<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0123-5923</journal-id>
<journal-title><![CDATA[Estudios Gerenciales]]></journal-title>
<abbrev-journal-title><![CDATA[estud.gerenc.]]></abbrev-journal-title>
<issn>0123-5923</issn>
<publisher>
<publisher-name><![CDATA[Universidad Icesi]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0123-59232019000200109</article-id>
<article-id pub-id-type="doi">10.18046/j.estger.2019.151.3123</article-id>
<title-group>
<article-title xml:lang="en"><![CDATA[The dual face of corporate social responsibility in social businesses: a closer look at the Colombian reality]]></article-title>
<article-title xml:lang="es"><![CDATA[Las dos caras de la responsabilidad social empresarial en empresas sociales: una mirada más cercana a la realidad colombiana]]></article-title>
<article-title xml:lang="pt"><![CDATA[As duas faces da responsabilidade social empresarial nas empresas sociais: um olhar mais atento à realidade colombiana]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Contreras-Pacheco]]></surname>
<given-names><![CDATA[Orlando E.]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Talero-Sarmiento]]></surname>
<given-names><![CDATA[Leonardo H.]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Camacho-Pinto]]></surname>
<given-names><![CDATA[Julio C.]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Industrial de Santander School of Industrial Engineering and Business ]]></institution>
<addr-line><![CDATA[Bucaramanga ]]></addr-line>
<country>Colombia</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Industrial de Santander School of Industrial Engineering and Business ]]></institution>
<addr-line><![CDATA[Buca ramanga ]]></addr-line>
<country>Colombia</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad Industrial de Santander School of Industrial Engineering and Business ]]></institution>
<addr-line><![CDATA[Bucaramanga ]]></addr-line>
<country>Colombia</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2019</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2019</year>
</pub-date>
<volume>35</volume>
<numero>151</numero>
<fpage>109</fpage>
<lpage>121</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S0123-59232019000200109&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S0123-59232019000200109&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S0123-59232019000200109&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract While the instrumental notion of corporate social responsibility (CSR) focusses on what is strategic, its normative viewpoint indicates what is appropriate. This work examines how social businesses&#8217; (SBs) employees understand the notion of CSR concerning this conceptual tension. In order to do this, a qualitative content analysis supported by text mining techniques is performed in a micro-finance institution in Colombia. Results imply that employees with a high sense of belonging tend to endorse their organizations&#8217; CSR orientation. Also, this work identifies two distinct clusters of SB&#8217;s employees based on their notion of CSR: a sizeable instrumental group and a small normative one. This contributes to a better understanding of the CSR field by visualizing the conflict/complementarity of individual perspectives. JEL classification: M10, M12, M14.]]></p></abstract>
<abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Mientras la noción instrumental de responsabilidad social empresarial (RSE) se centra en lo estratégico, su noción normativa indica lo que es apropiado. Este trabajo examina la forma en que los empleados de empresas sociales (ES) entienden la noción de RSE respecto a dicha tensión conceptual. Para ello, se realiza un análisis de contenido aplicando minería de textos en una institución micro-financiera colombiana. Los resultados indican que un alto sentido de pertenencia promueve la confianza y avala la RSE en una organización. Además, se identifican dos grupos de empleados de ES según la noción de RSE: uno instrumental (grande) y uno normativo (pequeño). Lo anterior contribuye a una mejor comprensión del campo de RSE, visualizando el conflicto/complementariedad en sus perspectivas individuales.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo Enquanto a noção instrumental de Responsabilidade Social Corporativa (RSC), concentra-se no estratégico, sua noção normativa indica o que é apropriado. Este artigo examina a maneira pela qual os funcionários da Empresa Social (ES) entendem a noção de RSC em relação a essa tensão conceitual. Para isso, realiza-se uma análise de conteúdo aplicando a mineração de texto em uma instituição de microfinanças colombiana. Os resultados indicam que um alto senso de pertencimento promove a confiança e apoia a RSC em uma organização. Além disso, dois grupos de funcionários da ES identificam-se de acordo com a noção de RSC: um instrumental (grande) e um normativo (pequeno). Isso contribui para uma melhor compreensão do campo da RSC, visualizando o conflito/complementaridade em suas perspectivas individuais.]]></p></abstract>
<kwd-group>
<kwd lng="en"><![CDATA[corporate social responsibility]]></kwd>
<kwd lng="en"><![CDATA[instrumentalist CSR]]></kwd>
<kwd lng="en"><![CDATA[normative CSR]]></kwd>
<kwd lng="en"><![CDATA[social business]]></kwd>
<kwd lng="en"><![CDATA[organizational identification]]></kwd>
<kwd lng="es"><![CDATA[responsabilidad social empresarial]]></kwd>
<kwd lng="es"><![CDATA[RSE instrumental]]></kwd>
<kwd lng="es"><![CDATA[RSE normativa]]></kwd>
<kwd lng="es"><![CDATA[empresas sociales]]></kwd>
<kwd lng="es"><![CDATA[identificación organizacional]]></kwd>
<kwd lng="pt"><![CDATA[responsabilidade social corporativa]]></kwd>
<kwd lng="pt"><![CDATA[RSC instrumental]]></kwd>
<kwd lng="pt"><![CDATA[RSC normativa]]></kwd>
<kwd lng="pt"><![CDATA[empresa sociais]]></kwd>
<kwd lng="pt"><![CDATA[identificação organizacional]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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