<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0123-5923</journal-id>
<journal-title><![CDATA[Estudios Gerenciales]]></journal-title>
<abbrev-journal-title><![CDATA[estud.gerenc.]]></abbrev-journal-title>
<issn>0123-5923</issn>
<publisher>
<publisher-name><![CDATA[Universidad Icesi]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0123-59232021000400566</article-id>
<article-id pub-id-type="doi">10.18046/j.estger.2021.161.4306</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Dinámica de éxito del crowdfunding no financiero en un contexto emergente: el caso de Colombia]]></article-title>
<article-title xml:lang="en"><![CDATA[Dynamics of success of non-financial crowdfunding in an emerging context: The case of Colombia]]></article-title>
<article-title xml:lang="pt"><![CDATA[Dinâmica de sucesso do crowdfunding não financeiro em um contexto emergente: o caso da Colômbia]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Márquez-Rodríguez]]></surname>
<given-names><![CDATA[Patricia]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Santiago-Martínez]]></surname>
<given-names><![CDATA[Vera Judith]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Parody-Muñoz]]></surname>
<given-names><![CDATA[Alexander Elías]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad del Norte  ]]></institution>
<addr-line><![CDATA[Barranquilla ]]></addr-line>
<country>Colombia</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Libre Seccional Barranquilla  ]]></institution>
<addr-line><![CDATA[Barranquilla ]]></addr-line>
<country>Colombia</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad Libre Seccional Barranquilla  ]]></institution>
<addr-line><![CDATA[Barranquilla ]]></addr-line>
<country>Colombia</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2021</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2021</year>
</pub-date>
<volume>37</volume>
<numero>161</numero>
<fpage>566</fpage>
<lpage>578</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S0123-59232021000400566&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S0123-59232021000400566&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S0123-59232021000400566&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen El objetivo de esta investigación fue analizar factores asociados al éxito de las campañas de crowdfunding no financiero en economías emergentes mediante el estudio de 372 proyectos publicados entre 2012 y 2017 en cinco plataformas colombianas. Se utilizó un modelo de regresión lineal múltiple generalizado y uno de regresión logística para evaluar la variable dependiente, tanto desde el punto de vista cuantitativo como cualitativo. Las características de los proyectos evaluados se incluyeron como variables explicativas. Los resultados demuestran que la plataforma utilizada, la ubicación del creador, el número de financiadores y las actualizaciones son factores asociados al éxito. Específicamente, en contextos con poco desarrollo de tecnologías de financiamiento, es muy importante el papel de la plataforma como intermediario entre creador y financiador. Clasificación JEL: G23; D85; O39.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This research aimed to analyze factors associated with the success of non-financial crowdfunding campaigns in emerging economies through the study of 372 projects published from 2012 to 2017 in five Colombian crowdfunding platforms. A generalized multiple linear regression model and a logistic regression model were used to evaluate the dependent variable financing success, both from the quantitative and qualitative points of view. The characteristics of the projects were also used as explanatory variables. The findings show that the platform, the location of the creator, the number of funders, and the number of updates are factors associated with success. Specifically, in contexts with limited development of financing technologies, the role of the platform as an intermediary between creator and funder is very important.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo O objetivo desta pesquisa foi analisar os fatores associados ao sucesso de campanhas de crowdfunding não financeiro em economias emergentes, por meio do estudo de 372 projetos publicados entre 2012 e 2017 em cinco plataformas colombianas. Utilizou-se um modelo de regressão linear múltipla generalizada e um modelo de regressão logística para avaliar a variável dependente, tanto do ponto de vista quantitativo quanto qualitativo. As características dos projetos avaliados foram incluídas como variáveis explicativas. Os resultados mostram que a plataforma utilizada, a localização do criador, o número de financiadores e atualizações são fatores associados ao sucesso. Especificamente, em contextos com pouco desenvolvimento de tecnologias de financiamento, o papel da plataforma como intermediário entre o criador e o financiador é muito importante.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[crowdfunding no financiero]]></kwd>
<kwd lng="es"><![CDATA[Fintech, crowdfunding de donación]]></kwd>
<kwd lng="es"><![CDATA[crowdfunding de recompensa]]></kwd>
<kwd lng="en"><![CDATA[non-financial crowdfunding]]></kwd>
<kwd lng="en"><![CDATA[Fintech]]></kwd>
<kwd lng="en"><![CDATA[donation-based crowdfunding]]></kwd>
<kwd lng="en"><![CDATA[reward-based crowdfunding]]></kwd>
<kwd lng="pt"><![CDATA[crowdfunding não financeiro]]></kwd>
<kwd lng="pt"><![CDATA[Fintech, crowdfunding de doação]]></kwd>
<kwd lng="pt"><![CDATA[crowdfunding de recompensas]]></kwd>
</kwd-group>
</article-meta>
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