<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0123-5923</journal-id>
<journal-title><![CDATA[Estudios Gerenciales]]></journal-title>
<abbrev-journal-title><![CDATA[estud.gerenc.]]></abbrev-journal-title>
<issn>0123-5923</issn>
<publisher>
<publisher-name><![CDATA[Universidad Icesi]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0123-59232022000400479</article-id>
<article-id pub-id-type="doi">10.18046/j.estger.2022.165.5261</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Factores que influyen en la intención de compra física y en línea de adultos mayores en supermercados]]></article-title>
<article-title xml:lang="en"><![CDATA[Factors influencing ageing consumers' physical and online purchase intention in supermarkets]]></article-title>
<article-title xml:lang="pt"><![CDATA[Fatores que influenciam a intenção de compra física e online de idosos em supermercados]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Giraldo Acosta]]></surname>
<given-names><![CDATA[Sadoth]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Cavazos Arroyo]]></surname>
<given-names><![CDATA[Judith]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Mayett Moreno]]></surname>
<given-names><![CDATA[Yésica]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Calderón Valencia]]></surname>
<given-names><![CDATA[Cecilia Isabel]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Ean Facultad de Administración, Finanzas y Ciencias Económicas ]]></institution>
<addr-line><![CDATA[Bogotá ]]></addr-line>
<country>Colombia</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Popular Autónoma del Estado de Puebla Facultad de Mercadotecnia ]]></institution>
<addr-line><![CDATA[Puebla ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad Popular Autónoma del Estado de Puebla Facultad de Administración de Empresas ]]></institution>
<addr-line><![CDATA[Puebla ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af4">
<institution><![CDATA[,Universidad Popular Autónoma del Estado de Puebla Facultad de Mercadotecnia ]]></institution>
<addr-line><![CDATA[Puebla ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2022</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2022</year>
</pub-date>
<volume>38</volume>
<numero>165</numero>
<fpage>479</fpage>
<lpage>492</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S0123-59232022000400479&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S0123-59232022000400479&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S0123-59232022000400479&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Esta investigación buscó establecer las relaciones estructurales entre los riesgos percibidos con la recomendación personal y electrónica del voz a voz, su impacto en la credibilidad de la marca y la intención de compra física y en línea de los adultos mayores en los supermercados de Bogotá, Colombia. Participaron 501 adultos mayores y los datos se analizaron mediante un modelo de ecuaciones estructurales de mínimos cuadrados parciales. Se demostró la existencia de altos riesgos percibidos tanto en las compras físicas como en las compras en línea. Estos riesgos influyen en el voz a voz personal y electrónico; además, impactan en la credibilidad de la marca, lo que repercute en la intención de compra física y en línea. Se sugieren acciones estratégicas para atender a esta población. Clasificación JEL: M31, J14.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This research sought to establish the structural relationships between perceived risks with the personal and electronic voice-to-voice recommendation, their impact on brand credibility, and the physical and online purchase intention of older adults in supermarkets in Bogotá, Colombia. A total of 501 older adults participated and data were analyzed using partial least squares structural equation modeling. The existence of high perceived risks in both physical and online shopping was demonstrated. These risks influence personal and electronic voice-to-voice. In addition, they impact brand credibility, which impacts online and physical purchase intention. Strategic actions are suggested to address this population.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo Esta pesquisa buscou estabelecer as relações estruturais entre os riscos percebidos da recomendação pessoal e eletrônica boca a boca, seu impacto na credibilidade da marca e a intenção de compra física e online de idosos em supermercados de Bogotá, Colômbia. Participaram 501 idosos e os dados foram analisados por meio de um modelo de equação estrutural de mínimos quadrados parciais. Demonstrou-se a existência de altos riscos percebidos tanto nas compras físicas quanto nas compras online. Esses riscos influenciam a recomendação pessoal e eletrônica boca a boca; além disso, impactam na credibilidade da marca, o que afeta a intenção de compra online e presencial. Sugerem-se ações estratégicas para atender essa população.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[intención de compra]]></kwd>
<kwd lng="es"><![CDATA[recomendación voz a voz]]></kwd>
<kwd lng="es"><![CDATA[credibilidad de marca]]></kwd>
<kwd lng="es"><![CDATA[riesgos percibidos]]></kwd>
<kwd lng="es"><![CDATA[adultos mayores]]></kwd>
<kwd lng="en"><![CDATA[Purchase intention]]></kwd>
<kwd lng="en"><![CDATA[voice to voice]]></kwd>
<kwd lng="en"><![CDATA[brand credibility]]></kwd>
<kwd lng="en"><![CDATA[perceived risks]]></kwd>
<kwd lng="en"><![CDATA[elderly]]></kwd>
<kwd lng="pt"><![CDATA[intenção de compra]]></kwd>
<kwd lng="pt"><![CDATA[recomendação boca a boca]]></kwd>
<kwd lng="pt"><![CDATA[credibilidade da marca]]></kwd>
<kwd lng="pt"><![CDATA[riscos percebidos]]></kwd>
<kwd lng="pt"><![CDATA[idosos]]></kwd>
</kwd-group>
</article-meta>
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