<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0123-5923</journal-id>
<journal-title><![CDATA[Estudios Gerenciales]]></journal-title>
<abbrev-journal-title><![CDATA[estud.gerenc.]]></abbrev-journal-title>
<issn>0123-5923</issn>
<publisher>
<publisher-name><![CDATA[Universidad Icesi]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0123-59232022000300370</article-id>
<article-id pub-id-type="doi">10.18046/j.estger.2022.164.5006</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Omnicanalidad como estrategia competitiva: una revisión conceptual y dimensional]]></article-title>
<article-title xml:lang="en"><![CDATA[Omnichannel as a competitive strategy: A conceptual and dimensional review]]></article-title>
<article-title xml:lang="pt"><![CDATA[Omnichannel como estratégia competitiva: uma revisão conceitual e dimensional]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Roldán Sepúlveda]]></surname>
<given-names><![CDATA[Mayerlin]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Valencia Cárdenas]]></surname>
<given-names><![CDATA[Marisol]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[López Cadavid]]></surname>
<given-names><![CDATA[Diego Alejandro]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Restrepo Morales]]></surname>
<given-names><![CDATA[Jorge Anibal]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Vanegas López]]></surname>
<given-names><![CDATA[Juan Gabriel]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Tecnológico de Antioquia Institución Universitaria Facultad de Ciencias Administrativas y Económicas ]]></institution>
<addr-line><![CDATA[Medellín ]]></addr-line>
<country>Colombia</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Tecnológico de Antioquia Institución Universitaria Facultad de Ciencias Administrativas y Económicas ]]></institution>
<addr-line><![CDATA[Medellín ]]></addr-line>
<country>Colombia</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Institución Universitaria Visión de las Américas Facultad de Derecho ]]></institution>
<addr-line><![CDATA[Medellín ]]></addr-line>
<country>Colombia</country>
</aff>
<aff id="Af4">
<institution><![CDATA[,Tecnológico de Antioquia Institución Universitaria Facultad de Ciencias Administrativas y Económicas ]]></institution>
<addr-line><![CDATA[Medellín ]]></addr-line>
<country>Colombia</country>
</aff>
<aff id="Af5">
<institution><![CDATA[,Tecnológico de Antioquia Institución Universitaria Facultad de Ciencias Administrativas y Económicas ]]></institution>
<addr-line><![CDATA[Medellín ]]></addr-line>
<country>Colombia</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>09</month>
<year>2022</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>09</month>
<year>2022</year>
</pub-date>
<volume>38</volume>
<numero>164</numero>
<fpage>370</fpage>
<lpage>384</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S0123-59232022000300370&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S0123-59232022000300370&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S0123-59232022000300370&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen La digitalización ha dado lugar a la aparición de conceptos como la omnicanalidad. Así, esta investigación tuvo como objetivo desarrollar una revisión teórica, a través de un análisis de mapa de redes temáticas y entrevistas con expertos, para describir las áreas empresariales críticas del proceso y sus dimensiones. Las áreas empresariales importantes en las que se presenta la estrategia son la cadena de suministro e inventarios, el marketing y los modelos de negocio y las tecnologías digitales. Entre las dimensiones encontradas se encuentran el mercadeo digital y los sistemas de fidelización y empoderamiento de los clientes en canales en línea y fuera de línea; sistemas de información digital, integrados en tiempo real a la cadena de suministro; y plataformas para la captura, analítica e intercambio de grandes volúmenes de datos en interacción con los clientes. En la revisión realizada, se encontró que la omnicanalidad es más rentable que otras estrategias, optimiza entregas, rotación de inventarios y costos. Clasificación JEL: M31; Q55.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract Digitalization has led to the emergence of concepts such as omnichanneling. Thus, this research aims to develop a theoretical review, through a thematic network map analysis and interviews with experts, to describe the critical business areas of the process and their dimensions. The important business areas where the strategy is presented are supply chain and inventories, marketing and business models, and digital technologies. Among the dimensions found are digital marketing and customer loyalty and empowerment systems in online and offline channels; digital information systems, integrated in real time to the supply chain; and platforms for the capture, analytics, and exchange of large volumes of data in interaction with customers. The review found that omnichannel is more profitable than other strategies, optimizes deliveries, inventory turnover and costs.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo A digitalização deu origem a conceitos como o omnichannel. Assim, esta pesquisa teve como objetivo desenvolver uma revisão teórica, por meio de análise de mapa de rede temática e entrevistas com especialistas, para descrever as áreas críticas de negócio do processo e suas dimensões. As áreas de negócios importantes, nas quais a estratégia é apresentada, são a cadeia de abastecimento e estoques, marketing e modelos de negócios e tecnologias digitais. Entre as dimensões encontradas estão o marketing digital e os sistemas de fidelização e capacitação de clientes nos canais online e offline; sistemas de informação digital, integrados em tempo real à cadeia de abastecimento; e plataformas para captura, análise e troca de grandes volumes de dados em interação com os clientes. Na revisão realizada, verificou-se que o omnichannel é mais rentável que outras estratégias, pois otimiza entregas, giro de estoque e custos.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[omnicanalidad]]></kwd>
<kwd lng="es"><![CDATA[transformación digital]]></kwd>
<kwd lng="es"><![CDATA[cadenas de suministro]]></kwd>
<kwd lng="es"><![CDATA[mercadeo digital]]></kwd>
<kwd lng="en"><![CDATA[omnichannel]]></kwd>
<kwd lng="en"><![CDATA[digital transformation]]></kwd>
<kwd lng="en"><![CDATA[supply chains]]></kwd>
<kwd lng="en"><![CDATA[digital marketing]]></kwd>
<kwd lng="pt"><![CDATA[omnichannel]]></kwd>
<kwd lng="pt"><![CDATA[transformação digital]]></kwd>
<kwd lng="pt"><![CDATA[redes de abastecimento]]></kwd>
<kwd lng="pt"><![CDATA[marketing digital]]></kwd>
</kwd-group>
</article-meta>
</front><back>
<ref-list>
<ref id="B1">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Acquila-Natale]]></surname>
<given-names><![CDATA[E.]]></given-names>
</name>
<name>
<surname><![CDATA[Iglesias-Pradas]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
<name>
<surname><![CDATA[Chaparro-Peláez]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Omnicanalidad en el Sector de la Ropa: una nueva revolución digital]]></article-title>
<source><![CDATA[Economía industrial]]></source>
<year>2018</year>
<numero>409</numero>
<issue>409</issue>
<page-range>85-93</page-range></nlm-citation>
</ref>
<ref id="B2">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Alonso-García]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
<name>
<surname><![CDATA[Pablo-Martí]]></surname>
<given-names><![CDATA[F.]]></given-names>
</name>
<name>
<surname><![CDATA[Nunez-Barriopedro]]></surname>
<given-names><![CDATA[E.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Omnichannel management in B2B. Complexity-based model. Empirical evidence from a panel of experts based on Fuzzy Cognitive Maps]]></article-title>
<source><![CDATA[Industrial Marketing Management]]></source>
<year>2021</year>
<volume>95</volume>
<page-range>99-113</page-range></nlm-citation>
</ref>
<ref id="B3">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Alsaad]]></surname>
<given-names><![CDATA[A. K.]]></given-names>
</name>
<name>
<surname><![CDATA[Yousif]]></surname>
<given-names><![CDATA[K. J.]]></given-names>
</name>
<name>
<surname><![CDATA[AlJedaiah]]></surname>
<given-names><![CDATA[M. N.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Collaboration: The key to gain value from IT in supply chain]]></article-title>
<source><![CDATA[EuroMed Journal of Business]]></source>
<year>2018</year>
<volume>13</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>214-35</page-range></nlm-citation>
</ref>
<ref id="B4">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Antunez]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[López]]></surname>
<given-names><![CDATA[E.]]></given-names>
</name>
<name>
<surname><![CDATA[Bruzon]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[La Industria 4.0 dimensión ambiental en el entorno mercantil]]></article-title>
<source><![CDATA[Revista Juridica Direito y Paz]]></source>
<year>2020</year>
<volume>42</volume>
<page-range>348-76</page-range></nlm-citation>
</ref>
<ref id="B5">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Arkhipova]]></surname>
<given-names><![CDATA[N. I.]]></given-names>
</name>
<name>
<surname><![CDATA[Azoev]]></surname>
<given-names><![CDATA[G. L.]]></given-names>
</name>
<name>
<surname><![CDATA[Gurieva]]></surname>
<given-names><![CDATA[M. T.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Omnichannel as a modern concept of interaction with the consumer]]></article-title>
<source><![CDATA[Lecture Notes in Networks and Systems]]></source>
<year>2021</year>
<volume>155</volume>
</nlm-citation>
</ref>
<ref id="B6">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Bayrak]]></surname>
<given-names><![CDATA[T.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[A review of business analytics: A business enabler or another passing fad]]></article-title>
<source><![CDATA[Procedia - Social and Behavioral Sciences]]></source>
<year>2015</year>
<volume>195</volume>
<page-range>230-9</page-range></nlm-citation>
</ref>
<ref id="B7">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Beck]]></surname>
<given-names><![CDATA[N.]]></given-names>
</name>
<name>
<surname><![CDATA[Rygl]]></surname>
<given-names><![CDATA[D.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Categorization of multiple channel retailing in Multi-, Cross-, and Omni-Channel Retailing for retailers and retailing]]></article-title>
<source><![CDATA[Journal of Retailing and Consumer Services]]></source>
<year>2015</year>
<volume>27</volume>
<page-range>170-8</page-range></nlm-citation>
</ref>
<ref id="B8">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Blut]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Teller]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
<name>
<surname><![CDATA[Floh]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Testing retail marketing-mix effects on patronage: A Meta-analysis]]></article-title>
<source><![CDATA[Journal of Retailing]]></source>
<year>2018</year>
<volume>94</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>113-35</page-range></nlm-citation>
</ref>
<ref id="B9">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Brynjolfsson]]></surname>
<given-names><![CDATA[E.]]></given-names>
</name>
<name>
<surname><![CDATA[Hu]]></surname>
<given-names><![CDATA[Y. J.]]></given-names>
</name>
<name>
<surname><![CDATA[Rahman]]></surname>
<given-names><![CDATA[M. S.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Competing in the age of omnichannel retailing]]></article-title>
<source><![CDATA[MITSloan Management Review]]></source>
<year>2013</year>
<numero>54412</numero>
<issue>54412</issue>
</nlm-citation>
</ref>
<ref id="B10">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Cai]]></surname>
<given-names><![CDATA[Y.-J.]]></given-names>
</name>
<name>
<surname><![CDATA[Lo]]></surname>
<given-names><![CDATA[Ch.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Omni-channel management in the new retailing era: A systematic review and future research agenda]]></article-title>
<source><![CDATA[International Journal of Production Economics]]></source>
<year>2020</year>
<volume>229</volume>
<page-range>107729</page-range></nlm-citation>
</ref>
<ref id="B11">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Cakir]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
<name>
<surname><![CDATA[Iftikhar]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
<name>
<surname><![CDATA[Bielozorov]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Pourzolfaghar]]></surname>
<given-names><![CDATA[Z.]]></given-names>
</name>
<name>
<surname><![CDATA[Helfert]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Omnichannel retailing: Digital transformation of a medium-sized retailer]]></article-title>
<source><![CDATA[Journal of Information Technology Teaching Cases]]></source>
<year>2021</year>
<volume>11</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>1-5</page-range></nlm-citation>
</ref>
<ref id="B12">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Caro]]></surname>
<given-names><![CDATA[F.]]></given-names>
</name>
<name>
<surname><![CDATA[Sadr]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The internet of things (IoT) in retail: Bridging supply and demand]]></article-title>
<source><![CDATA[Business Horizons]]></source>
<year>2019</year>
<volume>62</volume>
<numero>1</numero>
<issue>1</issue>
</nlm-citation>
</ref>
<ref id="B13">
<nlm-citation citation-type="confpro">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Chandra]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Saharia]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
</person-group>
<source><![CDATA[Information systems and coordination in supply chains]]></source>
<year>2013</year>
<conf-name><![CDATA[ 46Hawaii International Conference on System Sciences]]></conf-name>
<conf-loc> </conf-loc>
<page-range>4146-53</page-range></nlm-citation>
</ref>
<ref id="B14">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Cheah]]></surname>
<given-names><![CDATA[J. H.]]></given-names>
</name>
<name>
<surname><![CDATA[Lim]]></surname>
<given-names><![CDATA[X. J.]]></given-names>
</name>
<name>
<surname><![CDATA[Ting]]></surname>
<given-names><![CDATA[H.]]></given-names>
</name>
<name>
<surname><![CDATA[Liu]]></surname>
<given-names><![CDATA[Y.]]></given-names>
</name>
<name>
<surname><![CDATA[Quach]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Are privacy concerns still relevant? Revisiting consumer behaviour in omnichannel retailing]]></article-title>
<source><![CDATA[Journal of Retailing and Consumer Services]]></source>
<year>2020</year>
<page-range>102242</page-range></nlm-citation>
</ref>
<ref id="B15">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Chen]]></surname>
<given-names><![CDATA[Z.]]></given-names>
</name>
<name>
<surname><![CDATA[Su]]></surname>
<given-names><![CDATA[S.-I. I.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Omnichannel consignment supply chain cooperation: A comparative analysis of game-theoretical models]]></article-title>
<source><![CDATA[International Journal of Management Science and Engineering Management]]></source>
<year>2021</year>
<page-range>1-14</page-range></nlm-citation>
</ref>
<ref id="B16">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Chun]]></surname>
<given-names><![CDATA[S. A.]]></given-names>
</name>
<name>
<surname><![CDATA[Kim]]></surname>
<given-names><![CDATA[D.]]></given-names>
</name>
<name>
<surname><![CDATA[Cho]]></surname>
<given-names><![CDATA[J. S.]]></given-names>
</name>
<name>
<surname><![CDATA[Chuang]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Shin]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
<name>
<surname><![CDATA[Jun]]></surname>
<given-names><![CDATA[D.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Framework for smart city model composition: Choice of component design models and risks]]></article-title>
<source><![CDATA[International Journal of E-Planning Research]]></source>
<year>2021</year>
<volume>10</volume>
<numero>3</numero>
<issue>3</issue>
</nlm-citation>
</ref>
<ref id="B17">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Cortés]]></surname>
<given-names><![CDATA[C. B.]]></given-names>
</name>
<name>
<surname><![CDATA[Landeta]]></surname>
<given-names><![CDATA[J. M.]]></given-names>
</name>
<name>
<surname><![CDATA[Chacón]]></surname>
<given-names><![CDATA[J. G.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[El entorno de la Industria 4.0: implicaciones y perspectivas futuras]]></article-title>
<source><![CDATA[ConCiencia Tecnológica]]></source>
<year>2017</year>
<numero>54</numero>
<issue>54</issue>
<page-range>33-45</page-range></nlm-citation>
</ref>
<ref id="B18">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Cui]]></surname>
<given-names><![CDATA[T. H.]]></given-names>
</name>
<name>
<surname><![CDATA[Ghose]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Halaburda]]></surname>
<given-names><![CDATA[H.]]></given-names>
</name>
<name>
<surname><![CDATA[Iyengar]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
<name>
<surname><![CDATA[Pauwels]]></surname>
<given-names><![CDATA[K.]]></given-names>
</name>
<name>
<surname><![CDATA[Sriram]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
<name>
<surname><![CDATA[Tucker]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
<name>
<surname><![CDATA[Venkataraman]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Informational challenges in omnichannel marketing: Remedies and future research]]></article-title>
<source><![CDATA[Journal of Marketing]]></source>
<year>2021</year>
<volume>85</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>103-20</page-range></nlm-citation>
</ref>
<ref id="B19">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Damurski]]></surname>
<given-names><![CDATA[L.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[How to include omnichannel services in land-use policy? E-planning holds the key]]></article-title>
<source><![CDATA[International Journal of E-Planning Research]]></source>
<year>2021</year>
<volume>10</volume>
<numero>3</numero>
<issue>3</issue>
</nlm-citation>
</ref>
<ref id="B20">
<nlm-citation citation-type="">
<collab>Departamento Administrativo Nacional de Estadística</collab>
<source><![CDATA[Censo Nacional - Resultados Colombia]]></source>
<year>2018</year>
</nlm-citation>
</ref>
<ref id="B21">
<nlm-citation citation-type="book">
<collab>Deloitte</collab>
<source><![CDATA[The omnichannel opportunity: Unlocking the power of the connected consumer]]></source>
<year>2014</year>
<publisher-name><![CDATA[From ebay]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B22">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Ekren]]></surname>
<given-names><![CDATA[B. Y.]]></given-names>
</name>
<name>
<surname><![CDATA[Mangla]]></surname>
<given-names><![CDATA[S. K.]]></given-names>
</name>
<name>
<surname><![CDATA[Turhanlar]]></surname>
<given-names><![CDATA[E. E.]]></given-names>
</name>
<name>
<surname><![CDATA[Kazancoglu]]></surname>
<given-names><![CDATA[Y.]]></given-names>
</name>
<name>
<surname><![CDATA[Li]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Lateral inventory share-based models for IoT-enabled E-commerce sustainable food supply networks]]></article-title>
<source><![CDATA[Computers y Operations Research]]></source>
<year>2021</year>
<volume>130</volume>
<page-range>105237</page-range></nlm-citation>
</ref>
<ref id="B23">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Fernández]]></surname>
<given-names><![CDATA[A. M.]]></given-names>
</name>
<name>
<surname><![CDATA[de Lama]]></surname>
<given-names><![CDATA[S. D. P.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[La cuarta revolución industrial y la agenda digital de las organizaciones]]></article-title>
<source><![CDATA[Economía industrial]]></source>
<year>2018</year>
<volume>407</volume>
<page-range>95-104</page-range></nlm-citation>
</ref>
<ref id="B24">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Frasquet]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Mollá]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Ruiz]]></surname>
<given-names><![CDATA[E.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Identifying patterns in channel usage across the search, purchase and post-sales stages of shopping]]></article-title>
<source><![CDATA[Electronic Commerce Research and Applications]]></source>
<year>2015</year>
<volume>14</volume>
<numero>6</numero>
<issue>6</issue>
<page-range>654-65</page-range></nlm-citation>
</ref>
<ref id="B25">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Gao]]></surname>
<given-names><![CDATA[W.]]></given-names>
</name>
<name>
<surname><![CDATA[Fan]]></surname>
<given-names><![CDATA[H.]]></given-names>
</name>
<name>
<surname><![CDATA[Li]]></surname>
<given-names><![CDATA[W.]]></given-names>
</name>
<name>
<surname><![CDATA[Wang]]></surname>
<given-names><![CDATA[H.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Crafting the customer experience in omnichannel contexts: The role of channel integration]]></article-title>
<source><![CDATA[Journal of Business Research]]></source>
<year>2021</year>
<volume>126</volume>
</nlm-citation>
</ref>
<ref id="B26">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Gao]]></surname>
<given-names><![CDATA[W.]]></given-names>
</name>
<name>
<surname><![CDATA[Li]]></surname>
<given-names><![CDATA[W.]]></given-names>
</name>
<name>
<surname><![CDATA[Fan]]></surname>
<given-names><![CDATA[H.]]></given-names>
</name>
<name>
<surname><![CDATA[Jia]]></surname>
<given-names><![CDATA[X.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[How customer experience incongruence affects omnichannel customer retention: The moderating role of channel characteristics]]></article-title>
<source><![CDATA[Journal of Retailing and Consumer Services]]></source>
<year>2021</year>
<volume>60</volume>
</nlm-citation>
</ref>
<ref id="B27">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Gerea]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
<name>
<surname><![CDATA[Gonzalez-Lopez]]></surname>
<given-names><![CDATA[F.]]></given-names>
</name>
<name>
<surname><![CDATA[Herskovic]]></surname>
<given-names><![CDATA[V.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Omnichannel customer experience and management: An integrative review and research agenda]]></article-title>
<source><![CDATA[Sustainability]]></source>
<year>2021</year>
<volume>13</volume>
<numero>5</numero>
<issue>5</issue>
</nlm-citation>
</ref>
<ref id="B28">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Härtfelder]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
<name>
<surname><![CDATA[Winkelmann]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Opportunities and challenges for local retailing in an environment dominated by mobile internet devices - Literature review and gap analysis]]></article-title>
<source><![CDATA[Multikonferenz Wirtschaftsinformatik, MKWI 2016]]></source>
<year>2016</year>
<volume>1</volume>
<page-range>33-44</page-range></nlm-citation>
</ref>
<ref id="B29">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Hsia]]></surname>
<given-names><![CDATA[T. L.]]></given-names>
</name>
<name>
<surname><![CDATA[Wu]]></surname>
<given-names><![CDATA[J. H.]]></given-names>
</name>
<name>
<surname><![CDATA[Xu]]></surname>
<given-names><![CDATA[X.]]></given-names>
</name>
<name>
<surname><![CDATA[Li]]></surname>
<given-names><![CDATA[Q.]]></given-names>
</name>
<name>
<surname><![CDATA[Peng]]></surname>
<given-names><![CDATA[L.]]></given-names>
</name>
<name>
<surname><![CDATA[Robinson]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Omnichannel retailing: The role of situational involvement in facilitating consumer experiences]]></article-title>
<source><![CDATA[Information &amp; Management]]></source>
<year>2020</year>
<volume>57</volume>
<numero>8</numero>
<issue>8</issue>
<page-range>103390</page-range></nlm-citation>
</ref>
<ref id="B30">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Ivanov]]></surname>
<given-names><![CDATA[D.]]></given-names>
</name>
<name>
<surname><![CDATA[Sokolov]]></surname>
<given-names><![CDATA[B.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Integrated scheduling of information services and logistics flows in the omnichannel system]]></article-title>
<source><![CDATA[International Series in Operations Research and Management Science]]></source>
<year>2020</year>
<volume>289</volume>
<page-range>125-40</page-range></nlm-citation>
</ref>
<ref id="B31">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Jocevski]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Arvidsson]]></surname>
<given-names><![CDATA[N.]]></given-names>
</name>
<name>
<surname><![CDATA[Miragliotta]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
<name>
<surname><![CDATA[Ghezzi]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Mangiaracina]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Transitions towards omni-channel retailing strategies: A business model perspective]]></article-title>
<source><![CDATA[International Journal of Retail y Distribution Management]]></source>
<year>2019</year>
<volume>47</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>78-93</page-range></nlm-citation>
</ref>
<ref id="B32">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Juaneda-Ayensa]]></surname>
<given-names><![CDATA[E.]]></given-names>
</name>
<name>
<surname><![CDATA[Mosquera]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Murillo]]></surname>
<given-names><![CDATA[Y. S.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Omnichannel customer behavior: Key drivers of technology acceptance and use and their effects on purchase intention]]></article-title>
<source><![CDATA[Frontiers in Psychology]]></source>
<year>2016</year>
<volume>7</volume>
</nlm-citation>
</ref>
<ref id="B33">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Kannan]]></surname>
<given-names><![CDATA[P. K.]]></given-names>
</name>
<name>
<surname><![CDATA[Li]]></surname>
<given-names><![CDATA[H.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Digital marketing: A framework, review and research agenda]]></article-title>
<source><![CDATA[International Journal of Research in Marketing]]></source>
<year>2016</year>
<volume>34</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>22-45</page-range></nlm-citation>
</ref>
<ref id="B34">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Kovaleva]]></surname>
<given-names><![CDATA[I. A.]]></given-names>
</name>
<name>
<surname><![CDATA[Kanke]]></surname>
<given-names><![CDATA[A. A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Smart technology advancement in the transition to the digital economy]]></article-title>
<source><![CDATA[Lecture Notes in Networks and Systems]]></source>
<year>2021</year>
<volume>155</volume>
</nlm-citation>
</ref>
<ref id="B35">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Krasyuk]]></surname>
<given-names><![CDATA[I.]]></given-names>
</name>
<name>
<surname><![CDATA[Leventsov]]></surname>
<given-names><![CDATA[V.]]></given-names>
</name>
<name>
<surname><![CDATA[Kolgan]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Medvedeva]]></surname>
<given-names><![CDATA[Y.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Building a platform-type business model to form an omnichannel integration in the telecommunications industry]]></article-title>
<source><![CDATA[Lecture Notes in Computer Science (Including Subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)]]></source>
<year>2020</year>
<page-range>12526</page-range><publisher-name><![CDATA[LNCS]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B36">
<nlm-citation citation-type="confpro">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Lazaris]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
<name>
<surname><![CDATA[Vrechopoulos]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Doukidis]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
<name>
<surname><![CDATA[Fraidaki]]></surname>
<given-names><![CDATA[K.]]></given-names>
</name>
</person-group>
<source><![CDATA[The interplay of omniretailing y store atmosphere on consumer&#8217;s purchase intention towards the physical retail store]]></source>
<year>2015</year>
<conf-name><![CDATA[ 12European, Mediterranean and Middle Eastern Conference on Information Systems]]></conf-name>
<conf-date>2015</conf-date>
<conf-loc> </conf-loc>
</nlm-citation>
</ref>
<ref id="B37">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Le]]></surname>
<given-names><![CDATA[A. N. H.]]></given-names>
</name>
<name>
<surname><![CDATA[Nguyen-Le]]></surname>
<given-names><![CDATA[X. D.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[A moderated mediating mechanism of omnichannel customer experiences]]></article-title>
<source><![CDATA[International Journal of Retail and Distribution Management]]></source>
<year>2020</year>
</nlm-citation>
</ref>
<ref id="B38">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Lin]]></surname>
<given-names><![CDATA[H.]]></given-names>
</name>
<name>
<surname><![CDATA[Ouyang]]></surname>
<given-names><![CDATA[H.]]></given-names>
</name>
<name>
<surname><![CDATA[Fang]]></surname>
<given-names><![CDATA[X.]]></given-names>
</name>
<name>
<surname><![CDATA[Wang]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
<name>
<surname><![CDATA[Yuan]]></surname>
<given-names><![CDATA[B.]]></given-names>
</name>
<name>
<surname><![CDATA[Yang]]></surname>
<given-names><![CDATA[W.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Architecture design and key technologies study of Omnichannel business platform for electric power marketing]]></article-title>
<source><![CDATA[Journal of Physics: Conference Series]]></source>
<year>2020</year>
<volume>1646</volume>
<numero>130</numero>
<issue>130</issue>
</nlm-citation>
</ref>
<ref id="B39">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Linhares]]></surname>
<given-names><![CDATA[E. C. L.]]></given-names>
</name>
<name>
<surname><![CDATA[Machado]]></surname>
<given-names><![CDATA[R. L.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Autonomous inventory and capacity management in an omnichannel retailing scenario: A review]]></article-title>
<source><![CDATA[Springer Proceedings in Mathematics and Statistics]]></source>
<year>2020</year>
<volume>337</volume>
<page-range>503-14</page-range></nlm-citation>
</ref>
<ref id="B40">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Liu]]></surname>
<given-names><![CDATA[L.]]></given-names>
</name>
<name>
<surname><![CDATA[Feng]]></surname>
<given-names><![CDATA[L.]]></given-names>
</name>
<name>
<surname><![CDATA[Xu]]></surname>
<given-names><![CDATA[B.]]></given-names>
</name>
<name>
<surname><![CDATA[Deng]]></surname>
<given-names><![CDATA[W.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Electronic commerce research and applications operation strategies for an omni-channel supply chain: Who is better off taking on the online channel and offline service?]]></article-title>
<source><![CDATA[Electronic Commerce Research and Applications]]></source>
<year>2020</year>
<volume>39</volume>
<page-range>100918</page-range></nlm-citation>
</ref>
<ref id="B41">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[López]]></surname>
<given-names><![CDATA[A. L.]]></given-names>
</name>
<name>
<surname><![CDATA[López]]></surname>
<given-names><![CDATA[S. A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Impacto de las TIC en el turismo: Caso colombiano]]></article-title>
<source><![CDATA[Cuadernos de Turismo]]></source>
<year>2018</year>
<numero>41</numero>
<issue>41</issue>
<page-range>399-418</page-range></nlm-citation>
</ref>
<ref id="B42">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Mandal]]></surname>
<given-names><![CDATA[P.]]></given-names>
</name>
<name>
<surname><![CDATA[Basu]]></surname>
<given-names><![CDATA[P.]]></given-names>
</name>
<name>
<surname><![CDATA[Saha]]></surname>
<given-names><![CDATA[K.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Forays into omnichannel: An online retailer&#8217;s strategies for managing product returns]]></article-title>
<source><![CDATA[European Journal of Operational Research]]></source>
<year>2021</year>
<volume>292</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>633-51</page-range></nlm-citation>
</ref>
<ref id="B43">
<nlm-citation citation-type="">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Mankodiya]]></surname>
<given-names><![CDATA[K.]]></given-names>
</name>
<name>
<surname><![CDATA[Martins]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
<name>
<surname><![CDATA[Francis]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
<name>
<surname><![CDATA[Garduno]]></surname>
<given-names><![CDATA[E.]]></given-names>
</name>
<name>
<surname><![CDATA[Gandhi]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
<name>
<surname><![CDATA[Narasimhan]]></surname>
<given-names><![CDATA[P.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Interactive shopping experience through immersive store environments]]></article-title>
<source><![CDATA[Lecture Notes in Computer Science (Including Subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)]]></source>
<year>2013</year>
</nlm-citation>
</ref>
<ref id="B44">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Marín-Fernández de la Vega]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
</person-group>
<source><![CDATA[La importancia de la omnicanalidad en el sector retail: análisis de los sectores de la moda y la alimentación]]></source>
<year>2019</year>
<publisher-name><![CDATA[Facultad de Administración y Dirección de Empresas, Universidad Pontificia Comillas]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B45">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Martin]]></surname>
<given-names><![CDATA[E. J.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[How to plan better ad campaigns and support that planning]]></article-title>
<source><![CDATA[EContent]]></source>
<year>2013</year>
<volume>36</volume>
<numero>9</numero>
<issue>9</issue>
</nlm-citation>
</ref>
<ref id="B46">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Mishra]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
<name>
<surname><![CDATA[Singh]]></surname>
<given-names><![CDATA[R. K.]]></given-names>
</name>
<name>
<surname><![CDATA[Koles]]></surname>
<given-names><![CDATA[B.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Consumer decision-making in omnichannel retailing: Literature review and future research agenda]]></article-title>
<source><![CDATA[International Journal of Consumer Studies]]></source>
<year>2021</year>
<volume>45</volume>
<numero>2</numero>
<issue>2</issue>
</nlm-citation>
</ref>
<ref id="B47">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Moncayo]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Omnicanalidad]]></article-title>
<source><![CDATA[Caribeña de Ciencias Sociales]]></source>
<year>2018</year>
<numero>abril</numero>
<issue>abril</issue>
</nlm-citation>
</ref>
<ref id="B48">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Omar]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
<name>
<surname><![CDATA[Mohsen]]></surname>
<given-names><![CDATA[K.]]></given-names>
</name>
<name>
<surname><![CDATA[Tsimonis]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
<name>
<surname><![CDATA[Oozeerally]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Hsu]]></surname>
<given-names><![CDATA[J. H.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[M-commerce: The nexus between mobile shopping service quality and loyalty]]></article-title>
<source><![CDATA[Journal of Retailing and Consumer Services]]></source>
<year>2021</year>
<volume>60</volume>
</nlm-citation>
</ref>
<ref id="B49">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Orús]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
<name>
<surname><![CDATA[Gurrea]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
<name>
<surname><![CDATA[Ibáñez-Sánchez]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The impact of consumers&#8217; positive online recommendations on the omnichannel webrooming experience]]></article-title>
<source><![CDATA[Spanish Journal of Marketing - ESIC]]></source>
<year>2019</year>
<volume>23</volume>
<numero>3</numero>
<issue>3</issue>
</nlm-citation>
</ref>
<ref id="B50">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Pizzolo]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
</person-group>
<source><![CDATA[La era digital y la omnicanalidad: casos Falabella, Sodimac y Frávega]]></source>
<year>2015</year>
<publisher-loc><![CDATA[Argentina ]]></publisher-loc>
<publisher-name><![CDATA[Universidad de San Andrés]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B51">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Rodrigue]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The distribution network of Amazon and the footprint of freight digitalization]]></article-title>
<source><![CDATA[Journal of Transport Geography]]></source>
<year>2020</year>
<volume>88</volume>
</nlm-citation>
</ref>
<ref id="B52">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Saha]]></surname>
<given-names><![CDATA[K.]]></given-names>
</name>
<name>
<surname><![CDATA[Bhattacharya]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Buy online and pick up in-store&#8217;: Implications for the store inventory]]></article-title>
<source><![CDATA[European Journal of Operational Research]]></source>
<year>2020</year>
<volume>294</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>906-21</page-range></nlm-citation>
</ref>
<ref id="B53">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Sánchez]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
</person-group>
<source><![CDATA[Análisis estratégico para el desarrollo de la PYME en España: digitalización y responsabilidad social]]></source>
<year>2018</year>
<publisher-name><![CDATA[Informe Pyme España 2018 FAEDPYME]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B54">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Savastano]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Bellini]]></surname>
<given-names><![CDATA[F.]]></given-names>
</name>
<name>
<surname><![CDATA[D&#8217;Ascenzo]]></surname>
<given-names><![CDATA[F.]]></given-names>
</name>
<name>
<surname><![CDATA[De Marco]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Technology adoption for the integration of online-offline purchasing: Omnichannel strategies in the retail environment]]></article-title>
<source><![CDATA[International Journal of Retail y Distribution Management]]></source>
<year>2019</year>
<volume>47</volume>
<numero>5</numero>
<issue>5</issue>
<page-range>474-92</page-range></nlm-citation>
</ref>
<ref id="B55">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Thomas]]></surname>
<given-names><![CDATA[J. S.]]></given-names>
</name>
<name>
<surname><![CDATA[Jap]]></surname>
<given-names><![CDATA[S. D.]]></given-names>
</name>
<name>
<surname><![CDATA[Dillon]]></surname>
<given-names><![CDATA[W. R.]]></given-names>
</name>
<name>
<surname><![CDATA[Briesch]]></surname>
<given-names><![CDATA[R. A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Investigating the role of product assortment in technology-enabled sales platforms]]></article-title>
<source><![CDATA[Journal of Interactive Marketing]]></source>
<year>2021</year>
<volume>55</volume>
<page-range>31-51</page-range></nlm-citation>
</ref>
<ref id="B56">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Van Eck]]></surname>
<given-names><![CDATA[N. J.]]></given-names>
</name>
<name>
<surname><![CDATA[Waltman]]></surname>
<given-names><![CDATA[L.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Software survey: VOSviewer, a computer program for bibliometric mapping]]></article-title>
<source><![CDATA[Scientometrics]]></source>
<year>2010</year>
<volume>84</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>523-38</page-range></nlm-citation>
</ref>
<ref id="B57">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Zaware]]></surname>
<given-names><![CDATA[N.]]></given-names>
</name>
<name>
<surname><![CDATA[Pawar]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Samudre]]></surname>
<given-names><![CDATA[H.]]></given-names>
</name>
<name>
<surname><![CDATA[Kale]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Omnichannel consumer buying behavior: Apprehending the purchasing pattern for mobile buyers in India]]></article-title>
<source><![CDATA[International Journal of Advanced Science and Technology]]></source>
<year>2020</year>
<volume>29</volume>
<numero>3 Special Issue</numero>
<issue>3 Special Issue</issue>
</nlm-citation>
</ref>
</ref-list>
</back>
</article>
