<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0123-5923</journal-id>
<journal-title><![CDATA[Estudios Gerenciales]]></journal-title>
<abbrev-journal-title><![CDATA[estud.gerenc.]]></abbrev-journal-title>
<issn>0123-5923</issn>
<publisher>
<publisher-name><![CDATA[Universidad Icesi]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0123-59232024000200162</article-id>
<article-id pub-id-type="doi">10.18046/j.estger.2024.171.6290</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Estrategias de emprendedores sociales peruanos desde lo cognitivo y el entorno]]></article-title>
<article-title xml:lang="en"><![CDATA[Strategies of Peruvian social entrepreneurs from a cognitive and environmental perspective]]></article-title>
<article-title xml:lang="pt"><![CDATA[Estratégias de empreendedores sociais peruanos desde o cognitivo e o entorno]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[López Valladares]]></surname>
<given-names><![CDATA[Hellen]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Huamaní Cadenas]]></surname>
<given-names><![CDATA[Judith]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Arroyo]]></surname>
<given-names><![CDATA[Gerardo]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Díaz Gamarra]]></surname>
<given-names><![CDATA[Manuel]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Pontificia Universidad Católica del Perú Departamento de Ciencias de la Gestión ]]></institution>
<addr-line><![CDATA[Lima ]]></addr-line>
<country>Peru</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Pontificia Universidad Católica del Perú Departamento de Ciencias de la Gestión ]]></institution>
<addr-line><![CDATA[Lima ]]></addr-line>
<country>Peru</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Pontificia Universidad Católica del Perú Departamento de Ciencias de la Gestión ]]></institution>
<addr-line><![CDATA[Lima ]]></addr-line>
<country>Peru</country>
</aff>
<aff id="Af4">
<institution><![CDATA[,Pontificia Universidad Católica del Perú Departamento de Ciencias de la Gestión ]]></institution>
<addr-line><![CDATA[Lima ]]></addr-line>
<country>Peru</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2024</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2024</year>
</pub-date>
<volume>40</volume>
<numero>171</numero>
<fpage>162</fpage>
<lpage>176</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S0123-59232024000200162&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S0123-59232024000200162&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S0123-59232024000200162&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Con esta investigación se buscó identificar las estrategias que los emprendedores sociales utilizan para crear y hacer crecer sus negocios a partir del análisis de la dimensión cognitiva y de los facilitadores del entorno. Se recurrió al estudio de caso múltiple para explorar empresas sociales representativas del Perú. Los resultados mostraron que la deseabilidad del negocio define la gestión de los primeros años del negocio y es impulsada por la empatía y los principios morales, mientras que la factibilidad, guiada por la autoeficacia, permite un crecimiento más sostenido. Las cuatro estrategias, 1) mantener la coherencia, 2) balancear la pasión y la razón, 3) el autoaprendizaje y 4) la colaboración activa, permiten el crecimiento de las empresas sociales.  Clasificación JEL:  M10; M13; M14.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This research aimed to identify the strategies that social entrepreneurs use to create and grow their businesses through the analysis of cognitive dimensions and environmental facilitators. Multiple case studies were conducted to explore representative social enterprises in Peru. The results showed that business desirability defines the management of the initial years of the business, driven by empathy and moral principles, while feasibility, guided by self-efficacy, enables more sustainable growth. Four strategies, 1) maintaining coherence, 2) balancing passion and reason, 3) self-learning, and 4) active collaboration, facilitate the growth of social enterprises.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo Com esta pesquisa, buscou-se identificar as estratégias que os empreendedores sociais utilizam para criar e fazer crescer seus negócios a partir da análise da dimensão cognitiva e dos facilitadores do entorno. Recorreu-se ao estudo de caso múltiplo para explorar empresas sociais representativas do Peru. Os resultados mostraram que a desejabilidade do negócio define a gestão dos primeiros anos dele e é impulsionada pela empatia e pelos princípios morais, enquanto a factibilidade, guiada pela autoeficácia, permite um crescimento mais sustentado. As quatro estratégias, 1) manter a coerência, 2) balancear a paixão e a razão, 3) o autoaprendizado e 4) a colaboração ativa, permitem o crescimento das empresas sociais.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Emprendimiento social]]></kwd>
<kwd lng="es"><![CDATA[perfil emprendedor]]></kwd>
<kwd lng="es"><![CDATA[estrategia]]></kwd>
<kwd lng="es"><![CDATA[Perú]]></kwd>
<kwd lng="en"><![CDATA[Social entrepreneurship]]></kwd>
<kwd lng="en"><![CDATA[entrepreneurial profile]]></kwd>
<kwd lng="en"><![CDATA[strategy]]></kwd>
<kwd lng="en"><![CDATA[Peru]]></kwd>
<kwd lng="pt"><![CDATA[Empreendedorismo social]]></kwd>
<kwd lng="pt"><![CDATA[perfil empreendedor]]></kwd>
<kwd lng="pt"><![CDATA[estratégia]]></kwd>
<kwd lng="pt"><![CDATA[Peru]]></kwd>
</kwd-group>
</article-meta>
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