<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0123-5923</journal-id>
<journal-title><![CDATA[Estudios Gerenciales]]></journal-title>
<abbrev-journal-title><![CDATA[estud.gerenc.]]></abbrev-journal-title>
<issn>0123-5923</issn>
<publisher>
<publisher-name><![CDATA[Universidad Icesi]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0123-59232021000100113</article-id>
<article-id pub-id-type="doi">10.18046/j.estger.2021.158.4446</article-id>
<title-group>
<article-title xml:lang="pt"><![CDATA[Impactos da pandemia de COVID-19 sobre o empreendedorismo digital nas instituições bancárias brasileiras: uma análise à luz das forças isomórficas]]></article-title>
<article-title xml:lang="es"><![CDATA[Impactos de la pandemia COVID-19 sobre el emprendimiento digital en las instituciones bancarias brasileñas: un análisis a la luz de las fuerzas isomórficas]]></article-title>
<article-title xml:lang="en"><![CDATA[Impacts of the COVID-19 pandemic on digital entrepreneurship in banking institutions of Brazil: An analysis in the light of isomorphic forces]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Rodrigues Pinto]]></surname>
<given-names><![CDATA[Alexandre]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Alves dos Santos]]></surname>
<given-names><![CDATA[Tainá]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Dai Prá Martens]]></surname>
<given-names><![CDATA[Cristina]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidade Nove de Julho Programa de Pós-Graduação em Administração ]]></institution>
<addr-line><![CDATA[São Paulo ]]></addr-line>
<country>Brazil</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidade Nove de Julho , Programa de Pós-Graduação em Administração ]]></institution>
<addr-line><![CDATA[São Paulo ]]></addr-line>
<country>Brazil</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidade Nove de Julho Programa de Pós-Graduação em Administração ]]></institution>
<addr-line><![CDATA[São Paulo ]]></addr-line>
<country>Brazil</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>03</month>
<year>2021</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>03</month>
<year>2021</year>
</pub-date>
<volume>37</volume>
<numero>158</numero>
<fpage>113</fpage>
<lpage>125</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S0123-59232021000100113&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S0123-59232021000100113&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S0123-59232021000100113&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo Este estudo tem como objetivo avaliar as mudanças ocorridas em instituições bancárias brasileiras tradicionais em direção ao empreendedorismo digital, em decorrência da pandemia de COVID-19. A pesquisa é de natureza qualitativa e exploratória e foi realizada nas instituições Itaú Unibanco, Bradesco e Banco do Brasil. Os dados foram coletados por meio de entrevistas semiestruturadas e avaliados sob a ótica do empreendedorismo digital e do isomorfismo institucional. Os resultados evidenciam mudanças na operacionalização dos negócios e no relacionamento com os clientes, com destaque à migração da quase totalidade de produtos e serviços do formato físico para digital e avanço dos segmentos e escritórios digitais nas instituições. Com relação ao isomorfismo, identificou-se a existência de movimentos coercitivos, miméticos e normativos. Classificações JEL: G21; M13; O33.]]></p></abstract>
<abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Este estudio tuvo como objetivo evaluar los cambios que han tenido las instituciones bancarias tradicionales brasileñas en relación con el emprendimiento digital, debido a la pandemia COVID-19. La investigación es de naturaleza cualitativa y exploratoria y se realizó en las instituciones Itau Unibanco, Bradesco y Banco do Brasil. Los datos se recolectaron en entrevistas semiestructuradas y se evaluaron desde la perspectiva del emprendimiento digital y el isomorfismo institucional. Los resultados muestran cambios en las operaciones comerciales y en la relación con los clientes, con énfasis en la migración de casi todos los productos y servicios del formato físico al digital y el avance de los segmentos digitales y oficinas en las instituciones. En cuanto al isomorfismo, se identificó la existencia de movimientos coercitivos, miméticos y normativos.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This study aimed to assess the changes in traditional banking institutions of Brazil towards digital entrepreneurship, due to the COVID-19 pandemic. The research was qualitative and exploratory, carried out at the institutions Itaú Unibanco, Bradesco, and Banco do Brasil. Data were collected through semi-structured interviews and evaluated from the perspective of digital entrepreneurship and institutional isomorphism. The results show changes in the business operations and the relationship with customers, with emphasis on the migration of almost all products and services from physical to digital format, and advancement of digital segments and offices in the institutions. Regarding isomorphism, the existence of coercive, mimetic, and normative movements was identified.]]></p></abstract>
<kwd-group>
<kwd lng="pt"><![CDATA[empreendedorismo digital]]></kwd>
<kwd lng="pt"><![CDATA[teoria institucional]]></kwd>
<kwd lng="pt"><![CDATA[setor bancário]]></kwd>
<kwd lng="pt"><![CDATA[isomorfismo]]></kwd>
<kwd lng="pt"><![CDATA[COVID-19]]></kwd>
<kwd lng="es"><![CDATA[emprendimiento digital]]></kwd>
<kwd lng="es"><![CDATA[teoría institucional]]></kwd>
<kwd lng="es"><![CDATA[sector bancario]]></kwd>
<kwd lng="es"><![CDATA[isomorfismo]]></kwd>
<kwd lng="es"><![CDATA[COVID-19]]></kwd>
<kwd lng="en"><![CDATA[digital entrepreneurship]]></kwd>
<kwd lng="en"><![CDATA[institutional theory]]></kwd>
<kwd lng="en"><![CDATA[banking sector]]></kwd>
<kwd lng="en"><![CDATA[isomorphism]]></kwd>
<kwd lng="en"><![CDATA[COVID-19]]></kwd>
</kwd-group>
</article-meta>
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