<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0123-5923</journal-id>
<journal-title><![CDATA[Estudios Gerenciales]]></journal-title>
<abbrev-journal-title><![CDATA[estud.gerenc.]]></abbrev-journal-title>
<issn>0123-5923</issn>
<publisher>
<publisher-name><![CDATA[Universidad Icesi]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0123-59232017000100095</article-id>
<article-id pub-id-type="doi">10.1016/j.estger.2016.12.005</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Relación entre marketing interno y compromiso organizacionalen Centros de Desarrollo Tecnológico colombianos]]></article-title>
<article-title xml:lang="en"><![CDATA[Connection between internal marketing and organizational commitmentin Colombian Technological Development Centers]]></article-title>
<article-title xml:lang="pt"><![CDATA[Relação entre o marketing interno e o compromisso organizacional em Centros de Desenvolvimento Tecnológico da Colômbia]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Araque-Jaimes]]></surname>
<given-names><![CDATA[Diana L.]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Sánchez-Estepa]]></surname>
<given-names><![CDATA[Julián Mateo]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Uribe-R]]></surname>
<given-names><![CDATA[Ana Fernanda]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Pontificia Bolivariana Facultad de Psicología ]]></institution>
<addr-line><![CDATA[Bucaramanga ]]></addr-line>
<country>Colombia</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Pontificia Bolivariana  ]]></institution>
<addr-line><![CDATA[Bucaramanga ]]></addr-line>
<country>Colombia</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>03</month>
<year>2017</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>03</month>
<year>2017</year>
</pub-date>
<volume>33</volume>
<numero>142</numero>
<fpage>95</fpage>
<lpage>101</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S0123-59232017000100095&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S0123-59232017000100095&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S0123-59232017000100095&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN La presente investigación identifica la relación que existe entre el marketing interno y el compromiso organizacional en dos Centros de Desarrollo Tecnológico colombianos. El método de investigación utilizado es cuantitativo correlacional no experimental, el cual se aplica sobre una muestra constituida por 100 empleados de dos corporaciones ubicadas en el municipio de Piedecuesta (Colombia), a quienes se les aplica el Cuestionario de Marketing Interno de Bohnenberger y la traducción de la Escala de Compromiso Organizacional. Los resultados demuestran la existencia de una relación positiva moderada y significativa entre el marketing interno y el compromiso organizacional; igualmente se determina que el componente afectivo del compromiso organizacional es el que mayor respuesta tiene a las prácticas de marketing interno.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT This research identifies the relationship between internal marketing and organizational commitment intwo Colombian Technological Development Centers. The research method used is a quantitative correlation not experimental one and the sample consists of 100 employees of two corporations located in the municipality of Piedecuesta, Colombia, who were exposed to the Internal Marketing Questionnaire of Bohnenberger and Organizational Commitment Scale of Meyer and Allen. The results proved the existence of a significant moderate positive correlation between internal marketing and organizational commitment. In addition, it determined that the affective component of the organizational commitment is the one with the greatest response to internal marketing practices.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[RESUMO Esta pesquisa identifica a relação entre o marketing interno e o compromisso organizacional de dois Centros de Desenvolvimento Tecnológico da Colômbia. O método de pesquisa utilizado é quantitativo correlacional não-experimental, que é aplicado a uma amostra composta por 100 empregados de duas empresas localizadas no município de Piedecuesta (Colômbia), que foram sujeitos ao Questionário de Marketing Interno de Bohnenberger e à tradução da Escala de Compromisso Organizacional. Os resultados demonstraram a existência de uma relação positiva moderada e significativa entre o marketing interno e o compromisso organizacional, também foi determinado que o componente afetivo do comprometimento organizacional é o que tem a maior resposta ás práticas de marketing interno.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Marketing interno]]></kwd>
<kwd lng="es"><![CDATA[Compromiso organizacional]]></kwd>
<kwd lng="es"><![CDATA[Centros de desarrollo tecnológico]]></kwd>
<kwd lng="es"><![CDATA[Gestión humana]]></kwd>
<kwd lng="es"><![CDATA[Recursos humanos]]></kwd>
<kwd lng="en"><![CDATA[Internal marketing]]></kwd>
<kwd lng="en"><![CDATA[Organizational commitment]]></kwd>
<kwd lng="en"><![CDATA[Technological development centers]]></kwd>
<kwd lng="en"><![CDATA[Human management]]></kwd>
<kwd lng="en"><![CDATA[Human resources]]></kwd>
<kwd lng="pt"><![CDATA[Marketing interno]]></kwd>
<kwd lng="pt"><![CDATA[Compromisso organizacional]]></kwd>
<kwd lng="pt"><![CDATA[Centros de desenvolvimento tecnológico]]></kwd>
<kwd lng="pt"><![CDATA[Gestão de recursos humanos]]></kwd>
<kwd lng="pt"><![CDATA[Recursos humanos]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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