<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0123-5923</journal-id>
<journal-title><![CDATA[Estudios Gerenciales]]></journal-title>
<abbrev-journal-title><![CDATA[estud.gerenc.]]></abbrev-journal-title>
<issn>0123-5923</issn>
<publisher>
<publisher-name><![CDATA[Universidad Icesi]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0123-59232018000200238</article-id>
<article-id pub-id-type="doi">10.18046/j.estger.2018.147.2606</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Canopy River - medio ambiente, sociedad y rentabilidad: un equilibrio estratégico en la empresa turística rural]]></article-title>
<article-title xml:lang="en"><![CDATA[Canopy River, environment, society and profitability: a strategic balance in the rural tourism industry]]></article-title>
<article-title xml:lang="pt"><![CDATA[Canopy River, meio ambiente, sociedade e lucratividade: um equilíbrio estratégico na empresa de turismo rural]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Lozano-Jiménez]]></surname>
<given-names><![CDATA[Israel]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Domínguez-Aguirre]]></surname>
<given-names><![CDATA[Luis Roberto]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Robles-Cibrián]]></surname>
<given-names><![CDATA[Hugo Alberto]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Ramírez-Campos]]></surname>
<given-names><![CDATA[Álvaro Fabricio]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Instituto Tecnológico José Mario Molina Pasquel y Henríquez División de estudios de posgrado e investigación ]]></institution>
<addr-line><![CDATA[Puerto Vallarta ]]></addr-line>
<country>México</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Instituto Tecnológico José Mario Molina Pasquel y Henríquez División de estudios de posgrado e investigación ]]></institution>
<addr-line><![CDATA[Puerto Vallarta ]]></addr-line>
<country>México</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Servicios Ecoturísticos El Jorullo departamento de administración y finanzas ]]></institution>
<addr-line><![CDATA[Puerto Vallarta ]]></addr-line>
<country>México</country>
</aff>
<aff id="Af4">
<institution><![CDATA[,Instituto Tecnológico José Mario Molina Pasquel y Henríquez División de estudios de posgrado e investigación ]]></institution>
<addr-line><![CDATA[Puerto Vallarta ]]></addr-line>
<country>México</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2018</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2018</year>
</pub-date>
<volume>34</volume>
<numero>147</numero>
<fpage>238</fpage>
<lpage>246</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S0123-59232018000200238&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S0123-59232018000200238&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S0123-59232018000200238&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen El presente caso de estudio muestra la combinación de estrategias de negocios fundamentadas en el cuidado del entorno y beneficio social, que la compañía Canopy River ha utilizado para la generación de utilidades en el contexto del turismo de aventura. La estrategia de investigación para el estudio incluyó entrevistas en profundidad, revisión documental, observación y la interacción con la comunidad de la organización para identificar las acciones realizadas entre el 2007 y 2016. Los resultados muestran las características generales de la organización y las de su ambiente, las medidas estratégicas de rentabilidad y crecimiento, cuidado ambiental y contribución social, así como razonamientos respectivos del caso que dan cuenta del equilibrio entre los elementos estratégicos observados.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This case study outlines the combination of business strategies that build on the protection of the environment and on social benefit, which have been used by Canopy River to generate profits in the adventure travel industry. The research approach to the study included in-depth interviews, documentary review, observation and interaction with the organization community in order to identify the actions carried out between 2007 and 2016. The results reflect the overall characteristics of both the organization and its environment, the strategic profitability and growth measures, the protection of the environment and social contribution, as well as case related aspects evidencing the balance between the strategic elements observed.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo O presente caso de estudo é a combinação de estratégias de negócios fundamentadas no cuidado do entorno e benefício social, que a empresa Canopy River tem usado para a geração de atividades no contexto do turismo de aventura. A estratégia de investigação para o estudo incluiu as entrevistas em profundidade, revisão documental, observação e interação com a comunidade da organização para identificar ações executadas entre 2007 e 2016. Os resultados mostram as características gerais da organização e seu ambiente, as medidas estratégicas de rentabilidade e crescimento, cuidado ambiental e contribuição social, bem como raciocínios respectivos do caso que mostram o equilíbrio entre os elementos estratégicos observados.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[economía social]]></kwd>
<kwd lng="es"><![CDATA[sociedades cooperativas]]></kwd>
<kwd lng="es"><![CDATA[turismo rural]]></kwd>
<kwd lng="es"><![CDATA[estrategia]]></kwd>
<kwd lng="es"><![CDATA[desarrollo sustentable]]></kwd>
<kwd lng="en"><![CDATA[social economy]]></kwd>
<kwd lng="en"><![CDATA[cooperative societies]]></kwd>
<kwd lng="en"><![CDATA[rural tourism]]></kwd>
<kwd lng="en"><![CDATA[strategy]]></kwd>
<kwd lng="en"><![CDATA[sustainable development]]></kwd>
<kwd lng="pt"><![CDATA[economia social]]></kwd>
<kwd lng="pt"><![CDATA[sociedades cooperativas]]></kwd>
<kwd lng="pt"><![CDATA[turismo rural]]></kwd>
<kwd lng="pt"><![CDATA[estratégia]]></kwd>
<kwd lng="pt"><![CDATA[desenvolvimento sustentável]]></kwd>
</kwd-group>
</article-meta>
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