<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0123-5931</journal-id>
<journal-title><![CDATA[Literatura: Teoría, Historia, Crítica]]></journal-title>
<abbrev-journal-title><![CDATA[Lit. teor. hist. crit.]]></abbrev-journal-title>
<issn>0123-5931</issn>
<publisher>
<publisher-name><![CDATA[Universidad Nacional de Colombia]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0123-59312020000100137</article-id>
<article-id pub-id-type="doi">10.15446/lthc.v22n1.82295</article-id>
<title-group>
<article-title xml:lang="pt"><![CDATA[Mercado, vigilância e Facebook na era do espetacular integrado, ou inside us all there is a code]]></article-title>
<article-title xml:lang="es"><![CDATA[Mercado, vigilancia y Facebook en la era del espectacular integrado, o inside us all there is a code]]></article-title>
<article-title xml:lang="en"><![CDATA[Market, Surveillance, and Facebook in the Era of the Integrated Spectacle, or Inside Us All There Is a Code]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Toledo Borges]]></surname>
<given-names><![CDATA[Mariana]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidade Estadual de Campinas  ]]></institution>
<addr-line><![CDATA[Campinas ]]></addr-line>
<country>Brazil</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2020</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2020</year>
</pub-date>
<volume>22</volume>
<numero>1</numero>
<fpage>137</fpage>
<lpage>178</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S0123-59312020000100137&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S0123-59312020000100137&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S0123-59312020000100137&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="pt"><p><![CDATA[RESUMO O objetivo deste trabalho é propor uma análise de alguns fenômenos culturais contemporâneos ligados à hegemonia da internet como ambiente de socialização e entretenimento à luz do conceito de espetacular integrado, formulado pelo situacionista francês Guy Debord em 1988. Daremos enfoque ao funcionamento da empresa Facebook -o que se justifica por se constituir como a rede social mais populosa do mundo- e sua poderosa tecnologia algorítmica movida a enormes reservas de big data. As principais conclusões que apresentamos, a partir da convergência entre a discussão teórica e a observação das atividades da empresa, são as seguintes: 1) a ameaça aos princípios democráticos e a ascensão de um totalitarismo estatal-econômico; 2) o fim do direito à privacidade e o sigilo como arma de propaganda; e 3) o controle e a supressão da realidade por sua representação, ou seja, a confirmação daquilo que Debord denominou sociedade do espetáculo.]]></p></abstract>
<abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN El trabajo tiene el propósito de analizar algunos fenómenos culturales contemporáneos relacionados a la hegemonía del Internet como entorno de socialización y entretenimiento a la luz del concepto de espectacular integrado, formulado por el situacionista francés Guy Debord en 1988. Se hace énfasis en el funcionamiento de la empresa Facebook -lo que se justifica por constituirse como la red social más poblada del mundo- y su poderosa tecnología algorítmica que funciona desde enormes reservas de big data. Las principales conclusiones planteadas, desde la convergencia entre la discusión teórica y la observación de las actividades de la empresa, son: 1) la amenaza a los postulados democráticos y el ascenso de un totalitarismo estatal-económico; 2) el fin del derecho a la privacidad y el sigilo como arma de propaganda; y 3) el control y la supresión de la realidad por su representación, es decir, la confirmación de lo que Debord denominó sociedad del espectáculo.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT The object of the article is to analyze some contemporary cultural phenomena related to the hegemony of the internet as a space for socialization and entertainment, in the light of the concept of integrated spectacle, formulated by French Situationist Guy Debord in 1988. It focuses on the operation of Facebook, the world's largest social network, and its powerful algorithmic technology that operates with vast reserves ofbig data. The main conclusions drawn on the basis of the theoretical discussion and observation of the company's activities are: 1) the threat to democratic tenets and the rise of a State and economic totalitarianism; 2) the end of the right to privacy and secrecy as a propaganda weapon; and 3) control and the replacement of reality by its representation, which confirms what Debord called the society of the spectacle.]]></p></abstract>
<kwd-group>
<kwd lng="pt"><![CDATA[big data]]></kwd>
<kwd lng="pt"><![CDATA[espetacular integrado]]></kwd>
<kwd lng="pt"><![CDATA[Facebook]]></kwd>
<kwd lng="pt"><![CDATA[Guy Debord]]></kwd>
<kwd lng="pt"><![CDATA[tecnologia algorítmica]]></kwd>
<kwd lng="es"><![CDATA[big data]]></kwd>
<kwd lng="es"><![CDATA[espectacular integrado]]></kwd>
<kwd lng="es"><![CDATA[Facebook]]></kwd>
<kwd lng="es"><![CDATA[Guy Debord]]></kwd>
<kwd lng="es"><![CDATA[tecnología algorítmica]]></kwd>
<kwd lng="en"><![CDATA[big data]]></kwd>
<kwd lng="en"><![CDATA[integrated spectacle]]></kwd>
<kwd lng="en"><![CDATA[Facebook]]></kwd>
<kwd lng="en"><![CDATA[Guy Debord]]></kwd>
<kwd lng="en"><![CDATA[algorithmic technology]]></kwd>
</kwd-group>
</article-meta>
</front><back>
<ref-list>
<ref id="B1">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Adorno]]></surname>
<given-names><![CDATA[Theodor]]></given-names>
</name>
<name>
<surname><![CDATA[Horkheimer]]></surname>
<given-names><![CDATA[Marx]]></given-names>
</name>
<name>
<surname><![CDATA[Antonio de Almeida]]></surname>
<given-names><![CDATA[de Guido]]></given-names>
</name>
</person-group>
<source><![CDATA[Dialética do esclarecimento]]></source>
<year>1985</year>
<publisher-loc><![CDATA[Rio de Janeiro ]]></publisher-loc>
<publisher-name><![CDATA[Zahar]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B2">
<nlm-citation citation-type="">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Angwin]]></surname>
<given-names><![CDATA[Julia]]></given-names>
</name>
</person-group>
<source><![CDATA["Facebook Doesn't Tell Users Everything It Really Knows About Them"]]></source>
<year>2016</year>
</nlm-citation>
</ref>
<ref id="B3">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Aquino]]></surname>
<given-names><![CDATA[João Emiliano Fortaleza de]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA["Espetáculo, comunicação e comunismo em Guy Debord"]]></article-title>
<source><![CDATA[Kriterion]]></source>
<year>2007</year>
<volume>48</volume>
<numero>115</numero>
<issue>115</issue>
<page-range>167-82</page-range></nlm-citation>
</ref>
<ref id="B4">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Aragão]]></surname>
<given-names><![CDATA[Alexandre]]></given-names>
</name>
</person-group>
<source><![CDATA["Notícias falsas da Lava Jato foram mais compartilhadas que verdadeiras"]]></source>
<year>2016</year>
<publisher-name><![CDATA[BuzzFeedNews]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B5">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Benjamin]]></surname>
<given-names><![CDATA[Walter]]></given-names>
</name>
<name>
<surname><![CDATA[Martins Barbosa]]></surname>
<given-names><![CDATA[José Carlos]]></given-names>
</name>
<name>
<surname><![CDATA[Alves Baptista]]></surname>
<given-names><![CDATA[Hemerson]]></given-names>
</name>
</person-group>
<source><![CDATA[Charles Baudelaire: um lírico no auge do capitalismo. Obras escolhidas]]></source>
<year>1989</year>
<volume>III</volume>
<publisher-loc><![CDATA[São Paulo ]]></publisher-loc>
<publisher-name><![CDATA[Brasiliense]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B6">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Benjamin]]></surname>
<given-names><![CDATA[Walter]]></given-names>
</name>
<name>
<surname><![CDATA[Benjamin]]></surname>
<given-names><![CDATA[Walter]]></given-names>
</name>
<name>
<surname><![CDATA[Kothe]]></surname>
<given-names><![CDATA[Flávio]]></given-names>
</name>
</person-group>
<source><![CDATA["Paris, Capital do século XIX"]]></source>
<year>1985</year>
<publisher-loc><![CDATA[São Paulo ]]></publisher-loc>
<publisher-name><![CDATA[Ática]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B7">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Cabette Fábio]]></surname>
<given-names><![CDATA[André]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA["As críticas de um ex-executivo do Facebook à rede social"]]></article-title>
<source><![CDATA[Nexo]]></source>
<year>2017</year>
</nlm-citation>
</ref>
<ref id="B8">
<nlm-citation citation-type="">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Camillo]]></surname>
<given-names><![CDATA[Mateus]]></given-names>
</name>
<name>
<surname><![CDATA[Folha de S]]></surname>
<given-names><![CDATA[Paulo]]></given-names>
</name>
</person-group>
<source><![CDATA["Folha publica palavras 'bolso' e 'bolovo' no Twitter e respostas sugerem ação de robôs pró-Bolsonaro"]]></source>
<year>2018</year>
</nlm-citation>
</ref>
<ref id="B9">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Cheney-Lippold]]></surname>
<given-names><![CDATA[John]]></given-names>
</name>
</person-group>
<source><![CDATA[We Are Data: Algorithms and the Making of our Digital Selves]]></source>
<year>2017</year>
<publisher-loc><![CDATA[New York, New York ]]></publisher-loc>
<publisher-name><![CDATA[University Press]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B10">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Clark]]></surname>
<given-names><![CDATA[Thimoty J]]></given-names>
</name>
<name>
<surname><![CDATA[Salzstein]]></surname>
<given-names><![CDATA[Sônia]]></given-names>
</name>
<name>
<surname><![CDATA[Pereira]]></surname>
<given-names><![CDATA[Vera]]></given-names>
</name>
</person-group>
<source><![CDATA[Modernismos: ensaios sobre política, história e teoria da arte]]></source>
<year>2007</year>
<publisher-loc><![CDATA[São Paulo ]]></publisher-loc>
<publisher-name><![CDATA[CosacNaify]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B11">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Corrêa]]></surname>
<given-names><![CDATA[E]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA["Guy Debord e a Internacional Situacionista: crítica unitária da economia política e da cultura"]]></article-title>
<source><![CDATA[Revista Angelus Novus]]></source>
<year>2018</year>
<volume>9</volume>
<numero>14</numero>
<issue>14</issue>
<page-range>99-115</page-range></nlm-citation>
</ref>
<ref id="B12">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Crary]]></surname>
<given-names><![CDATA[Jonathan]]></given-names>
</name>
<name>
<surname><![CDATA[Quintas]]></surname>
<given-names><![CDATA[Nuno]]></given-names>
</name>
</person-group>
<source><![CDATA[Técnicas do observador: visão e modernidade no século XIX]]></source>
<year>2012</year>
<publisher-loc><![CDATA[Rio de Janeiro ]]></publisher-loc>
<publisher-name><![CDATA[Contraponto]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B13">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Debord]]></surname>
<given-names><![CDATA[Guy]]></given-names>
</name>
<name>
<surname><![CDATA[Abreu]]></surname>
<given-names><![CDATA[Estela dos Santos]]></given-names>
</name>
</person-group>
<source><![CDATA[A sociedade do espetáculo]]></source>
<year>1997</year>
<publisher-loc><![CDATA[Rio de Janeiro ]]></publisher-loc>
<publisher-name><![CDATA[Contraponto]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B14">
<nlm-citation citation-type="">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Debord]]></surname>
<given-names><![CDATA[Guy]]></given-names>
</name>
<name>
<surname><![CDATA[Debord]]></surname>
</name>
</person-group>
<source><![CDATA["Comentários sobre a sociedade do espetáculo"]]></source>
<year></year>
</nlm-citation>
</ref>
<ref id="B15">
<nlm-citation citation-type="">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Debord]]></surname>
<given-names><![CDATA[Guy]]></given-names>
</name>
<name>
<surname><![CDATA[Debord]]></surname>
</name>
</person-group>
<source><![CDATA[Prefácio à 4a edição italiana]]></source>
<year></year>
</nlm-citation>
</ref>
<ref id="B16">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Dewey]]></surname>
<given-names><![CDATA[Caitlin]]></given-names>
</name>
</person-group>
<source><![CDATA["98 Personal Data Points that Facebook Uses to Target Ads to You"]]></source>
<year>2016</year>
<publisher-name><![CDATA[The Wasington Post]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B17">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Dixon]]></surname>
<given-names><![CDATA[Pam]]></given-names>
</name>
</person-group>
<source><![CDATA["Congressional Testimony: What Information Do Data Brokers Have on Consumers?"]]></source>
<year>2013</year>
<publisher-name><![CDATA[World Privacy Forum]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B18">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Farrell]]></surname>
<given-names><![CDATA[James J]]></given-names>
</name>
</person-group>
<source><![CDATA[One Nation Under Goods: Malls and the Seductions of American Shopping]]></source>
<year>2003</year>
<publisher-loc><![CDATA[Washington ]]></publisher-loc>
<publisher-name><![CDATA[Smithsonian Books]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B19">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Flores]]></surname>
<given-names><![CDATA[Paulo]]></given-names>
</name>
</person-group>
<source><![CDATA["O que a Cambridge Analytica, que ajudou a eleger Trump, quer fazer no Brasil"]]></source>
<year>2017</year>
<publisher-name><![CDATA[Nexo]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B20">
<nlm-citation citation-type="book">
<collab>Folha de São Paulo</collab>
<source><![CDATA["Europa e EUA cobram do Facebook esclarecimentos sobre suposto uso ilegal de dados"]]></source>
<year>2018</year>
<publisher-name><![CDATA[Folha de São Paulo]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B21">
<nlm-citation citation-type="book">
<collab>Folha de São Paulo</collab>
<source><![CDATA["Twitter, Facebook e WhatsApp não respondem principais perguntas sobre seu papel na eleição brasileira"]]></source>
<year>2018</year>
<publisher-name><![CDATA[Folha de São Paulo]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B22">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Gallagher]]></surname>
<given-names><![CDATA[Dan]]></given-names>
</name>
</person-group>
<source><![CDATA["Para Facebook, negócios sempre foram mais importantes do que ideais"]]></source>
<year>2018</year>
<publisher-name><![CDATA[Folha de São Paulo]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B23">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Gragnani]]></surname>
<given-names><![CDATA[Juliana]]></given-names>
</name>
</person-group>
<source><![CDATA["Exclusivo: investigação revela exército de perfis falsos usados para influenciar eleições no Brasil"]]></source>
<year>2017</year>
<publisher-name><![CDATA[BBC]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B24">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Griffin]]></surname>
<given-names><![CDATA[Andrew]]></given-names>
</name>
</person-group>
<source><![CDATA["Facebook Manipulated Users' moods in secret experiment"]]></source>
<year>2014</year>
<publisher-name><![CDATA[Independent]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B25">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Halliday]]></surname>
<given-names><![CDATA[Josh]]></given-names>
</name>
</person-group>
<source><![CDATA["Facebook Users Unwittingly Revealing Intimate Secrets, Study Finds"]]></source>
<year>2019</year>
<publisher-name><![CDATA[The Guardian]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B26">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Head]]></surname>
<given-names><![CDATA[Beverley]]></given-names>
</name>
</person-group>
<source><![CDATA["MasterCard to Access Facebook User Data"]]></source>
<year>2014</year>
<publisher-name><![CDATA[The Age]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B27">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Hetherington]]></surname>
<given-names><![CDATA[Kevin]]></given-names>
</name>
</person-group>
<source><![CDATA[Capitalism's Eye: Cultural Spaces of the Commodity]]></source>
<year>2008</year>
<publisher-loc><![CDATA[New York ]]></publisher-loc>
<publisher-name><![CDATA[Routledge]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B28">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Hill]]></surname>
<given-names><![CDATA[Kashmir]]></given-names>
</name>
</person-group>
<source><![CDATA["Facebook Wants To Listen In On What You're Doing"]]></source>
<year>2014</year>
<publisher-name><![CDATA[Forbes]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B29">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Ingram]]></surname>
<given-names><![CDATA[Mathew]]></given-names>
</name>
</person-group>
<source><![CDATA["How Google and Facebook Have Taken Over the Digital Ad Industry"]]></source>
<year>2017</year>
<publisher-name><![CDATA[Fortune]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B30">
<nlm-citation citation-type="">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Jappe]]></surname>
<given-names><![CDATA[Anselm]]></given-names>
</name>
<name>
<surname><![CDATA[Poleti]]></surname>
<given-names><![CDATA[Iraci D]]></given-names>
</name>
<name>
<surname><![CDATA[Vozes]]></surname>
<given-names><![CDATA[Petrópolis]]></given-names>
</name>
</person-group>
<source><![CDATA[Guy Debord]]></source>
<year>1999</year>
</nlm-citation>
</ref>
<ref id="B31">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Jappe]]></surname>
<given-names><![CDATA[Anselm]]></given-names>
</name>
<name>
<surname><![CDATA[de Moraes Barros]]></surname>
<given-names><![CDATA[Fernando R]]></given-names>
</name>
</person-group>
<source><![CDATA["Os situacionistas e a superação da arte: o que resta disso após cinquenta anos? "]]></source>
<year>2011</year>
<numero>8</numero>
<issue>8</issue>
<publisher-name><![CDATA[EXIT]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B32">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Johnson]]></surname>
<given-names><![CDATA[Bobbie]]></given-names>
</name>
</person-group>
<source><![CDATA["Privacy No Longer a Social Norm, Says Facebook Founder"]]></source>
<year>2010</year>
<publisher-name><![CDATA[The Guardian]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B33">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Johnston]]></surname>
<given-names><![CDATA[Casey]]></given-names>
</name>
</person-group>
<source><![CDATA["Facebook May Start Logging Your Cursor Movements"]]></source>
<year>2013</year>
<publisher-name><![CDATA[Ars Technica]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B34">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Kurz]]></surname>
<given-names><![CDATA[R]]></given-names>
</name>
<name>
<surname><![CDATA[Jappe]]></surname>
</name>
</person-group>
<source><![CDATA[Prefácio à edição brasileira]]></source>
<year></year>
<page-range>5-8</page-range><publisher-name><![CDATA[Guy]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B35">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Lanchester]]></surname>
<given-names><![CDATA[John]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA["Você é o produto. Mark Zuckerberg e a colonização das redes pelo Facebook"]]></article-title>
<source><![CDATA[Piauí]]></source>
<year>2017</year>
<numero>132</numero>
<issue>132</issue>
</nlm-citation>
</ref>
<ref id="B36">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Allaín]]></surname>
<given-names><![CDATA[Clara]]></given-names>
</name>
</person-group>
<source><![CDATA["Leia íntegra da carta de Snowden ao Brasil"]]></source>
<year>2013</year>
<publisher-name><![CDATA[Folha de São Paulo]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B37">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Linhares]]></surname>
<given-names><![CDATA[Carolina]]></given-names>
</name>
</person-group>
<source><![CDATA["Desmentir não abala crença em fake news, aponta estudo"]]></source>
<year>2019</year>
<publisher-name><![CDATA[Folha de São Paulo]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B38">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Lukács]]></surname>
<given-names><![CDATA[György]]></given-names>
</name>
<name>
<surname><![CDATA[Nascimento]]></surname>
<given-names><![CDATA[Rodnei]]></given-names>
</name>
</person-group>
<source><![CDATA[História e consciência de classe]]></source>
<year>2012</year>
<publisher-loc><![CDATA[São Paulo ]]></publisher-loc>
<publisher-name><![CDATA[Martins Fontes]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B39">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[McFarland]]></surname>
<given-names><![CDATA[Matt]]></given-names>
</name>
</person-group>
<source><![CDATA["Why a Privacy Advocate Made it Easy to Track When Your Facebook Friends Sleep"]]></source>
<year>2016</year>
<publisher-name><![CDATA[The Washington Post]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B40">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Marwick]]></surname>
<given-names><![CDATA[Alice E]]></given-names>
</name>
</person-group>
<source><![CDATA[Status Update: Celebrity, Publicity, and Branding in the Social Media Age]]></source>
<year>2013</year>
<publisher-loc><![CDATA[New Haven ]]></publisher-loc>
<publisher-name><![CDATA[Yale University Press]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B41">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Wilson]]></surname>
<given-names><![CDATA[Geoff]]></given-names>
</name>
</person-group>
<source><![CDATA["Microsoft Potential (Inside Us All, There Is A Code...)"]]></source>
<year>2011</year>
<publisher-name><![CDATA[YouTube]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B42">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Morozov]]></surname>
<given-names><![CDATA[Evgeny]]></given-names>
</name>
</person-group>
<source><![CDATA[The Net Delusion: The Dark Side of Internet Freedom]]></source>
<year>2011</year>
<publisher-loc><![CDATA[Public Affairs ]]></publisher-loc>
<publisher-name><![CDATA[New York]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B43">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Newitz]]></surname>
<given-names><![CDATA[Annalee]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA["Facebook's Ad Platform Now Guesses at Your Race Based on Your Behavior"]]></article-title>
<source><![CDATA[Ars Technica]]></source>
<year>2016</year>
</nlm-citation>
</ref>
<ref id="B44">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[O'Neil]]></surname>
<given-names><![CDATA[Cathy]]></given-names>
</name>
</person-group>
<source><![CDATA[Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy]]></source>
<year>2017</year>
<publisher-loc><![CDATA[New York ]]></publisher-loc>
<publisher-name><![CDATA[Broadway Books]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B45">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Opsahl]]></surname>
<given-names><![CDATA[Kurt]]></given-names>
</name>
</person-group>
<source><![CDATA["Facebook's Eroding Privacy Policy: A Timeline"]]></source>
<year>2010</year>
<publisher-name><![CDATA[Electronic Frontier Foundation]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B46">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Pasquale]]></surname>
<given-names><![CDATA[Frank]]></given-names>
</name>
</person-group>
<source><![CDATA[The Black Box Society: The Secret Algorithms that Control Money and Information]]></source>
<year>2015</year>
<publisher-loc><![CDATA[Cambridge ]]></publisher-loc>
<publisher-name><![CDATA[Harvard University Press]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B47">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Pasquini]]></surname>
<given-names><![CDATA[Patrícia]]></given-names>
</name>
</person-group>
<source><![CDATA["90% dos eleitores de Bolsonaro acreditaram em fake news, diz estudo"]]></source>
<year>2018</year>
<publisher-name><![CDATA[Folha de São Paulo]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B48">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Pierro]]></surname>
<given-names><![CDATA[Bruno de]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA["O mundo mediado por algoritmos"]]></article-title>
<source><![CDATA[Pesquisa Fapesp]]></source>
<year>2018</year>
<volume>19</volume>
<numero>266</numero>
<issue>266</issue>
<page-range>18-25</page-range></nlm-citation>
</ref>
<ref id="B49">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Postone]]></surname>
<given-names><![CDATA[Moish]]></given-names>
</name>
<name>
<surname><![CDATA[Brennan]]></surname>
<given-names><![CDATA[Timothy]]></given-names>
</name>
<name>
<surname><![CDATA[Machado]]></surname>
<given-names><![CDATA[Nuno Miguel Cardoso]]></given-names>
</name>
</person-group>
<source><![CDATA["O trabalho e a lógica da abstração"]]></source>
<year></year>
<publisher-name><![CDATA[EXIT]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B50">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Rebello]]></surname>
<given-names><![CDATA[Aiuri]]></given-names>
</name>
</person-group>
<source><![CDATA["Bancada do PSL vai à China conhecer sistema que reconhece rosto de cidadãos"]]></source>
<year>2019</year>
<publisher-name><![CDATA[Folha de São Paulo]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B51">
<nlm-citation citation-type="book">
<collab>Reuters</collab>
<source><![CDATA["Facebook pede a bancos nos eua que compartilhem dados de clientes, diz jornal"]]></source>
<year>2018</year>
<publisher-name><![CDATA[Folha de São Paulo]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B52">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Reynolds]]></surname>
<given-names><![CDATA[Emily]]></given-names>
</name>
</person-group>
<source><![CDATA["What Could Facebook Target Next? Our Mental Hhealth Ddata"]]></source>
<year>2016</year>
<publisher-name><![CDATA[The Guardian]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B53">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Roberts]]></surname>
<given-names><![CDATA[Rachael]]></given-names>
</name>
</person-group>
<source><![CDATA["Donald Trump Attacks Hillary Clinton and 'Fake News' Amid Probe into Russian-Bought Facebook Ads"]]></source>
<year>2017</year>
<publisher-name><![CDATA[Independent]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B54">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Rodrigues]]></surname>
<given-names><![CDATA[Artur]]></given-names>
</name>
</person-group>
<source><![CDATA["Pacotes para candidatos na web vão de robôs a WhatsApp para milhões"]]></source>
<year>2018</year>
<publisher-name><![CDATA[Folha de São Paulo]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B55">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Rossi]]></surname>
<given-names><![CDATA[Marina]]></given-names>
</name>
<name>
<surname><![CDATA[Marreiro]]></surname>
<given-names><![CDATA[Flávia]]></given-names>
</name>
</person-group>
<source><![CDATA["O marqueteiro brasileiro que importou o método da campanha de Trump para usar em 2018"]]></source>
<year>2017</year>
<publisher-loc><![CDATA[Brasil ]]></publisher-loc>
<publisher-name><![CDATA[El País]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B56">
<nlm-citation citation-type="book">
<source><![CDATA["Roubadas pelo WhatsApp! Pesquisa Mostra que Eleições Brasileiras foram 'inundadas' por Fake News"]]></source>
<year>2018</year>
<publisher-name><![CDATA[AVAAZ]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B57">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Sá]]></surname>
<given-names><![CDATA[Nelson de]]></given-names>
</name>
</person-group>
<source><![CDATA["Facebook despenca como fonte de acesso a sites de jornalismo"]]></source>
<year>2017</year>
<publisher-name><![CDATA[Folha de São Paulo]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B58">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Seppala]]></surname>
<given-names><![CDATA[Timothy J]]></given-names>
</name>
</person-group>
<source><![CDATA["Facebook Facing Class-Action Lawsuit Over Unauthorized Message Scanning"]]></source>
<year>2014</year>
<publisher-name><![CDATA[Engadget]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B59">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Scott]]></surname>
<given-names><![CDATA[Shane]]></given-names>
</name>
<name>
<surname><![CDATA[Mazzetti]]></surname>
<given-names><![CDATA[Mark]]></given-names>
</name>
</person-group>
<source><![CDATA["The Plot to Subvert an Election. Unraveling the Russia Story So Far"]]></source>
<year>2018</year>
<publisher-name><![CDATA[The New York Times]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B60">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Shubham]]></surname>
<given-names><![CDATA[Sharma]]></given-names>
</name>
</person-group>
<source><![CDATA["WhatsApp Has Beaten Facebook in Terms of Popularity, Says Report"]]></source>
<year>2019</year>
<publisher-name><![CDATA[NewsBytes]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B61">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Singer]]></surname>
<given-names><![CDATA[Natasha]]></given-names>
</name>
</person-group>
<source><![CDATA["Facebook detecta risco de suicídio e ganha papel complexo de saúde pública"]]></source>
<year>2019</year>
<publisher-name><![CDATA[Folha de São Paulo]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B62">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Soprana]]></surname>
<given-names><![CDATA[Paula]]></given-names>
</name>
</person-group>
<source><![CDATA["Do us$ 1 tri a escândalos, big techs têm ano de altos e baixos"]]></source>
<year>2019</year>
<publisher-name><![CDATA[Folha de S. Paulo]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B63">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Soprana]]></surname>
<given-names><![CDATA[Paula]]></given-names>
</name>
</person-group>
<source><![CDATA["Em ano de crise de reputação, Facebook ganha usuários e lucro bate recorde"]]></source>
<year>2019</year>
<publisher-name><![CDATA[Folha de S. Paulo]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B64">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Soprana]]></surname>
<given-names><![CDATA[Paula]]></given-names>
</name>
</person-group>
<source><![CDATA["Um quarto dos usuários do Facebook deletou o aplicativo nos EUA"]]></source>
<year>2018</year>
<publisher-name><![CDATA[Folha de São Paulo]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B65">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Souza Cruz]]></surname>
<given-names><![CDATA[Bruna]]></given-names>
</name>
<name>
<surname><![CDATA[Trindade]]></surname>
<given-names><![CDATA[Rodrigo]]></given-names>
</name>
</person-group>
<source><![CDATA["WhatsApp tira o posto do Facebook e é o aplicativo mais popular"]]></source>
<year>2019</year>
<publisher-name><![CDATA[Tilt]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B66">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Striphas]]></surname>
<given-names><![CDATA[Ted]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA["Algorithmic Culture"]]></article-title>
<source><![CDATA[European Journal of Cultural Studies]]></source>
<year>2015</year>
<volume>18</volume>
<numero>4-5</numero>
<issue>4-5</issue>
<page-range>395-412</page-range></nlm-citation>
</ref>
<ref id="B67">
<nlm-citation citation-type="book">
<collab>The New York Times</collab>
<collab>Folha de São Paulo</collab>
<source><![CDATA["Após reportagem do NYT, agências de publicidade criticam Facebook"]]></source>
<year>2018</year>
<publisher-name><![CDATA[Folha de São Paulo]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B68">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Allaín]]></surname>
<given-names><![CDATA[Clara]]></given-names>
</name>
</person-group>
<collab>The New York Times</collab>
<source><![CDATA["Como a direção do Facebook ignorou e minimizou alertas de escândalos"]]></source>
<year>2018</year>
<publisher-name><![CDATA[Folha de São Paulo]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B69">
<nlm-citation citation-type="book">
<collab>The New York Times</collab>
<collab>Folha de São Paulo</collab>
<source><![CDATA["Facebook cede dados de usuários a fabricantes de eletrônicos"]]></source>
<year>2018</year>
<publisher-name><![CDATA[Folha de São Paulo]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B70">
<nlm-citation citation-type="book">
<collab>The New York Times</collab>
<collab>Folha de São Paulo</collab>
<source><![CDATA["Facebook vai dar menos destaque para conteúdo jornalístico e vídeos"]]></source>
<year>2018</year>
<publisher-name><![CDATA[Folha de São Paulo]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B71">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Migliacci]]></surname>
<given-names><![CDATA[Paulo]]></given-names>
</name>
</person-group>
<collab>The New York Times</collab>
<source><![CDATA["Zuckerberg diz que não deixará comando do conselho do Facebook após nova polêmica"]]></source>
<year>2018</year>
<publisher-name><![CDATA[Folha de São Paulo]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B72">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Valente]]></surname>
<given-names><![CDATA[Jonas]]></given-names>
</name>
</person-group>
<source><![CDATA["Brasil é 5° país em ranking de uso diário de celulares no mundo"]]></source>
<year>2019</year>
<publisher-name><![CDATA[EBC]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B73">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Van Dijck]]></surname>
<given-names><![CDATA[José]]></given-names>
</name>
</person-group>
<source><![CDATA[The Culture of Connectivity: a Critical History of Social Media]]></source>
<year>2013</year>
<publisher-loc><![CDATA[New York ]]></publisher-loc>
<publisher-name><![CDATA[Oxford University Press]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B74">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Victor]]></surname>
<given-names><![CDATA[Fabio]]></given-names>
</name>
</person-group>
<source><![CDATA["Como funciona a engrenagem das notícias falsas no Brasil"]]></source>
<year>2017</year>
<publisher-name><![CDATA[Folha de São Paulo]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B75">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Virani]]></surname>
<given-names><![CDATA[Salim]]></given-names>
</name>
</person-group>
<source><![CDATA["Get Your Loved Ones off Facebook"]]></source>
<year>2019</year>
<publisher-name><![CDATA[Salim Virani's Blog]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B76">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Whigham]]></surname>
<given-names><![CDATA[Nick]]></given-names>
</name>
</person-group>
<source><![CDATA["Leaked document reveals Facebook conducted research to target emotionally vulnerable and insecure youth"]]></source>
<year>2017</year>
<publisher-name><![CDATA[News.co.au]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B77">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Wing Kosner]]></surname>
<given-names><![CDATA[Anthony]]></given-names>
</name>
</person-group>
<source><![CDATA["Facebook Is Recycling Your Likes to Promote Stories You've Never Seen to All Your Friends"]]></source>
<year>2013</year>
<publisher-name><![CDATA[Forbes]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B78">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Zuckerberg]]></surname>
<given-names><![CDATA[Mark]]></given-names>
</name>
</person-group>
<source><![CDATA["Um olhar sobre o modelo de negócio do Facebook"]]></source>
<year>2019</year>
<publisher-name><![CDATA[Folha de São Paulo]]></publisher-name>
</nlm-citation>
</ref>
</ref-list>
</back>
</article>
