<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0123-5923</journal-id>
<journal-title><![CDATA[Estudios Gerenciales]]></journal-title>
<abbrev-journal-title><![CDATA[estud.gerenc.]]></abbrev-journal-title>
<issn>0123-5923</issn>
<publisher>
<publisher-name><![CDATA[Universidad Icesi]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0123-59232017000400412</article-id>
<article-id pub-id-type="doi">10.1016/j.estger.2017.10.003</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Técnicas de investigación cualitativa de mercados aplicadas al consumidor de fruta en fresco]]></article-title>
<article-title xml:lang="en"><![CDATA[Qualitative marketing research techniques applied to consumers of fresh fruit]]></article-title>
<article-title xml:lang="pt"><![CDATA[Técnicas de pesquisa qualitativa de mercados aplicados ao consumidor de frutas frescas]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Alonso]]></surname>
<given-names><![CDATA[Julio C.]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Arboleda]]></surname>
<given-names><![CDATA[Ana M.]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Rivera-Triviño]]></surname>
<given-names><![CDATA[Andrés Felipe]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Mora]]></surname>
<given-names><![CDATA[Denys Yohana]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Tarazona]]></surname>
<given-names><![CDATA[Rubilma]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Ordoñez-Morales]]></surname>
<given-names><![CDATA[Pablo José]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Icesi Facultad de Ciencias Administrativas y Económicas ]]></institution>
<addr-line><![CDATA[Cali ]]></addr-line>
<country>Colombia</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Icesi Departamento de Mercadeo y Negocios Internacionales ]]></institution>
<addr-line><![CDATA[Cali ]]></addr-line>
<country>Colombia</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad Icesi Facultad de Ciencias Administrativas y Económicas ]]></institution>
<addr-line><![CDATA[Cali ]]></addr-line>
<country>Colombia</country>
</aff>
<aff id="Af4">
<institution><![CDATA[,Corpoica  ]]></institution>
<addr-line><![CDATA[Palmira ]]></addr-line>
<country>Colombia</country>
</aff>
<aff id="Af5">
<institution><![CDATA[,Corpoica  ]]></institution>
<addr-line><![CDATA[Palmira ]]></addr-line>
<country>Colombia</country>
</aff>
<aff id="Af6">
<institution><![CDATA[,Corpoica  ]]></institution>
<addr-line><![CDATA[Palmira ]]></addr-line>
<country>Colombia</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2017</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2017</year>
</pub-date>
<volume>33</volume>
<numero>145</numero>
<fpage>412</fpage>
<lpage>420</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S0123-59232017000400412&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S0123-59232017000400412&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S0123-59232017000400412&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN Este artículo presenta algunas técnicas cualitativas empleadas en investigación de mercados que pueden ser aplicadas al estudio de bienes agropecuarios. El objetivo de este artículo es evidenciar la utilidad del uso de estudios de mercado de tipo cualitativo para el sector agropecuario con énfasis en las percepciones del consumidor de fruta en fresco. Específicamente, se utiliza un grupo focal para ilustrar los conceptos con un caso de la guayaba en fresco. Se concluye que los resultados de estos estudios son útiles para pensar en estrategias de mercadeo y en posibles cambios en los procesos productivos agrícolas. Se observa entre las limitaciones que los resultados arrojados por estas técnicas no pueden ser extrapolados y requieren estudios de seguimiento.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT This article presents some qualitative techniques used in marketing research that can be applied to the study of agricultural goods. The purpose of this article is to show the usefulness of qualitative marketing studies for the agricultural sector with emphasis on consumers&#8217; perceptions of fresh fruit. It uses a focus group to illustrate the concepts with a case of fresh guava. It concludes that the results of these studies are useful for thinking about marketing strategies and plausible changes in the agricultural productive processes. Within the limitations, it is noted that the results yield by these techniques cannot be extrapolated and require follow-up studies.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[RESUMO Este artigo apresenta algumas técnicas qualitativas utilizadas na pesquisa de mercado que podem ser aplicadas ao estudo de produtos agrícolas. O objetivo deste artigo é demonstrar a utilidade do uso de estudos de mercado qualitativos para o setor agrícola com ênfase nas percepções do consumidor de frutas frescas. Especificamente, um grupo de foco é utilizado para ilustrar os conceitos com um caso de goiaba fresca. Conclui-se que os resultados desses estudos são úteis para pensar sobre estratégias de marketing e possíveis mudanças nos processos de produção agrícola. Observa-se entre as limitações que os resultados lançados por essas técnicas não podem ser extrapoladas e requerem estudos de monitorização.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Agroindustria]]></kwd>
<kwd lng="es"><![CDATA[Comportamiento del consumidor]]></kwd>
<kwd lng="es"><![CDATA[Fruta en fresco]]></kwd>
<kwd lng="es"><![CDATA[Investigación de mercados cualitativa]]></kwd>
<kwd lng="en"><![CDATA[Agro-business]]></kwd>
<kwd lng="en"><![CDATA[Consumer behavior]]></kwd>
<kwd lng="en"><![CDATA[Fresh fruit]]></kwd>
<kwd lng="en"><![CDATA[Qualitative marketing research]]></kwd>
<kwd lng="pt"><![CDATA[Agroindústria]]></kwd>
<kwd lng="pt"><![CDATA[Comportamento do consumidor]]></kwd>
<kwd lng="pt"><![CDATA[Frutas frescas]]></kwd>
<kwd lng="pt"><![CDATA[Pesquisa de mercado qualitativa]]></kwd>
</kwd-group>
</article-meta>
</front><back>
<ref-list>
<ref id="B1">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Buurma]]></surname>
<given-names><![CDATA[H.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Public policy marketing: Marketing exchange in the public sector]]></article-title>
<source><![CDATA[European Journal of Marketing]]></source>
<year>2001</year>
<volume>35</volume>
<page-range>11/12</page-range></nlm-citation>
</ref>
<ref id="B2">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Bystedt]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
<name>
<surname><![CDATA[Lynn]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
<name>
<surname><![CDATA[Pott]]></surname>
<given-names><![CDATA[D.]]></given-names>
</name>
</person-group>
<source><![CDATA[Moderating to the Max: A Full-Tilt Guide to Creative Insightful Focus Groups and Depth Interviews]]></source>
<year>2003</year>
<publisher-loc><![CDATA[Ithaca, NY ]]></publisher-loc>
<publisher-name><![CDATA[Paramount Market Publishing]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B3">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Chicludean]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
<name>
<surname><![CDATA[Arion]]></surname>
<given-names><![CDATA[F.]]></given-names>
</name>
<name>
<surname><![CDATA[Muresan]]></surname>
<given-names><![CDATA[I.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Marketing oriented and sales oriented companies in the agro-food industry]]></article-title>
<source><![CDATA[Bulletin UASVM Horticulture]]></source>
<year>2015</year>
<volume>72</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>476-82</page-range></nlm-citation>
</ref>
<ref id="B4">
<nlm-citation citation-type="">
<collab>5 al día</collab>
<source><![CDATA[Frutas y hortalizas frescas. 5 al día]]></source>
<year>2017</year>
</nlm-citation>
</ref>
<ref id="B5">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Corbin]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
<name>
<surname><![CDATA[Strauss]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
</person-group>
<source><![CDATA[Basics of Qualitative Research: Techniques and Procedures for Developing Grounded Theory]]></source>
<year>2004</year>
<volume>15</volume>
<publisher-loc><![CDATA[Thousand Oaks ]]></publisher-loc>
<publisher-name><![CDATA[SAGE Publications]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B6">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Cvijanovi&#263;]]></surname>
<given-names><![CDATA[D.]]></given-names>
</name>
<name>
<surname><![CDATA[Trandafilovi&#263;]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
<name>
<surname><![CDATA[Imamovi&#263;]]></surname>
<given-names><![CDATA[N.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Marketing concept in terms of agricultural]]></article-title>
<source><![CDATA[Economics of Agriculture]]></source>
<year>2013</year>
<volume>1</volume>
<numero>60</numero>
<issue>60</issue>
<page-range>113-22</page-range></nlm-citation>
</ref>
<ref id="B7">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Dan]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
<name>
<surname><![CDATA[Serban]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
<name>
<surname><![CDATA[Sestras]]></surname>
<given-names><![CDATA[A. F.]]></given-names>
</name>
<name>
<surname><![CDATA[Militaru]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Morariu]]></surname>
<given-names><![CDATA[P.]]></given-names>
</name>
<name>
<surname><![CDATA[Sestras]]></surname>
<given-names><![CDATA[R. E.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Consumer perception concerning apple fruit quality, depending on cultivars and hedonic scale of evaluation - a case study]]></article-title>
<source><![CDATA[Notulae Scientia Biologicae]]></source>
<year>2015</year>
<volume>7</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>140-9</page-range></nlm-citation>
</ref>
<ref id="B8">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Deliza]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
<name>
<surname><![CDATA[MacFie]]></surname>
<given-names><![CDATA[H.]]></given-names>
</name>
<name>
<surname><![CDATA[Hedderley]]></surname>
<given-names><![CDATA[D.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The consumer sensory perception of passion-fruit juice using free-choice profiling]]></article-title>
<source><![CDATA[Journal of Sensory Studies]]></source>
<year>2005</year>
<volume>20</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>17-27</page-range></nlm-citation>
</ref>
<ref id="B9">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Denzin]]></surname>
<given-names><![CDATA[N. K.]]></given-names>
</name>
<name>
<surname><![CDATA[Lincoln]]></surname>
<given-names><![CDATA[Y. S.]]></given-names>
</name>
</person-group>
<source><![CDATA[Strategies of Qualitative Inquiry]]></source>
<year>1998</year>
<publisher-loc><![CDATA[Thousand Oaks ]]></publisher-loc>
<publisher-name><![CDATA[SAGE Publications]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B10">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Desai]]></surname>
<given-names><![CDATA[P.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Methods Beyond Interviewing in Qualitative Market Research]]></article-title>
<source><![CDATA[SAGE Research Methods]]></source>
<year>2002</year>
<volume>3</volume>
<publisher-loc><![CDATA[Thousand Oaks ]]></publisher-loc>
<publisher-name><![CDATA[SAGE Publications]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B11">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Ereaut]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
</person-group>
<source><![CDATA[Analysis and Interpretation in Quallitative Market Research]]></source>
<year>2002</year>
<volume>4</volume>
<publisher-loc><![CDATA[Thousand Oaks ]]></publisher-loc>
<publisher-name><![CDATA[SAGE Publications]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B12">
<nlm-citation citation-type="">
<collab>European Society for Opinion Marketing Research [ESOMAR]</collab>
<source><![CDATA[Research companies specialized in agriculture]]></source>
<year>2016</year>
</nlm-citation>
</ref>
<ref id="B13">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Fillion]]></surname>
<given-names><![CDATA[L.]]></given-names>
</name>
<name>
<surname><![CDATA[Kilcast]]></surname>
<given-names><![CDATA[D.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Consumer perception of crispness and crunchiness in fruits and vegetables]]></article-title>
<source><![CDATA[Food Quality and Preference]]></source>
<year>2002</year>
<volume>13</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>23-9</page-range></nlm-citation>
</ref>
<ref id="B14">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Gillham]]></surname>
<given-names><![CDATA[B.]]></given-names>
</name>
</person-group>
<source><![CDATA[Research Interviewing: The Range Of Techniques: A Practical Guide]]></source>
<year>2005</year>
<publisher-loc><![CDATA[New York ]]></publisher-loc>
<publisher-name><![CDATA[McGraw-Hill Education]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B15">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Glaser]]></surname>
<given-names><![CDATA[B. G.]]></given-names>
</name>
<name>
<surname><![CDATA[Strauss]]></surname>
<given-names><![CDATA[A. L.]]></given-names>
</name>
</person-group>
<source><![CDATA[The Discovery of Grounded Theory: Strategies for Qualitative Research]]></source>
<year>2009</year>
<publisher-loc><![CDATA[New York ]]></publisher-loc>
<publisher-name><![CDATA[Transaction Publishers]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B16">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Grunert]]></surname>
<given-names><![CDATA[K. G.]]></given-names>
</name>
<name>
<surname><![CDATA[Verbeke]]></surname>
<given-names><![CDATA[W.]]></given-names>
</name>
<name>
<surname><![CDATA[Kügler]]></surname>
<given-names><![CDATA[J. O.]]></given-names>
</name>
<name>
<surname><![CDATA[Saeed]]></surname>
<given-names><![CDATA[F.]]></given-names>
</name>
<name>
<surname><![CDATA[Scholderer]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Use of consumer insight in the new product development process in the meat sector]]></article-title>
<source><![CDATA[Meat Science]]></source>
<year>2011</year>
<volume>89</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>251-8</page-range></nlm-citation>
</ref>
<ref id="B17">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Hernández-Sampieri]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
<name>
<surname><![CDATA[Fernández-Collado]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
<name>
<surname><![CDATA[Baptista-Lucio]]></surname>
<given-names><![CDATA[M. P.]]></given-names>
</name>
</person-group>
<source><![CDATA[Metodología de la investigación]]></source>
<year>2010</year>
<edition>5</edition>
<publisher-loc><![CDATA[México DF ]]></publisher-loc>
<publisher-name><![CDATA[McGraw Hill]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B18">
<nlm-citation citation-type="">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Holz-Clause]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
</person-group>
<source><![CDATA[Conducting Market Research]]></source>
<year>2009</year>
</nlm-citation>
</ref>
<ref id="B19">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Kaine]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
<name>
<surname><![CDATA[Bewsell]]></surname>
<given-names><![CDATA[D.]]></given-names>
</name>
<name>
<surname><![CDATA[Boland]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Linehan]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Using market research to understand the adoption of irrigation management strategies in the stone and pome fruit industry]]></article-title>
<source><![CDATA[Australian Journal of Experimental Agriculture]]></source>
<year>2005</year>
<volume>45</volume>
<numero>9</numero>
<issue>9</issue>
<page-range>1181-7</page-range></nlm-citation>
</ref>
<ref id="B20">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Krueger]]></surname>
<given-names><![CDATA[R. A.]]></given-names>
</name>
<name>
<surname><![CDATA[Casey]]></surname>
<given-names><![CDATA[M. A.]]></given-names>
</name>
</person-group>
<source><![CDATA[Focus Groups: A Practical Guide for Applied Research]]></source>
<year>2014</year>
<publisher-loc><![CDATA[Thousand Oaks ]]></publisher-loc>
<publisher-name><![CDATA[SAGE Publications]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B21">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Lawless]]></surname>
<given-names><![CDATA[H. T.]]></given-names>
</name>
<name>
<surname><![CDATA[Heymann]]></surname>
<given-names><![CDATA[H.]]></given-names>
</name>
</person-group>
<source><![CDATA[Sensory Evaluation of Food. Principles and Practices]]></source>
<year>2010</year>
<publisher-loc><![CDATA[New York ]]></publisher-loc>
<publisher-name><![CDATA[Springer]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B22">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Lincoln]]></surname>
<given-names><![CDATA[Y. S.]]></given-names>
</name>
<name>
<surname><![CDATA[Guba]]></surname>
<given-names><![CDATA[E. G.]]></given-names>
</name>
</person-group>
<source><![CDATA[Naturalistic Inquiry]]></source>
<year>1985</year>
<volume>75</volume>
<publisher-loc><![CDATA[Newbury Park, CA ]]></publisher-loc>
<publisher-name><![CDATA[SAGE Publications]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B23">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Mariampolski]]></surname>
<given-names><![CDATA[H.]]></given-names>
</name>
</person-group>
<source><![CDATA[Qualitative Market Research]]></source>
<year>2001</year>
<publisher-loc><![CDATA[Thousand Oaks ]]></publisher-loc>
<publisher-name><![CDATA[SAGE Publications]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B24">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Oraguzie]]></surname>
<given-names><![CDATA[N.]]></given-names>
</name>
<name>
<surname><![CDATA[Alspach]]></surname>
<given-names><![CDATA[P.]]></given-names>
</name>
<name>
<surname><![CDATA[Volz]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
<name>
<surname><![CDATA[Whitworth]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
<name>
<surname><![CDATA[Ranatunga]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
<name>
<surname><![CDATA[Weskett]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
<name>
<surname><![CDATA[Harker]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Postharvest assessment of fruit quality parameters in apple using both instruments and an expert panel]]></article-title>
<source><![CDATA[Postharvest Biology and Technology]]></source>
<year>2009</year>
<volume>52</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>279-87</page-range></nlm-citation>
</ref>
<ref id="B25">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Padberg]]></surname>
<given-names><![CDATA[D. I.]]></given-names>
</name>
<name>
<surname><![CDATA[Ritson]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
<name>
<surname><![CDATA[Albisu]]></surname>
<given-names><![CDATA[L. M.]]></given-names>
</name>
</person-group>
<source><![CDATA[Agro-Food Marketing]]></source>
<year>1997</year>
<publisher-loc><![CDATA[Oxon ]]></publisher-loc>
<publisher-name><![CDATA[CAB International in association with the International Centre for Advanced Mediterranean Agronomic Studies (CIHEAM)]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B26">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Péneau]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
<name>
<surname><![CDATA[Brockhoff]]></surname>
<given-names><![CDATA[P. B.]]></given-names>
</name>
<name>
<surname><![CDATA[Escher]]></surname>
<given-names><![CDATA[F.]]></given-names>
</name>
<name>
<surname><![CDATA[Nuessli]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[A comprehensive approach to evaluate the freshness of strawberries and carrots]]></article-title>
<source><![CDATA[Postharvest Biology and Technology]]></source>
<year>2007</year>
<volume>45</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>20-9</page-range></nlm-citation>
</ref>
<ref id="B27">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Rook]]></surname>
<given-names><![CDATA[D. W.]]></given-names>
</name>
</person-group>
<source><![CDATA[Let&#8217;s Pretend: Projective Methods Reconsidered]]></source>
<year>2006</year>
<publisher-loc><![CDATA[Cheltenham, UK ]]></publisher-loc>
<publisher-name><![CDATA[Dward Elgar]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B28">
<nlm-citation citation-type="">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Shepherd]]></surname>
<given-names><![CDATA[A.W.]]></given-names>
</name>
</person-group>
<source><![CDATA[Market research for agroprocessors]]></source>
<year>2003</year>
</nlm-citation>
</ref>
<ref id="B29">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Spetsidis]]></surname>
<given-names><![CDATA[N. M.]]></given-names>
</name>
<name>
<surname><![CDATA[Schamel]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[A Consumer-based Approach towards New Product Development through Biotechnology in the Agro-food Sector]]></article-title>
<person-group person-group-type="editor">
<name>
<surname><![CDATA[Santaniello]]></surname>
<given-names><![CDATA[V.]]></given-names>
</name>
<name>
<surname><![CDATA[Evenson]]></surname>
<given-names><![CDATA[R. E.]]></given-names>
</name>
<name>
<surname><![CDATA[Zilberman]]></surname>
<given-names><![CDATA[D.]]></given-names>
</name>
</person-group>
<source><![CDATA[Market Development for Genetically Modified Food]]></source>
<year>2002</year>
<page-range>63-79</page-range><publisher-loc><![CDATA[Oxford, UK ]]></publisher-loc>
<publisher-name><![CDATA[Oxford University Press]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B30">
<nlm-citation citation-type="">
<collab>University of Kassel</collab>
<source><![CDATA[Department of Agricultural and Food Marketing]]></source>
<year>2016</year>
</nlm-citation>
</ref>
<ref id="B31">
<nlm-citation citation-type="">
<collab>World Health Organization</collab>
<source><![CDATA[Fruit and vegetable promotion initiative. A meeting report. Report of the meeting]]></source>
<year>2003</year>
<publisher-loc><![CDATA[Geneva ]]></publisher-loc>
</nlm-citation>
</ref>
</ref-list>
</back>
</article>
