<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0123-5923</journal-id>
<journal-title><![CDATA[Estudios Gerenciales]]></journal-title>
<abbrev-journal-title><![CDATA[estud.gerenc.]]></abbrev-journal-title>
<issn>0123-5923</issn>
<publisher>
<publisher-name><![CDATA[Universidad Icesi]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0123-59232021000300375</article-id>
<article-id pub-id-type="doi">10.18046/j.estger.2021.160.3991</article-id>
<title-group>
<article-title xml:lang="pt"><![CDATA[Valores humanos como preditores de atitudes colaborativas e intenção de uso da plataforma de hospedagem do Airbnb]]></article-title>
<article-title xml:lang="es"><![CDATA[Los valores humanos como predictores de actitudes colaborativas y la intención de utilizar la plataforma de alojamiento de Airbnb]]></article-title>
<article-title xml:lang="en"><![CDATA[Human values as predictors of collaborative attitudes and intention of using the Airbnb accommodation platform]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Farias]]></surname>
<given-names><![CDATA[Miriam Leite]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[de Azevedo Barbosa]]></surname>
<given-names><![CDATA[Maria de Lourdes]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[de Lima Dantas]]></surname>
<given-names><![CDATA[Bruna Lourena]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Ferreira Silva]]></surname>
<given-names><![CDATA[Bianca Gabriely]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Silva]]></surname>
<given-names><![CDATA[Luana Alexandre]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidade Federal de Pernambuco - UFPE Programa de Pós-Graduação em Administração ]]></institution>
<addr-line><![CDATA[Recife ]]></addr-line>
<country>Brazil</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidade Federal de Pernambuco - UFPE Programa de Pós-Graduação em Hotelaria e Turismo ]]></institution>
<addr-line><![CDATA[Recife ]]></addr-line>
<country>Brazil</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidade Federal Rural do Semiárido-UFERSA , Departamento de Administração ]]></institution>
<addr-line><![CDATA[Mossoró ]]></addr-line>
<country>Brazil</country>
</aff>
<aff id="Af4">
<institution><![CDATA[,Universidade Federal de Pernambuco - UFPE Programa de Pós-Graduação em Administração ]]></institution>
<addr-line><![CDATA[Recife ]]></addr-line>
<country>Brazil</country>
</aff>
<aff id="Af5">
<institution><![CDATA[,Universidade Federal de Pernambuco - UFPE Programa de Pós-Graduação em Administração ]]></institution>
<addr-line><![CDATA[Recife ]]></addr-line>
<country>Brazil</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>09</month>
<year>2021</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>09</month>
<year>2021</year>
</pub-date>
<volume>37</volume>
<numero>160</numero>
<fpage>375</fpage>
<lpage>386</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S0123-59232021000300375&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S0123-59232021000300375&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S0123-59232021000300375&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo O presente estudo objetiva identificar o poder de predição dos valores humanos nas atitudes e na intenção comportamental em relação ao uso do consumo colaborativo. Para tanto, adotou-se uma abordagem quantitativa com a aplicação de um survey com 208 consumidores da plataforma de acomodações Airbnb, os quais responderam questões sobre valores básicos fundamentados na teoria Funcionalista de valores humanos e atitudes e intenção comportamental. Os resultados apontam uma correlação significativa entre a subfunção de Experimentação e Atitudes relativas ao uso dos serviços, indicando que os valores que compõem essa subfunção teriam influência quanto às atitudes dos consumidores em relação ao serviço da plataforma. Dessa forma, tais resultados dão suporte à utilização dos valores humanos como facilitadores na promoção de comportamentos colaborativos. Classificações JEL: C83; D16.]]></p></abstract>
<abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Este estudio tuvo como objetivo identificar el poder predictivo de los valores humanos en las actitudes y la intención conductual con relación al consumo colaborativo. Para ello, se adoptó un enfoque cuantitativo con la aplicación de una encuesta a 208 consumidores de la plataforma de alojamiento Airbnb. Los encuestados respondieron preguntas sobre valores básicos, a partir de la teoría funcionalista de los valores humanos, las actitudes y la intención conductual. Los resultados apuntan a una correlación significativa entre la subfunción experimentación y actitudes relacionadas con el uso de los servicios; esto indica que los valores que componen esta subfunción influirían en las actitudes de los consumidores respecto al servicio de la plataforma. Por lo tanto, estos resultados apoyan el uso de valores humanos como facilitadores en la promoción de conductas colaborativas.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This study aimed to identify the predictive power of human values on attitudes and behavioral intention about to collaborative consumption. Therefore, a quantitative approach was adopted with the application of a survey with 208 consumers of the Airbnb accommodation platform. Respondents answered questions about basic values, based on the functionalist theory of human values, attitudes, and behavioral intention. The results indicate a significant correlation between the subfunction experimentation and attitudes related to the use of services, indicating that the values that make up this subfunction would influence the attitudes of consumers towards the platform service. Thus, these results support the use of human values as facilitators in the promotion of collaborative behaviors.]]></p></abstract>
<kwd-group>
<kwd lng="pt"><![CDATA[consumo colaborativo]]></kwd>
<kwd lng="pt"><![CDATA[valores humanos]]></kwd>
<kwd lng="pt"><![CDATA[Airbnb]]></kwd>
<kwd lng="es"><![CDATA[consumo colaborativo]]></kwd>
<kwd lng="es"><![CDATA[valores humanos]]></kwd>
<kwd lng="es"><![CDATA[Airbnb]]></kwd>
<kwd lng="en"><![CDATA[collaborative consumption]]></kwd>
<kwd lng="en"><![CDATA[human values]]></kwd>
<kwd lng="en"><![CDATA[Airbnb]]></kwd>
</kwd-group>
</article-meta>
</front><back>
<ref-list>
<ref id="B1">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Ajzen]]></surname>
<given-names><![CDATA[H.]]></given-names>
</name>
<name>
<surname><![CDATA[Fishbein]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
</person-group>
<source><![CDATA[Understanding attitudes and predicting social behavior]]></source>
<year>1980</year>
<publisher-loc><![CDATA[New Jersey ]]></publisher-loc>
<publisher-name><![CDATA[Prentice-Hall]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B2">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Ajzen]]></surname>
<given-names><![CDATA[I.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The theory of planned behavior]]></article-title>
<source><![CDATA[Organizational Behavior and Human Decision Processes]]></source>
<year>1991</year>
<volume>50</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>179-211</page-range></nlm-citation>
</ref>
<ref id="B3">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Ajzen]]></surname>
<given-names><![CDATA[I.]]></given-names>
</name>
<name>
<surname><![CDATA[Fishbein]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Attitude-behavior relations: A theoretical analysis and review of empirical research]]></article-title>
<source><![CDATA[Psychological Bulletin]]></source>
<year>1977</year>
<volume>84</volume>
<numero>5</numero>
<issue>5</issue>
<page-range>888-918</page-range></nlm-citation>
</ref>
<ref id="B4">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Ajzen]]></surname>
<given-names><![CDATA[I.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Nature and operation of attitudes]]></article-title>
<source><![CDATA[Annual Review of Psychology]]></source>
<year>2001</year>
<volume>52</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>27-58</page-range></nlm-citation>
</ref>
<ref id="B5">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Allen]]></surname>
<given-names><![CDATA[C. T.]]></given-names>
</name>
<name>
<surname><![CDATA[Machleit]]></surname>
<given-names><![CDATA[K. A.]]></given-names>
</name>
<name>
<surname><![CDATA[Kleine]]></surname>
<given-names><![CDATA[S. S.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[A comparison of attitudes and emotions as predictors of behavior at diverse levels of behavioral experience]]></article-title>
<source><![CDATA[Journal of consumer research]]></source>
<year>1992</year>
<volume>18</volume>
<numero>4</numero>
<issue>4</issue>
<page-range>493-504</page-range></nlm-citation>
</ref>
<ref id="B6">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Allen]]></surname>
<given-names><![CDATA[M. W.]]></given-names>
</name>
<name>
<surname><![CDATA[Ng]]></surname>
<given-names><![CDATA[S. H.]]></given-names>
</name>
<name>
<surname><![CDATA[Wilson]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[A functional approach to instrumental and terminal values and the value-attitude-beha-viour system of consumer choice]]></article-title>
<source><![CDATA[European Journal of Marketing]]></source>
<year>2002</year>
<volume>36</volume>
<page-range>111-35</page-range></nlm-citation>
</ref>
<ref id="B7">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Arruda]]></surname>
<given-names><![CDATA[H. R.]]></given-names>
</name>
<name>
<surname><![CDATA[Bandeira]]></surname>
<given-names><![CDATA[E. L.]]></given-names>
</name>
<name>
<surname><![CDATA[Da Silva]]></surname>
<given-names><![CDATA[Á. L. L.]]></given-names>
</name>
<name>
<surname><![CDATA[Rebouças]]></surname>
<given-names><![CDATA[S. M. D. P.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Consumo Colaborativo e Valores Pessoais: O Caso da Bicicleta Compartilhada]]></article-title>
<source><![CDATA[Revista Brasileira de Marketing]]></source>
<year>2016</year>
<volume>15</volume>
<numero>5</numero>
<issue>5</issue>
<page-range>683-98</page-range></nlm-citation>
</ref>
<ref id="B8">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Athayde]]></surname>
<given-names><![CDATA[R. A. A.]]></given-names>
</name>
</person-group>
<source><![CDATA[Medidas implícitas de valores humanos: elaboração e evidências de validade]]></source>
<year>2012</year>
<publisher-loc><![CDATA[Brasil ]]></publisher-loc>
<publisher-name><![CDATA[Universidade Federal da Paraíba]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B9">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Bagozzi]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
<name>
<surname><![CDATA[Gurhan-Canli]]></surname>
<given-names><![CDATA[Z.]]></given-names>
</name>
<name>
<surname><![CDATA[Priester]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
</person-group>
<source><![CDATA[The social psychology of consumer behaviour]]></source>
<year>2002</year>
<publisher-loc><![CDATA[London ]]></publisher-loc>
<publisher-name><![CDATA[McGraw-Hill Education]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B10">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Bardhi]]></surname>
<given-names><![CDATA[F.]]></given-names>
</name>
<name>
<surname><![CDATA[Eckhardt]]></surname>
<given-names><![CDATA[G. M.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Access-based consumption: the case of car sharing]]></article-title>
<source><![CDATA[Journal of Consumer Research]]></source>
<year>2012</year>
<volume>39</volume>
<numero>4</numero>
<issue>4</issue>
<page-range>881-98</page-range></nlm-citation>
</ref>
<ref id="B11">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Barnes]]></surname>
<given-names><![CDATA[S. J.]]></given-names>
</name>
<name>
<surname><![CDATA[Mattsson]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Understanding current and future issues in collaborative consumption: A four-stage Delphi study]]></article-title>
<source><![CDATA[Technological Forecasting and Social Change]]></source>
<year>2016</year>
<volume>104</volume>
<page-range>200-11</page-range></nlm-citation>
</ref>
<ref id="B12">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Belk]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Why not share rather than own?]]></article-title>
<source><![CDATA[The Annals of the American Academy of Political and Social Science]]></source>
<year>2007</year>
<volume>611</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>126-40</page-range></nlm-citation>
</ref>
<ref id="B13">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Belk]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[You are what you can access: Sharing and collaborative consumption online]]></article-title>
<source><![CDATA[Journal of Business Research]]></source>
<year>2014</year>
<volume>67</volume>
<numero>8</numero>
<issue>8</issue>
<page-range>1595-600</page-range></nlm-citation>
</ref>
<ref id="B14">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Blackwell]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
<name>
<surname><![CDATA[Miniard]]></surname>
<given-names><![CDATA[P.]]></given-names>
</name>
<name>
<surname><![CDATA[Engel]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
</person-group>
<source><![CDATA[Consumer behavior]]></source>
<year>2001</year>
<publisher-loc><![CDATA[Worth, Texas ]]></publisher-loc>
<publisher-name><![CDATA[Dryden Press, Harcourt College Publishers]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B15">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Böcker]]></surname>
<given-names><![CDATA[L.]]></given-names>
</name>
<name>
<surname><![CDATA[Meelen]]></surname>
<given-names><![CDATA[T.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Sharing for people, planet or profit? Analysing motivations for intended sharing economy participation]]></article-title>
<source><![CDATA[Environmental Innovation and Societal Transitions]]></source>
<year>2017</year>
<volume>23</volume>
<page-range>28-39</page-range></nlm-citation>
</ref>
<ref id="B16">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Botsman]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
<name>
<surname><![CDATA[Rogers]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
</person-group>
<source><![CDATA[What&#8217;s mine is yours: The rise of collaborative consumption]]></source>
<year>2010</year>
<publisher-loc><![CDATA[New York ]]></publisher-loc>
<publisher-name><![CDATA[HarperCollins]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B17">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Cacioppo]]></surname>
<given-names><![CDATA[J. T.]]></given-names>
</name>
<name>
<surname><![CDATA[Gardner]]></surname>
<given-names><![CDATA[W. L.]]></given-names>
</name>
<name>
<surname><![CDATA[Berntson]]></surname>
<given-names><![CDATA[G. G.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The affect system has parallel and integrative processing components: Form follows function]]></article-title>
<source><![CDATA[Journal of personality and Social Psychology]]></source>
<year>1999</year>
<volume>76</volume>
<numero>5</numero>
<issue>5</issue>
<page-range>839-55</page-range></nlm-citation>
</ref>
<ref id="B18">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Chen]]></surname>
<given-names><![CDATA[K. K.]]></given-names>
</name>
<name>
<surname><![CDATA[Lune]]></surname>
<given-names><![CDATA[H.]]></given-names>
</name>
<name>
<surname><![CDATA[Queen]]></surname>
<given-names><![CDATA[E. L.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[How values shape and are shaped by nonprofit and voluntary organizations: The current state of the field]]></article-title>
<source><![CDATA[Nonprofit and voluntary sector quarterly]]></source>
<year>2013</year>
<volume>42</volume>
<numero>5</numero>
<issue>5</issue>
<page-range>856-85</page-range></nlm-citation>
</ref>
<ref id="B19">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Cohen]]></surname>
<given-names><![CDATA[B.]]></given-names>
</name>
<name>
<surname><![CDATA[Kietzmann]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Ride on! Mobility business models for the sharing economy]]></article-title>
<source><![CDATA[Organization e Environment]]></source>
<year>2014</year>
<volume>27</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>279-96</page-range></nlm-citation>
</ref>
<ref id="B20">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Dose]]></surname>
<given-names><![CDATA[J. J.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Work values: an integrative framework and illustrative application to organizational socialization]]></article-title>
<source><![CDATA[Journal of Occupational and Organizational Psychology]]></source>
<year>1997</year>
<volume>70</volume>
<page-range>219-40</page-range></nlm-citation>
</ref>
<ref id="B21">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Farias]]></surname>
<given-names><![CDATA[M. L.]]></given-names>
</name>
<name>
<surname><![CDATA[Silva]]></surname>
<given-names><![CDATA[A. L]]></given-names>
</name>
<name>
<surname><![CDATA[Barbosa]]></surname>
<given-names><![CDATA[M. L. A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Motivos del no uso de los servicios de hospedaje compartido ofrecidos por las plataformas peer to peer]]></article-title>
<source><![CDATA[Estudios y Perspectivas en Turismo]]></source>
<year>2019</year>
<volume>28</volume>
<page-range>1104-21</page-range></nlm-citation>
</ref>
<ref id="B22">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Fishbein]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Ajzen]]></surname>
<given-names><![CDATA[I.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Belief, attitude, intention, and behavior: An introduction to theory and research]]></article-title>
<source><![CDATA[Philosophy and Rhetoric]]></source>
<year>1977</year>
<volume>10</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>130-2</page-range></nlm-citation>
</ref>
<ref id="B23">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Gouveia]]></surname>
<given-names><![CDATA[V. V.]]></given-names>
</name>
</person-group>
<source><![CDATA[La naturaleza de los valores descriptres del individualismo y del colectivismo: una comparación intra e intercultural]]></source>
<year>1998</year>
<publisher-loc><![CDATA[España ]]></publisher-loc>
<publisher-name><![CDATA[Departamento de Psicologia Social, Universidade Complutense de Madrid]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B24">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Gouveia]]></surname>
<given-names><![CDATA[V. V.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[A natureza motivacional dos valores humanos: evidências acerca de uma nova tipologia]]></article-title>
<source><![CDATA[Estudos de Psicologia]]></source>
<year>2003</year>
<volume>8</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>431-43</page-range></nlm-citation>
</ref>
<ref id="B25">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Gouveia]]></surname>
<given-names><![CDATA[V. V.]]></given-names>
</name>
</person-group>
<source><![CDATA[Teoria funcionalista dos valores humanos: fundamentos, aplicações e perspectivas]]></source>
<year>2013</year>
<publisher-loc><![CDATA[São Paulo ]]></publisher-loc>
<publisher-name><![CDATA[Casa do Psicólogo]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B26">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Gouveia]]></surname>
<given-names><![CDATA[V. V.]]></given-names>
</name>
<name>
<surname><![CDATA[Andrade]]></surname>
<given-names><![CDATA[J. M. D.]]></given-names>
</name>
<name>
<surname><![CDATA[Milfont]]></surname>
<given-names><![CDATA[T. L.]]></given-names>
</name>
<name>
<surname><![CDATA[Queiroga]]></surname>
<given-names><![CDATA[F.]]></given-names>
</name>
<name>
<surname><![CDATA[Santos]]></surname>
<given-names><![CDATA[W. S. D.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Dimensões normativas do individualismo e coletivismo: é suficiente a dicotomia pessoal vs. social?]]></article-title>
<source><![CDATA[Psicologia: reflexão e crítica]]></source>
<year>2003</year>
<volume>16</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>223-34</page-range></nlm-citation>
</ref>
<ref id="B27">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Gouveia]]></surname>
<given-names><![CDATA[V. V.]]></given-names>
</name>
<name>
<surname><![CDATA[Milfont]]></surname>
<given-names><![CDATA[T. L.]]></given-names>
</name>
<name>
<surname><![CDATA[Fischer]]></surname>
<given-names><![CDATA[R. D.]]></given-names>
</name>
<name>
<surname><![CDATA[Santos]]></surname>
<given-names><![CDATA[W. S.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Teoria funcionalista dos valores humanos]]></article-title>
<person-group person-group-type="editor">
<name>
<surname><![CDATA[Teixeira]]></surname>
<given-names><![CDATA[M. L. M.]]></given-names>
</name>
</person-group>
<source><![CDATA[Valores humanos e gestão: Novas perspectivas]]></source>
<year>2008</year>
<page-range>47-80</page-range><publisher-loc><![CDATA[São Paulo ]]></publisher-loc>
<publisher-name><![CDATA[Editora Senac]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B28">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Gouveia]]></surname>
<given-names><![CDATA[V. V.]]></given-names>
</name>
<name>
<surname><![CDATA[Fonsêca]]></surname>
<given-names><![CDATA[P. N.]]></given-names>
</name>
<name>
<surname><![CDATA[Milfont]]></surname>
<given-names><![CDATA[T. L.]]></given-names>
</name>
<name>
<surname><![CDATA[Fishcer]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Valores humanos: contrinuições e perspectivas teóricas]]></article-title>
<person-group person-group-type="editor">
<name>
<surname><![CDATA[Torres]]></surname>
<given-names><![CDATA[C. V.]]></given-names>
</name>
<name>
<surname><![CDATA[Neiva]]></surname>
<given-names><![CDATA[E. R.]]></given-names>
</name>
</person-group>
<source><![CDATA[A psicologia social: principais temas e vertentes]]></source>
<year>2011</year>
<page-range>296-313</page-range><publisher-loc><![CDATA[Porto Alegre, RS ]]></publisher-loc>
<publisher-name><![CDATA[ArtMed]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B29">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Gouveia]]></surname>
<given-names><![CDATA[V. V.]]></given-names>
</name>
<name>
<surname><![CDATA[Milfont]]></surname>
<given-names><![CDATA[T. L.]]></given-names>
</name>
<name>
<surname><![CDATA[Guerra]]></surname>
<given-names><![CDATA[V. M.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Functional theory of human values: testing its content and structure hypotheses]]></article-title>
<source><![CDATA[Personality and Individual Differences]]></source>
<year>2014</year>
<volume>60</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>41-7</page-range></nlm-citation>
</ref>
<ref id="B30">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Gouveia]]></surname>
<given-names><![CDATA[V. V.]]></given-names>
</name>
<name>
<surname><![CDATA[Milfont]]></surname>
<given-names><![CDATA[T. L.]]></given-names>
</name>
<name>
<surname><![CDATA[Vione]]></surname>
<given-names><![CDATA[K. C.]]></given-names>
</name>
<name>
<surname><![CDATA[Santos]]></surname>
<given-names><![CDATA[W. S.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Guiding actions and expressing needs: on the psychological functions of values]]></article-title>
<source><![CDATA[Psykhe]]></source>
<year>2015</year>
<volume>24</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>1-14</page-range></nlm-citation>
</ref>
<ref id="B31">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Gunter]]></surname>
<given-names><![CDATA[B.]]></given-names>
</name>
<name>
<surname><![CDATA[Furnham]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
</person-group>
<source><![CDATA[Consumer Profiles (RLE Consumer Behaviour): An Introduction to Psychographics]]></source>
<year>2015</year>
<publisher-loc><![CDATA[London ]]></publisher-loc>
<publisher-name><![CDATA[Routledge]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B32">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Hair]]></surname>
<given-names><![CDATA[J. F.]]></given-names>
</name>
<name>
<surname><![CDATA[Black]]></surname>
<given-names><![CDATA[W. C.]]></given-names>
</name>
<name>
<surname><![CDATA[Babin]]></surname>
<given-names><![CDATA[B. J.]]></given-names>
</name>
<name>
<surname><![CDATA[Anderson]]></surname>
<given-names><![CDATA[R. E.]]></given-names>
</name>
<name>
<surname><![CDATA[Tatham]]></surname>
<given-names><![CDATA[R. L.]]></given-names>
</name>
</person-group>
<source><![CDATA[Análise multivariada de dados]]></source>
<year>2009</year>
<publisher-loc><![CDATA[Porto Alegre ]]></publisher-loc>
<publisher-name><![CDATA[Bookman]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B33">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Hamari]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
<name>
<surname><![CDATA[Sjöklint]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Ukkonen]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The sharing economy: Why people participate in collaborative consumption]]></article-title>
<source><![CDATA[Journal of the association for information science and technology]]></source>
<year>2016</year>
<volume>67</volume>
<numero>9</numero>
<issue>9</issue>
<page-range>2047-59</page-range></nlm-citation>
</ref>
<ref id="B34">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Hofstede]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
</person-group>
<source><![CDATA[Culture&#8217;s consequences: international differences in word-related values]]></source>
<year>1984</year>
<publisher-loc><![CDATA[Newbury Park, CA ]]></publisher-loc>
<publisher-name><![CDATA[Sage Publications]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B35">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Inglehart]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
</person-group>
<source><![CDATA[The silent revolution: changing values and political styles among western publics]]></source>
<year>1977</year>
<publisher-loc><![CDATA[Princeton, NJ ]]></publisher-loc>
<publisher-name><![CDATA[Princeton University Press]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B36">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Kathan]]></surname>
<given-names><![CDATA[W.]]></given-names>
</name>
<name>
<surname><![CDATA[Matzler]]></surname>
<given-names><![CDATA[K.]]></given-names>
</name>
<name>
<surname><![CDATA[Veider]]></surname>
<given-names><![CDATA[V.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The sharing economy: Your business model's friend or foe?]]></article-title>
<source><![CDATA[Business Horizons]]></source>
<year>2016</year>
<volume>59</volume>
<numero>6</numero>
<issue>6</issue>
<page-range>663-72</page-range></nlm-citation>
</ref>
<ref id="B37">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Katz]]></surname>
<given-names><![CDATA[D.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Determinants of attitude arousal and attitude change]]></article-title>
<source><![CDATA[Public Opinion Quarterly]]></source>
<year>1963</year>
<volume>24</volume>
<page-range>176-92</page-range></nlm-citation>
</ref>
<ref id="B38">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Kluckhohn]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Los valores y las orientaciones de valor en la teoría de la acción]]></article-title>
<person-group person-group-type="editor">
<name>
<surname><![CDATA[Parsons]]></surname>
<given-names><![CDATA[T.]]></given-names>
</name>
<name>
<surname><![CDATA[Shils]]></surname>
<given-names><![CDATA[E.A.]]></given-names>
</name>
</person-group>
<source><![CDATA[Hacia una teoría general de la acción]]></source>
<year>1951</year>
<page-range>435-85</page-range><publisher-loc><![CDATA[Buenos Aires ]]></publisher-loc>
<publisher-name><![CDATA[Editorial Kapelusz]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B39">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Kotler]]></surname>
<given-names><![CDATA[P.]]></given-names>
</name>
</person-group>
<source><![CDATA[Administração de marketing: análise, planejamento, implementação e controle]]></source>
<year>1998</year>
<edition>5</edition>
<publisher-loc><![CDATA[São Paulo ]]></publisher-loc>
<publisher-name><![CDATA[Atlas]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B40">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[De Lima]]></surname>
<given-names><![CDATA[T. J. S. D.]]></given-names>
</name>
</person-group>
<source><![CDATA[Modelos de valores de Schwartz e Gouveia: comparando conteúdo, estrutura e poder preditivo]]></source>
<year>2012</year>
<publisher-loc><![CDATA[Brasil ]]></publisher-loc>
<publisher-name><![CDATA[Universidade Federal da Paraíba, Departamento de Psicologia]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B41">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Lima]]></surname>
<given-names><![CDATA[V. M. L. M.]]></given-names>
</name>
<name>
<surname><![CDATA[D'Amorim]]></surname>
<given-names><![CDATA[M. A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[A relação atitude-comportamento à luz da Teoria da Ação Racional]]></article-title>
<source><![CDATA[Arquivos Brasileiros de Psicologia]]></source>
<year>1986</year>
<volume>38</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>133-42</page-range></nlm-citation>
</ref>
<ref id="B42">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Maio]]></surname>
<given-names><![CDATA[G. R.]]></given-names>
</name>
<name>
<surname><![CDATA[Olson]]></surname>
<given-names><![CDATA[J. M.]]></given-names>
</name>
</person-group>
<source><![CDATA[Why we evaluate: functions of attitudes]]></source>
<year>2000</year>
<publisher-loc><![CDATA[Mahwah, NJ ]]></publisher-loc>
<publisher-name><![CDATA[Lawrence Erlbaum]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B43">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Maoa]]></surname>
<given-names><![CDATA[Z.]]></given-names>
</name>
<name>
<surname><![CDATA[Jonesa]]></surname>
<given-names><![CDATA[M. F.]]></given-names>
</name>
<name>
<surname><![CDATA[Lib]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Weic]]></surname>
<given-names><![CDATA[W.]]></given-names>
</name>
<name>
<surname><![CDATA[Lyud]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Sleeping in a stranger's home: A trust formation model for Airbnb]]></article-title>
<source><![CDATA[Journal of Hospitality and Tourism Management]]></source>
<year>2019</year>
<volume>42</volume>
<page-range>67-76</page-range></nlm-citation>
</ref>
<ref id="B44">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Martin]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
<name>
<surname><![CDATA[Upham]]></surname>
<given-names><![CDATA[P.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Grassroots social innovation and the mobilisation of values in collaborative consumption: a conceptual model]]></article-title>
<source><![CDATA[Journal of Cleaner Production]]></source>
<year>2015</year>
<volume>134</volume>
<page-range>204-13</page-range></nlm-citation>
</ref>
<ref id="B45">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Maslow]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
</person-group>
<source><![CDATA[Motivation and personality]]></source>
<year>1954</year>
<publisher-loc><![CDATA[New York ]]></publisher-loc>
<publisher-name><![CDATA[Harper and Row]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B46">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Möhlmann]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Collaborative consumption: determinants of satisfaction and the likelihood of using a sharing economy option again]]></article-title>
<source><![CDATA[Journal of Consumer Behaviour]]></source>
<year>2015</year>
<volume>14</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>193-207</page-range></nlm-citation>
</ref>
<ref id="B47">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Mueller]]></surname>
<given-names><![CDATA[D. J.]]></given-names>
</name>
<name>
<surname><![CDATA[Wornohoff]]></surname>
<given-names><![CDATA[S. A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Distinguishing personal and social values]]></article-title>
<source><![CDATA[Educational and Psychological Measurement]]></source>
<year>1990</year>
<volume>50</volume>
<page-range>691-9</page-range></nlm-citation>
</ref>
<ref id="B48">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Nadeema]]></surname>
<given-names><![CDATA[W.]]></given-names>
</name>
<name>
<surname><![CDATA[Juntunena]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Shirazib]]></surname>
<given-names><![CDATA[F.]]></given-names>
</name>
<name>
<surname><![CDATA[Hajlic]]></surname>
<given-names><![CDATA[N.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Consumers&#8217; value co-creation in sharing economy: The role of social support, consumers&#8217; ethical perceptions and relationship quality]]></article-title>
<source><![CDATA[Technological Forecasting e Social Change]]></source>
<year>2019</year>
<volume>151</volume>
<page-range>119786</page-range></nlm-citation>
</ref>
<ref id="B49">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Nogueira-Pellizzoni]]></surname>
<given-names><![CDATA[L.]]></given-names>
</name>
<name>
<surname><![CDATA[Baldanza]]></surname>
<given-names><![CDATA[R. F.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Co-creation in conventional and collaborative businesses]]></article-title>
<source><![CDATA[Estudios Gerenciales]]></source>
<year>2019</year>
<volume>35</volume>
<numero>151</numero>
<issue>151</issue>
<page-range>95-108</page-range></nlm-citation>
</ref>
<ref id="B50">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Percy]]></surname>
<given-names><![CDATA[L.]]></given-names>
</name>
<name>
<surname><![CDATA[Rossiter]]></surname>
<given-names><![CDATA[J. R.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Advertising stimulus effects: A review]]></article-title>
<source><![CDATA[Journal of Current Issues e Research in Advertising]]></source>
<year>1992</year>
<volume>14</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>75-90</page-range></nlm-citation>
</ref>
<ref id="B51">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Piscicelli]]></surname>
<given-names><![CDATA[L.]]></given-names>
</name>
<name>
<surname><![CDATA[Cooper]]></surname>
<given-names><![CDATA[T.]]></given-names>
</name>
<name>
<surname><![CDATA[Fisher]]></surname>
<given-names><![CDATA[T.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The role of values in collaborative consumption: insights from a product-service system for lending and borrowing in the UK]]></article-title>
<source><![CDATA[Journal of Cleaner Production]]></source>
<year>2015</year>
<volume>97</volume>
<page-range>21-9</page-range></nlm-citation>
</ref>
<ref id="B52">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Rokeach]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
</person-group>
<source><![CDATA[The nature of human values]]></source>
<year>1973</year>
<publisher-loc><![CDATA[New York ]]></publisher-loc>
<publisher-name><![CDATA[The Free press]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B53">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Rokeach]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
</person-group>
<source><![CDATA[Beliefs, attitudes and values; a theory of organization and change]]></source>
<year>1968</year>
<publisher-loc><![CDATA[San Francisco ]]></publisher-loc>
<publisher-name><![CDATA[Jossey-Bass]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B54">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Ros]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Valores, atitudes e comportamento: uma nova visita a um tema clássico]]></article-title>
<person-group person-group-type="editor">
<name>
<surname><![CDATA[Ros]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Gouveia]]></surname>
<given-names><![CDATA[V.V.]]></given-names>
</name>
</person-group>
<source><![CDATA[Psicologia social dos valores humanos: desenvolvimentos teóricos, metodológicos e aplicados]]></source>
<year>2006</year>
<page-range>87-114</page-range><publisher-loc><![CDATA[São Paulo ]]></publisher-loc>
<publisher-name><![CDATA[Senac]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B55">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Ross]]></surname>
<given-names><![CDATA[D.]]></given-names>
</name>
<name>
<surname><![CDATA[Hahn]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Does shared consumption affect consumers' values, attitudes, and norms? a panel study]]></article-title>
<source><![CDATA[Journal of Business Research]]></source>
<year>2017</year>
<volume>77</volume>
<page-range>113-23</page-range></nlm-citation>
</ref>
<ref id="B56">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Schultz]]></surname>
<given-names><![CDATA[P. W.]]></given-names>
</name>
<name>
<surname><![CDATA[Zelezny]]></surname>
<given-names><![CDATA[L]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Values as predictors of environmental attitudes: evidence for consistency across 14 countries]]></article-title>
<source><![CDATA[Journal of Environmental Psychology]]></source>
<year>1999</year>
<volume>19</volume>
<page-range>255-65</page-range></nlm-citation>
</ref>
<ref id="B57">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Schwartz]]></surname>
<given-names><![CDATA[S. H.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Universals in the content and structure of values: Theoretical advances and empirical tests in 20 countries]]></article-title>
<source><![CDATA[Advances in experimental social psychology]]></source>
<year>1992</year>
<volume>25</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>1-65</page-range></nlm-citation>
</ref>
<ref id="B58">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Schwartz]]></surname>
<given-names><![CDATA[S. H.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Are there universal aspects in the structure and contents of human values?]]></article-title>
<source><![CDATA[Journal of social issues]]></source>
<year>1994</year>
<volume>50</volume>
<numero>4</numero>
<issue>4</issue>
<page-range>19-45</page-range></nlm-citation>
</ref>
<ref id="B59">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Schwartz]]></surname>
<given-names><![CDATA[S. H.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Há aspectos universais na estrutura e no conteúdo dos valores humanos?]]></article-title>
<source><![CDATA[Psicologia social dos valores humanos: Desenvolvimentos teóricos, metodológicos e aplicados]]></source>
<year>2006</year>
<page-range>55-85</page-range><publisher-loc><![CDATA[São Paulo ]]></publisher-loc>
<publisher-name><![CDATA[Senac]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B60">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Schwartz]]></surname>
<given-names><![CDATA[S. H]]></given-names>
</name>
<name>
<surname><![CDATA[Bilsky]]></surname>
<given-names><![CDATA[W.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Toward a universal psychological structure of human values]]></article-title>
<source><![CDATA[Journal of Personality and Social Psychology]]></source>
<year>1987</year>
<volume>53</volume>
<page-range>550-62</page-range></nlm-citation>
</ref>
<ref id="B61">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Sharma]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
<name>
<surname><![CDATA[Jha]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Values influencing sustainable consumption behaviour: Exploring the contextual relationship]]></article-title>
<source><![CDATA[Journal of Business Research]]></source>
<year>2017</year>
<volume>76</volume>
<page-range>77-88</page-range></nlm-citation>
</ref>
<ref id="B62">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Stern]]></surname>
<given-names><![CDATA[P. C.]]></given-names>
</name>
<name>
<surname><![CDATA[Dietz]]></surname>
<given-names><![CDATA[T.]]></given-names>
</name>
<name>
<surname><![CDATA[Abel]]></surname>
<given-names><![CDATA[T.]]></given-names>
</name>
<name>
<surname><![CDATA[Guagnano]]></surname>
<given-names><![CDATA[G. A.]]></given-names>
</name>
<name>
<surname><![CDATA[Kalof]]></surname>
<given-names><![CDATA[L.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[A value-belief-norm theory of support for social movements: The case of environmentalism]]></article-title>
<source><![CDATA[Human ecology review]]></source>
<year>1999</year>
<volume>6</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>81-97</page-range></nlm-citation>
</ref>
<ref id="B63">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Stern]]></surname>
<given-names><![CDATA[P. C.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[New environmental theories: toward a coherent theory of environmentally significant behavior]]></article-title>
<source><![CDATA[Journal of Social Issues]]></source>
<year>2000</year>
<volume>56</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>407-24</page-range></nlm-citation>
</ref>
<ref id="B64">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Thøgersen]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Understanding repetitive travel mode choices in a stable context: A panel study approach]]></article-title>
<source><![CDATA[Transportation Research Part A: Policy and Practice]]></source>
<year>2006</year>
<volume>40</volume>
<numero>8</numero>
<issue>8</issue>
<page-range>621-38</page-range></nlm-citation>
</ref>
<ref id="B65">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Tussyadiah]]></surname>
<given-names><![CDATA[I. P.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[An exploratory study on drivers and deterrents of collaborative consumption in travel]]></article-title>
<source><![CDATA[Information and communication technologies in tourism]]></source>
<year>2015</year>
<page-range>817-30</page-range><publisher-loc><![CDATA[Cham ]]></publisher-loc>
<publisher-name><![CDATA[Springer]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B66">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Vione]]></surname>
<given-names><![CDATA[K. C.]]></given-names>
</name>
</person-group>
<source><![CDATA[As prioridades valorativas mudam com a idade? Testando as hipóteses de rigidez e plasticidade]]></source>
<year>2012</year>
<publisher-loc><![CDATA[João Pessoa, Brasil ]]></publisher-loc>
<publisher-name><![CDATA[Departamento de Psicologia, Universidade Federal da Paraíba]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B67">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Wang]]></surname>
<given-names><![CDATA[Y.]]></given-names>
</name>
<name>
<surname><![CDATA[Asaad]]></surname>
<given-names><![CDATA[Y.]]></given-names>
</name>
<name>
<surname><![CDATA[Filieri]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[What makes hosts trust Airbnb? Antecedents of hosts&#8217; trust toward Airbnb and its impact on continuance intention]]></article-title>
<source><![CDATA[Journal of Travel Research]]></source>
<year>2020</year>
<volume>59</volume>
<numero>4</numero>
<issue>4</issue>
<page-range>686-703</page-range></nlm-citation>
</ref>
<ref id="B68">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Wells]]></surname>
<given-names><![CDATA[W. D.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Psychographics: A critical review]]></article-title>
<source><![CDATA[Journal of marketing research]]></source>
<year>1975</year>
<volume>12</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>196-213</page-range></nlm-citation>
</ref>
<ref id="B69">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Xiao]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
<name>
<surname><![CDATA[Kim]]></surname>
<given-names><![CDATA[J. O.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The investigation of Chinese conusmer values, consumption values, life satisfaction, and consumption behaviors]]></article-title>
<source><![CDATA[Psychology and Marketing]]></source>
<year>2009</year>
<volume>26</volume>
<numero>7</numero>
<issue>7</issue>
<page-range>610-24</page-range></nlm-citation>
</ref>
</ref-list>
</back>
</article>
