<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0123-885X</journal-id>
<journal-title><![CDATA[Revista de Estudios Sociales]]></journal-title>
<abbrev-journal-title><![CDATA[rev.estud.soc.]]></abbrev-journal-title>
<issn>0123-885X</issn>
<publisher>
<publisher-name><![CDATA[Facultad de Ciencias Sociales, Universidad de los Andes]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0123-885X2020000400071</article-id>
<article-id pub-id-type="doi">10.7440/res74.2020.06</article-id>
<title-group>
<article-title xml:lang="pt"><![CDATA[As mídias digitais como ferramentas de manipulação de processos eleitorais democráticos: uma análise do caso Brexit]]></article-title>
<article-title xml:lang="es"><![CDATA[Los medios digitales como herramientas de manipulación de procesos electorales democráticos: un análisis del caso Brexit]]></article-title>
<article-title xml:lang="en"><![CDATA[Digital Media as a Tool of Manipulation in Democratic Electoral Processes: An Analysis of the Brexit Case]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Ayres Pinto]]></surname>
<given-names><![CDATA[Danielle Jacon]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Moraes]]></surname>
<given-names><![CDATA[Isabela]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidade Federal de Santa Catarina (UFSC)  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Brazil</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidade Federal de Santa Catarina (UFSC)  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Brazil</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2020</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2020</year>
</pub-date>
<numero>74</numero>
<fpage>71</fpage>
<lpage>82</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_arttext&amp;pid=S0123-885X2020000400071&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_abstract&amp;pid=S0123-885X2020000400071&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.co/scielo.php?script=sci_pdf&amp;pid=S0123-885X2020000400071&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="pt"><p><![CDATA[RESUMO O ano de 2016 é entendido como um marco na política internacional. As vitórias do Brexit e de Donald Trump marcam a ascensão da direita radical no Ocidente e a institucionalização do que se costumou denominar como era da pós-verdade. Em ambos os acontecimentos, observou-se o descaso com valores democráticos e a adoção de um discurso excludente para atingir objetivos de um grupo político específico. Nesse contexto, emerge uma ampla literatura que busca compreender como chegamos a esse cenário de descrença nas instituições e na veracidade dos fatos. Este artigo busca encaixar-se entre essas contribuições, uma vez que oferece uma interpretação acerca do atual contexto de enfraquecimento dos valores e dos processos democráticos por meio de uma estratégia digital de manipulação da sociedade.]]></p></abstract>
<abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN El 2016 se entiende como un hito en la política internacional. Las victorias del Brexit y de Donald Trump marcaron el ascenso de la extrema derecha en Occidente y la institucionalización de lo que se empezó a denominar &#8220;era de la posverdad&#8221;. En ambos sucesos, se observó un descuido de los valores democráticos y la adopción de un discurso excluyente para alcanzar los objetivos de un grupo político específico. En ese contexto, empieza a surgir una amplia literatura que busca comprender cómo llegamos a este escenario de desconfianza en las instituciones y en la veracidad de los hechos. Este artículo busca enmarcarse dentro de estos aportes, pues brinda una interpretación acerca del actual contexto de debilitamiento de los valores y los procesos democráticos por medio de una estrategia digital de manipulación de la sociedad.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT The year 2016 is considered a milestone in international politics. The victories by Brexit and Donald Trump marked the rise of the extreme right in the West and the institutionalization of what became known as the &#8220;post-truth era&#8221;. In both instances, there was a disregard for democratic values and the adoption of an exclusionary discourse to pursue the objectives of a specific political group. It is against this background that a vast body of literature is beginning to emerge on how we came to mistrust institutions and the veracity of facts. This article is intended to be part of these contributions, as it provides an interpretation of the current context of the weakening of democratic values and processes through a digital strategy of societal manipulation.]]></p></abstract>
<kwd-group>
<kwd lng="pt"><![CDATA[Brexit]]></kwd>
<kwd lng="pt"><![CDATA[democracia]]></kwd>
<kwd lng="pt"><![CDATA[direita radical]]></kwd>
<kwd lng="pt"><![CDATA[marketing político digital]]></kwd>
<kwd lng="pt"><![CDATA[mídias digitais]]></kwd>
<kwd lng="es"><![CDATA[Brexit]]></kwd>
<kwd lng="es"><![CDATA[democracia]]></kwd>
<kwd lng="es"><![CDATA[extrema derecha]]></kwd>
<kwd lng="es"><![CDATA[marketing político digital]]></kwd>
<kwd lng="es"><![CDATA[medios digitales]]></kwd>
<kwd lng="en"><![CDATA[Brexit]]></kwd>
<kwd lng="en"><![CDATA[democracy]]></kwd>
<kwd lng="en"><![CDATA[far right]]></kwd>
<kwd lng="en"><![CDATA[digital media]]></kwd>
<kwd lng="en"><![CDATA[digital political marketing]]></kwd>
</kwd-group>
</article-meta>
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