0123-5923
0123-5923
S0123-59232022000100120
10.18046/j.estger.2022.162.4528
Colombia
Colombia
00
03
2022
00
03
2022
38
162
120
132
[
2020
90
291-9
]
[
2005
69
3
3
19-34
]
[
2017
11
4
4
959-75
]
[
2015
32
1
1
15-27
]
[
2016
10
4
4
268-87
]
[
2009
]
[
2010
13
3
3
341-56
]
[
2008
2008
10
10
P10008
]
[
2007
67
5
5
846-60
]
[
2014
17
1
1
63-74
]
[
1991
42
4
4
233-51
]
[
2013
66
1
1
105-14
]
[
2011
14
3
3
252-71
]
[
2019
41
1
1
]
[
2017
]
[
2019
14
2
2
0
]
[
2015
18
1
1
6-22
]
[
2020
40
13-14
13-14
932-59
]
[
2014
42
181-93
]
[
2016
57
60-70
]
[
2020
32
3
3
695-720
]
[
2021
15
29
29
]
[
2020
44
100
]
[
2012
26
2
2
83-91
]
[
2017
110
3
3
1243-72
]
[
2011
47
1
1
80-96
]
[
2009
60
11
11
2229-43
]
[
2021
123
220-31
]
[
2019
35
153 Oct-Dic 2019
153 Oct-Dic 2019
451-64
]
[
2021
138
e75566
]
[
2021
42
1
1
]
[
2020
36
157
157
]
[
2020
14
27
27
454-68
]
[
2021
24
56
56
25-51
]
[
2020
8
3
3
165-84
]
[
2020
30
1
1
57-77
]
[
2015
162
101-14
]
[
2013
24
1
1
88-107
]
[
2012
35
9
9
857-77
]
[
2017
77
147-66
]
[
2019
47
2
2
349-67
]
[
2019
13
2
2
204-26
]
[
2005
102
46
46
16569-72
]
[
2013
49
6
6
1313-25
]
[
2011
19
7
7
555-73
]
[
2010
27
7-8
7-8
785-807
]
[
2014
28
2
2
149-65
]
[
2019
47
1
1
161-85
]
[
2010
13
3
3
283-96
]
[
2019
50
277-85
]
[
2016
54
8
8
2008-34
]
[
2014
17
3
3
247-61
]
[
2014
9
6
6
]
[
2012
23
3
3
344-61
]
[
2010
53
1
1
59-68
]
[
2011
54
3
3
241-51
]
[
2019
80
11-23
]
[
2010
13
3
3
297-310
]
[
2016
53
4
4
497-514
]
[
2016
69
8
8
2687-96
]
[
2019
13
2
2
121-34
]
[
2005
35
5
5
673-702
]
[
2009
52
4
4
357-65
]
[
2019
53
9
9
1671-700
]
[
Marketing Science Institute
2020
]
[
2010
63
9-10
9-10
919-25
]
[
2019
23
3
3
461-84
]
[
1994
58
3
3
20
]
[
2001
27
4
4
412-32
]
[
2012
]
[
1999
]
[
2020
15
065-90
]
[
2017
45
3
3
294-311
]
[
2020
138
111221
]
[
2008
36
1
1
83-96
]
[
2013
3
4
4
843-61
]
[
2021
1-27
]
[
2004
18
3
3
5-14
]
[
2021
13
1
1
1-34
]
[
2020
15
2
2
167-203
]
[
2012
50
2
2
253-72
]
[
2005
19
4
4
4-17
]
[
2021
]
[
2009
73
5
5
30-51
]
[
2013
34
1
1
62-93
]
[
2020
59
5
5
792-810
]
[
1973
24
4
4
265-9
]
[
2012
38
3
3
304-29
]
[
2014
55
1
1
64-78
]
[
2018
4
3
3
38
]
[
2020
44
2
2
278-99
]
[
2021
11
2
2
243-60
]
[
2019
99
226-37
]
[
2020
14
2
2
239-68
]
[
2010
13
3
3
253-66
]
[
2004
68
1
1
1-17
]
[
2016
44
1
1
5-23
]
[
2010
13
3
3
247-52
]
[
2014
17
1
1
68-84
]
[
2014
20
2
2
122-46
]
[
2007
]
[
2020
54
102035
]
[
1994
]
[
2003
54
5
5
423-34
]
[
2010
56
]
[
2016
]
[
2020
272
122679
]
[
1996
60
2
2
31
]
[
2020
123
1
1
321-35
]
[
2015
18
3
3
429-72
]