surname>
<given-names><![CDATA[T.]]></given-names>
</name>
<name>
<surname><![CDATA[Kubli]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Müller]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Social media and political agenda setting.]]></article-title>
<source><![CDATA[Political Communication]]></source>
<year>2022</year>
<volume>39</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>39-60</page-range></nlm-citation>
</ref>
<ref id="B15">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[González-Bailón]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
<name>
<surname><![CDATA[Borge-Holthoefer]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
<name>
<surname><![CDATA[Moreno]]></surname>
<given-names><![CDATA[Y.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Broadcasters and hidden influentials in online protest diffusion.]]></article-title>
<source><![CDATA[American Behavioral Scientist]]></source>
<year>2013</year>
<volume>57</volume>
<numero>7</numero>
<issue>7</issue>
<page-range>943-65</page-range></nlm-citation>
</ref>
<ref id="B16">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Goodman]]></surname>
<given-names><![CDATA[G. F.]]></given-names>
</name>
</person-group>
<source><![CDATA[Engagement marketing: How small business wins in a socially connected world.]]></source>
<year>2012</year>
<publisher-name><![CDATA[John Wiley &amp; Sons]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B17">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Guo]]></surname>
<given-names><![CDATA[L.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The application of social network analysis in agenda setting research: A methodological exploration.]]></article-title>
<source><![CDATA[Journal of Broadcasting &amp; Electronic Media]]></source>
<year>2012</year>
<volume>56</volume>
<numero>4</numero>
<issue>4</issue>
<page-range>616-31</page-range></nlm-citation>
</ref>
<ref id="B18">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Guo]]></surname>
<given-names><![CDATA[L.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Toward the third level of agenda-setting theory: A network agenda setting model 1 2.]]></article-title>
<person-group person-group-type="editor">
<name>
<surname><![CDATA[Johnson]]></surname>
<given-names><![CDATA[T. J.]]></given-names>
</name>
</person-group>
<source><![CDATA[Agenda Setting in a 2.0 World: New agendas in communication]]></source>
<year>2013</year>
<page-range>112-33</page-range><publisher-name><![CDATA[Routledge]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B19">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Guo]]></surname>
<given-names><![CDATA[L.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[A theoretical explication of the network agenda setting model: Current status and future directions.]]></article-title>
<source><![CDATA[The power of information networks: New directions for agenda setting]]></source>
<year>2015</year>
<page-range>3-18</page-range><publisher-name><![CDATA[Routledge]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B20">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Hunt]]></surname>
<given-names><![CDATA[K.]]></given-names>
</name>
<name>
<surname><![CDATA[Gruszczynski]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA["Horizontal" two-step flow: The role of opinion leaders in directing attention to social movements in decentralized information environments.]]></article-title>
<source><![CDATA[Mass Communication and Society]]></source>
<year>2024</year>
<volume>27</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>230-53</page-range></nlm-citation>
</ref>
<ref id="B21">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Katz]]></surname>
<given-names><![CDATA[E.]]></given-names>
</name>
<name>
<surname><![CDATA[Lazarsfeld]]></surname>
<given-names><![CDATA[P. F.]]></given-names>
</name>
</person-group>
<source><![CDATA[Personal influence: The part played by people in the flow of mass communications]]></source>
<year>1955</year>
<publisher-name><![CDATA[Free Press]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B22">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Lara-Navarra]]></surname>
<given-names><![CDATA[P.]]></given-names>
</name>
<name>
<surname><![CDATA[López-Borrull]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Sánchez-Navarro]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
<name>
<surname><![CDATA[Yànez Vilanova]]></surname>
<given-names><![CDATA[P.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Medición de la influencia de usuarios en redes sociales: Propuesta social engagement.]]></article-title>
<source><![CDATA[El Profesional de la Información]]></source>
<year>2018</year>
<volume>27</volume>
<numero>4</numero>
<issue>4</issue>
<page-range>899-908</page-range></nlm-citation>
</ref>
<ref id="B23">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Lee]]></surname>
<given-names><![CDATA[E. J.]]></given-names>
</name>
<name>
<surname><![CDATA[Tandoc Jr]]></surname>
<given-names><![CDATA[E. C.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[When news meets the audience: How audience feedback online affects news production and consumption.]]></article-title>
<source><![CDATA[Human Communication Research]]></source>
<year>2017</year>
<volume>43</volume>
<numero>4</numero>
<issue>4</issue>
<page-range>436-49</page-range></nlm-citation>
</ref>
<ref id="B24">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Lippmann]]></surname>
<given-names><![CDATA[W.]]></given-names>
</name>
</person-group>
<source><![CDATA[La opinión pública.]]></source>
<year>1922</year>
<publisher-name><![CDATA[Compañía General Fabril Editora]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B25">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[López-Navarrete]]></surname>
<given-names><![CDATA[A. J.]]></given-names>
</name>
<name>
<surname><![CDATA[Cabrera-Méndez]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Díez-Somavilla]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
<name>
<surname><![CDATA[Calduch-Losa]]></surname>
<given-names><![CDATA[Á.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Fórmula para medir el engagement del espectador en YouTube: Investigación exploratoria sobre los principales youtubers españoles.]]></article-title>
<source><![CDATA[Revista Mediterránea de Comunicación]]></source>
<year>2021</year>
<volume>12</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>143-56</page-range></nlm-citation>
</ref>
<ref id="B26">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[McCombs]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
</person-group>
<source><![CDATA[Estableciendo la agenda: El impacto de los medios en la opinión pública y el conocimiento.]]></source>
<year>2006</year>
<publisher-name><![CDATA[Paidós]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B27">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[McCombs]]></surname>
<given-names><![CDATA[M. E.]]></given-names>
</name>
<name>
<surname><![CDATA[Shaw]]></surname>
<given-names><![CDATA[D. L.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The agenda-setting function of mass media]]></article-title>
<source><![CDATA[Public Opinion Quarterly]]></source>
<year>1972</year>
<volume>36</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>176-87</page-range></nlm-citation>
</ref>
<ref id="B28">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[McCombs]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Evatt]]></surname>
<given-names><![CDATA[D.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Los temas y los aspectos: Explorando una nueva dimensión de la agenda setting]]></article-title>
<source><![CDATA[Comunicación y Sociedad]]></source>
<year>1995</year>
<volume>8</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>7-32</page-range></nlm-citation>
</ref>
<ref id="B29">
<nlm-citation citation-type="confpro">
<person-group person-group-type="author">
<name>
<surname><![CDATA[McCombs]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Weaver]]></surname>
<given-names><![CDATA[D. H.]]></given-names>
</name>
</person-group>
<source><![CDATA[Voters' need for orientation and use of mass communication]]></source>
<year>1973</year>
<conf-name><![CDATA[ Annual Meeting of the International Communication Assn]]></conf-name>
<conf-loc>Montreal, Canadá </conf-loc>
</nlm-citation>
</ref>
<ref id="B30">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[McCombs]]></surname>
<given-names><![CDATA[M. E.]]></given-names>
</name>
<name>
<surname><![CDATA[Shaw]]></surname>
<given-names><![CDATA[D. L.]]></given-names>
</name>
<name>
<surname><![CDATA[Weaver]]></surname>
<given-names><![CDATA[D. H.]]></given-names>
</name>
</person-group>
<source><![CDATA[Communication and democracy: Exploring the intellectual frontiers in agenda-setting theory]]></source>
<year>2013</year>
<publisher-name><![CDATA[Routledge]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B31">
<nlm-citation citation-type="">
<person-group person-group-type="author">
<name>
<surname><![CDATA[McCombs]]></surname>
<given-names><![CDATA[M. E.]]></given-names>
</name>
<name>
<surname><![CDATA[Shaw]]></surname>
<given-names><![CDATA[D. L.]]></given-names>
</name>
<name>
<surname><![CDATA[Weaver]]></surname>
<given-names><![CDATA[D. H.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[New directions in agenda-setting theory and research]]></article-title>
<source><![CDATA[]]></source>
<year>2014</year>
</nlm-citation>
</ref>
<ref id="B32">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Paiz Malespín]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Tejiendo el consenso desde la combinación de las agendas: La agenda melding]]></article-title>
<source><![CDATA[Ciencia e Interculturalidad]]></source>
<year>2016</year>
<volume>19</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>104-21</page-range></nlm-citation>
</ref>
<ref id="B33">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Park]]></surname>
<given-names><![CDATA[C. S.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Revisiting the two-step flow model on Twitter: Interconnection of self-identified South Korean Twitter opinion leadership, news consumption, news links, and news curation]]></article-title>
<source><![CDATA[Electronic News]]></source>
<year>2019</year>
<volume>13</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>63-77</page-range></nlm-citation>
</ref>
<ref id="B34">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Song]]></surname>
<given-names><![CDATA[S. Y.]]></given-names>
</name>
<name>
<surname><![CDATA[Cho]]></surname>
<given-names><![CDATA[E.]]></given-names>
</name>
<name>
<surname><![CDATA[Kim]]></surname>
<given-names><![CDATA[Y. K.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Personality factors and flow affecting opinion leadership in social media]]></article-title>
<source><![CDATA[Personality and Individual Differences]]></source>
<year>2017</year>
<numero>114</numero>
<issue>114</issue>
<page-range>16-23</page-range></nlm-citation>
</ref>
<ref id="B35">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Su]]></surname>
<given-names><![CDATA[Y.]]></given-names>
</name>
<name>
<surname><![CDATA[Borah]]></surname>
<given-names><![CDATA[P.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Who is the agenda setter? Examining the intermedia agenda-setting effect between Twitter and newspapers.]]></article-title>
<source><![CDATA[Journal of Information Technology &amp; Politics]]></source>
<year>2019</year>
<volume>16</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>236-49</page-range></nlm-citation>
</ref>
<ref id="B36">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Van den Bulte]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
<name>
<surname><![CDATA[Joshi]]></surname>
<given-names><![CDATA[Y. V.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[New product diffusion with influentials and imitators.]]></article-title>
<source><![CDATA[Marketing Science]]></source>
<year>2007</year>
<volume>26</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>400-21</page-range></nlm-citation>
</ref>
<ref id="B37">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Vu]]></surname>
<given-names><![CDATA[H. T.]]></given-names>
</name>
<name>
<surname><![CDATA[Guo]]></surname>
<given-names><![CDATA[L.]]></given-names>
</name>
<name>
<surname><![CDATA[McCombs]]></surname>
<given-names><![CDATA[M. E.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Exploring ' "the world outside and the pictures in our heads": A network agenda-setting study]]></article-title>
<source><![CDATA[Journalism &amp; Mass Communication Quarterly]]></source>
<year>2014</year>
<volume>91</volume>
<numero>4</numero>
<issue>4</issue>
<page-range>669-86</page-range></nlm-citation>
</ref>
<ref id="B38">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Weaver]]></surname>
<given-names><![CDATA[D.]]></given-names>
</name>
<name>
<surname><![CDATA[Wojdynski]]></surname>
<given-names><![CDATA[B.]]></given-names>
</name>
<name>
<surname><![CDATA[McKeever]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
<name>
<surname><![CDATA[Shaw]]></surname>
<given-names><![CDATA[D.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Vertical and or versus? Horizontal communities: Need for orientation, media use and agenda melding.]]></article-title>
<source><![CDATA[Proceedings of the Annual Convention of the World Association for Public Opinion Research]]></source>
<year>2010</year>
<publisher-name><![CDATA[Wapor]]></publisher-name>
</nlm-citation>
</ref>
</ref-list>
</back>
</article>
