<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0123-5923</journal-id>
<journal-title><![CDATA[Estudios Gerenciales]]></journal-title>
<abbrev-journal-title><![CDATA[estud.gerenc.]]></abbrev-journal-title>
<issn>0123-5923</issn>
<publisher>
<publisher-name><![CDATA[Universidad Icesi]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0123-59232020000100027</article-id>
<article-id pub-id-type="doi">10.18046/j.estger.2020.154.3470</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Efectos del desarrollo sostenible percibido por el consumidor. Una propuesta de modelo de hipermercados en Ecuador]]></article-title>
<article-title xml:lang="en"><![CDATA[Effects of sustainable development perceived by the consumer. A model proposal for hypermarkets in Ecuador]]></article-title>
<article-title xml:lang="pt"><![CDATA[Efeitos do desenvolvimento sustentável percebido pelo consumidor. Uma proposta para um modelo de hipermercado no Equador]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Sánchez-González]]></surname>
<given-names><![CDATA[Irene]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Gil-Saura]]></surname>
<given-names><![CDATA[Irene]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Ruiz-Molina]]></surname>
<given-names><![CDATA[María Eugenia]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Técnica de Machala Facultad de Ciencias Empresariales ]]></institution>
<addr-line><![CDATA[Machala ]]></addr-line>
<country>Ecuador</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad de Valencia Facultad de Economía ]]></institution>
<addr-line><![CDATA[Valencia ]]></addr-line>
<country>Spain</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad de Valencia Facultad de Economía ]]></institution>
<addr-line><![CDATA[Valencia ]]></addr-line>
<country>Spain</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>03</month>
<year>2020</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>03</month>
<year>2020</year>
</pub-date>
<volume>36</volume>
<numero>154</numero>
<fpage>27</fpage>
<lpage>42</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S0123-59232020000100027&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S0123-59232020000100027&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S0123-59232020000100027&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen El objetivo de este trabajo fue analizar la incidencia del desarrollo sostenible sobre la cadena de efectos: valor percibido - capital de marca - lealtad. Para ello, se propone un modelo teórico de relaciones que se contrasta a partir de una muestra de 317 clientes de hiper mercados en Ecuador. Los resultados, aplicando una metodología exploratoria y confirmatoria, combinada con regresión por mínimos cuadrados parciales, mostraron que tanto las acciones de desarrollo sostenible como el valor percibido son pilares maestros sobre los que se puede apoyar la estrategia minorista. Ambas se muestran como variables clave por su naturaleza, en cuanto son multidimensio nales, y por su alcance, al permitir construir la lealtad del consumidor hacia el hipermercado a través de su capital de marca. Clasificación JEL: M31; M39; Q56.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract The objective of this work was to analyze the incidence of sustainable development on the chain of effects: perceived value - brand equity - loyalty. In order to achieve this, a theoretical model of relations, tested with a sample of 317 hypermarket customers in Ecuador, was proposed. Results, using an exploratory and confirmatory methodology, combined with partial least squares regression, showed that both sustainable development actions as well as perceived value are master pieces to build the retail strategy. Both are established as key variables by their nature, as they are multidimensional, and by their scope, allowing to generate customer loyalty towards the hypermarket through brand equity.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo O objetivo deste trabalho foi analisar a incidência do desenvolvimento sustentável na cadeia de efeitos: valor percebido - capital da marca - lealdade. Para isso, propõe-se um modelo teórico de relações, o que contrasta-se com uma amostra de 317 clientes de hipermercados no Equador. Os resultados, aplicando uma metodologia exploratória e confirmatória, combinados com a regressão de mínimos quadrados parciais, mostram que tanto as ações de desenvolvimento sustentável quanto o valor percebido, são pilares principais para apoiar a estra tégia de varejo. Ambas são mostradas como variáveis-chave por sua natureza, por serem multidimensionais e por seu escopo, permitindo construir a lealdade do consumidor em relação ao hipermercado, por meio de seu capital de marca.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[desarrollo sostenible]]></kwd>
<kwd lng="es"><![CDATA[percepción del consumidor]]></kwd>
<kwd lng="es"><![CDATA[valor percibido]]></kwd>
<kwd lng="es"><![CDATA[capital de marca]]></kwd>
<kwd lng="es"><![CDATA[lealtad]]></kwd>
<kwd lng="en"><![CDATA[sustainable development]]></kwd>
<kwd lng="en"><![CDATA[consumer perception]]></kwd>
<kwd lng="en"><![CDATA[perceived value]]></kwd>
<kwd lng="en"><![CDATA[brand equity]]></kwd>
<kwd lng="en"><![CDATA[loyalty]]></kwd>
<kwd lng="pt"><![CDATA[desenvolvimento sustentável]]></kwd>
<kwd lng="pt"><![CDATA[percepção do consumidor]]></kwd>
<kwd lng="pt"><![CDATA[valor percebido]]></kwd>
<kwd lng="pt"><![CDATA[capital de marca]]></kwd>
<kwd lng="pt"><![CDATA[lealdade]]></kwd>
</kwd-group>
</article-meta>
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